Past Habits & Current Trend's in America's Cuisine and
Eating Habits
Slide 2
Quiz Questions Whats Americas favorite food? On which US
holiday do Americans eat the most, on average? What is Americas
most popular food? What does the average American think about
organic? What are eating healthier trends? Does the average
American spend more or less on food than people of other
countries?
Slide 3
If Americans are so healthy Over 72% eat a balanced diet and
choose a healthy snack Almost 80% eat healthier meals at home than
when dining out 50% eat more fresh fruit, 41% consume more whole
grain items, & 35% eat less processed foods Almost 70%of us
read the nutritional label on an unhealthy snack before buying it.
74% drink water with our meals, instead of another beverage. 57%
exercise regularly. BUT.Evidence from food sales doesnt corroborate
the survey results (harrisinteractive.com)
Slide 4
What could be better than sliced bread? American Style Served
warm w/ melted butter Mainly for breakfast With jam, French toast,
Texas toast Sandwiches Grilled Cheese BLTs Tuna melts Reubens
Submarine (subs) British Style Served cold so butter doesnt melt
Just about anytime, snack or meal With beans or jam, Welsh Rarebit
Open-faced w/ beans sardines marmite bbcamerica.com, 2013 Image:
Muesililover.com Image: wikipedia.com
Slide 5
So Where DID the Sandwich Come From? In the late 1700s, a
French write observed and wrote about the fourth Earl of Sandwich,
John Montagu, who enjoyed playing cards. A minister of state passed
four and twenty hours at a public gaming- table, so absorpt in
play, that, during the whole time, he had no subsistence but a
piece of beef, between two slices of toasted bread, which he eat
without ever quitting the game. This new dish grew highly in vogue,
during my residence in London; it was called by the name of the
minister who invented it (pbs.org).
Slide 6
Around the same time Edward Gibbon, First Lord of the Admiralty
was the first person to pen the word sandwich as we know it. On
November 24, 1762, he wrote in his journal: That respectable body,
of which I have the honour of being a member, affords every evening
a sight truly English. Twenty or thirty, perhaps, of the first men
in the kingdom, in point of fashion and fortune, supping at little
tables covered with a napkin, in the middle of a coffee-room, upon
a bit of cold meat, or a sandwich, and drinking a glass of punch
(pbs.org)
Slide 7
What about American sandwiches?
Slide 8
OK so Americans didnt invent the sandwich BUT we perfected it!
Just ask any American. Submarine /Hoagie Club Sandwich Hamburger
Peanut Butter & Jelly Sloppy Joe BLT Philadelphia Cheese Steak
Images: Wikipedia.com
Slide 9
Where Did the Hamburger Originate? Hamburg, Germany, perhaps?
The idea originated here Beef from German Hamburg cows was minced,
seasoned then formed into patties - a gourmet dish German
immigrants arriving in NYC and Chicago opened restaurants, many
offering the Hamburg steak During the Industrial Revolution,
factory workers were served Hamburg steak from food carts. The idea
of sandwiching the meat patty between two slices of bread arose to
make eating and standing easier. The Hamburg sandwich was born.
(Avey, 2013).
Slide 10
Can you name some classic holiday foods?
Slide 11
Classic Holiday Foods (Ronca, 2009) 10) Roast Goose now we
often substitute turkey 9) Pumpkin Pie - Pilgrims filled a hollowed
out pumpkin with milk, honey and spices, baking it in hot ashes on
the fire 8) Green Bean Casserole-1955 Cream of Mushroom Soup, green
beans and French fried onions - baked in a casserole - a ubiquitous
holiday side dish 7) Corned Beef & Cabbage more popular in
America than Ireland 6) Collard Greens & Black-eyed Peas
According to Southern folklore, eating these foods on New Year's
Day will bring luck and prosperity. The peas supposedly represent
coins and the greens represent paper money
Slide 12
Classic Holiday Foods (Ronca, 2009) 5) Latkes - small cakes of
grated potatoes fried in olive oil they are an important culinary
part of Hanukkah which commemorates the Miracle of Oil 4) Egg Nog -
Beverage of eggs, sugar, milk and typically alcohol: bourbon, rum
& brandy 3) Matzah - Crackerlike, unleavened bread eaten during
Passover instead of regular bread 2) Ham - Traditional centerpiece
of the Easter Sunday dinner table. Before refrigeration, meat
needed curing (salted) By spring a ham would be fully cured (from
the fall slaughter) 1) Turkey - It doesn't get much more
traditional than a Thanksgiving turkey. Nearly 90% of Americans eat
turkey as the main course on the Thanksgiving holiday
Slide 13
Thanksgiving Day Macys Day Parade, 1924 Cook and eat Internet
shopping & Black Friday Watch football
Slide 14
Weight Issues 36% of U.S. adults were obese in 2009, up from an
estimated 15% in 1980 The median U.S. household income remained
flat in 2012 from 2011. This may explain cash-strapped Americans
eating more healthful meals cooked at home as they cut back on
eating out. NPD data show that the average number of meals
Americans eat annually in restaurants has fallen from a peak of 215
in 2000 to 193 last year. Many Americans associate weight gain with
fat in foods not calories. The USDA study was based on interviews
with nearly 10,000 Americans.
