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Participation in NDC Marketing Services programs gives you … · 2017-11-16 · Participation in NDC Marketing Services programs gives you added visibility to the MOtion1 network

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Page 1: Participation in NDC Marketing Services programs gives you … · 2017-11-16 · Participation in NDC Marketing Services programs gives you added visibility to the MOtion1 network
Page 2: Participation in NDC Marketing Services programs gives you … · 2017-11-16 · Participation in NDC Marketing Services programs gives you added visibility to the MOtion1 network

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Participation in NDC Marketing Services programs gives you added visibility to the MOtion1 network of physical rehab distributors throughout the year. Featured vehicles offer the perfect blend of technology, innovation and convenience to enhance your marketing efforts. Participation will expand your reach, accelerate your growth and promote a greater level of awareness for your products.

Our dealers provide strong, local representation with exceptional service and support. They deliver the speed, efficiency, product knowledge and service that are essential in today’s marketplace.

The line-up This year is sure To bring harmony To your 2014 markeTing plans. This is an opporTuniTy you don’T wanT To miss!

NDC preseNts 2014 MOtiOn1 Marketing ServiceS Value aDDeD serViCes as an ndC Vendor, participating in ndC’s marketing services programs will give you added visibility to our motion1 distributor network throughout the year.

salesOur field-based sales team works directly with distributors to promote product portfolios and encourage participation in offered programs. Key account managers and customer service representatives also interact with distributors on a daily basis.

CoNtraCts & rebatesNDC has developed a consolidated platform to support contract administration on behalf of our members and vendors. NDC pre-validates contract data and delivers electronic rebate reconciliation reports, providing distributors access to End-User and GPO Rebate Contracts, while streamlining administration and reporting for vendors.

aiM DatabaseThis secure Member’s-Only portal gives distributors 24/7 access to products, photos, pricing, promotions and vendor information online.

WarehousiNgNDC’s strategically located warehouses in Tennessee and Nevada provide efficient and cost-effective solutions for product fulfillment. Distributors support warehouse purchases to drive low freight minimums and to offer vast product portfolios, one-stop shopping, and minimized inventories while earning VIPER incentive rebates.

CoMMuNiCatioNNDC maintains multiple channels of communication with distributors, including weekly and monthly email communications, leadership conference calls and program launch mailings. Products and offerings are also showcased on the NDC Member’s-Only website, complete with a promotional grid, downloadable PDFs, cross reference spreadsheets and customizable marketing and sales collateral.

CatalogsVendors’ products and photos are featured in printed catalogs with a circulation of 30,000. Distributor companies have customizable options, and digital editions of catalogs are available to all distributors placing orders.

1.855-PWR-PLAY | PoWeRPLAY.usContact your local distributor for more information about our products.

PowerPlay lets you speed recovery with portable cold therapy and

intermittent, sequential compression, without messy water and ice.

PoRT. ABILITY. MeeTs PRoFIT. ABILITY.

Shown actual size.

With PowerPlay’s multiple ports, you can treat up to 3 patients at once with cold & compression therapy. PowerPlay is portable and convenient for any patient, anytime – and is a great billing opportunity for your clinic.

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2014-2015 moTion1 CaTalog

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proMotioN1 & Cash CoW prograMThis quarterly program features your NDC exclusive & national promotions. Encourage distributors to focus on your products by offering multi-level promotions for the dealer, rep & end-user. Distributors are able to select your promotions to advertise in their quarterly flyers, designed to drive sales and increase awareness of your promotions. The NDC Cash Cow program

simplifies rep incentive payout, including a range of options to reconcile your quarterly promotions.

builD-a-Flyer prograMFeature full page ads of your products in an online library bank, where distributors download print-ready PDFs or request customization from NDC Creative Services. NDC members can use these ads to advertise your products in their printed catalogs. Co-op cash incentivises distributors to select your ads, and offsets print costs when minimum quantities are met.

NeWsletter aDVertisiNgTargeted newsletter advertising will become available in 2014 for MOtion1. Be among the first to take advantage of the opportunity to showcase your product or service in this dealer-focused vehicle. Hard copies of this well designed publication will be distributed quarterly to all MOtion1 sales reps, inside personnel and executives.

