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GoogleHangoutsMakeCoaching,Training,andSellingEasy!
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Contents
Introduction-WhatisGoogleHangouts?......................................................................................3AQuickBreakdownoftheTwoTypesofHangouts...................................................................3
ChapterOne:HowCanGoogleHangoutsHelpYourBusiness?.....................................................5CoachingBusinesses...................................................................................................................5ServiceProviders........................................................................................................................5eCommerceBusinessOwners....................................................................................................6AddingGoogleHangoutstoYourMarketingStrategy...............................................................7
ChapterTwo:SevenWaysCoachescanUseGoogleHangouts.....................................................8UseGoogleHangoutstoExpandYourOfferings........................................................................8GoogleHangoutstoPromoteYourBusiness..............................................................................9EnhanceBusinessPracticesandCommunication.....................................................................10
ChapterThree:ThreeWaysServiceProvidersandeCommerceOwnerscanUseGoogleHangouts......................................................................................................................................11GrowYourMailingList...........................................................................................................112
ChapterFour:HowtoGetStartedwithGoogleHangouts...........................................................12StepOne:GetaGoogle+Account...........................................................................................12StepTwo:InstallGoogleTalk...................................................................................................12StepThree:“StartYourOwnHangout”....................................................................................13StepFour:Invite.......................................................................................................................14FeaturesandFunctionalityofGoogleHangouts......................................................................14CreatingaLiveEvent–GoogleHangoutonAir........................................................................15WrappingUp–TipstoTipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience...................................................................................................................................16
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Todayvideotechnologyisusedformorethanrecordingmomentsintime.Youcanconnectwithfriends,family,andcustomersinstantlyviavideochattools.Youcanteach,learn,andcreateacommunityallthroughtheuseofvideo.Thissametechnologycanbeusedtomakeacoachingbusiness,aservicebasedbusiness,andevenaproductbasedbusinessmoreprofitableandsuccessful.NosinglevideotechnologyhasmoretoofferthanGoogleHangouts.
Introduction-WhatisGoogleHangouts?
GoogleHangoutsisafreevideochatservicefromGoogle.Itmakesitpossibletoparticipateinone-on-onechatsaswellasgroupchats.Presently,groupchatscanhaveuptotenactiveparticipants.Youcanalsohaveanunlimitednumberofattendees.
Whilevideochatisn’tanythingnew—Skype,FaceTimeandFacebookVideoChathavebeenaroundforawhile—GoogleHangoutsprovidesmuchmoreintermsoftechnologyandusefulness.
Googlepromoteswhat’softencalled"face-to-face-to-face"groupinteraction.Youcaneasilyswitchthefocusofthehangouttothepersonwhoiscurrentlytalking.
GoogleHangoutsisalsoreadilyaccessible.Itcanbeusedvialaptop,desktopormobiledevice,includingAndroidandiOSpowereddevices.
GoogleHangoutsalsooffersmorethanthetraditionalvideochat.Youcansharedocuments,YouTubeVideos,scratchpadsandimages.There’salsoafeaturethatletsyoubroadcastlivevideoconversationsandmakethemavailabletoanyoneonline.
Hangoutsalsosyncacrossdevicessoyoucanstartahangoutorcontinueonefromanydeviceorlocation.Youcanalsolookatyourhistoryandviewcollectionsofimagesandphotosfrompasthangouts.Also,GooglealsoallowsyoutomakesimpleGoogleVoicecallsthroughtheirhangoutmessagingservice,whichmeansyoucanmixandmatchvideoandvoicecallingtoserveavarietyofcustomerpreferences.
AQuickBreakdownoftheTwoTypesofHangouts
TherearetwodifferenttypesofHangouts.TheyareHangoutsandHangoutsOnAir.Hangoutsaretypicallyusedforprivatevideochatswithonepersonorasmallgroupoflessthan10people.TheyarenotrecordedtoYouTubeandareonlyvisibletothe
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peopleyouinvite.We’llgooverhowtoinvitepeopletoagrouphangoutinChapterFour.
