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Pongpat Chirakiti / Counterpoint
p
patchirakiti.com
CounterpointCounterpoint a contrasting or interacting element, theme. This book is a selected works from the last five years that I been studying at Academy of art University in San Francisco. I believe there are at least two sides for everything, every story has a teller and a listener without one there won’t be a communication and that is what I love about Graphic Design.
In t r o
Copyright © 2012 Pongpat Chirakiti. All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means eletronic, mechanical photocopying recording, or otherwise without permission of the copy right holder.
Phone
Depar tment Dir ec tor
Emai l
Cour se
Web
Ins t r uc tor
Type faces
So f tware
Pr in t ing & Binding
Paper t ex t s tock
Pongpat Chirakiti
415 205 7347
Mary Scott
Portfolio
patchirakiti.com
Mary Scott
Helvetica, Garamond
Academy of Art University
Adobe Suite CS5
79 New Montgomery St.San Francisco, CA 94115
blurb.com
Mohawk Superfine
Dad, Mom, Ja, Pear, and Two ugly dogs.
Contents
01
In te rsersect ion o f Co lor
02
Viewf /nder
03
+174
04
Camper La P ie l
05
Incept ion
06
JCPenney
07
USPost
08
Black L ips
09
Logos
Pongpat Chirakiti Counterpoint
Intersection of ColorDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on
signs or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to react to them even on the road such as traffic lights, why most people perceived red as to stop and green means go? Is there a reason behind it? Who get to called it?
#00//7589
#00//7589 #00//7589
01
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
#00//7589 #00//7589
#00//7589
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
#00//7589 #00//7589#00//7589
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
A >>> B//
#00//7889//////////////////////////////
*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////
// / ////
GO //
Is the visual perceptual proper-
ty corresponding in humans to
the categories called red, green,
blue and others. Color derives
from the spectrum of light (dis-
tribution of light energy versus
wavelength) interacting in the
eye with the spectral sensitivi-
ties of the light receptors. Color
categories and physical specifi-
cations of color are also asso-
ciated with objects, materials,
light sources, etc., based on
their physical properties such
as light absorption, reflection,
or emission spectra. By defin-
ing a color space, colors can be
identified numerically by their
coordinates.
y
yx
A >>> B//
/////////////////////
#00//7889 //////////////////////////////
B//0023167.078
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Because perception of color stems from
the varying sensitivity of different types
of cone cells in the retina to different
parts of the spectrum, colors may be
defined and quantified by the degree to
which they stimulate these cells. These
physical or physiological quantifications
of color, however, do not fully explain
the psychophysical perception of color
appearance.
y/// x-2
#00//7889
#00//7889#00//7889
#00//7889
#00//7889
#00//7889#00//7889
#00//7889
#00//7889
#00//7889
#00//7889#00//7889
#00//7889
#00//7889
////////////////////////////// //////////////////////////////
////////////////////////////// //////////////////////////////
///009876
#00//7889
//////////////////////////////
Spectrum® Multi-Use paper is
designed for copying and print-
ing in a wide variety of imaging
devices. This bright white paper
is a great all-around performer
- ideal for everyday communi-
cations that include black &
white text and graphics. You
can expect virtually jam-free
performance in copiers, laser
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well as high-volume printing
equipment. For quality, consis-
tency and reliable day-to-day
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A >>> B//
#00//7889//////////////////////////////
*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////
// / ////
GO //
Is the visual perceptual proper-
ty corresponding in humans to
the categories called red, green,
blue and others. Color derives
from the spectrum of light (dis-
tribution of light energy versus
wavelength) interacting in the
eye with the spectral sensitivi-
ties of the light receptors. Color
categories and physical specifi-
cations of color are also asso-
ciated with objects, materials,
light sources, etc., based on
their physical properties such
as light absorption, reflection,
or emission spectra. By defin-
ing a color space, colors can be
identified numerically by their
coordinates.
y
yx
A >>> B//
/////////////////////
#00//7889 //////////////////////////////
A >>> B//
#00//7889//////////////////////////////
*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////
// / ////
GO //
Is the visual perceptual proper-
ty corresponding in humans to
the categories called red, green,
blue and others. Color derives
from the spectrum of light (dis-
tribution of light energy versus
wavelength) interacting in the
eye with the spectral sensitivi-
ties of the light receptors. Color
categories and physical specifi-
cations of color are also asso-
ciated with objects, materials,
light sources, etc., based on
their physical properties such
as light absorption, reflection,
or emission spectra. By defin-
ing a color space, colors can be
identified numerically by their
coordinates.
