29
Partner with ORPC Partner with ORPC Your Water Leisure Products Expert 用品专家

Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

  • Upload
    dinhque

  • View
    218

  • Download
    3

Embed Size (px)

Citation preview

Page 1: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Partner with ORPCPartner with ORPCYour Water Leisure Products Expert 用品专家

Page 2: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

• Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14.

• Overall ORPC revenue has increased by 20% in 2013.

• Continuous investment in spa R&D, patents, tradeshows and marketing

• AM® – Developed new models for the leisure boat category, introduced the iSUP products and sold over 15,000pcs in 2013.

• Silver Marine – Launched the first FRP fishing boat, Piscator 580 in 2013.

• Domestic Boat Market-China exclusive dealer for Crownline (US) and Drago(Greece).

Company Overview

Page 3: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Core Strength5 Core

Strengths

Quality Innovation

Branding Go-to-Market

What We Believe Customer Understanding

Page 4: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

• Head office in Shanghai, China • Privately held with base in Shanghai China• 22 years experience in making inflatable

recreational products • Founded by current founder and CEO,

Frank Wang who started the business in 1991.

• Global Presence – ORPC distributes products throughout more than 58countries worldwide, particularly in Europe, Australia, and North America.

Founder & CEOFrank Wang

Company Story

Page 5: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

WE SERVE

2.4MILLIONCONSUMERS AROUNDTHE WORLD

OUR PRODUCTSARE SOLD IN MORE THAN

58COUNTRIES

WE HAVE

500EMPLOYEES WORK FOR US

Company Facts

Page 6: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased
Page 7: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Factory Boat Show RoomOffice Building

Office & Plant Overview

3rd Floor Showroom WarehouseMSpa Show Room

Page 8: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

•Capacity of 2 factories – spa shell & assembly

•250 skillful workers in the SPA manufacturing plant

Spa Plant

Page 9: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

• Capacity of 2 factories

• More than 50 skillful workers in the boat manufacturing plant

Fiberglass Boat Plant

Assembly Section

Fiberglass Gel coat

Page 10: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

• Capacity of 2 AM factories• More than 100 skillful

workers in the boat manufacturing plant

• Small boat testing river

iSUP/AM Boat Plant

Page 11: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

MSpaFlagship Portable Spa Tub Brand

• Launched the first inflatable bubble spa tub in the industry

• Offers product lines of bubble and real jet massage spa with different materials for every style and budget

• Launched the first real inflatable jet spa in 2011, portable jet spa in 2012, LED spa in 2013

MSpa Mission Statement –Where Luxury Is AffordableEmbrace expertise and advanced technology to promote comfortable, portable and affordable luxury spa experience and create a healthy lifestyle and optimal wellness.

Page 12: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Silver MarineFlagship Professional Boat Brand

• Each Silver Marine boat is designed and crafted with constant innovation, superior quality and outstanding customer satisfaction in mind

• Manufacturing since 2005. Silver Marine uses top grade marine boat fabric– German technology PVC and French (ORCA) Hypalon material.

• Applies New Zealand LANCER technology on hulls and Italian Utraflex hydraulic steering system (Phoenix & EXPO models)

• Official supplier of 2010 Shanghai World Expo

Page 13: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Silver Marine ChinaInternational Boat Brands

• Silver Marine China started the importing international yacht brands from 2008

• We are the China Exclusive Dealer for Crownline boats (world ranked top 5 in 18-35ft luxury boats) and Drago Boats from Greece

• Silver Marine has established regional dealer network for both brand across China mainland.

Page 14: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Aqua MarinaKayaks, iSUP, Fishing Boats, Sports Boats

KAYAKKAYAK FISHINGFISHING SPORTSSPORTSiSUPiSUP

Page 15: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Above Ground Pools, Inflatable Recreational ProductsOBlue Category

Page 16: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Innovation – Lifeblood at ORPCAt ORPC, we constantly exploring consumer needs and translate them into product offerings

ORPC R&D - A Design Team that Feels the Pulse of the Market

2 overseas designing studios –one in UK and the other in US

Work closely with local customers to gather ideas of new product development

3 local designers

Strong R&D and engineering team

Design and launch new products of spa,boat, and other products each year

ORPC has over 70 patents and we vigorously and proactively take the necessary steps to protect new product

Research & Development

Page 17: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

• 98 % on time delivery

• Extensive after-sales service network covering 15 countries– 800 toll free number– 48 hours parts delivery

• Flexible to meet market demands

Our Service Promise

Page 18: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Customer Sales/Marketing QA Factory

CustomerRequirement & Feedback

Requirement Coordination& Response

Leisure PVCFactory

FBR Boat Factory

SPA Factory

Boat Factory

Customer Satisfaction Assurance

Page 19: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Our CustomersOur Clients 我们的客户

Page 20: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Total Quality AssuranceQuality Improvement Infrastructure

Sales & Marketing

Quality Assurance

• Supplier Assessment• Self Assessment

Vendor QualityAssurance

ManufacturingQuality Assurance

SupplierPartnership

• Manufacturing Audit

• Optimized Supplier Base

Program• Supplier Development

• Supplier Rating

• Competence teams• Total Cost Ownership• ABC management

• 7S

• CP/OCAP• FMEA• QCC Activities• VSM• Multi skill training

• Customer Satisfaction Survey• Product Application Support• Customer Feedback Handling

• Sample Request•Customer Visit & Exposure

1-2-1 (4 working days)

CustomerSatisfaction

HighProcess Capability

Activities

ResultQuality Policy

Total Quality Management

Page 21: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

MSpa Production Flow Chart

1. Inflated Spa Shell Production

2. Control Unit Assembly3. Control BoxFunction Test

5. Integration Test 4. Integration Assembly6. Cleaning & Packaging

Page 22: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Boat Production Flow Chart

1. Pattern Cutting 2. Tube Manufacturing 3. Inflation Test

6. Final Inspection & Packaging 5. Submersion Test 4. Accessory Fitting

Page 23: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Constant temperature & humidity instrument Salty fog testing

equipment

UV testing equipment

Packaging fall-off equipment

Simulativetransportation shaking equipment

Low temperature embrittlementtesting

Quality Control Lab

Page 24: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Quality Control Lab

Electrical parameter Tester

Leaking current Tester

UV diffracted grating spectrophotometer

Grounding resistance

tester

Insulation /voltage

resistance Tester

Pulling strength tester

Quality Control Lab

Page 25: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Jan 5, 2006ISO 9001:2000 for SGS

Issued on 1/5/2011

ISO 9001:2008 for CQC

Certificates

Page 26: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Certificate – Environment System

Jan 13, 2006ISO 14001:2004 for SGS

Certificates

Page 27: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Certificate - High Tech Cooperation (Shanghai)

Company Honor

Shanghai High-Tech Company Certificate

Page 28: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Warehouse 1

Warehouse 2

SPA Factory

Boat Factory 1

SPA Factory 1

Packaging

Toys/Pools Factory

Office

ORPC Visit Route

To FRP Boat

Factory

Kayak/Boat Factory

Page 29: Partner with ORPC - Sales Representation 2014 Company Presentation.pdf · • Sold about 60,000 MSpa in 2012-2013. Targeting 80,000pcs in 2013-14. • Overall ORPC revenue has increased

Partner with ORPC

Questions?