HangoutsOnAircanbeviewedbyanyoneandtheyareautomaticallyrecordedtoyourYouTubechannel.Youcaninviteindividualsorcirclestojointhehangoutandupto10people(includingyou)canbeonatonetime.Youcannotinvitethepublictojoinonair;however,theyareabletobeviewedbyeveryone.YoucanalsosavetheOnAirHangoutandsharealinktoitviasocialmedia,yourblog,andemail.
Withallofthesecapabilities,youmaybebeginningtoseehowGoogleHangoutsmaybeusefulinyourbusiness.Notonlycanyouuseittocommunicatewithcontractorsandemployees,youcanuseGoogleHangoutstocreateandsharecontent,hostwebinars,orevenrecordtrainingeventsaspartofapaidmembership.
Overthecourseofthisreportwe’llshare:
• HowGoogleHangoutsCanHelpYourBusiness–Includingthreepopularbusinessmodels:coaching,serviceproviders,andecommerce
• 7WaysCoachingBusinessOwnersCanUseGoogleHangoutstoBoostTheirBusiness
• 3WaysServiceProvidersandeCommerceBusinessOwnerscanUseGoogleHangouts
• HowtoGetStartedwithGoogleHangouts
• TipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience
Readytogetstarted?Great.Let’sstartwithhowGoogleHangoutscanhelpyourbusiness.
ChapterOne:HowCanGoogleHangoutsHelpYourBusiness?
GoogleHangoutsoffersanumberoffeaturesthatmakeitextremelyusefulformostanybusinessmodel.We’lltakealookatthreedifferentbusinessmodels,provideexamplesofhowtouseGoogleHangouts,andtalkaboutsomeofthebenefitsyourbusinesscanexpect.
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CoachingBusinesses
Coachesbuildtheirbusinessontheirbillabletime.Themorecoachingclientsyouhave,thestrongerandmoreviableyourbusiness.Asacoach,it’simperativethatyourclientsbothlikeandtrustyou.Afterall,youprovideguidanceandcounsel.
GoogleHangoutscanbeusedtohelpbuildtrustandlikeability.Bybeingabletoconnectwithyourclientsfacetoface,youhelpforgeaconnection.AccordingtoaRiceUniversityReport,“Effectiveleadershipstartswithtrust,andinterpersonalcommunicationiscriticaltoestablishingthattrust.”
Theresearchersstressedthateyecontacthelpstoestablishcredibility–anessentialelementofleadership.Additionally,accordingtorespondentsofaHarvardBusinessReviewsurvey,impersonalcommunicationtechniqueslikeemailandtelephonecallsdon’tdoenoughtoevokethenecessarylevelofconfidenceforbusiness.
CoachescanalsouseGoogleHangoutsasameanstoofferanewproducttotheirsalesfunnel.Forexample,asalowerpricedoption,apersonmightsignupforgroupcoachingprovidedthroughGoogleHangouts.YoumightalsoshareseminarsspecifictoyourcoachingnicheviaGoogleHangoutsonAir.
ServiceProviders
ServiceproviderscanalsoembraceGoogleHangoutsinanumberofpowerfulandpositiveways.OneofthemostprofitablewaysaserviceprovidercanuseGoogleHangoutsisasawaytodistributecontent.
Forexample,BakeSpace,aplatformforcookingenthusiasts,hostshangoutsonvariouscookingtopicsincludingcupcakedecoratingtips.Theirhangoutsdrawanaverageof100liveviewers.MorethanonemillionpeoplefollowBakeSpaceonGoogle+.ComparedtotheirFacebookpagewheretheyonlyhaveabout32,000likes,GoogleHangoutsishelpingthemprovidevaluablecontenttoafairlylargeaudienceofprospects.
