Partner Selection and Partner Selection and Content Development Content Development

StrategyStrategy

Selection is two-fold process:Selection is two-fold process:

Content Gap Analysis and Content Gap Analysis and Provider IdentificationProvider Identification

Potential Partner Due Diligence Potential Partner Due Diligence ResearchResearch

Content Gap Analysis and Content Gap Analysis and Provider IdentificationProvider Identification

Two cross-functional teams Two cross-functional teams focused on content identification, focused on content identification,

development and delivery:development and delivery:

1. Content Knowledge 1. Content Knowledge Assessment TeamAssessment Team

2. Subject Matter Expert Team2. Subject Matter Expert Team

Content Knowledge Content Knowledge Assessment TeamAssessment Team

Mission: Mission: Identify, evaluate and develop AFP’s knowledge base in the 12

communities to strategically position AFP as the portal for financial

professionals.

Content ReviewContent Review

Assess current content in 12 areas Assess current content in 12 areas of interestof interest

Identify gaps. What’s missing? Identify gaps. What’s missing? What needs to be developed?What needs to be developed?

Prioritize the content development Prioritize the content development for each area of interestfor each area of interest

Identify appropriate delivery Identify appropriate delivery mechanismmechanism

Subject Matter Expert Subject Matter Expert TeamTeam

Mission: Mission: Develop a system for identifying subject matter experts for AFP’s 12 communities and develop a

database for maintaining relevant information about both individuals and

organizations

Content Delivery Content Delivery MechanismsMechanisms

Printed Articles in Printed Articles in PulsePulse and and ExchangeExchange

Publications Publications Seminars & Seminars &

ConferencesConferences CyberconferencesCyberconferences

““Ask the Expert” Ask the Expert” Forums & Forums & DiscussionsDiscussions

Web ToolsWeb Tools Online Online

PublicationsPublications White Papers White Papers Online Articles in Online Articles in

Web CommunitiesWeb Communities

Content Management is a Content Management is a Dynamic ProcessDynamic Process

The C.K.A.T. will continually review The C.K.A.T. will continually review and update the content gap and update the content gap analysisanalysis

The S.M.E. team will continue to The S.M.E. team will continue to update expert database and update expert database and reassess existing expertise reassess existing expertise providerprovider