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01 02 03

04 05 06

07 08 09

Pongpat Chirakiti / Counterpoint

Page 2: Pat Counterpoint WIP
Page 3: Pat Counterpoint WIP
Page 4: Pat Counterpoint WIP
Page 5: Pat Counterpoint WIP

p

patchirakiti.com

Page 6: Pat Counterpoint WIP

CounterpointCounterpoint a contrasting or interacting element, theme. This book is a selected works from the last five years that I been studying at Academy of art University in San Francisco. I believe there are at least two sides for everything, every story has a teller and a listener without one there won’t be a communication and that is what I love about Graphic Design.

In t r o

Page 7: Pat Counterpoint WIP
Page 8: Pat Counterpoint WIP

Copyright © 2012 Pongpat Chirakiti. All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means eletronic, mechanical photocopying recording, or otherwise without permission of the copy right holder.

Phone

Depar tment Dir ec tor

Emai l

Cour se

Web

Ins t r uc tor

Type faces

So f tware

Pr in t ing & Binding

Paper t ex t s tock

Pongpat Chirakiti

415 205 7347

Mary Scott

[email protected]

Portfolio

patchirakiti.com

Mary Scott

Helvetica, Garamond

Academy of Art University

Adobe Suite CS5

79 New Montgomery St.San Francisco, CA 94115

blurb.com

Mohawk Superfine

Page 9: Pat Counterpoint WIP

Dad, Mom, Ja, Pear, and Two ugly dogs.

Page 10: Pat Counterpoint WIP

Contents

Page 11: Pat Counterpoint WIP

01

In te rsersect ion o f Co lor

02

Viewf /nder

03

+174

04

Camper La P ie l

05

Incept ion

06

JCPenney

07

USPost

08

Black L ips

09

Logos

Page 12: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 13: Pat Counterpoint WIP

Intersection of ColorDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on

signs or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to react to them even on the road such as traffic lights, why most people perceived red as to stop and green means go? Is there a reason behind it? Who get to called it?

#00//7589

#00//7589 #00//7589

01

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 14: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 15: Pat Counterpoint WIP

#00//7589 #00//7589

#00//7589

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 16: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 17: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 18: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 19: Pat Counterpoint WIP

#00//7589 #00//7589#00//7589

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 20: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 21: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 22: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 23: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 24: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 25: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 26: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 27: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 28: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 29: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 30: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 31: Pat Counterpoint WIP

A >>> B//

#00//7889//////////////////////////////

*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////

// / ////

GO //

Is the visual perceptual proper-

ty corresponding in humans to

the categories called red, green,

blue and others. Color derives

from the spectrum of light (dis-

tribution of light energy versus

wavelength) interacting in the

eye with the spectral sensitivi-

ties of the light receptors. Color

categories and physical specifi-

cations of color are also asso-

ciated with objects, materials,

light sources, etc., based on

their physical properties such

as light absorption, reflection,

or emission spectra. By defin-

ing a color space, colors can be

identified numerically by their

coordinates.

y

yx

A >>> B//

/////////////////////

#00//7889 //////////////////////////////

B//0023167.078

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Because perception of color stems from

the varying sensitivity of different types

of cone cells in the retina to different

parts of the spectrum, colors may be

defined and quantified by the degree to

which they stimulate these cells. These

physical or physiological quantifications

of color, however, do not fully explain

the psychophysical perception of color

appearance.

y/// x-2

#00//7889

#00//7889#00//7889

#00//7889

#00//7889

#00//7889#00//7889

#00//7889

#00//7889

#00//7889

#00//7889#00//7889

#00//7889

#00//7889

////////////////////////////// //////////////////////////////

////////////////////////////// //////////////////////////////

///009876

#00//7889

//////////////////////////////

Spectrum® Multi-Use paper is

designed for copying and print-

ing in a wide variety of imaging

devices. This bright white paper

is a great all-around performer

- ideal for everyday communi-

cations that include black &

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can expect virtually jam-free