GoogleHangoutsisprovingtobeaneffectivebrandingtoolaswell.InadditiontobrandingyourGoogle+profile,youcanintegratekeyelementsintoeachhangoutyouhostandthesupportingmaterialsthatyoushareduringyourhangouts.It’sausefulwaytocreateaconsistentvoiceandmessage.
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eCommerceBusinessOwners
Contentmarketing,isagain,asuperwayforecommercebusinessownerstocapitalizewithGoogleHangouts.Youcanshareproductdemonstrations,tips,and“howto”contentviaHangouts.However,youmayfindthatoneofthebestusesforGoogleHangoutsistomanagecommoncustomerserviceissuesandtomakeproductlaunchannouncements.
Forexample,thecomputerretailer,Dell,usedGoogleHangoutstomanagecustomerserviceandtechnicalerrors.Thispersonalapproachtakescustomerservicetoawholenewlevel.Acompanythatsellsbeautyproductslaunchedanewproductbyholdingbeautyclassespriortothelaunch.
Theclassesshowedviewershowtousetheproductsandofferedtips.Theclassesalsohelpedbuildacommunityoffollowerswhowereabletonotonlyconnectwiththebrandbutwitheachother.Theybegantolookforwardtoregularbeautytiphangouts.
ThekeytorememberwithGoogleHangoutcontentistoprovidevaluetoyourviewersandaudience.Aswithanycontentyoucreate,thequestion“What’sinitformyprospect?”shouldbeeasytoanswer.Providevalueandyou’llbuildcredibility,trust,andauthorityinyourniche.You’llbuildacommunityoffollowersandfuturecustomers.
AddingGoogleHangoutstoYourMarketingStrategy
GoogleHangoutsprovidesanumberofbenefits.Frombrandingyourbusinesstomakingyourcustomers’experienceanexceptionalone,addingGoogleHangoutstoyourmarketingstrategyisgoodbusiness.It’seasytouse,asyou’llseeinChapterTwo,andwhenusedasanintegratedcomponentofacomprehensivestrategythatincludesemail
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marketing,contentmarketing,socialmedia,andsearchengineoptimization,GoogleHangoutshastheabilitytohelpyoutakeyourbusinesstonewlevels.Inthenextchapterwe’lltakealookspecificallyathowCoachescanuseGoogleHangoutstogrowtheirbusiness.
ChapterTwo:SevenWaysCoachescanUseGoogleHangouts
Coachingisauniquebusinessmodelinthatoftenthemajorityofyourprofitscomefrombillablehours.Themorecoachingclientsandsessionsyouhave,themoreprofitableyourbusinessis.ThereareanumberofwaysyoucanuseGoogleHangoutstobuildyourclientbase.
UseGoogleHangoutstoExpandYourOfferings
Asacoachitmaymakesensetoreachouttoprospectswithavarietyofcoachingneeds.YoucanuseGoogleHangoutsasatooltobroadenyourcoachingpackagesandofferings.
Hereareafewideastohelpyougetstarted:
1. UseGoogleHangoutsforYourFreeConsultationsManycoachesofferafreeconsultationasanentrypointintotheirsalesfunnelandameansofcapturingnewclients.BecauseGoogleHangoutsoffersface-to-facemeetingswhereyoucansharevideos,documents,andmore,itmakesaperfecttoolforaninitialmeeting.Anditdoesn’tcostyouoryourpotentialclientanything–it’sfree.
2. CoachingSessionsMakeyourcoachingsessionsmorepowerfulandinteractivebygettingoffthetelephoneandemailandusingGoogleHangoutstoworkwithyourclients.Someclientsmaynottakeyouuponthisoffer,theymaypreferthetelephoneforcoaching.However,byconnectingwithyourclientviavideoandbeingabletosharevideo,images,anddocumentsduringyourcoachingsession,youhavethepowertomakeeachcoachingsessionmuchmoreeffectiveandvaluableforyourclients.
