• Presidents • Vice Presidents • Directors • Managers • Heads • Supervisors Engineers from: • Material Engineering • Design Engineering • Production Engineering • Interior Designing /Styling• Research & Development • Auto Design • Manufacturing • Strategic business unit • Automotive Research Engineering

India stands as one of the last big untapped frontiers for the world’s $800bn car industry. As its per capita GDP goes up, this is going to be a huge market, ultimately one day bigger than China. India is destined to join the US and China in a “big three” of automotive nations.

The overall Passenger Vehicles segment grew at 4.66 percent. While there was a decline in three wheelers two Wheelers sales registered a growth of 14.16 percent. And overall vehicle exports registered a growth a growth of 25.44 percent .

But it’s a long way to go for Auto manufacturers and there are the quirks of India’s cost-conscious and demanding consumers as major hurdle. Vehicle buyers want plenty of features but they also expect suspension suitable for potholed roads, and extra-strong air conditioning fit for baking summers. Space in the back also matters in a country whose middle class still often enjoys chauffeur-driven comforts.

These preferences create challenges for global auto companies, which now try to offer fewer categories of vehicles. An engineer in America or Europe will find it really hard to get this combination of design and value right, hence why more development is going to shift into India.

Once confined to styling and appearance, the customers now look for aerodynamics, crash safety, and driver ergonomics, especially in the use of the many new onboard electronic devices and entertainment options.

Automotive design and styling conference will focus on creative aspects of designing, technologies and new dimensions of vehicle engineering.

This conference will give a profound insight into advanced techniques of design development and will cover the latest trends and international players in the global Auto industry.

This event is a very interactive forum where experts meet and exchange their know-how to set new ideas and standards for future innovations on automotive designing and styling.

Introduction:

Who Should Attend:

Concept By:

th thDate: 24 -25 April, 2014

Venue: Pune, India

Passenger Vehicle Design Summit

Day 1 th 24 April, 2014Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

Session 8

Auto Designing and styling scenario in Indian Sub continent • Understanding the drivers of the change and recent developments in consumer behavior that led a change in auto designing

practices• How far Indian Auto designing has come and what is its strength compare to Western giants• Doing a SWOT Analysis of designing industry in India and predicting the future trendsBalaji Rengrajan Senior Faculty, National Institute of Design, India

Auto Industry – prevailing regulatory scenario in India • Previewing Indian Automotive industry• Examining regulatory framework within which a design get approved• What are the legislations and environmental regulations applicable hereMrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India, India

Emergence of vision 2020 and new generation automobiles • What will be the driving factors of new generation automobile• What will be the level of innovation required and what preparations are required to be at par with vision• A possible role that internet technologies will play that designer must knowPeter Stevens International Designer, Ex – McLaren, UK

Green Motoring – designing auto with "growing green" as a major focus • What are the elements of "green auto designing" and how it differs from traditional designing• Designing strategies one must adopt to reduce toxic emissions• Understanding soon to be implemented "green rating system" of Automobiles globallyHannah Mcmurray Faculty, Royal College of Arts, London

From nailing the sketch to develop a new vehicle – project management concepts • Developing and implementing an efficient project management strategy for design department• Primary concerns to be addressed to make sure that the expressed design arrives to production with the least of modifications• What activities can be outsourced and measuring pros and cons of outsourcing in project management cycleAnil Saini Director Design,General Motors, India

New emerging role of a vehicle designer in emerging markets featuring rapidly changing customer taste and tight competition • What Auto groups expect from designers in order to boost car sales – changing dynamics of job responsibilities• Defining involvement from sketch board to market launch to mobile apps – the role of designer as a brand guru• Managing ideas, innovation and creative culture making work environment upbeat – the role of designer as HR guruJulian QuinceyChief of Design,Holden Special Vehicle (HSV) Group, Australia

Insights into Design process of Ferrari Design on exteriors • Short description of LaFerrari exterior and interior features• How aerodynamics influences exterior design and how ergonomics influences interior design• HIM devices in a Ferrari and the importance of ergonomics to have a perfect feedback from the carAndrea MILITELLOSenior Exterior Designer,Ferrari S.p.A. Italy

Body Design: Preparing a class styling process • Consumer is the king: What should you know about your customers, competition and the market before establishing styling process• Drawing a mental sketch of a creative working studio, environment and structure• Top mistakes that designers often make while establishing styling processIdo BaruchinChief Designer, Ido Baruchin Design, UK

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.comDisclaimer: This document is a promotional event release, and is not contractual.

Day 2 th 25 April, 2014Session 9

Session 10

Session 11

Session 12

Session 13

Session 14

Session 15

Session 16

The Volvo Way- An Insight into the design process of Volvo Car Group • The Importance of Location: The Effect of Scandinavian Culture on Volvo Design• The Team Works: Competition & Collaboration in the Creative Process• Modern Studio Management: How Volvo’s global studios use technology to work together effectively around the clockIan KettleExterior Designer, Volvo car Group, Sweden

Human Machine Interface in Cars – a case study. As vehicle technology becomes more advanced, it will interact with the driver in more ways. The ways that it interacts with the driver needs to be looked at in depth. What a well design Human Machine Interface systems does – it is mere a technology for present control functions and information or beyond it. How many functions does a Human Machine Interface systems control and on how many functions it has its indirect influence.Dr. Jacques TerkenDepartment Industrial Design, Technische Universiteit Eindhoven, The Netherlands