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A >>> B//

#00//7889//////////////////////////////

*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////

// / ////

GO //

Is the visual perceptual proper-

ty corresponding in humans to

the categories called red, green,

blue and others. Color derives

from the spectrum of light (dis-

tribution of light energy versus

wavelength) interacting in the

eye with the spectral sensitivi-

ties of the light receptors. Color

categories and physical specifi-

cations of color are also asso-

ciated with objects, materials,

light sources, etc., based on

their physical properties such

as light absorption, reflection,

or emission spectra. By defin-

ing a color space, colors can be

identified numerically by their

coordinates.

y

yx

A >>> B//

/////////////////////

#00//7889 //////////////////////////////

A >>> B//

#00//7889//////////////////////////////

*/// Qual ity. Versati l i ty. Performance. Georgia-Pacific has the right choice for you. ///// // / ////

// / ////

GO //

Is the visual perceptual proper-

ty corresponding in humans to

the categories called red, green,

blue and others. Color derives

from the spectrum of light (dis-

tribution of light energy versus

wavelength) interacting in the

eye with the spectral sensitivi-

ties of the light receptors. Color

categories and physical specifi-

cations of color are also asso-

ciated with objects, materials,

light sources, etc., based on

their physical properties such

as light absorption, reflection,

or emission spectra. By defin-

ing a color space, colors can be

identified numerically by their

coordinates.

y

yx

A >>> B//

/////////////////////

#00//7889 //////////////////////////////

#00//7889

#00//7889#00//7889

#00//7889

#00//7889

#00//7889

#00//7889#00//7889

#00//7889

B//0023167.078

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Because perception of color stems from

the varying sensitivity of different types

of cone cells in the retina to different

parts of the spectrum, colors may be

defined and quantified by the degree to

which they stimulate these cells. These

physical or physiological quantifications

of color, however, do not fully explain

the psychophysical perception of color

appearance.

y/// x-2

#00//7889

#00//7889#00//7889

#00//7889

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 32: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 33: Pat Counterpoint WIP

Book Ariel GreyTypography 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 34: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

+174Des ign Br ie f Energy has always become a big part of our daily life and we all need it.

Now, we are concerning that it’ll run out sooner than we thought. Do you know that the Sun produces energy that can last for a year? But if we can find a way to store it properly, we might have energy to use for the next 10 years. We can start now, from everyday activity there’s always a way to help saving the energy and our planet.

02

Page 35: Pat Counterpoint WIP

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 36: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 37: Pat Counterpoint WIP

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 38: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 39: Pat Counterpoint WIP

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 40: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 41: Pat Counterpoint WIP

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 42: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

Page 43: Pat Counterpoint WIP

tipi

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

Page 44: Pat Counterpoint WIP

Pongpat Chirakiti Counterpoint

PR

OJE

CT

:S

TU

DE

NT

:

PAT

CHIR

AKI

TIP

RO

DU

CT

DE

SC

RIP

TIO

N:

A f

lexi

ble

air

pu

rifi

er t

hat

can

red

uce

str

ess

can

be

pla

ce in

an

off

ice.

A w

ater

po

wer

ed s

yste

m t

hat

ru

ns

the

air

pu

rify

sys

tem

em

bed

ed in

sid

e a

flex

ible

off

ice

furn

itu

re. B

y in

tro

du

cin

g a

hab

its

of

wat

erin

g a

pla

nts

as

a w

ay t

o p

ow

ered

th

is p

rod

uct

sh

ou

ld d

ecre

ase

you

r st

ress

leve

l, an

d b

y re

pea

tin

g t

he

sam

e h

abit

wee

kly

sho

uld

res

ult

in

a d

ram

atic

ally

ch

ang

e in

low

erin

g y

ou

r st

ress

leve

l an

d s

tres

s w

ith

in y

ou

r w

ork

en

viro

nm

ent.

A f

lexi

ble

ou

tter

sh

ell i

s b

iod

egra

dab

le m

ater

ials

th

at c

an b

e 10

0% r

ecyc

led

an

d r

epla

ced

if d

amag

ed.