y
yx
A >>> B//
/////////////////////
#00//7889 //////////////////////////////
#00//7889
#00//7889#00//7889
#00//7889
#00//7889
#00//7889
#00//7889#00//7889
#00//7889
B//0023167.078
/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Because perception of color stems from
the varying sensitivity of different types
of cone cells in the retina to different
parts of the spectrum, colors may be
defined and quantified by the degree to
which they stimulate these cells. These
physical or physiological quantifications
of color, however, do not fully explain
the psychophysical perception of color
appearance.
y/// x-2
#00//7889
#00//7889#00//7889
#00//7889
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
+174Des ign Br ie f Energy has always become a big part of our daily life and we all need it.
Now, we are concerning that it’ll run out sooner than we thought. Do you know that the Sun produces energy that can last for a year? But if we can find a way to store it properly, we might have energy to use for the next 10 years. We can start now, from everyday activity there’s always a way to help saving the energy and our planet.
02
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
tipi
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
PR
OJE
CT
:S
TU
DE
NT
:
PAT
CHIR
AKI
TIP
RO
DU
CT
DE
SC
RIP
TIO
N:
A f
lexi
ble
air
pu
rifi
er t
hat
can
red
uce
str
ess
can
be
pla
ce in
an
off
ice.
A w
ater
po
wer
ed s
yste
m t
hat
ru
ns
the
air
pu
rify
sys
tem
em
bed
ed in
sid
e a
flex
ible
off
ice
furn
itu
re. B
y in
tro
du
cin
g a
hab
its
of
wat
erin
g a
pla
nts
as
a w
ay t
o p
ow
ered
th
is p
rod
uct
sh
ou
ld d
ecre
ase
you
r st
ress
leve
l, an
d b
y re
pea
tin
g t
he
sam
e h
abit
wee
kly
sho
uld
res
ult
in
a d
ram
atic
ally
ch
ang
e in
low
erin
g y
ou
r st
ress
leve
l an
d s
tres
s w
ith
in y
ou
r w
ork
en
viro
nm
ent.
A f
lexi
ble
ou
tter
sh
ell i
s b
iod
egra
dab
le m
ater
ials
th
at c
an b
e 10
0% r
ecyc
led
an
d r
epla
ced
if d
amag
ed.
T
he s
un’s
ene
rgy
is s
o p
ower
ful t
hat
in ju
st 1
hou
r th
e am
ount
of
ener
gy t
hat
falls
on
the
eart
h eq
uals
the
am
ount
use
d b
y th
e w
orld
’s p
opul
atio
n in
a w
hole
yea
r.M
ost
of t
he s
un’s
ene
rgy
tran
sfor
ms
to p
roce
sses
suc
h as
hea
t an
d p
hoto
synt
hesi
s, w
hich
are
the
driv
ing
fac-
tors
beh
ind
our
wea
ther
and
bio
logi
cal
syst
ems.
B
ut
it ca
n al
so b
e ca
ptu
red
and
con
vert
ed in
to e
lect
ricity
.
T
ipi h
as b
een
des
igne
d to
har
ness
the
sun’
s en
ergy
, sh
orte
ning
the
pro
cess
of
tran
sfor
min
g it
into
ele
ctric
ity
by
usin
g p
hoto
volta
ic c
ells
(P
Vs)
. P
Vs
conv
ert
sunl
ight
in
to e
lect
ricity
tha
t ca
n b
e us
ed i
mm
edia
tely
. T
he p
ro-
cess
is c
lean
, fa
st,
nois
eles
s, a
nd—
than
ks to
Tip
i—ea
s-ily
por
tab
le.
Her
e’s
how
it w
orks
. L
ight
from
the
sun
hits
the
sol
ar
cells
, ex
citin
g el
ectr
ons
with
in t
he c
ell.
Som
e of
the
m
bre
ak f
ree,
and
are
cha
nnel
ed t
hrou
gh a
con
duc
tive
met
al s
trip
to c
reat
e an
ele
ctric
cur
rent
. T
his
curr
ent c
an
eith
er b
e st
ored
in a
bat
tery
or
used
dire
ctly
in t
he f
orm
of
ele
ctric
ity.
