Enabling the Efficient Enterprise

NAMETITLE

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Only the efficient thrive. Efficiency is being redefine by the current economy.

Premium on efficiency

+ Economic uncertainty+ Increasing demands on

IT+ Focus on TCO+ Expansion in Emerging

Economies

Workforce Transformation

+ Web 2.0+ Mobility+ Consumerization+ Millennials+ “Desktop” follows the user vs. the device

Consolidation and Virtualization

+ Do more with less+ Scale flexibly+ Extended refresh cycles+ Increase staff productivity

CloudComputing

+ Managed & Modular Services

+ IT-on-demand+ Applications on-demand

The Status Quo is not sustainable.

Demands on IT continue to expand

Budgets are flat to down

Strategic investments limited to running the

business

?Outcomes and ROI are not adequate or

predictable

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The first step in greater IT efficiency is challenging the cost of running your IT today.

Strategic spending to

improve the company

Maintaining legacy IT

environment

80% of $1.2 trillion is spent annually just to keep the lights

on.

Today’s IT reality

20%

80%

Strategic spending to

improve the company

Maintaining legacy IT

environment

Tomorrow’s IT possibilities

50%

50%

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And labor remains the key driver of IT cost.

Datacenter costs

Deploy 10%

Operate 25%

Support 10%

Facilities 7%

Network 11%

SW 9%

HW 23%

50%Labor

Innovate processes

Out-task to improve labor efficiency

Upgrading to newer/greener hardware will reduce operating and

laborrequirements

Plan 5%

20%

80%

Dell will help you unleash innovation by improving your IT efficiency.

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$200B

IN IT SAVINGSAN INDUSTRY COMMITMENT

of IT spend returned as a % of revenue

1 % < 50%of IT spend dedicated to the status

quo

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Customers are faced with decisions.

Open always wins

• Closed and proprietary• No choice• Vertically integrated• Price premium• Compromised

• Open and industry standard

• Choice• Virtually integrated• Capable and affordable• Uncompromised

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Dell brings together all the elements critical to driving efficiency in the enterprise.

Most efficient portfolioof technologies

Powerful ecosystem ofindustry leaders

+

ITaaS. Solutions.Services.

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Our Mission: Deliver measurable value by powering enterprise efficiency through innovation without lock-in.

Efficient Workforcefor

productivity

Efficient Data Centerfor

scalability

Efficient Cloud Solutionsfor

flexibility

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Dell has a proven approach to unlocking enterprise efficiency.

Strategize Plan Implement Manage Monitor

Governance / ITIL / Security

Three steps to improved IT returns

STANDARDIZE SIMPLIFY AUTOMATE

+ Achieve uniformity

+ Reduce number of moving parts

+ Slash costs

+ Eliminate. Unify.

+ Consolidate

+ Virtualization

+ Reduce touch points

+ Shrink risk

+ Boost productivity

+ Reduce manual interaction

+ Manage growth

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We know we can do this for you because Dell has done it for itself already.

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AUTOMATE

+ Image and deploy servers in hours, not days or weeks

+ Reimaged client systems “self service” in about an hour

+ Managed 130,000 servers and clients from one console

Dell has already returned 30%to strategic spending and is on track to achieve to 50/50 by 2010.

20%

80%

STANDARDIZE

+ Moved 97% of systems to x86

+ Used only two primary server images (.Net/Windows and Oracle/Linux)

+ Single global client image

START

SIMPLIFY

+ Reduced application footprint by 25% per year over three years

+ Replaced multiple regional systems with single global instances

+ Aggressively deployed virtualization in production environment

+ “Virtual first” for all new applications

50%

50%

EXITINGCY2010

Strategic

spending to

improve the

company

Maintaining

legacy IT

environment

TODAY’S IT REALITY

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Five areas ready for the efficiency sea change

Virtualization

Consolidate physical servers 20:1Cut up to 50% of capital and operational costs

Storage optimization

Tiered storage alone can cut costs over 50%A sound archiving strategy can cut storage costs 25%

Automate ITmanagement

From configuration to help desk, free-up IT resources by automating client operations

Cloud services

Centrally manage thousands of systems to cut support costs – up to 42%

Manage mobility

Deploy software, backup and encrypt data, manage licenses and track mobile workforces

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MANAGE

MOBILITYVIRTUALIZATION

STORAGE

OPTIMIZATION

AUTOMATE IT

MANAGEMENT

CLOUD

SERVICES

+ Reduced software asset reporting time by 60%

+ Patch 90%+ of client in under 72 hours

+ Consolidating servers up to 30:1

+ Virtualized 7,000+ servers while eliminating 6,000 servers for $100M+ savings over two years

+ Increase storage capacity by eliminating need for >$800,000 of tape-based storage

+ Saved $150M+ migrating off UNIX to Linux on Dell x86

+ Reduced the number of IT administrators needed for patch management up to 75%

+ Accelerated trouble-ticket resolution

+ Reduced the number of individual software tool applications previously needed to solve help desk issues

+ 81% decrease in management costs

+ 30% increase in productivity by rolling out laptops with Dell Distributed Device Management Services

+ Eliminated 3,600 servers, reducing approximately 135 data centers down to four

+ Decreased operating cost of Windows server by 15% per year

+ Dell EqualLogic technology provided 65%+ savings over fiber channel storage

+ Auto-Snapshot Manager integrated with Vmware vCenter Site Recovery Manager for increased business continuity.

+ Saved 75% on maintenance costs with ProSupport

+ Helpdesk calls were reduced 40% with refreshed hardware and a standard desktop image

+ Migration to industry standard platforms doubled database performance, giving customers faster access to data

+ Reduced costs 20X by moving from RISC to an x86 infrastructure

A few recent examples and outcomes.

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