T

he s

un’s

ene

rgy

is s

o p

ower

ful t

hat

in ju

st 1

hou

r th

e am

ount

of

ener

gy t

hat

falls

on

the

eart

h eq

uals

the

am

ount

use

d b

y th

e w

orld

’s p

opul

atio

n in

a w

hole

yea

r.M

ost

of t

he s

un’s

ene

rgy

tran

sfor

ms

to p

roce

sses

suc

h as

hea

t an

d p

hoto

synt

hesi

s, w

hich

are

the

driv

ing

fac-

tors

beh

ind

our

wea

ther

and

bio

logi

cal

syst

ems.

B

ut

it ca

n al

so b

e ca

ptu

red

and

con

vert

ed in

to e

lect

ricity

.

T

ipi h

as b

een

des

igne

d to

har

ness

the

sun’

s en

ergy

, sh

orte

ning

the

pro

cess

of

tran

sfor

min

g it

into

ele

ctric

ity

by

usin

g p

hoto

volta

ic c

ells

(P

Vs)

. P

Vs

conv

ert

sunl

ight

in

to e

lect

ricity

tha

t ca

n b

e us

ed i

mm

edia

tely

. T

he p

ro-

cess

is c

lean

, fa

st,

nois

eles

s, a

nd—

than

ks to

Tip

i—ea

s-ily

por

tab

le.

Her

e’s

how

it w

orks

. L

ight

from

the

sun

hits

the

sol

ar

cells

, ex

citin

g el

ectr

ons

with

in t

he c

ell.

Som

e of

the

m

bre

ak f

ree,

and

are

cha

nnel

ed t

hrou

gh a

con

duc

tive

met

al s

trip

to c

reat

e an

ele

ctric

cur

rent

. T

his

curr

ent c

an

eith

er b

e st

ored

in a

bat

tery

or

used

dire

ctly

in t

he f

orm

of

ele

ctric

ity.

The

str

onge

r th

e su

nlig

ht a

nd t

he m

ore

rays

tha

t hi

t th

e ce

ll, t

he m

ore

elec

tric

ity is

gen

erat

ed.

Now

con

sid

er f

ossi

l fue

ls.

The

se a

re f

orm

ed b

y ut

ilizi

ng

sola

r en

ergy

tha

t ha

s b

een

stor

ed i

n p

lant

s th

at g

rew

m

illio

ns o

f ye

ars

ago.

Afte

r th

ese

pla

nts

have

bee

n b

urie

d a

nd c

om-

pre

ssed

und

er t

ons

of e

arth

, th

ey a

re t

rans

form

ed i

nto

oil.

This

oil

is t

hen

extr

acte

d a

nd r

efin

ed,

usin

g he

avy

mac

hine

ry t

hat

pol

lute

s th

e ai

r. Th

e oi

l m

ust

then

be

del

iver

ed t

o its

des

tinat

ion,

cre

atin

g a

need

for

mor

e p

ollu

ting

mac

hine

ry.

Ulti

mat

ely,

the

bur

ning

of

this

fue

l for

pow

er h

as a

neg

a-tiv

e im

pac

t on

the

del

icat

e cl

imat

ic a

nd e

nviro

nmen

tal

bal

ance

of

our

wor

ld.

Th

e fo

ssil

fuel

pro

cess

tak

es a

lon

g tim

e, a

nd w

ill ev

entu

ally

run

out

. B

ut a

s lo

ng a

s th

e su

n b

urns

, w

e w

ill h

ave

the

clea

ner

and

mor

e p

orta

ble

op

tion

of P

Vs.

SOLA

R PO

WER

HU

MA

NS

TO

M

AS

SIV

ELY

IN

CR

EA

SE

TH

E

PR

OD

UC

TIO

N

AN

D

CO

NS

UM

PTI

ON

O

F

PR

IMA

RY

EN

ER

GY.