The
str
onge
r th
e su
nlig
ht a
nd t
he m
ore
rays
tha
t hi
t th
e ce
ll, t
he m
ore
elec
tric
ity is
gen
erat
ed.
Now
con
sid
er f
ossi
l fue
ls.
The
se a
re f
orm
ed b
y ut
ilizi
ng
sola
r en
ergy
tha
t ha
s b
een
stor
ed i
n p
lant
s th
at g
rew
m
illio
ns o
f ye
ars
ago.
Afte
r th
ese
pla
nts
have
bee
n b
urie
d a
nd c
om-
pre
ssed
und
er t
ons
of e
arth
, th
ey a
re t
rans
form
ed i
nto
oil.
This
oil
is t
hen
extr
acte
d a
nd r
efin
ed,
usin
g he
avy
mac
hine
ry t
hat
pol
lute
s th
e ai
r. Th
e oi
l m
ust
then
be
del
iver
ed t
o its
des
tinat
ion,
cre
atin
g a
need
for
mor
e p
ollu
ting
mac
hine
ry.
Ulti
mat
ely,
the
bur
ning
of
this
fue
l for
pow
er h
as a
neg
a-tiv
e im
pac
t on
the
del
icat
e cl
imat
ic a
nd e
nviro
nmen
tal
bal
ance
of
our
wor
ld.
Th
e fo
ssil
fuel
pro
cess
tak
es a
lon
g tim
e, a
nd w
ill ev
entu
ally
run
out
. B
ut a
s lo
ng a
s th
e su
n b
urns
, w
e w
ill h
ave
the
clea
ner
and
mor
e p
orta
ble
op
tion
of P
Vs.
SOLA
R PO
WER
HU
MA
NS
TO
M
AS
SIV
ELY
IN
CR
EA
SE
TH
E
PR
OD
UC
TIO
N
AN
D
CO
NS
UM
PTI
ON
O
F
PR
IMA
RY
EN
ER
GY.
AS
TH
E A
MO
UN
T O
F FO
SS
IL F
UE
L IS
LA
RG
E B
UT
FIN
ITE
, TH
IS
CA
NN
OT
CO
NTI
NU
E IN
DE
FIN
ITE
LY,
AN
D V
AR
IOU
S T
HE
OR
IES
EX
IST.
TIPI
tipi
PR
OJE
CT
:S
TU
DE
NT
:
PAT
CHIR
AKI
TIP
RO
DU
CT
DE
SC
RIP
TIO
N:
A f
lexi
ble
air
pu
rifi
er t
hat
can
red
uce
str
ess
can
be
pla
ce in
an
off
ice.
A w
ater
po
wer
ed s
yste
m t
hat
ru
ns
the
air
pu
rify
sys
tem
em
bed
ed in
sid
e a
flex
ible
off
ice
furn
itu
re. B
y in
tro
du
cin
g a
hab
its
of
wat
erin
g a
pla
nts
as
a w
ay t
o p
ow
ered
th
is p
rod
uct
sh
ou
ld d
ecre
ase
you
r st
ress
leve
l, an
d b
y re
pea
tin
g t
he
sam
e h
abit
wee
kly
sho
uld
res
ult
in
a d
ram
atic
ally
ch
ang
e in
low
erin
g y
ou
r st
ress
leve
l an
d s
tres
s w
ith
in y
ou
r w
ork
en
viro
nm
ent.
A f
lexi
ble
ou
tter
sh
ell i
s b
iod
egra
dab
le m
ater
ials
th
at c
an b
e 10
0% r
ecyc
led
an
d r
epla
ced
if d
amag
ed.
HU
MA
NS
TO
M
AS
SIV
ELY
IN
CR
EA
SE
TH
E
PR
OD
UC
TIO
N
AN
D
CO
NS
UM
PTI
ON
O
F
PR
IMA
RY
EN
ER
GY.
AS
TH
E A
MO
UN
T O
F FO
SS
IL F
UE
L IS
LA
RG
E B
UT
FIN
ITE
, TH
IS
CA
NN
OT
CO
NTI
NU
E IN
DE
FIN
ITE
LY,
AN
D V
AR
IOU
S T
HE
OR
IES
EX
IST.