Hi tech vehicles – There has been a shift taking place in auto design for half a century to an emphasis on digital/technical advancement over mechanical performance. • How did we get here? A brief history of hi tech vehicles that have shaped our future• What is a well defined Human Machine Interface going to look like in the Future? Control functions ,information and beyond.• What do the young designers of vehicles for the mid 21st century envision for technology?• How does this highly technical capability change the way we design?Brian C. BakerAutomotive Design Faculty, College for Creative Studies, Detroit, Michigan, USA

Conveying Ferrari’s brand identity through interior trim – a case study of Ferrari • How to combine sports values with high-end luxury?• How to combine an industrial design process with highly manual craftsmanship?• How to combine tradition with technology?• How to retain an “analog” driving experience in today’s digital world?• The relevance of Ferrari’s design specificities in tomorrow’s automotive world at largeJohann LemercierInterior Design Manager, Ferrari S.p.A. Italy

Designing electric and hybrid vehicles – a novel phenomenon on rise in auto designing • What are the major differences between a normal vehicle design and hybrid vehicle design• What are the challenges of designing zero emission hybrid vehicles and how to overcome them• Developing standards of designing of hybrid vehiclesPierre AUTHIERProject Design Director, PSA Peugeot Citroën, France

Non invasive car seat sensor technology – the latest and upcoming trend in seating patterns • Non invasive car seat sensor technology for augmenting driver situational awareness .• How non invasive car seats helps to reduce driver distraction/ accident rates• Overcoming HMI design challenges in integrating personal mobile communication & media devices into the car cabin environmentFrazer McKimmChief Executive Officer, DHS, Ireland

Sustainable Electric Mobility – Rethinking the passenger vehicle• Understanding why electric mobility is important today and what are the misconceptions towards it among designer community• Considering key technologies for light weight electric passenger vehicle• Key vital considerations designers must give while designing electric vehicleK. MunshiProfessor / Emeritus Fellow, Mobility & Vehicle DesignIndian Institute of Technology, Bombay, India

The use of future scenarios as a tool to promote creativity in young designers • The importance of a meaningful context for advanced design• Defining the drivers of change and new design constraints for the future• How future scenarios allow you to develop more exciting new conceptsNick HullCourse Director, Transport Design,Coventry University, UK

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.comDisclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.comDisclaimer: This document is a promotional event release, and is not contractual.

Nick HullCourse Director, Transport Design,

Coventry University, UK

Johann Lemercier Interior Design Manager,

Ferrari S.p.A. Italy

Andrea MILITELLO Senior Exterior Designer,

Ferrari S.p.A. Italy

Ian KettleExterior Designer,

Vwho should attendolvocar Group, Sweden

Frazer McKimmChief Executive Officer,

DHS, Ireland

Dr. Jacques TerkenDepartment Industrial Design,

Technische UniversiteitEindhoven, The Netherlands

Brian C. BakerAutomotive Design Faculty,College for Creative Studies,

Detroit, Michigan, USA

Julian QuinceyChief of Design,

Holden Special Vehicle (HSV) Group, Australia

Pierre AUTHIERProject Design Director,

PSA Peugeot Citroën, France

Ido Baruchin Chief Designer,

Ido Baruchin Design, UK

Gustavo Guerra

Chief Designer,

Volvo Group, China

Balaji RengrajanSenior Faculty,

National Institute of Design, India

Confirmed Speakers:

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.comDisclaimer: This document is a promotional event release, and is not contractual.

Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director,

The Automotive ResearchAssociation of India, India

Peter Stevens International Designer,

Ex – McLaren, UKe

Hannah McmurrayFaculty,

Royal College of Arts, London

Harita provides a complete seating solutions for automotive applications. Harita is the leading manufacturer of seating systems in India. Harita specializes in manufacture & supply of safe, ergonomic and reliable driver seats and bus passenger seats.

Sponsors:

Media Partner:

GCD is the only independent online eco-design car magazine! Created to give an open and free space for innovative design ideas and eco initiatives in the automotive world GCD has proven to be popular with a broad spectrum of readers interested in design from around the globe. We take an in-depth and intelligent look at the latest developments in transportation design with a focus on ecology and sustainability. Readers can enjoy the best quality coverage of design, interviews, auto shows, city watch, galleries, trends, shop, resources, and events sections subscription-free.

Pool is the first ever internationally read monthly Design Magazine of India now currently with it’s 45th issue in print. The idea of starting Pool was to nurture creativity, innovation & design thinking. Pool talks about everything to do with design, creativity, art, innovation, technology, talent & trends. It is an inspiration to the designers and creative community, businesses encapsulating the traits of finest designs, ideas & ventures. ! It pertains to all Design domains. The content of Pool is diverse and aimed to inspire the reader. Every issue brings a unique mix of topics like design-entrepreneur interviews, ethical and high street fashion, Social impact product development, features about people who are committed to making a difference and award winning global innovation projects all aimed to inspire. The multifaceted advisory board comprises of some of the world’s foremost thinkers. Thought leaders who have played a transformational role in society and businesses and influencers come together to from an intellectual pool that acts as a sounding board and a dynamic conscience for the publication. The huge potential reader base of Pool comprises of- Independent Creative Professionals, Design Consultancies & professionals, Creative Businesses, Educational Institutes & Industry, Art & Design Student community.Event Endorsers:

Concept By:

th thDate: 24 -25 April, 2014

Venue: Pune, India

Passenger Vehicle Design Summit

Event Website: autodesignandstylingsummit.com

Register Today:To sponsor or exhibit, contactMohamed at +91-8050002155or mohd@ikbconcepts.com

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