AS

TH

E A

MO

UN

T O

F FO

SS

IL F

UE

L IS

LA

RG

E B

UT

FIN

ITE

, TH

IS

CA

NN

OT

CO

NTI

NU

E IN

DE

FIN

ITE

LY,

AN

D V

AR

IOU

S T

HE

OR

IES

EX

IST.

TIPI

tipi

Page 45: Pat Counterpoint WIP

PR

OJE

CT

:S

TU

DE

NT

:

PAT

CHIR

AKI

TIP

RO

DU

CT

DE

SC

RIP

TIO

N:

A f

lexi

ble

air

pu

rifi

er t

hat

can

red

uce

str

ess

can

be

pla

ce in

an

off

ice.

A w

ater

po

wer

ed s

yste

m t

hat

ru

ns

the

air

pu

rify

sys

tem

em

bed

ed in

sid

e a

flex

ible

off

ice

furn

itu

re. B

y in

tro

du

cin

g a

hab

its

of

wat

erin

g a

pla

nts

as

a w

ay t

o p

ow

ered

th

is p

rod

uct

sh

ou

ld d

ecre

ase

you

r st

ress

leve

l, an

d b

y re

pea

tin

g t

he

sam

e h

abit

wee

kly

sho

uld

res

ult

in

a d

ram

atic

ally

ch

ang

e in

low

erin

g y

ou

r st

ress

leve

l an

d s

tres

s w

ith

in y

ou

r w

ork

en

viro

nm

ent.

A f

lexi

ble

ou

tter

sh

ell i

s b

iod

egra

dab

le m

ater

ials

th

at c

an b

e 10

0% r

ecyc

led

an

d r

epla

ced

if d

amag

ed.

HU

MA

NS

TO

M

AS

SIV

ELY

IN

CR

EA

SE

TH

E

PR

OD

UC

TIO

N

AN

D

CO

NS

UM

PTI

ON

O

F

PR

IMA

RY

EN

ER

GY.

AS

TH

E A

MO

UN

T O

F FO

SS

IL F

UE

L IS

LA

RG

E B

UT

FIN

ITE

, TH

IS

CA

NN

OT

CO

NTI

NU

E IN

DE

FIN

ITE

LY,

AN

D V

AR

IOU

S T

HE

OR

IES

EX

IST.

TIPI

T

he E

arth

rec

eive

s 1

74

pet

awat

ts (

PW

) of

inco

m-

ing

sola

r ra

dia

tion

(inso

latio

n) a

t th

e up

per

atm

osp

here

.A

pp

roxi

mat

ely

30

% is

ref

lect

ed b

ack

to s

pac

e w

hile

the

rest

is a

bso

rbed

by

clou

ds,

oce

ans

and

land

mas

ses.

Th

e sp

ectr

um o

f so

lar

light

at

the

Ear

th’s

sur

face

is

mos

tly

spre

ad

acro

ss

the

visi

ble

an

d

near

-inf

rare

d ra

nges

with

a s

mal

l par

t in

the

nea

r-ul

trav

iole

t.

Ear

th’s

land

sur

face

, oc

eans

and

atm

osp

here

ab

-so

rb s

olar

rad

iatio

n, a

nd t

his

rais

es t

heir

tem

per

atur

e.

War

m a

ir co

ntai

ning

eva

por

ated

wat

er fr

om t

he o

cean

s ris

es,

caus

ing

atm

osp

heric

circ

ulat

ion

or c

onve

ctio

n.

Whe

n th

e ai

r re

ache

s a

high

alti

tud

e, w

here

the

tem

-p

erat

ure

is l

ow,

wat

er v

apor

con

den

ses

into

clo

uds,

w

hich

rai

n on

to t

he E

arth

’s s

urfa

ce,

com

ple

ting

the

wat

er c

ycle

. Th

e la

tent

hea

t of w

ater

con

den

satio

n am

-p

lifie

s co

nvec

tion,

pro

duc

ing

atm

osp

heric

phe

nom

ena

such

as

win

d,

cycl

ones

and

ant

i-cy

clon

es.

