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PATRICK TANDYDirector of Communications
Maryland State Bar Association
(410) 685-7878
www.msba.org
@MarylandBar
- P R E S S P L A Y -MAKING VIDEOS TO INFORM MEMBERS OF THE BAR & THE PUBLIC
NABE Annual Meeting w July 2015 w Chicago, IL
MARYLAND STATE BAR ASSOCIATION
Founded
1896
Voluntary
bar
24,000+
members
30
Sections
30+
Committe
es
MSBA’S VIDEO ENTREE
Outside vendor hired to produce one-time
promotional video
Three-and-a-half-minute video = $2,000
Enthusiastic Communications team proposed
spending same or less to develop in-house
video capabilities
Purchased video camera, editing software,
basic accessories
Since incorporated mobile video production
WHYShould
YOUR BARUse
VIDEO?
WHY USE VIDEO?
More accessible than ever
Meet members’ modern
expectations
News
Promotional
Archival
Testimonials
Even <gasp> just for fun!
NEWS FEATURES
Maryland Bar
Foundation’s
22nd Annual
Professional
Legal Excellence
Awards
SPECIAL FEATURES
MSBA Executive
Committee,
Young Lawyers
Section
participate in
Polar Bear Plunge
to Benefit Special
Olympics
PROMOTIONAL
MSBA
Annual
Meeting
TESTIMONIAL
MD LEGAL
LIONS:
Hon. Barbara K.
Howe
ARCHIVAL
Hon. Pamila J.
Brown
MSBA
Presidential
Installation
Speech
June 13, 2015
JUST FOR FUN!
Young Lawyers
Section
Sun Run
OMG,
WHERE
Do I
BEGIN?
WHAT DO WE NEED? Hardware
Video camera
File storage
Accessories
HD VIDEO CAMERA
Canon Vixia HG20
About $250
60GB storage
Pros: Compact,
easy to use, better
picture quality
Cons: Requires
offloading files,
more cumbersome
than mobile, tablet
MOBILE VIDEO CAMERA
iPhone
$500 - $700
64GB storage
Pros: Highly portable,
easy to use,
shoot/edit/upload
directly from phone
Cons: Lesser picture
quality, not ideal for
longer videos
HARDWARE: File Storage
Video files require considerably more space
than photos
Files can quickly fill camera, hard drive
memory
External drive (2TB = $100)
Cloud service (e.g., Dropbox)
HARDWARE: Accessories
Standard tripod ($20+)
Microphones (lapel, shotgun = $30+)
Lighting kit ($50)
Bag ($30)
WHAT DO WE NEED? Software
Desktop (PC / laptop) editing
program
Mobile editing program
Platform / host
SOFTWARE: Desktop
Power Director ($80)
Adobe Premiere (several hundred
dollars+)
Desktops programs offer more bells
and whistles
More advanced transitions, styles
More output options
ADOBE PREMIERE
SOFTWARE: Mobile
Much less expensive than desktop
options
Like smartphones and tablets,
designed to be very intuitive
iMovie ($4.99)
Pinnacle Studio ($9.99)
PINNACLE STUDIO
SOFTWARE: Platform
How will we present our videos?
Many free hosting sites
External hosts saves your bandwidth
Create your own channel
MSBA YOUTUBE CHANNEL
MSBA YOUTUBE CHANNEL
MSBA VIMEO CHANNEL
Okay…
WHOIs Gonna
Do All of This?
…so…
STAFF
Yourself
Existing staff members(s)
New employee/position
Enthusiasm helps
THE COST
Doesn’t have to send your budget to the moon
Mobile technology puts video capabilities within practical reach
One-time costs (hardware, software, accessories)
Ongoing costs (upgrades, staff time/travel expenses, stock content)
VIDEO PRODUCTION TIPS
Know your audience
Be patient – good editing takes time
Learn as you go Get creative Cannibalize ideas,
make them work for you
Vendors for stock footage, stills, audio
PATRICK TANDYDirector of Communications
Maryland State Bar Association
(410) 685-7878
www.msba.org
@MarylandBar