NeWsletter spotlight artiClesVendor educational articles in the quarterly newsletter help promote new market opportunities, product solutions and a sales-focused message. These one-page articles will help bring focus to your company and products.

proDuCt reFereNCe guiDeKey products are featured in market-specific guides, designed to bring focus and create new sales opportunities in untapped markets. Dealers have the opportunity to customize printed guides. The 2014 Physical Rehab market specialty is Clinical supplies.

Viper iNCeNtiVe prograMValue in partnership encourages results. Growth incentives can be the deciding factor for a member when choosing which vendor programs to support. Tip the scales in your favor by offering an annual growth incentive rebate for your products purchased through the NDC distribution network. You set the criteria, whether on total sales achievement

or incremental growth for the year. Available to both new and existing vendor programs. Printed 2014 VIPER brochure is sent to all distributors; submission deadline January 15th. Contact Carol Harmon for details, [email protected].

Marketing vehicleS

Keeping members iNformed

july/august 2013

a record number of NDC members and vendors assembled

in the metropolis of Nashville, tennessee, june 10-12th for the NDC International Exhibition 2013: KaPOW! Impacting the Industry. With rapid change the new norm in healthcare, finding proven strategies and innovative solutions to adapt to change was the common theme of this year’s three-day agenda.

The action began with the Premier Vendor Headquarters on Monday afternoon. The open rotation format provided perfect opportunities for scheduled meetings and spontaneous networking alike, all resulting in better and more meaningful partnerships.

NDC President & CEO, Mark Seitz, opened the general session at the Ryman auditorium on tuesday, june 11th, outlining a program with a full complement of industry leaders. seitz acknowledged the tremendous opportunities for independent distributors and added, “last year, NDC distributors celebrated growth of close to 10% on purchases through the NDC portal. If anyone claims that independents are not impacting the industry–thanks to this year’s theme–we have a one-word

answer… KaPOW!”

after seitz’ comments, Fletcher Lance, VP & National Healthcare leader, The North Highland Company, identified current changes, trends and challenges within healthcare, and provided an update on reform efforts. Mr. lance, who works with some of the nation’s most prominent health systems, advised business owners of the possible implications these changes bring to their businesses, demonstrating that now, more than ever, there is a need for efficient and lean operations, cost reduction, consolidation awareness, and ultimately, new-thinking models. The general session concluded with the keynote address by Dr. Jeanne Liedtka, Professor of Business administration at the

Keynote Speaker, Dr. Jeanne Liedtka

Distributor info Here

proMotioN1 – Quarterly proMotioNsQ1 November 8, 2013 Q3 April 11, 2014Q2 January 17, 2014 Q4 July 11, 2014

builD-a-Flyer prograMQ1 November 8, 2013 Q3 April 11, 2014Q2 January 17, 2014 Q4 July 11, 2014

NeWsletter aDsQ1 January 3, 2014 Q3 May 23, 2014Q2 March 28, 2014 Q4 August 29, 2014

NeWsletter spotlight artiClesQ1 January 3, 2014 Q3 May 23, 2014Q2 March 28, 2014 Q4 August 29, 2014

proDuCt reFereNCe guiDesJune 6, 2014

Deadline reminders and graphic specifications will be sent to marketing contact following sign-up.

Marketing ServiceS DeaDline: nOveMber 29, 2013

DeaDlineS

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2014 nDc MOtiOn1 SaleS Meetingwe are excited to host the next bi-annual motion1 sales meeting in conjunction with the 2014 ndC international exhibition. The meeting will be held in nashville’s brand-new, state-of-the-art, music City Center from april 21–24, 2014. motion1-focused exhibits and small group rotations will be held on april 23rd and 24th.

as a participating vendor you will have the opportunity to provide product education and training specifically to rehab dealers, as well as network and socialize with all of the conference attendees.

exhibit optioNs:motion1 open group exhibit hallFor product lines that may not require one-on-one sales training, we offer this open group exhibit hall opportunity.

motion1 small group rotationsOffers guaranteed time with each attendee during the small group rotation sessions. Use this focused setting to demonstrate the important aspects of your product and services. Private and semi-private rooms are available.

spoNsorship opportuNities: lunch & refreshment breaksSelect from a box lunch, coffee break, snack station or energy drink station. All sponsors will be recognized for their support.

promotional & advertising opportunitiesA great way to announce a new product, make a statement, gain more name recognition, or show your support of MOtion1. Advertising opportunities are available for signage and merchandise.

shoW speCials:Show specials will help draw attention to your products and generate orders at the show. This option is available for all exhibitors and event sponsors. Details and form will be communicated separately.