Sun

light

ab

sorb

ed

by

the

ocea

ns

and

la

nd

mas

ses

keep

s th

e su

rfac

e at

an

aver

age

tem

per

atur

e of

14

°C

. B

y p

hoto

synt

hesi

s gr

een

pla

nts

conv

ert

sola

r en

ergy

int

o ch

emic

al e

nerg

y, w

hich

pro

duc

es f

ood

, w

ood

and

the

b

iom

ass

from

whi

ch f

ossi

l fue

ls a

re d

eriv

ed.[

5]w

T

he t

otal

sol

ar e

nerg

y ab

sorb

ed b

y E

arth

’s a

t-m

osp

here

, oc

eans

and

lan

d m

asse

s is

ap

pro

xim

atel

y 3

,85

0,0

00

exa

joul

es (

EJ)

per

yea

r. In

20

02

, th

is w

as

mor

e en

ergy

in

one

hour

tha

n th

e w

orld

use

d i

n on

e ye

ar.P

hoto

synt

hesi

s ca

ptu

res

app

roxi

mat

ely

3,0

00

EJ

per

yea

r in

bio

mas

s. T

he a

mou

nt o

f sol

ar e

nerg

y re

ach-

ing

the

surf

ace

of t

he p

lane

t is

so

vast

tha

t in

one

yea

r it

is a

bou

t tw

ice

as m

uch

as w

ill e

ver

be

obta

ined

fro

m

all o

f th

e E

arth

’s n

on-r

enew

able

res

ourc

es o

f co

al,

oil,

natu

ral g

as,

and

min

ed u

rani

um c

omb

ined

.

Fro

m t

he t

able

of

reso

urce

s it

wou

ld a

pp

ear

that

so

lar,

win

d o

r b

iom

ass

wou

ld b

e su

ffici

ent

to s

upp

ly a

ll of

our

ene

rgy

need

s, h

owev

er,

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Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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TIPI

Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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tipi

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Book Tom SieuPrint 2 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Pongpat Chirakiti Counterpoint

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Des ign Br ie f Stop and take time looking into a viewfinder, you might find yourself in a new world. What will it look like after? What will happen next? What do you want to remember? Adding your own personalities to the pictures. Tell your own story from what you saw. People said photography can say a million words. What would yours say?

Viewf/nder

Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

03

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Pongpat Chirakiti Counterpoint

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Pongpat Chirakiti CounterpointPongpat Chirakiti Counterpoint

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor yPoster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105

VIEWf/NDERTOY CAMERA EXPO 2010

C L A S S I C

f/.com

12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105

VIEWf/NDERTOY CAMERA EXPO 2010

W I D E

f/.com

12.11.10 666 MISSION ST SAN FRANCISCO, CA 94105

VIEWf/NDERTOY CAMERA EXPO 2010

2 4 7

f/.com

Pongpat Chirakiti Counterpoint

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Poster Nicole FloresGrpahic Design 3 Print & TypographyPr o jec t Couse Ins t r c tor Categor y

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Pongpat Chirakiti Counterpoint

04

Camper La PielDes ign Br ie f Company that have nothing to do with skincare and use their selling point

to turn into a skincare product line. I picked Camper, a shoes company from Spain that has a simple, fun, and quirky design with a twist. La Piel means skin in Spanish so I introduced that as their sub-brand for skincare products while still hold onto the core of concept the brand.