3. GroupCoachingSessionsGroupcoachingcanworkforprospectswhoareonabudget.Youmaybeabletoofferadiscountedrateforpeoplewhosignupforgroupcoaching.Thekeyhereistomakesurethateveryoneisrespectfuloftheothercoachingmembersandthattheircoachingneedsaresimilarlymatched.Thisscenariomayworkbestfor
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shorttermcoachingclientswhoneedabumpintherightdirectionorfortouchingbasewithpastclientstogivethemreinforcementandsupport.
GoogleHangoutstoPromoteYourBusiness
AnotherwaycoachescanuseGoogleHangoutsistopromotetheirbusiness.YoucanuseHangoutsinavarietyofbusinessbuildingwaysincluding:
4. WebinarsandEducationHostlivebroadcasthangoutsandteachonatopicthatisspecifictoyourniche.Forexample,ifyouareacareercoach,youmighthostawebinarontopjobinterviewmistakes.MakethewebinarlivesoanyonecanattendandsharetherecordedwebinaronYouTubesoyoucancontinuedrivingtraffictoyourwebsiteandcoachingservices.RememberthatGoogleHangoutsare,atthecorelevel,simplyanotherformofcontent.Createcontentthatprovidesvaluetoyourprospectsandshareitonlineviayourwebsite,Google+circles,andYouTube.
BrandingcoachCarolinSoldorecentlyhostedafreehangouttohelpherfollowerscreateapremiumcoachingpackaged,andusedtheeventtoofferabusinessassessmentconsultation.Itwasagreatintroductiontoherstyleandpersonality,andhelpedhertofindnewpotentialclients.
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5. SpecialAnnouncementsorLaunchesHaveyouwrittenabook?Releasedanewcoachingproductorareyoutheguestspeakerataconvention?SharethisinformationviaGoogleHangouts.Forexample,ifyou’verecentlyreleasedaneBookorfreereport,youmightshareasnippetofitviayourGoogleHangoutandtalkaboutthebenefitsofyourbook.YoumightalsousetheHangouttoannounceacontestorsweepstakes.
6. Q&ASessionsDoyouhavealargeemaillistbutalaggingclientbase?ConsiderusingaGoogleHangouttoprovidefreequestionandanswersessionseachmonth.Youcaninvitespecificemailsubscriberstojoinorhostalivebroadcastandinviteeveryone.Duringthethirtytosixtyminutesessionsyoucaninvitequestionsandanswerthem.You’llonlybeabletotouchthesurfaceofanygivenquestion,whichprovidesyourprospectswithanincentivetobecomeclientssotheymaygetmorein-depthassistance.
EnhanceBusinessPracticesandCommunication
ManybusinessownersbecomesofocusedonthemarketingpotentialofGoogleHangoutsthattheyneglecttouseitfortheirinternalpracticesandsystems.GoogleHangoutsprovidesasimpleandeffectivewaytocommunicatewithcontractors,partners,andemployees.
7. MeetWithandTrainVirtualAssistantsWhetheryou’reworkingwithanewcontractororyouneedtotouchbasewithyourteam,GoogleHangoutscanbeusedbothasacommunicationtoolandatrainingtool–evenifyou’retheonewhoneedstraining.Forexample,yourvirtualassistantjustinstalledanewapplicationontoyourblogandtheyneedtoshowyouhowtouseit.Orperhapsyoujusthiredanewbookkeeperandyouwanttoshowthemhowtoaccessyourinvoicingsystemandtrackyourexpenses.GoogleHangoutsalongwithGoogleDrivecanprovideyouandyourteamwithafullyfunctionalcommunicationandprojectmanagementsystem.
OfcourseanybusinesstypeofownercanuseGoogleHangoutstoenhancetheirinternalsystemsandprocedures.Googlefunctionalityservesabroadaudience.Let’stakealookathowserviceprovidersandproductbasedbusinessescanalsoutilizeHangoutstogrowtheirbusiness.