Slide 15
Eating habits of Americans today are shaped by policy from the
1970s Food costs were rising along with growing demand Agribusiness
favored over small farms Cheap fossil fuels used for fertilizers
and pesticides Efficient at producing calories. But at what cost?
1970 4 billion tons of corn 2010 12 billion tons of corn Why are
Americans Fat?
Slide 16
Efforts to Accelerate Healthy Eating The Food Pyramid to the
Healthy Eating Plate Reading labels School breakfast and lunch
programs 5-a-day 30 minutes of aerobic activity per day
http://www.hsph.harvard.edu/nutri
tionsource/healthy-eating-plate/
Slide 17
What Do We Put in School Lunchboxes? Adult Americans ate 8.5
billion brown-bag lunches in 2007 (hallcorp.com) More & more
Americans bring their lunch to work and more parents send a packed
lunch to school. WHY? 1)To save money 2)For health and nutrition
benefits
Slide 18
Healthy Trends Working-age adults ate 118 fewer calories a day,
on average ate more home-cooked meals with their families and fewer
in restaurants Are reading nutritional labels on food at grocery
stores more often. (U.S. Department of Agriculture, 2010)
Slide 19
Trends in Healthy Lifestyles Chia seedsChia seeds Healthy
choices Chia Seeds - rich in protein, antioxidants, fiber and
omega-3 fatty acids Organic Foods Being label conscious Locally
grown and in-season Preparation Restaurants Offering more health
conscious dishes
http://consumergoods.edgl.com/trends/Top-5-Health-Trends-to-Watch-in-201383912
Slide 20
Food Conscious Waste-not, Want-not Health Conscious at Work
Activities at work: gyms, classes Snack Conscious Healthier snacks
like yogurt, mini-meals Meat Conscious Vegan-friendly foods,
Gluten-free foods Chemical Conscious Using chemical- free,
toxin-free products at home Chia seedsChia seeds
http://consumergoods.edgl.com/trends/Top-5-Health-Trends-to-Watch-in-201383912
Top 5 Trends http://www.marketwired.com/press-release/national-
consumer-research-institute-predicts-top-five-health-trends-for-
2013-1741075.htm
Slide 21
Why the Organic Craze? The organic food market is predicted to
grow by 14% by 2018 Eating healthfully Knowing whats in your food
Reclaiming health through diet & exercise Reducing your
environmental footprint What is the percentage of Americans who buy
into organic?
Slide 22
What do Americans Think about Organic Foods 45% actively try to
include them in their diets 15% actively avoid them (reaction to
cost?) 38% don't think either way More people in cities or in the
West actively include organic foods Younger Americans more likely
than older to eat organic foods A meta-review (Leifert, 2014)
reports organic food has more antioxidants & less pesticide
residue Although 99 percent of the time the pesticide levels were
below the permissible, very conservative safety limits set by
regulators http://www.gallup.com/ poll/174524/forty-five-
percent-americans-seek- organic-foods.aspx
Slide 23
What Exactly is Organic? Made with organic means Foods contain
at least 70% organically produced ingredients They are grown on
soil with no synthetic fertilizers or pesticides applied 3 years
prior to harvest Animals are raised in natural living conditions
and fed 100% organic food with no added hormones They cannot
contain artificial colors preservatives or flavors
Slide 24
And for desert I scream you scream we all scream for ice
cream
Slide 25
And for desert I scream you scream we all scream for ice
cream
Slide 26
Did you know? The average American consumed 48 pints of ice
cream in 2013. Americans are the top consumers of ice cream
worldwide, followed by New Zealanders. Vanilla is the #1 flavor
followed by Chocolate Chip Mint and Cookies and Cream Immigrants at
Ellis Island were served ice cream as part of the welcoming to
America. Sources: http://www.chicagonow.com/tween-
us/2013/07/national-day-ice-cream-facts/http://www.chicagonow.com/tween-
us/2013/07/national-day-ice-cream-facts/ IDFA ice cream company
survey, 2012 If you dropped your ice cream cone, would you pick it
up and eat it?
Slide 27
What is the 5 Second Rule? How long after you drop a piece of
food it is acceptable to pick it up and eat it? What if its you
favorite snack you waited 3 days to eat?
http://communitytable.com/334779/parade/what-america-eats-our-
exclusive-survey-on-the-nations-changing-tastes/
Slide 28
IDOMS An apple a day You are the apple Dont cry over As easy as
with a cherry on top You are toast!
Slide 29
Resources Avey, T. (2013). Food: Discover the history of the
sandwich. Pbs.org. Retrieved from:
http://www.pbs.org/food/the-history-
kitchen/history-sandwich/http://www.pbs.org/food/the-history-
kitchen/history-sandwich/ Beck, M., & Schatz, A. (14 Jan 2014).
