Pass4sure 300-075 Exams

1© 2001, Cisco Systems, Inc. All rights reserved.© 2001, Cisco Systems, Inc. All rights reserved.© 2003, Cisco Systems, Inc. All rights reserved.

Cisco IP Telephony

300-075

Implementing Cisco IP Telephony & Video, Part 2 v1.0

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2© 2003, Cisco Systems, Inc. All rights reserved. 2

Agenda

• What is IP Communications?

• Why the IP Communications Success?

• Cisco IP Communications Components Today

• A Look to the Future

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Agenda








Applications

(Voicemail/IVR)

Mainframe cabinet

Proprietary

Processor

Card(s)

Proprietary

interface

Voice Path (TDM)

Signaling Path

Proprietary

terminalsStandard interface

PSTN

Proprietary

interface

Proprietary

Line Card(s)

Proprietary

Trunk Card(s)

Proprietary

interface

Proprietary

TDM Switch

Card(s)

TDM PBX Architecture




Standard

OR

Proprietary

Interface

Standard

Processor

High Availability

Server

Call ProcessingApplication

Standard interface

IP to PSTN

Gateway

Standard interface

Applications

Voice Path (TDM)

Signaling Path

TCP/IP

NetworkPSTN

Standard

interface

IP phones

and

PC applications

IP

IP

IP PBX Architecture




Practical ExampleMigration – Before IPC Installation

V

V

Other Apps

Server(s)

Branch 1

Branch (n)

Branch 2

Central Site

IP WAN

PSTN/DSN

Legacy TDM PBXEKTS/ PBX

EKTS/ PBX

EKTS/ PBX

Legacy VM

Inter-site Calls


Practical ExampleMigration – After IPC Installation

Contact

Center

Server(s)

IP-IVR

Server(s)

Unified

Messaging

Server(s)

Cisco CallManager

Cluster

VV

V

Other Apps

Server(s)

Central Site

IP WAN

PSTN/DSN

Branch 1

Branch (n)

Branch 2

Inter-site Calls




Agenda








Where Is IP Communications Today?

• In the last 18 months, all major communication suppliers have announced that their next-generation products will be based on IP

• For many businesses, it is no longer a question of If, but When

• The business case for IP telephony is increasingly driven by measurable gains in end-user productivity


IP Communications: Here and Now

Source: InfoTech, 2002

Timeframe to Begin

Implementing IP Telephony

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2000 2001 2002 2003

16%

44%

77%84%

38%

26%34% 37% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Financial/

Insurance Retail/

Wholesale

Services/

Utilities

Manufacturing

Education/

Government

Market Demand

By Industry Segment

10

Percentage of sites that are

“very likely” to deploy VoIP

within four years




Over Half of US Businesses Using IP Telephony

Source: InfoTech, December 2002

The “Second Chasm”

Between Initial

Implementation and

Committed Migration

The “First Chasm” to

Conduct Initial Trials of

IP Telephony Has

Essentially Been Crossed

Percentage of US Enterprises Using IP Telephony

More than 5 sites

At Least 1 Site

80%

0%

20%

40%

60%

2000 2001 2002 2003 2004

67%

40%

3%

20%

54%

16%8%


A History of Voice Technologies at Cisco

Cisco Ships Personal ISDN Router with POTS

StrataCom Acquisition—

Voice Over Frame Relay

Cisco

Releases

Voice/Data

Routers

Selsius Acquisition—

IP PBX, IP Phones

Cisco Enables Largest PublicVoIP Network at China Unicom

539 Voice Patents

Granted or Pending;

RFCs on SIP, H.323, and

MGCP

First VoIP Call from SpaceUsing Cisco SoftPhone

Cisco ships 1,000,000th IP Phone and 1,000,000th Unity

Mailbox

1995 1996 1997 1998 1999 2000 2001 2002


Cisco IP Communications Installations Worldwide

• Cisco has shipped over 1,600,000 IP phones

• Over 6,700 IP communications customers worldwide

• Cisco Systems, has 35,000 employees using IP telephony worldwide—over 130 PBXs replaced globally

• Cisco Executives, including all CXOs, using Cisco IP Phones

• IP Telephony Market leader with 52% market share (Synergy Research - 2002)


Must Haves: Reliable, Scalable, Accessible Service

Highly

Available

Exponentially

Scalable

Electrical Grid

Universally

Accessible

Call

Agent

App Server

IP Phone

PSTN

Gateway

Communications Grid


The IP Communications “Hierarchy of Needs”

Enhanced

Collaboration

Legacy Integration

Business Virtualization

Transport Efficiency

Progressive

Productivity

15

“Help me save

money”

“Work smoothly

with what I have”

“Let me communicate

any time, from anywhere”

“Help me work across boundaries

inside and outside my business”

“Give me a productivity edge

over my competition”


IT

Staff

End

User

Less time spent managing spares for multiple brands X

Less time checking voicemail because calls follow user

Improved telecommuter productivity

Ubiquitous access to PBX features for mobile workers

Access to PBX features at remote sites

End users can complete more tasks without assistance X

Faster moves, adds and changes X

How Do IP Communications Drive Productivity?

X

X

X

Source: Sage Research, September 2002

Access to PBX features at remote sites X

Decreased reliance on external vendor services X

16




Still Looking for the Killer App?

17

Conference Manager Inventory Check Flight Schedule Employee Directory Stock Ticker

Purchase Reqs Outlook Integration Room Service Advertising Emergency Bulletin

Wake-Up Service Headline News Time Cards Class Registration Local Attractions

Employee Benefits Unified Messaging Shipment Tracking Account Codes Phone Call

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Agenda








Call Control Applications

Endpoints Gateways

ICS 7750

Catalyst 4200

2400-SRST

BTS 10200

Personal

Assistant

IP Contact Center

Unified Messaging

Conference

Manager

7900 Series

SoftPhone ICS 79352400/2600/

3600 Series

AS5400

MGX 8850

MCS 7835

Cisco’s Comprehensive Voice Systems Portfolio

3550

Series2950

Series

Catalyst Switches

6500 Series

4500 Series

PGW

2200


Cisco IP Phones and Terminals

7935

7910,

7910sw 7960

Softphone

7905

7912

7902

ATA-

186/188

VG-248

7920

Basic IP

Phones

Mid-range IP

Phones

Special

Function IP

Phones

Station

Gateways

7940


Agenda








The Future

• Executive Phone Sets

• Integrated Web Services

• MLPP

• Security

• Video

• Wireless

• SIP

• … and an end-to-end solutions focus to derive even more value from all network components



232323© 2002, Cisco Systems, Inc. All rights reserved.Presentation_ID



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