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ChapterThree:ThreeWaysServiceProvidersandeCommerceOwnerscanUseGoogleHangouts
Serviceprovidersandbusinesseswhosellorpromoteproductshaveuniquemarketingneeds.UnlikecoacheswhocanintegrateGoogleHangoutsintotheirofferings,serviceprovidersandretailerscanuseHangoutsmoreformarketingandcustomerservice.It’simportanttobeinnovativewithyourHangoutsandtoprovideanexperiencethatisuniquetoyournicheandaudience.
Let’stakealookatafewideasandexamples.
1. CustomerServiceToenhanceyourcustomers’experience,youmightuseGoogleHangoutstoofferaweeklyormonthlyquestionandanswersession.InvitecustomerstoattendaliveHangoutandhelpthemsolveanypotentialissuesthey’refacing.Youcanalsoprovideon-on-oneorsmallgroupinvitationonlysessionsifyouneedtoaddressconcernsanddon’twantthesessiontobesharedwitheveryone.
2. ProductDemonstrationsIfyousellorpromoteproducts,youcanuseGoogleHangoutsasameansofsharinginformationonhowtouseaproduct.Thisisincrediblyusefulifyou’reinthetechnologyniche.However,therearemanyotherindustriesthatcanbenefitfromproductdemonstrations.Forexample,earlierwetalkedaboutamake-upcompanysharingtipsviaGoogleHangoutsonhowtousetheirproducts.Youcanembracethistacticwhetheryou’rearetaileroranaffiliatemarketer.
3. TipsandOnlineEducationServiceproviderscanbenefitbyholdingweeklyormonthlyHangoutswhereaspecifictopicisaddressed.Thegoalhereistoprovidevaluetoyourprospectsandtoearntheirtrust.Forexample,ifyou’reavirtualassistant,youmightconductahangoutwhereyousharetipsonhowtoembraceprojectmanagementfundamentalstostreamlineyourbusiness.AgraphicdesignermightcreateaGoogleHangoutthatshareshowtocreatequickgraphicsusingstockphotosandfreesoftware.
Likeacoach,serviceprovidersandproductbasedbusinessescanalsouseGoogleHangoutstomakeannouncements,launchproducts,andhelpbuildacommunityaroundtheirbrand.
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ASOS,aclothingretailer,hostswhattheycall‘Shop-along’Hangouts.Theyinviteastylist,celebrity,orfashionbloggertosharetipsandfashionadvice.Theirhangoutsarewellattended,theybrandtheirbusinesswhileprovidingvaluetotheirviewers,andtheymonetizetheirhangoutsbyproviding“Buy”linkstotheitemsthatarementionedduringtheHangout.
Bynowyoumayhavemanycreativeandinspiredideasrunningthroughyourentrepreneurialmind.Solet’sturnourattentiontohowtogetstartedwithGoogleHangoutssoyoucancreateyourfirstHangout.
GrowYourMailingList
GoogleHangoutsisnotlikeotherwebinarprovidersinthatitdoesnotrequireattendeestoregisterinordertojointhecall.Butthatdoesn’tmeanyoucan’tuseHangoutstogrowyourmailinglist.
Thewebinarprovider,WebinarJamStudio,usesGoogleHangoutsasthevideotechnologybehindtheirpowerfulwebinartool.Itconnectstoanymailinglistprovider,andalsooffersavarietyofopt-inpagedesignsyoucanusetopromoteyourevent.
YougetallthebenefitsandeaseofuseofGoogleHangouts,plusthelist-buildingpoweroffreewebinars—andyoudoitwithouttheaddedexpenseofsystemssuchasGoToWebinarandLeadPages.
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ChapterFour:HowtoGetStartedwithGoogleHangouts
GoogleHangoutsiseasytouse.Thatbeingsaid,becauseitisGoogle,it’simportanttobepreparedformanyupgradesandchanges.AnythingassociatedwithGoogletendstobeaworkinprogress.It’simportant,onceyoubeginusingGoogleHangoutstomarketyourbusiness,tostayontopofchanges,newfeaturesandaddedfunctionality.YoucanbetasmorepeoplebegintorealizethepowerofGoogleHangoutsthatthedeveloperswillworktomakethetoolevenmoreuseful.Let’ssimplywalkthroughtheprocessofgettingyourfirstHangoutsetup.
