Passmore Final Concept Book 1

8/3/2019 Passmore Final Concept Book 1

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C O N C E P T B O O K

Kevin Passmore

Concept book | Concept Development RCAD Spring 2012

Instructor Jill Taffet

WEDU Network ID Refresh

http://kevi npassmorem d220.blogspot.com/


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Open minded and connected to the idea that we all

celebrate daily in the joy of di scovery.

The inherent theme ofConnected inherently showcases the

range of the individual while celebrating our collective

experiences using insightful imagery and an emotionally

evocative color palette.

CONNECTEDConcept #1

Kevin Passmore http://kevinpassmoremd220.

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COLORAND IMAGE

MACROAND MICRO

DAYAND NIGHT

http://kevinpassmoremd220.blogspot.co

WEDU Connected network id Is a practical

method to easily connect to our audience w

honesty and integrity.

Easily achieved through real-time social me

integration and visceral visual content providby engaging within our community.

WEDU Network


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Colorful interplay between graphic and image evokes sense of

optimism. Soft shadows separate identity graphics from photographic

image and reinforce the relationship between community, WEDU and PBS.

CONNECTED COLOR AND IMAGE


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Just on my way over the skyway bridge,Beautiful view.. but Im afraid of heights!- Pam

CONNECTED COLOR AND IMAGE

Animation StyleAnimations will be natural and comfortable paced

in large scale settling into small lockup of logo.

Echoing the circles and particles on PBS brand WEDU

graphics will cross fade. Tweets from fans of WEDU and

Photos from community upload will display and graphic will

scale inside the PBS and WEDU logos.


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Join us tonight at 9:30pm for Diamonds Along the Highway:

A Chance to Live As a small boy, Pieter Kohnstam lived... http://fb.me/1EsIkmUgo

CONNECTED DAYAND NIGHT

Blackened corner holders provide opportunity for broadcast information and scheduled programming.

Twitter Feed from WEDU can also be displayed as information, encouraging the audience to interact.

Morning.

Up NextARTHUR


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As time passes throughout the day imagery can reect changes in

light and mood to reinforce our connection to the living world.

Daytime.


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Cypress Park tonight at sunset.It is simpily an amazing view.-H.Thompson


Color and mood of imagery reects the timing of everyday, con-

necting WEDU to the audience evocative color palette.

Night


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Concept #2People Places and Things

Dynamic Community Visual Wall

The playful nature and juxtaposition of content will inherently provide a memorable experience and connection to the WEDU audience. Reinforcing our

connection to eachother and the community the Imagery displayed in a constant stream provides a fresh and current connection to the WEDU viewing audien

WEDU Network ID

http://kevi npassmoremd 220.blogspot


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Concept #2 Dynamic Community Visual Wall

What denes the culture of the Tampa bay and the audience of WEDU? Visually, is a collection of unique attributes that connect the community and many

different People, Places and Things in the Bay Area. Community Visual Wall explores the fun and playful nature of randomly showcasing People, Places and

that dene the Greater bay area experience. By blending together user audience generated assets and assets acqurired by WEDU, we can seamlessly conne

audience, Tampa bay area and integrate the WEDU brand.

People Places and Things

WEDU Network ID



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Concept #3 Good Morning, Good Afternoon & Goodnight

Highlighting everyday tasks such as making coffee,grocery shopping, cooking

breakfast getting a haircut WEDU would tie into these activities with a simple

integrated or matte graphic treatmentc. All images will have a fun and playful

nature,encouraging the audience to see the world around them in a new light.

Virtual 1st person perspectives of various segments of the Tam

community.Assets will be looping animations or video. Consistin

activities taking place from multiple viewpoints within the comm

specic times throughout the day. Focused on a 1st person per

the audience is transpoted into the experience of the activity.

WEDU Networ


Documents

Passmore Final Concept Book 1