TIPI
T
he E
arth
rec
eive
s 1
74
pet
awat
ts (
PW
) of
inco
m-
ing
sola
r ra
dia
tion
(inso
latio
n) a
t th
e up
per
atm
osp
here
.A
pp
roxi
mat
ely
30
% is
ref
lect
ed b
ack
to s
pac
e w
hile
the
rest
is a
bso
rbed
by
clou
ds,
oce
ans
and
land
mas
ses.
Th
e sp
ectr
um o
f so
lar
light
at
the
Ear
th’s
sur
face
is
mos
tly
spre
ad
acro
ss
the
visi
ble
an
d
near
-inf
rare
d ra
nges
with
a s
mal
l par
t in
the
nea
r-ul
trav
iole
t.
Ear
th’s
land
sur
face
, oc
eans
and
atm
osp
here
ab
-so
rb s
olar
rad
iatio
n, a
nd t
his
rais
es t
heir
tem
per
atur
e.
War
m a
ir co
ntai
ning
eva
por
ated
wat
er fr
om t
he o
cean
s ris
es,
caus
ing
atm
osp
heric
circ
ulat
ion
or c
onve
ctio
n.
Whe
n th
e ai
r re
ache
s a
high
alti
tud
e, w
here
the
tem
-p
erat
ure
is l
ow,
wat
er v
apor
con
den
ses
into
clo
uds,
w
hich
rai
n on
to t
he E
arth
’s s
urfa
ce,
com
ple
ting
the
wat
er c
ycle
. Th
e la
tent
hea
t of w
ater
con
den
satio
n am
-p
lifie
s co
nvec
tion,
pro
duc
ing
atm
osp
heric
phe
nom
ena
such
as
win
d,
cycl
ones
and
ant
i-cy
clon
es.
Sun
light
ab
sorb
ed
by
the
ocea
ns
and
la
nd
mas
ses
keep
s th
e su
rfac
e at
an
aver
age
tem
per
atur
e of
14
°C
. B
y p
hoto
synt
hesi
s gr
een
pla
nts
conv
ert
sola
r en
ergy
int
o ch
emic
al e
nerg
y, w
hich
pro
duc
es f
ood
, w
ood
and
the
b
iom
ass
from
whi
ch f
ossi
l fue
ls a
re d
eriv
ed.[
5]w
T
he t
otal
sol
ar e
nerg
y ab
sorb
ed b
y E
arth
’s a
t-m
osp
here
, oc
eans
and
lan
d m
asse
s is
ap
pro
xim
atel
y 3
,85
0,0
00
exa
joul
es (
EJ)
per
yea
r. In
20
02
, th
is w
as
mor
e en
ergy
in
one
hour
tha
n th
e w
orld
use
d i
n on
e ye
ar.P
hoto
synt
hesi
s ca
ptu
res
app
roxi
mat
ely
3,0
00
EJ
per
yea
r in
bio
mas
s. T
he a
mou
nt o
f sol
ar e
nerg
y re
ach-
ing
the
surf
ace
of t
he p
lane
t is
so
vast
tha
t in
one
yea
r it
is a
bou
t tw
ice
as m
uch
as w
ill e
ver
be
obta
ined
fro
m
all o
f th
e E
arth
’s n
on-r
enew
able
res
ourc
es o
f co
al,
oil,
natu
ral g
as,
and
min
ed u
rani
um c
omb
ined
.
Fro
m t
he t
able
of
reso
urce
s it
wou
ld a
pp
ear
that
so
lar,
win
d o
r b
iom
ass
wou
ld b
e su
ffici
ent
to s
upp
ly a
ll of
our
ene
rgy
need
s, h
owev
er,
the
incr
ease
d u
se o
f b
iom
ass
has
had
a n
egat
ive
effe
ct o
n gl
obal
war
min
g an
d d
ram
atic
ally
incr
ease
d fo
od p
rices
by
div
ertin
g fo
r-es
ts a
nd c
rop
s in
to b
iofu
el p
rod
uctio
n. A
s in
term
itten
t re
sour
ces,
sol
ar a
nd w
ind
rai
se o
ther
issu
es.
tipi
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
TIPI
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
tipi
Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Des ign Br ie f Stop and take time looking into a viewfinder, you might find yourself in a new world. What will it look like after? What will happen next? What do you want to remember? Adding your own personalities to the pictures. Tell your own story from what you saw. People said photography can say a million words. What would yours say?