StepOne:GetaGoogle+Account
IfyoualreadyhaveaGoogle+account,thenyou’rebasicallyreadytogo.Ifnot,goaheadandcreateagoogleaccountorlogintoyouraccount.Youcancreateanaccountbyvisiting:https://plus.google.com/.
It’salsohelpfultohaveacompanypagewithGoogle+.ThiswillhelpyoubrandyourHangoutsandprovideameansforprospectstosearchforyouandyourinformation.OnyourGoogle+pageyou’llseethatyouhavetheabilitytoaddpeople,tofollowpeople,andtocreatecircles.We’llutilizethecirclefunctioninamoment.Fornow,justtakenoticeofthosefunctions.
StepTwo:InstallGoogleTalk
ThenextstepistoinstalltheGoogleTalkplugin.YoucandothisbyvisitingthePluginpage-https://www.google.com/tools/dlpage/hangoutpluginorbyclickingon“StartaHangoutParty”atthebottomofthecolumnoffriendsontherighthandsideofyourGoogle+page.Followtheinstructionstoinstalltheplugin.ThenlogintoyourGoogle+accounttomakesureit’sactivatedandinstalledcorrectly.
Note:IfyouuseGmail,whenyouinstallGoogleTalkyoucannolongerbeinvisible.However,youcansetyouraccountto“busy,”sopeopledon’ttrytocallyou.Youcanalsoclickonthetelephoneorvideocameraandmakecallstoanyoneonyouremaillist.
StepThree:“StartYourOwnHangout”
Clickthe“StartaVideoHangout”tabatthebottomrightofyourGoogle+page.InthetoprightcornerofyourGoogle+accountyoucanchoosewhichaccount,yourpersonalaccountorcompanypage,youwanttousetohostthishangout.
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Note:Ifyouhavemultiplecamerasandmicrophonesconnectedtoyourcomputer,makesureyouselecttheoneyouprefertousefirst.
Onthenextscreen,select“VideoCall”toinitiatethecall,thenchoosewhotoinvite.
StepFour:Invite
YoucannowchoosehowyouwanttorunyourHangout.Doyouwanttoinviteacircleoffriendsorcustomers?Doyouwanttoinviteaspecificindividualordoyouwantyourhangouttobepublic?
Note:Atthispointawindowmaypopupaskingyoutocheckyourvideocameraandmicrophone.
Click"Addmorepeople"toselectspecificcirclesyouwanttoinvitetoyourhangout.Google+automaticallyaddseveryonethat’sinacircleintothefield,howeveryoucanclickonthe"x"nextto"Yourcircles"toavoidinvitingeveryone.
Confirmyourinvitations.You’llthenseeapopupwindowthatdisplayseveryoneonthehangout.YoucanthenbegintousetheHangoutfeatures,whicharedisplayedonthebottomtoolbar.
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FeaturesandFunctionalityofGoogleHangouts
Onceyou’reinahangout,therearemanythingsyoucandotoconnectwithandcommunicatewiththepeopleyou’veinvited.
• InstantMessage–Toinstantmessageeveryoneinthehangout,pressthe"Chat"button.Typeyourmessageintheboxandpresstheenterkeyonyourkeyboardtosend.Yourmessagewillbeavailabletoeveryone,anditwillbeformattedjustlikeaconversationwouldbewithGoogleChatorGoogleTalk.
• WatchandShareaYouTubeVideo–Toshareavideowitheveryoneintheroom,pressthe"YouTube"button.YouTubewillpop-upinthemainwindowforeveryone,andthenyoucanchoosethevideoyouwanttoshare.