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teNtatiVe ageNDa

April 21 – April 23, 2014NDC International Exhibition

Contact Michele Deen, [email protected] information regarding bundled exhibit packages to attend both meetings (Medical & MOtion1).

April 23 – April 24, 2014NDC/MOtion1 Sales Meeting

Wednesday, April 23, 2014

7:00 am – 2:00 pm Registration

8:00 am – 1:00 pm Open Group Exhibit Vendor Set-Up*

12:45 pm – 1:45 pm MOtion1 Awards Lunch

2:00 pm – 4:00 pm MOtion1 Open Group Exhibit Hall Registered vendors only

3:30 pm – 6:00 pm MOtion1 Small Group Rotations Registered vendors only

4:00 pm – 7:00 pm Exhibit Tear Down

7:00 pm – 10:00 pm Wildhorse Party with Live Entertainment * Vendors may set-up Tuesday all day or on Wednesday prior to exhibits.

Thursday, April 24, 2014

7:30 am – 8:30 am MOtion1 Breakfast

8:45 am – 2:00 pm MOtion1 Small Group Rotations Registered vendors only

2:00pm Departures

box luNChexcluSive OppOrtunity

Thursday, April 24th

Box lunches will be distributed to all attendees upon departure. Includes 1-color company logo on napkins, company logo/message on box label & signage at event.

luNCh spoNsorship $2,500lunch sponsorship includes:

• Company logo & link on dedicated meeting website

• Promotion in on-site program

• On-site banner recognition (shared)• Post-conference mailing labels of all distributor attendees

• Company logo & link on dedicated meeting website

• Promotion in on-site program

• On-site banner recognition (shared)• Post-conference mailing labels of all distributor attendees

eNergy DriNK statioNexcluSive OppOrtunity

Wednesday, April 23rd | 3:30 pm

Signage at energy drink station during small group rotations break.

reFreshMeNt breaK2 available

Wednesday, April 23rd | 2:00 pm Thursday, April 24th | 8:45 am

Signage at refreshment station. Options include a coffee or snack station.

SpOnSOrShip OppOrtunitieS

reFreshMeNt breaKs $1,500refreshment sponsorships includes:

Additional sponsorship opportunities continued on page 6.

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SpOnSOrShip OppOrtunitieS

DeDiCateD eMail blast$500 per blastMultiple available

pre-show: Compose a dedicated email blast to supplement your booth, show special, sponsorship or marketing message for the meeting. Email will be sent to all members prior to the show. Can include links to download literature, website/pages on website, or request more information. Limited Availability

exhibit tote bagsexcluSive OppOrtunity

All distributor attendees receive tote bag

1-color company logo on tote bag and opportunity to include literature & samples in bag.

Web baNNer aDVertiseMeNt$350 per baNNerMultiple available

pre-show: Promote your company message or show special with a web banner on the NDC/MOtion1 Sales Meeting dedicated website. Web banner can include animation, as well as a link to your company website.Limited Availability

prograM aDVertisiNgFull page $500 | halF page $300Multiple available

Full color advertisements will promote your company, message and exhibit information to all attendees. Limited Availability

laNyarDsexcluSive OppOrtunity

All attendees receive lanyards for badges

1-color company logo printed on lanyard.

poCKet ageNDa excluSive OppOrtunity

All attendees receive agenda & badge holder

Company logo printed on pocket agenda and inserted into nylon badge/neck wallet.

CoMpaNy proMotioNs $1,250

aDVertisiNg optioNs

sponsorship includes:

• Company logo & link on dedicated meeting website

• Promotion in on-site program• On-site banner recognition (shared)• Post-conference mailing labels of all distributor attendees

prograM belly baNDexcluSive OppOrtunity

All distributor attendees receive onsite program with belly band

Company logo and message printed and wrapped around onsite meeting program.

luggage tagsexcluSive OppOrtunity

All distributor attendees receive luggage tag

Custom printed luggage tag mailed to distributor attendees prior to show.

Deadlines and graphic specifications for sponsorship opportunities will be sent to marketing contact following sign-up.

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q Open Group Exhibit Hall $1,800 10 x 10 booth with 2 attendees (limited availability)

q Small Group Rotations (limited availability)

q Private Room $4,200 q Semi-Private Room $3,200Please Note: Meeting registration and hotel rates will be communicated separately.