Viewf/nder
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
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Pongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti CounterpointPongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor yPoster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105
VIEWf/NDERTOY CAMERA EXPO 2010
C L A S S I C
f/.com
12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105
VIEWf/NDERTOY CAMERA EXPO 2010
W I D E
f/.com
12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105
VIEWf/NDERTOY CAMERA EXPO 2010
2 4 7
f/.com
Pongpat Chirakiti Counterpoint
Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
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Camper La PielDes ign Br ie f Company that have nothing to do with skincare and use their selling point
to turn into a skincare product line. I picked Camper, a shoes company from Spain that has a simple, fun, and quirky design with a twist. La Piel means skin in Spanish so I introduced that as their sub-brand for skincare products while still hold onto the core of concept the brand.
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor yPackaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
PACK3PROJECT 2
CAMPERMOODBOARD
PACK3PROJECT 2
CAMPERMOODBOARD
Pongpat Chirakiti Counterpoint
PACK3PROJECT 2
CAMPERMOODBOARD
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
PACK3PROJECT 2
CAMPERMOODBOARD
Pongpat Chirakiti Counterpoint
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
LA PIELFOOT CREAM
Soothing MoistizierFoot Cream for Men
LA PIELEYE CREAM
Soothing After ShowerEye Cream for Men
LA PIELFACE WASHSoothing Moistizier
Face Cream for Men
LA PIELHAND CREAM
Soothing MoistizierHand Cream for Men
LA PIELSHAVING CREAM
Soothing MoistizierShaving Cream for Men
LA PIELBODY GEL
Soothing MoistizierBody Gel for Men
LA PIELFOOT CREAM
Soothing MoistizierFoot Cream for Men
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
InceptionDes ign Br ie f Choose a movie and design a poster for that particular movie. I picked
Inception and use three strings to represent how human brains work therefore each string has its own color that represents for something. For human, reality is black while dream is white and in a dream there is an inception which is yellow. And is is what I got out of this movie.
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Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
realitydreaminception
human brainPoster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
JCPDes ign Br ie f Given JCpenny a new life, brought them back up-to-date. This is a group
project by Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, and myself. We believed in the brand itself and tried use the concept of what the brand was set to be in the first place. We’re just tweaking it in a brighter and more fun with a new point of view to the company as well as adding a private label to build a stronger brand.
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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
k i t c h e n w a r e
e l e c t r o n i c s
h o u s e w a r e s
b e d d i n g & b a t h
For college students age 18 to 28 , S tep 1 prov ides essent ia l kitchenwares, home decor, bed and bath, and health products that are practical and aesthetically pleasing for dorm living through innovative design and reusabla packaging at affordable prices.
For women ages 30 to 50, Sur face o f f e r s h i g h - e n d s k i n c a re a n d cosmet ics tha t prov ide hea l thy anti-ageing benefits that delivers quality ingredients with advanced technology.
STEP 1 SURFACE
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp jcp
m o d e r n l i v i n g
Store Label
Private Label
jcp
For people ages 26 to 35, Guy Fieri is a celebrity endorsed line of products which offers chef-grade gourmet foods and kitchenwares that delivers quality ingredients and materials, and contain educational benefits in the packageing.
For parents ages 25 to 35, j c p t o t s p ro v i d e s a v a l u e driven line of baby essentials that delivers well designed a n d d u r a b l e p ro d u c t s , a t affordable prices.
For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.
For consumers ages 25 to 40, Paxton provides modern, contemporary home decor that is of h igh-sty le through good craftsmanship and design but at moderately affordable prices.
jcp totsjcp pals
paxton GUY FIERI
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp
jcp
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
k i t c h e n w a r e
Pongpat Chirakiti Counterpoint
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
h o u s e w a r e s
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
e l e c t r o n i c s
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp
Pongpat Chirakiti Counterpoint
jcp
b e d d i n g & b a t h
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
jcp
Pongpat Chirakiti Counterpoint
jcp
m o d e r n l i v i n g
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
jcp
JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
USPostDes ign Br ie f USPS is the biggest mailing company out of all the carrier companies.