• MutingVideosandYourself-Tomuteyourvideo,clickonthevideocameraatthetopofthepage.Yourcamerawillblackoutandnoonecanseeyou.Youcanmuteyourmicrophonethesameway.Simplyclickonthemicrophonetomuteit.
• AdjustyourSettings–Clickonthesettingsicontochangeyoursettings.Thesesettingsareforyourcamera,microphoneandsoundsettings.
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Note:Dependingonhowyou’reaccessingGoogleHangouts,thetoolbarwillbeaccesseddifferently.Forexample,ifyou’reusingyourlaptopversususingyourandroidphoneortablet.Youmaywanttotakesometimetofamiliarizeyourselfwiththesetupbeforeyouhostyourfirsthangout.
• ShareDocumentsandImages–Toaddadocumentoranimagetothehangout;clickthetoolinyoursidebar.Ifyoudonotseeasidebaryoucanviewitbyclickingthearrowsonthelefthandsideofyourscreen.Choosethefileyou'dliketoshareandclick"Select."Theitemwillshowupintheleftportionofthevideoscreen.
• TakeAScreenshot–Takingascreenshotofyourhangoutisagreatwaytomarketyourhangout.YoucanpostthescreenshotonyourblogorFacebookpage.It’seasytotakeascreenshot.Simplyclickonthecameraiconinthesidebarontheleftsideofyourscreen.
Wrappingupahangoutiseasy.Simplyclickonthephoneicontohangup.(NOTE:Ifyoujustcloseyourbrowsertab,youwillnotleavethehangout.Itwillremainopenandbroadcasting,somakeitahabittoalways“hangup”ratherthansimplyclosingyourbrowser.)
CreatingaLiveEvent–GoogleHangoutonAir
Alivehangoutisabitdifferentthanahangoutthat’sbyinvitationonly.Thereareacouplewaysyoucancreatealivehangouttosharewithyourprospects.
#1AddVideoCall-TocreateahangoutwithafixedURL,createthehangoutviaGooglecalendar.Clickthelinkthatsays"addvideocall".Afteryouaddthevideocalloptionandsaveyourchoices,theURLembeddedwithinthe"joinvideocall"linkwillbeapermalink.YoucanthensharethatURLwithyourfollowersonsocialmedia,youremailsubscribersandanyoneelseyou’dliketomarketyourhangoutto.
#2CreateanEvent–WithinGoogle+youcancreateanevent.Asyoucreatetheeventyoucanchoosewhattypeofevent.Forexample,onlineonly,GoogleHangout,Publicaccess.YoucanalsoadddetailsforthehangoutincludingyourwebsiteURL,theHangoutname,andthedateandtime.Youcanalsoinvitepeopletoyourevent.Thesepostedeventsareaddedtothe“SharedPostedEvents”withinGoogle+soyoucanusethisformattoattractnewprospectsandcustomers.
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Note:Onceyouron-airhangoutiscompleted,itautomaticallybecomesadraft-recordedvideoinyourYouTubeaccountwhereyoucanedititandthenpublishtoyourYouTubechannel.Youcanthenmarketthisvideomuchlikeyourothercontent.Sharelinkstoitonyourblog,socialmediachannelsandviaemail.
GoogleHangouts,likemanyGoogleproducts,aresimpletouseandeasytoaccess.AfreeGoogleaccountisallyouneedtogetstarted.Fromcommunicatingwithcontractorsandbusinesspartnerstoprovidingvaluablecontentandresourcestoyouraudience,GoogleHangoutsisatechnologythatbusinessownerscancapitalizeon.
Beforeyourunoutandhostyourfirsthangout,let’swrapthisupwithacoupleofhelpfultipstomakeyourfirsthangoutcarefreeandsuccessful.
WrappingUp–TipstoTipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience
• Practiceafewtimeswithfriendsorfamily.Learnhowtouploaddocuments,pictures,andconnecttovideos.