Select quarter(s): q Q1 q Q2 q Q3 q Q4

Select full page ad(s): $750/full page adq Q1 q Q2 q Q3 q Q4

Select half page ad(s): $550/half page adq Q1 q Q2 q Q3 q Q4

q Clinical Supplies

10 ads, annually

Select quarter(s): $750/article/issueq Q1 q Q2 q Q3 q Q4

q 0.9 (1 program)q 0.85 (2 programs)q 0.8 (3+ programs)

April 23-24, 2014

proMotioN1 with Cash Cow Program $250/qtr

proDuCt reFereNCe guiDes $250/product/guide

NeWsletter aDs

builD-a-Flyer prograM $1,000/year

NeWsletter spotlight artiCle

2014 Marketing prOgraMS nDc/MOtiOn1 SaleS Meeting exhibit OptiOnS

SpOnSOrShipS2014 Marketing prOgraMS tOtal

Meeting tOtal:

SpOnSOrShip tOtal:

Marketing SubtOtal:Meeting tOtal:

SpOnSOrShip tOtal:

x

=

+

+q Box Lunch $2,500

q Refreshment Break $1,500

q Energy Drink Station $1,500

q Luggage Tags $1,250

q Program Belly Band $1,250

q Pocket Agenda $1,250

q Lanyards $1,250

q Exhibit Tote Bags $1,250

q Program Ad – Full Page $500

q Program Ad – Half Page $300

q Web Banner Ad $350

q Dedicated Email Blast $500

q I am interested in learning about NDC’s VIPER Incentive Program!

2014 granD Marketing tOtal

Company Name

Contact Name

P.O. Number Date

Authorized Signature

=

Marketing ServiceS DeaDline: noveMber 29, 2013Complete Form & Email/Fax to: Michele Deen, [email protected] (615) 366-0564 | phone (615) 324-6369

QueStiOnS?Contact Carol O’Dea, [email protected]

MOtiOn1 cOMMitMent FOrM When you select ONE Marketing Program*saVe 10% When you select TWO

Marketing Programs*saVe 15% When you select THREE + Marketing Programs*saVe 20%

Sign up for the 2014 MOtion1 Sales Meeting and save when you select additional marketing programs for the year!

* Discounts apply to marketing programs only; not applicable to exhibit or sponsorship rates.

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Partner with nDctO gain a cOMpetitive aDvantageIn addition to our Marketing Services programs, NDC provides customized master distribution & logistics solutions. We serve the largest network of independent distributors in North America, offering a specialized and flexible collection of business solutions to meet your evolving needs.

ratioNalizatioN prograMsSave time and money through NDC’s tailored and sophisticated rationalization programs.

reDuCeD operatioNal CostsLower distribution costs by allowing NDC to quickly and accurately move any of your products in any unit of measure, anywhere, anytime.

MitigateD CreDit risKReduce risk and increase cash flow when NDC assumes title and ownership of your products.

loWer traNsaCtioN CostsMinimize costs of establishing and maintaining direct relationships.

FiNaNCial MaNageMeNtReceiving one purchase order, one invoice, and one consolidated sales tracing report.

CoNtraCt & rebate proCessiNgPartner with NDC to save time and money by allowing NDC to process rebates on your behalf.

CustoMer serViCeMaintain an exceptional customer experience and simultaneously cut costs by entrusting NDC to handle your customer service.

busiNess iNtelligeNCeLeverage NDC’s investments in technology to provide visibility to product sales, customer behavior, tracing, forecasting, and inventory performance.

contact nDc to enhance your PartnerShiP toDay!

Marketing ServiceS DeaDline: nOveMber 29, 2013

contactS: PhySical rehabCarol O’DeaDirector of Physical Rehab [email protected]

Lori PaulsonVice President Dental & Specialty [email protected]

MarketingMichele DeenDirector of [email protected]

Amber MohrMarketing [email protected]

Natalie MartinCreative Services [email protected]

Amy GilbertMarketing & Promotions [email protected]

venDor relationSChuck MillerVice President, Vendor [email protected]

Brad ThompsonDirector, Vendor [email protected]

Mike SpinaDirector of Product [email protected]

Laura RelineDirector, Vendor Sales & Brand [email protected]