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@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Thinking about innovation
Or
“How I learned to stop worrying and work on other
people’s ideas”
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
/ The
“WherePaulHasToProveHis
QualificationsToStandUpHe
reAndLectureOnThisTopic”
/ Bit
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
What the fluxx?
Fluxx is a product and
service innovation
company, encouraging
large companies to
behave like start-ups,
introducing our unique
blend of business rigour
and creative enterprise
to see big thinking
brought to life
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Accelerating innovation
at the Opera House
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
The flow of innovation
/ Finding insight
/ Having ideas
/ Communicating Ideas
/ Developing an idea
/ Validating an idea
/ Measuring the valueInitiatives
Getting the Right Ideas
Getting the Ideas Right
Insight
VALUE
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Let’s talk about ideas….
Smash, Grab, Twist and Follow
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
/ “Creativity is about thinking up
new things – innovation is doing
new things”/ Peter Drucker
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
What do you DO
with an idea once
you’ve had it?
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
What’s the point of the first pitch?
/ To help someone else
understand it – that is all
What it is
What led you to the idea
What you think the outcome
could be if it was done well
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Distilling the essence
This is the key skill in
communicating any idea
What is it that really
makes it an idea?
Being able to strip
away all the
possibilities and focus
on the core of the idea
is a key skill
What is an
iPod?
“The iPod is your entire music collection,
wherever you are”
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Your turn…
/ On your table you have a challenge sheet
/ This is a time-boxed challenge – 10 MINUTES
Suggested use of time…
/ 6 minutes – discuss quickly, and then list out as many ideas as possible – crazy, or not so crazy – doesn’t matter – just have lots of ideas – DO read the insight and stick roughly to the brief
/ 4 minutes – pick ONE idea and create a NUT-Shell pitch for it that can be delivered in UNDER 60 SECONDS
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Now….
/ Pick ONE of your table to come and present the idea
your table thinks is the best
/ CLUE: The person delivering the pitch does NOT have
to be the same person who originated the idea
/ Each pitch will have only 60 seconds – NO MORE
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
How easy were the ideas to have in the
first place?
Was it easier, or harder if other people in the room were
experts too?
How easy was it to agree on the winning
idea?
Congratulations!
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
But how do we take ideas forward?
How do we really know if they could become any good?
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
/ We will start up, validate and either close down, or raise the next round of funding, for a brand new digital business venture
Like a mere presentation was not challenge enough
In the next five minutes
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
SAT PIC features you in high
resolution satellite images.
It’s you, but seen from space!
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
Business Case
/ 2 years to profit
/ $5m investment
/ Our biggest opportunities would be affiliate
partnerships with the likes of Discovery Channel, The
Weather Channel, National Geographic and others
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
We’re interested to know if
you might buy a SAT PIC
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
But it’s more than just an idea
/ We are actually launching a limited coverage beta
consumer version of SAT PIC today
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
/ Matt, from ‘Masters of
Pie’ our genius 3D
games-making
friends
/ There is a reason he’s
wearing a bright red
jacket…
Our first consumer SAT PIC test
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
© 2013 – All rights reserved Fluxx Ltd.
Sat Pic Target :Lat: 51.501852Lon: 0.005219UTC: 10:28 2013/03/14
This image sequence, of “Masters of Pie” was taken by satellite ‘Keeper’ at a distance of 26.1km from the earth’s surface.
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
First 10 Customers:
Get your own SAT PIC for just £250
(Normally £500)
Although we need commitment today, you won’t be charged until you get your picture.
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
I’m sorry…
This has simply been an experiment to test ONE core
hypothesis upon which the business case depends:
“We believe that people will value this service
enough to pay £250 for satellite photos of
themselves in real time”
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
Lean Approaches: Make something to learn something
/ Minimum Viable Product (MVP)
What is the minimum we need to do to test our
hyphothesis?
In this case, we used a ‘Wizard of Oz’ technique,
but there are many others
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
Failure is cool
/ The unit of progress in lean is ‘learning’
What we learned in this experiment:
The cost base is too high to make this a viable
consumer proposition
[x] fluxx.uk.com © 2013 – All rights reserved Fluxx Ltd.
Lower the cost base, adjust the
proposition? Could we go B2B?
$1,495
$6,540
$3,500
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
But this also works for
big reputable
companies
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
A true story:
A client of ours was struggling
with a thorny issue
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
It involved using customer’s personal
data in a way we believed
they would value
But equally…
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
They might go nuts and
call the Daily Mail
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
But before we put it live,
it was usability tested
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
It bombed
Only 24% accepted the
idea and said they would opt in
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
96% of people just did it
without even thinking about itIf they hadn’t, it was a small enough experiment
that nobody would have noticed
We did it for the right reasons
We’d documented every step
We done it with compliance
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Lab stuffInisght and ideas
Create MVP/Experiment
Real
Users
Measure
LearnHypotheses
&
Propositions
Ideas &
OpportunitiesConcept
Validated
We use market research to inspire, give direction, help scale
and size the potential of ideas. We use Lab experiments to
tell us whether we were right or not.
Driven from insight, ending in facts
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
This is an emerging strand of
market research that needs your
support
/ We find it hard to ‘fuel’ our experiments We need real customers who represent our potential target
markets and we need lots of them
/ We need to find them again afterwards and talk to them about their experiences And frankly.. Compared to market researchers, we’re not good
at those things
@poleydee fluxx.uk.com © 2015 – All rights reserved Fluxx Ltd.
Thanks
for listening
Ideas are easy
Be free and confident in sharing ideas
Find ways to generate evidence
Always time-box any activity
(including this one)