Americans' eating habits take a healthier turn: Study finds
working-age adults consume fewer calories, eat out less. The Wall
Street Journal. Retrieved from:
http://online.wsj.com/articles/SB10001424052702304149404579323092916490748
http://online.wsj.com/articles/SB10001424052702304149404579323092916490748
Shy, L. (10 Nov 2010). Our eating habits, or how we lie about them.
Pop Sugar. Retrieved from:
http://www.popsugar.com/fitness/Survey-American-Eating-Habits-11908598
http://www.popsugar.com/fitness/Survey-American-Eating-Habits-11908598
Parade. 5 Sept 2014). What America eats: Our exclusive survey on
the nation's changing tastes. Retrieved from:
http://communitytable.com/334779/parade/what-america-eats-our-exclusive-survey-on-the-nations-changing-tastes/
http://communitytable.com/334779/parade/what-america-eats-our-exclusive-survey-on-the-nations-changing-tastes/
Avey, T. (6 Aug 2013). Where did the hamburger originate? Parade.
Retrieved from:
http://communitytable.com/61481/toriavey/where-did-hamburgers-originate/
http://communitytable.com/61481/toriavey/where-did-hamburgers-originate/
Oliver, L. (18 Aug 2014). Food Timeline: FAQs: popular 20th century
American foods. Retrieved from:
http://www.foodtimeline.org/fooddecades.html
http://www.foodtimeline.org/fooddecades.html BHG. (2014). Better
Homes and Gardens timeline. Retrieved from:
http://www.bhg.com/recipes/how-to/cooking-
basics/better-homes-and-gardens-timeline/http://www.bhg.com/recipes/how-to/cooking-
basics/better-homes-and-gardens-timeline/
Slide 30
Resources IDFA. (2012). Ice cream sales and trends. Retrieved
from:
http://www.idfa.org/news-views/media-kits/ice-cream/ice-cream-
sales-trends Upton, E. (2012). The history of toast. Retrieved
from:
http://www.todayifoundout.com/index.php/2013/10/history-toast/http://www.todayifoundout.com/index.php/2013/10/history-toast/
Ronca, Debra. (9 Nov 2014). Top 10 classic holiday foods.
HowStuffWorks.com. Retrieved from:
http://recipes.howstuffworks.com/menus/10-classic-holiday-foods.htm.
Bartlet, J. (2013). The cultural divide: Brits vs. Americans on
toast. BBC America. Retrieved from:
http://www.bbcamerica.com/mind-the-gap/2013/06/06/the-cultural-divide-brits-vs-americans-on-toast/
http://www.bbcamerica.com/mind-the-gap/2013/06/06/the-cultural-divide-brits-vs-americans-on-toast/
Wellness Newsletter. (2010). Packing lunches is on the rise.
Retrieved from: http://www.hallscorp.com/documents/packlunch.pdf
http://www.hallscorp.com/documents/packlunch.pdf Younger, S.
(2013). 8 ice cream facts in honor of National Ice Cream Day.
TweenUS. Retrieved from:
http://www.chicagonow.com/tween-us/2013/07/national-day-ice-cream-facts/
http://www.chicagonow.com/tween-us/2013/07/national-day-ice-cream-facts/
Riffkin, R. (2014). Forty-five percent of Americans seek out
organic foods. Gallup.com Retrieved from:
http://www.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx
http://www.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx
Slide 31
Resources McEvoy, M. (2012). Organic 101: What the USDA Organic
Label Means. USDA. Retrieved from:
http://blogs.usda.gov/2012/03/22/organic-101-what-the-usda-organic-label-means/
The Food Pyramid.
http://www.mypyramid.gov/mypyramid/index.aspx.http://www.mypyramid.gov/mypyramid/index.aspx.
Weimer, J. (n.d.). Accelerating the trend toward healthy eating:
Public and private efforts. USDA. Retrieved from:
http://www.ers.usda.gov/media/91092/aib750s_1_.pdf
http://www.webmd.com/food-recipes/features/organic-food-is-natural-worth-the-extra-cost
http://www.huffingtonpost.com/2014/07/12/organic-food-study_n_5579174.html
Battistoni, A. (2012). America spends less on food than any other
country. Mother Jones. Retrieved from:
http://www.motherjones.com/blue-marble/2012/01/america-food-spending-less
http://www.motherjones.com/blue-marble/2012/01/america-food-spending-less
Foley, J. (2013). Its Time to rethink Americas corn system.
Scientific American. Retrieved from:
http://www.scientificamerican.com/article/time-to-rethink-corn/
http://www.scientificamerican.com/article/time-to-rethink-corn/
Daniels, S. (2014). US organic food market to grow 14% from
2013-18. Retrieved from:
http://www.foodnavigator-usa.com/Markets/US-organic-food-market-to-grow-14-from-2013-18
http://research.ncl.ac.uk/nefg/QOF/documents/14-06-12%20Final%20Crops%20Paper%20BJN5552.pdf