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PARTNERSHIP OPPORTUNITIES
SAS CHAMPIONSHIPPRESENTED BY FORBES
OCTOBER 2 – 8, 2006
Hale Irwin2005 Champion
Tom KiteWorld Golf Hall of Fame LegendCourse Record Holder (63 in 2003)
TOURNAMENT FACTS• WHO: 78 Champions Tour Professionals• WHAT: Official Champions Tour Event• WHEN: October 2 – October 8, 2006• WHERE: Prestonwood Country Club, Cary, NC• WHY: Tournament proceeds benefit area
charities through the Triangle Community Foundation
• HOW: 54 holes, stroke play, Friday – Sunday• BROADCAST: The Golf Channel – live coverage
Friday – Sunday, 1:30 – 4 p.m.• PURSE: $2,000,000; Champion’s Share $300,000• PATRONS: 60,000+ in 2004• CHAMPIONS: 2005 – Hale Irwin
2004 – Craig Stadler2003 – D.A. Weibring2001 & 2002 – Bruce Lietzke
OVERVIEW
CHAMPIONS TOUR• 26th Anniversary
– 28 events with prize money over $50 millionGet Inside The Game
– Fan features provide “inside the ropes” platform for players, fans and sponsors to interact
• Giving Back – The Heart of the PGA TOUR– All three Tours (PGA TOUR, Champions Tour & Nationwide Tour)
now exceed $900 million in donations since the TOUR’s inception – Should exceed Billion Dollar mark in late 2005/early 2006– In 2004, more than $80 million donated
Arnold PalmerWorld Golf Hall of Fame Legend2003 Participant
OVERVIEWSAS CHAMPIONSHIP• 6th Annual
– Excellent annual growth in attendance and community participation• One of the Top Fields of the Year
– Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler
• $2 million Purse – Champion’s Share $300,000– 2nd largest purse on Champions Tour, outside the Majors
• The Golf Channel– Live coverage, Friday, Saturday and Sunday
• Diverse, Week-long Event Calendar– Pro-Ams, Special Events, and Championship Competition
Bruce Lietzke2001 & 2002 Champion
OVERVIEWCHARITY• Triangle Community Foundation
– TCF is the host organization for the SAS Championship, donating net proceeds to area charities
– TCF is a careful steward of more than 550 donor-inspired funds with the mission to expand private philanthropy
• Communities In Schools of Wake County– Tournament’s signature project– With Tournament proceeds, CISWC has
built the SAS Community Learning Center in Kentwood
– The Center is a gathering place for children to access tools needed to supplement their education
• CISWC recognized as ‘2003 Charity of the Year’ by the Champions Tour
Gary PlayerWorld Golf Hall of Fame Legend2003 Participant
WHY THE SAS CHAMPIONSHIP?COMMUNITY RESPONSIBILITY• Support local charity• Give back to the Triangle Community
RELATIONSHIP DEVELOPMENT• Entertain current clients, customers and employees• Spend quality time with best prospects
AWARENESS & VISIBILITY• Exposure to thousands of patrons• Exposure to an influential demographic
D.A. Weibring2003 Champion
EXECUTIVE ENTERTAINMENT• Rub elbows with the game’s legends• A Pro-Am is an unbeatable way to
impress with a day that will be remembered forever
• Each Pro-Am Participant receives:– Official Pro-Am Gift Package– Invitation to the Tournament Reception
on Tuesday– Money Clip Credential and Guest
Credential– Awards Banquet
• Entertainment Opportunities:– Prestonwood Pro-Am (Mon./Tues.)– SAS Pro-Am (Weds./Thurs.)– Grand Champions Pro-Am (Fri.)
Fuzzy ZoellerTwo-Time Major Champion2003 & 2004 Participant
CORPORATE HOSPITALITY• Put your company on the green• This high-prestige environment is
uniquely suited for the client who wants to watch the action from the best vantage point – a bird’s eye view of the pivotal 18th Green
• Hospitality Opportunities:– 18th Green Suite
• Private, two-story, climate controlled deluxe suite
– Champions Club• Semi-private, two-story,
climate controlled deluxe suite– Tent
• Private structure, built to suit
Hale IrwinWorld Golf Hall of Fame Legend2004 Charles Schwab Cup Winner
Tom WatsonWorld Golf Hall of Fame Legend2002 Participant
ENTITLEMENT PROGRAMS• Own a part of the excitement• Entitlement Programs provide unique promotional
opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons
• Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament’s overall Marketing and Promotional Plan
• Entitlement Opportunities:– Special Events:
• Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic– Promotional Events:
• Giveaway Items to Patrons on Competition Days (Friday, Saturday,and/or Sunday)
– Experience:• Pavilion, Putting Green, and Driving Range
– Signage:• Caddie Bibs and Quiet Paddles
BRAND EXPOSURE• Go for the pin• Build brand awareness within upscale
demographic audience• Brand Exposure Opportunities:
– Exhibition Space• Exhibit Tent in the extremely high traffic
area near the Putting Green and the Main Tournament Entrance
– Hole Sponsorship• Corporate logo placed on Tee Sign and
on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad
– Advertising• Spectator Guide
– Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood
• Pairings Sheet– Daily schedule of tee times– Includes foldout map
Raymond FloydWorld Golf Hall of Fame LegendFayetteville, NC Native
PARTICIPATION OPPORTUNITIES
Peter Jacobsen2004 U.S. Senior Open Champion
• Don’t miss any of the action• Participation Opportunities:
– Tickets & Packages• Tickets
– One-Day Ticket – One-Day Tournament Admission– Grounds Badge – Week-long Tournament Admission
• Father’s Day Package– Two Grounds Badges and Six Rounds of Golf at Triangle Area Golf Courses,
including Prestonwood Country Club
• Corporate Package– Patron Gold, Silver or Custom Package with discount
– Volunteers• Nearly 1,000 Community Volunteers are needed to assist in producing this
first-class event
Curtis StrangeTwo-Time U.S. Open Champion2005 Champions Tour Rookie
TOURNAMENT SCHEDULE
Saturday, October 7• 2nd Round Championship Play• 1:30 – 4 p.m. The Golf Channel
Sunday, October 8• Final Round Championship Play• 1:30 – 4 p.m. The Golf Channel
Wednesday, October 4• SAS Pro-Am – Day 1
Friday, October 6• 1st Round Championship Play• WakeMed Health Day• 1:30 – 4 p.m. The Golf Channel• Grand Champions Pro-Am
Tuesday, October 3• Prestonwood Pro-Am – Day 2• Champions Tour Practice• Sports Council Tee-Off Luncheon• Walking Clinic• Short Game Clinic• Skins Game• Youth Clinic• Tournament Reception
Thursday, October 5• SAS Pro-Am – Day 2• SAS Pro-Am Awards Reception
Monday, October 2• Prestonwood Pro-Am – Day 1• Champions Tour Practice
CONTACT INFORMATION
• Tournament Director – Jeff Kleiber– [email protected]– (919) 531-0240
• Sales Director – Paul Campion– [email protected]– (919) 531-0200
• Tournament Coordinator – Michelle Berish– [email protected]– (919) 531-0233
Lee TrevinoWorld Golf Hall of Fame Legend2001, 2002, 2003, 2005 Participant