Selecting media

Choosing how to reach your audience

Types of mediaMass media

Print media

Small media

Interpersonal media

Narrowcast media

Outdoor media

Electronic media

Mass media Radio TV Newspapers Magazines Books Music Cinema

Types of media

Print media Books Brochures Pamphlets Calendars Diaries Newsletters Info sheets

Types of media

Small media Photos Noticeboards Certificates Displays, exhibits Flip charts Logos T-shirts

Interpersonal media Training Meetings Field visits Demonstrations Participatory

appraisal Speeches,

sermons

Types of media

Narrowcast media Loudspeakers Video DVD Audiotape

Outdoor media Banners Billboards Signboards Roadside

advertisements

Types of media

Electronic media Computers Internet CD-ROMs Email Chatting Telephones SMS

Which is the most effective medium? It depends… … on your audience, objectives and message

Which is the most effective medium? Interpersonal media

Are more effective Allow people to ask

questions Can be tailored to

individual needs But

Reach fewer people Are more expensive

per person reached

Mass media Are less effective Difficult to get

feedback (but not impossible – eg phone-in radio)

But Reach lots of people Are cheaper per

person reached

Use several different media

Use several different media to carry your message

It makes your message more interesting It helps your audience remember your message

+ + + =

Repetition is good

Repeating your message helps the audience remember it

Repeat the same message several times Repeat radio broadcasts Several broadcasts on the same theme Same message on radio, on TV, in newspapers,

in meetings…

Use your logo

On signboards Business cards Letterheads Vehicles Presentations

Distribution

How can you get people to see or listen to your message?

If you produce a video How can you get people to watch it?

If you run a training course How can you attract participants?

If you produce a poster Where will it be put so people can see it?

Cost

How much does it cost? Do you have the time and skills needed? Can you contract someone else to do it for

you? Create a website Shoot a video Manage a training course Etc.

Choosing media

What is the most appropriate media For your audience? For your message? To achieve your objectives?