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Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor yPackaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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PACK3PROJECT 2

CAMPERMOODBOARD

PACK3PROJECT 2

CAMPERMOODBOARD

Pongpat Chirakiti Counterpoint

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PACK3PROJECT 2

CAMPERMOODBOARD

Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

PACK3PROJECT 2

CAMPERMOODBOARD

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Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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LA PIELFOOT CREAM

Soothing MoistizierFoot Cream for Men

LA PIELEYE CREAM

Soothing After ShowerEye Cream for Men

LA PIELFACE WASHSoothing Moistizier

Face Cream for Men

LA PIELHAND CREAM

Soothing MoistizierHand Cream for Men

LA PIELSHAVING CREAM

Soothing MoistizierShaving Cream for Men

LA PIELBODY GEL

Soothing MoistizierBody Gel for Men

LA PIELFOOT CREAM

Soothing MoistizierFoot Cream for Men

Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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Packaging Thomas MaNultyPackage Design 3 Packaging Pr o jec t Couse Ins t r c tor Categor y

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InceptionDes ign Br ie f Choose a movie and design a poster for that particular movie. I picked

Inception and use three strings to represent how human brains work therefore each string has its own color that represents for something. For human, reality is black while dream is white and in a dream there is an inception which is yellow. And is is what I got out of this movie.

05

Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

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Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

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realitydreaminception

human brainPoster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

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Poster Roland YoungGraphic Design 3 PrintPr o jec t Couse Ins t r c tor Categor y

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Pongpat Chirakiti Counterpoint

JCPDes ign Br ie f Given JCpenny a new life, brought them back up-to-date. This is a group

project by Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, and myself. We believed in the brand itself and tried use the concept of what the brand was set to be in the first place. We’re just tweaking it in a brighter and more fun with a new point of view to the company as well as adding a private label to build a stronger brand.

06

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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k i t c h e n w a r e

e l e c t r o n i c s

h o u s e w a r e s

b e d d i n g & b a t h

For college students age 18 to 28 , S tep 1 prov ides essent ia l kitchenwares, home decor, bed and bath, and health products that are practical and aesthetically pleasing for dorm living through innovative design and reusabla packaging at affordable prices.

For women ages 30 to 50, Sur face o f f e r s h i g h - e n d s k i n c a re a n d cosmet ics tha t prov ide hea l thy anti-ageing benefits that delivers quality ingredients with advanced technology.

STEP 1 SURFACE

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp jcp

m o d e r n l i v i n g

Store Label

Private Label

jcp

For people ages 26 to 35, Guy Fieri is a celebrity endorsed line of products which offers chef-grade gourmet foods and kitchenwares that delivers quality ingredients and materials, and contain educational benefits in the packageing.

For parents ages 25 to 35, j c p t o t s p ro v i d e s a v a l u e driven line of baby essentials that delivers well designed a n d d u r a b l e p ro d u c t s , a t affordable prices.

For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.

For consumers ages 25 to 40, Paxton provides modern, contemporary home decor that is of h igh-sty le through good craftsmanship and design but at moderately affordable prices.

jcp totsjcp pals

paxton GUY FIERI

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Pongpat Chirakiti Counterpoint

jcp

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp

jcp

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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k i t c h e n w a r e

Pongpat Chirakiti Counterpoint

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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h o u s e w a r e s

Pongpat Chirakiti Counterpoint

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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e l e c t r o n i c s

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp

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jcp

b e d d i n g & b a t h

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

jcp

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jcp

m o d e r n l i v i n g

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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jcp

JCP Michael OsbornePackage Design 4 Packaging & BrandingPr o jec t Couse Ins t r c tor Categor y

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USPostDes ign Br ie f USPS is the biggest mailing company out of all the carrier companies.

They work 6 days a week but most of the people didn’t realize that. Maybe because that’s the way they are trying to differentiate themselves. This is where the new identity came in and face lifted the company image in order to be better where it is supposed to be, by using brighter yet simple symbol to make it easier for everyday. your future delivery.