They work 6 days a week but most of the people didn’t realize that. Maybe because that’s the way they are trying to differentiate themselves. This is where the new identity came in and face lifted the company image in order to be better where it is supposed to be, by using brighter yet simple symbol to make it easier for everyday. your future delivery.
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USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
uspost
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost
uspost uspost uspost
uspost uspost uspost
uspost uspost uspost
uspost uspost uspost
uspost
x
0.5 of x
0.5 of x
0.5 of x
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
uspost
384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528
uspost.com
Braydon Szafranski
uspost
Sale Support Manager
384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528
[email protected] / uspost.com
uspost
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
uspost
uspost package delivery awaits you atyour homeuspost
uspost
uspost package delivery awaits you atyour home
info:uspost package # 8744963990drop off at 11:30am on 11.30.10at 1234 2nd st. san francisco ca.
sign by:
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
uspost
uspost
uspost
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
a to
Pongpat Chirakiti Counterpoint
bto
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
Pongpat Chirakiti Counterpoint
USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Black LipsDes ign Br ie f Rock and Roll, where it used to be late night, small bar, Jack on the
rocks, moss pit, and people getting drunk. It is a music that reminds you of good times when you’re spending a night out with your friends getting shit face and blacking out on the street. Black Lips is a good representative of all of the above. Life is short live it, burn it, enjoy it, and take care of your love ones it’s 2012 after all. Lights out!!
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666
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
IT’S ALL ABOUT GOING DOWN HILL AT FULL SPEED
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
COLE ALEXANDER JARED SWILLEY
THE LIPS
IAN SAINT PÉ JOE BRADLEY
YEAH, I MOONED THE CROWD AND MADE OUT WITH IAN AND THEN I PLAYED THE GUITAR WITH MY DICK AND ROLLED AROUND. I’D ORIGINALLY WRITTEN IN THE STATEMENT TO OUR LABEL THAT IT WAS INDECENT EXPOSURE WE WERE GETTING IN TROUBLE FOR. BUT FROM WHAT I’M START-ING TO UNDERSTAND, IT WAS THE KISSING WITH IAN THAT WAS REALLY NOT COOL.
DISCO
GRAPHY
Black Lips! - 2003 (Bomp! Records)
Good Bad Not Evil - 2007 (Vice Records)
200 Million Thousand - 2009 (Vice Records)
Flowers Grow - 2004 (Bomp! Records)
Let It Bloom - 2005 (In The Red Records)
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
CounterpointPongpat Chirakiti
Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y
LogosDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on
signs or materials. The way we view those colors psychologically triggers how we feel and think.They even influence us to react to them on the road. Why most people rerate to red to stop? and green to go? Is there a reason behide it? or its just the way we been program?
tipi
uspost
tipi
uspost
VALERO
A L I B I
Do Re Me 100% ALCOHOL NO WATER
VALERO
A L I B I
Do Re Me 100% ALCOHOL NO WATER
jcp
jcp
p
p
p
Thank YouFami ly s
Ins t r c tor s
Fr i eands
Dad, Mom, Ja, Pear, MK, Mu, Chirakiti family, Nai, Nui, Ning, Neng, Nong, Oi, Thao, Vanna, noi, Orn, Oui, Oh, Punn, Pepe, Num, Pa, Jid, Grand pa, grand ma, Toon, Nok, Jade, John, Gi, Unun, Nu Kai, Adisak, Night, Pete, Pat, Point, Momo, Kiratastic
Mary Scott, Roland Young, Micheal Osbourne, Troy Alders, Darrell Hayden, Todd Hedgpeth, Thomas MaNulty, Nicole Flores, Ariel Grey, Tom Sieu, Scott Rankin, Renee D’arcy
David Scott, Beau Monroe, Sunny Lee, Naomi Hoag, Brian Zobel, Nathan Godding, Tracy Qi, Chen Chen, Sa Nguyen, Astra Sodarsono, Jordan, Leal, Karin Albertsson, Nicola Broderick, Jin Fujiwara, Phoebe Mak, Ploy Bovornrat, Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, Anthony Mapstone, Andrew Mapstone, Braydon Szafranski, Dustin Dollin, Ethan Sugar, Jeremy Moore, Spanky, Pom, A, B, War, Nib, Top, Gam, Penny, Pai, Oh, Peduckk, Rudi the deer, and Jack Daniels.