Patron-Driven Access for EContent:Have We Finally Found the Solution

Implications for Publishers and Vendors

Patron Driven Acquisitions will have implications throughout the Academic Publishing Supply Chain

• PDA can be a determining factor in the adoption of econtent

• Can PDA change the way academic monographs are published?

• PDA will definitely change the way content moves from publishers to vendors to libraries

• It is still early in PDA development – the final product will likely be different

• However, experiments by vendors and aggregators make results predictable.

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Four reasons PDA may be the way of the future

• The current model is breaking down• Better technology exists for library decisions• It is time to think in terms of content rather than monographs

• Economic conditions make speculative purchasing difficult

How we got here and where we might be going

Collections have been built by Approval Plans• “Just in Case” Collections• Problems include budgets, space & usage statistics

Better technology makes new models possible

One model for getting started• Core, must have titles• PDA based on subject & publisher profiles• Integration with aggregator partners

• “Just in Time” Ordering

Impact on Academic Publishing

Print Books

“Fewer books, fewer copies, higher prices”• Frontlist sales will be reduced• Possible reduction in total copies sold• Both can lead to higher prices• Maybe some titles won’t be published, or• Published in another format

Impact on Academic Publishing

EContent• Pilot libraries want E-Preferred PDA• Low number of simultaneous E and P is a rate limiting factor• Publishers will have to embrace econtent• EContent is a growth area• Maybe just as much content will be published – in digital format

Libraries and vendors are now working on electronic collection development services

• Built on econtent first, backed by POD• Print monographs will be lower in the cascade• Customers have said they will move away from academic publishers that lack

econtent plans• The migration to electronic content will mean:

• Increased pressure for simultaneous P and E• Increased pressure on vendors for discovery and delivery systems• Vendors have responded with e-Approval Plans• But PDA proponents do not want to recreate the usage problems associated with

print Approval plans• Econtent will grow via PDA

Impact on Book Vendors

• A new value and service proposition is required• The infrastructure for PDA must include:

•Improved econtent discoverability and delivery•Demand driven workflows •Print on Demand options•Direct to consumer options for econtent, POD and print•MARC records prior to purchase for econtent and prin•Speedy delivery and new processing options for print

Impact on Book Vendors

• Vendors will also be forced to replace lost revenue• There is potential for a new business model

•Based on charging for services•Funded by decreasing library cost-per-use

• PDA disrupts the supply chain but there are benefits•Exposure for more titles•The long tail means longer backlist sales•Ebooks do not go out of print

We can improve the academic publishing supply chain

• The PDA solution provides the opportunity to deliver savings for customers and a more efficient working model

• It won’t happen overnight – the final product is still in development

• But given new technology, new expectations and the state of the economy…

• It is time to get started