Demand Management Measures Independent Technical Panel

November 19, 2014

Paul Herzog, CoordinatorOcean Friendly Gardens ProgramSurfrider Foundationwww.oceanfriendlygardens.org

BackgroundSurfrider Foundation – non-profit grassroots organization

dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, we have 50,000 members and 90 chapters worldwide (84 chapters and 23 student clubs nationwide).

Coordinator, Ocean Friendly Gardens Program. Work with: - Water supply/quality agencies, plus green waste & air quality - Private sector - Non-profits - Community-based organizations - Elected officials

Approach

Watershed Approach - beyond conservation.

- Retention of rainwater - Permeable soil & hard surfaces - Climate appropriate plants & drip irrigation + Carbon sequestrationHands-on activities – more than handoutsFacilitating agencies collaboratingCapture data – help meet state regs, e.g.,

MS4 Permit, 20x2020, AB 341, AB 32.

Communications to Membership and Affected Stakeholders

Print & social mediaBlogOnline mapTablingNeighborhood walks

Achieving goals and objectives

Prop 50 & Prop 84 IRWM sustainable landscape grant programs

CUWCC New Norm/Watershed Approach

USEPA programs talking to each other – WaterSense & Green Infrastructure programs

AB 2104 (HOAs, turf)Chapter talks, walks &

workdaysBuilding professional

workforce

Current challengesInternal- Capacity – volunteer driven

External- Silos & lack of collaboration - Lack of understanding about

watershed approach- Turf rebates not promoting

watershed approach- Lack of skilled workforce- Consumers under-valuing

role of landscape & pros- Cheap “solutions” - artificial

turf, no-cost retrofits

Anticipated challenges

Internal- Funding to hire more staff

External- Lack of innovation – need for

Civilian Conservation Corps- Piece-meal solutions – one-

offs; “__ __ Garden Friendly”- Opposition from traditional landscape industry

Recommendations to the ITP

Watershed Approach – adopt & promote

Integrated governance – engage fellow agencies

Education – draw from MWD’s Cal Friendly class

Training – invest in hands-on workforce development

Data from each retrofit – common metrics, make accessible