07

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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uspost

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost

uspost uspost uspost

uspost uspost uspost

uspost uspost uspost

uspost uspost uspost

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uspost

x

0.5 of x

0.5 of x

0.5 of x

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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uspost

384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528

uspost.com

Braydon Szafranski

uspost

Sale Support Manager

384 Post Street. San Francisco, CA 94115T 415 438 5281 / F 415 528 1438 / C 415 143 8528

[email protected] / uspost.com

uspost

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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uspost

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uspost package delivery awaits you atyour homeuspost

uspost

uspost package delivery awaits you atyour home

info:uspost package # 8744963990drop off at 11:30am on 11.30.10at 1234 2nd st. san francisco ca.

sign by:

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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uspost

uspost

uspost

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USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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a to

Pongpat Chirakiti Counterpoint

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bto

USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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USPOST Todd HedgpethIdentity 2 Print & BrandingPr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

Black LipsDes ign Br ie f Rock and Roll, where it used to be late night, small bar, Jack on the

rocks, moss pit, and people getting drunk. It is a music that reminds you of good times when you’re spending a night out with your friends getting shit face and blacking out on the street. Black Lips is a good representative of all of the above. Life is short live it, burn it, enjoy it, and take care of your love ones it’s 2012 after all. Lights out!!

08

666

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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IT’S ALL ABOUT GOING DOWN HILL AT FULL SPEED

Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

COLE ALEXANDER JARED SWILLEY

THE LIPS

IAN SAINT PÉ JOE BRADLEY

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YEAH, I MOONED THE CROWD AND MADE OUT WITH IAN AND THEN I PLAYED THE GUITAR WITH MY DICK AND ROLLED AROUND. I’D ORIGINALLY WRITTEN IN THE STATEMENT TO OUR LABEL THAT IT WAS INDECENT EXPOSURE WE WERE GETTING IN TROUBLE FOR. BUT FROM WHAT I’M START-ING TO UNDERSTAND, IT WAS THE KISSING WITH IAN THAT WAS REALLY NOT COOL.

DISCO

GRAPHY

Black Lips! - 2003 (Bomp! Records)

Good Bad Not Evil - 2007 (Vice Records)

200 Million Thousand - 2009 (Vice Records)

Flowers Grow - 2004 (Bomp! Records)

Let It Bloom - 2005 (In The Red Records)

Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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CounterpointPongpat Chirakiti

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Tour Book Troy AldersPrint 1 Print & Typography Pr o jec t Couse Ins t r c tor Categor y

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LogosDes ign Br ie f We’re conditioned to notice color. It’s one of the first things we notice on

signs or materials. The way we view those colors psychologically triggers how we feel and think.They even influence us to react to them on the road. Why most people rerate to red to stop? and green to go? Is there a reason behide it? or its just the way we been program?

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tipi

uspost

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tipi

uspost

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VALERO

A L I B I

Do Re Me 100% ALCOHOL NO WATER

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VALERO

A L I B I

Do Re Me 100% ALCOHOL NO WATER

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jcp

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p

Thank YouFami ly s

Ins t r c tor s

Fr i eands

Dad, Mom, Ja, Pear, MK, Mu, Chirakiti family, Nai, Nui, Ning, Neng, Nong, Oi, Thao, Vanna, noi, Orn, Oui, Oh, Punn, Pepe, Num, Pa, Jid, Grand pa, grand ma, Toon, Nok, Jade, John, Gi, Unun, Nu Kai, Adisak, Night, Pete, Pat, Point, Momo, Kiratastic

Mary Scott, Roland Young, Micheal Osbourne, Troy Alders, Darrell Hayden, Todd Hedgpeth, Thomas MaNulty, Nicole Flores, Ariel Grey, Tom Sieu, Scott Rankin, Renee D’arcy

David Scott, Beau Monroe, Sunny Lee, Naomi Hoag, Brian Zobel, Nathan Godding, Tracy Qi, Chen Chen, Sa Nguyen, Astra Sodarsono, Jordan, Leal, Karin Albertsson, Nicola Broderick, Jin Fujiwara, Phoebe Mak, Ploy Bovornrat, Alvin Domingo, Dee Shin, Liscelyn Grifal, Siti, Anthony Mapstone, Andrew Mapstone, Braydon Szafranski, Dustin Dollin, Ethan Sugar, Jeremy Moore, Spanky, Pom, A, B, War, Nib, Top, Gam, Penny, Pai, Oh, Peduckk, Rudi the deer, and Jack Daniels.

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