• Muteyourselfwhenyou’renottalkingsothere’snodistractionwhenotherpeoplearetalking.Ifyoufindthere’sanechowhenothersarespeaking,it’slikelybecausetherearetoomanyopenmicsonthecall.Askparticipantstomutethemselvesaswell.
• Investinaniceexternalheadphoneandmicrophonesoyoursoundclarityisgoodandyou’reeasytounderstand.Yourbuiltinmicrophonewilloftensoundtinnyandfaraway.iPhoneearbudsareunobtrusiveandcanworkwellinapinch.
• Checkyourlighting.Makesurepeoplecanseeyouwell.Thelightsourceyouuseshouldbeinfrontofyouratherthanbehindyouwhereitcancauseglare.
• Eliminatedistractions.Makesureyoursurroundingsaren’tdistractingtotheviewer.Forexample,youmaynotwanttohaveyourbacktoakitchenwheresomeoneiscookingordishesarepileduponthecounter.
• ShareandgetthewordoutaboutyourHangout.Makesureit’seasytojoinyourhangoutandthatyourOnAirHangoutispublicized.Embedthelinkonyoursite,emailit,andshareitonsocialmedia.Buildbuzz.
• IntegrateyourYouTube,Picasa,andGoogledriveaccountswithyourGoogle+account.Thismakesiteasytosharedocuments,links,andfilesduringahangout.
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• Createthelistofpeopleyouwanttoinvitebyputtingthemallinacircle.Thenyoucansimplyinvitethecircletoyourhangout.
• Prepare!Createanydocuments,images,andvideosthatyouaregoingtoshareaheadoftimesoyoucaneasilyaddthemtothehangout.
• Giveyourhangoutatitleornamethatrepresentsyourbusinessniche,iscatchyandiseasilysearchable.Embraceheadlinecopywritingtechniquestocreateyourhangoutname.
Finally,aswithanynewmarketingtactic,makesuretotestandtrackyoursuccess.Askforfeedbackandpayattentiontotheanalytics.YourGoogleHangouteffortsjustmaybethebestmarketingtacticyouhaveavailabletoyou.Useitwellandhavefunembracingthisnewtrendinbusinessmarketing.
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Part 2: Planner
Google Hangouts Planner When it comes to coaching tools, you have lots of options, especially for webinars and calls. But none are so flexible as Google Hangouts.
Smart coaches know you can easily use Google Hangouts to:
• Conduct one-on-one coaching calls • Create evergreen products • Host a telesummit • Kick off a big launch • Promote an affiliate offer
With that much flexibility, though, it can feel pretty overwhelming to get started. But in just a few minutes by following a simple plan, you can put the power of Google Hangouts to work in your coaching business.
Step1:DetermineYourGoalsJustlikeeverythingyoudoinyourbusiness,yourHangoutsmustserveapurpose.Sure,it’sfuntohostaneventwithafewfriendsandjustchataboutlifeandbusiness,butthat’snotgoingtodoanyfavorsforyourbottomline.
Instead,settingaconcretegoalforyourHangoutcannotonlyhelpyoubringinmoreprofits,itcanhaveapositiveimpactonyouroverallbusinessaswell.
SomecommonHangoutgoalsare:
• Togrowyourmailinglistthroughafreewebinareventrequiringoptin.• TomakesalesthroughaQ&Acallaboutyourcoachingprogramorlaunch.• Toearnaffiliatecommissionsbypromotingthelaunchofapartner’sprogram.• Toincreaseyourexposurebyhostingatelesummitevent.• Toconductapaidgroupcoachingprogram.• Toworkwithclientsone-on-one.
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• Tocreateapaid,video-basedproduct.
Withyouruniquebusinessinmind,andconsideringtheseoptions,whatistheprimarygoalforyourHangout?
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Keepingyourgoalinmind,whatwillyourHangout’sformatlooklike?Willyouhavemultiplespeakersorjustyou?Willyoubeoncameraorwillyouuseslidesorscreensharing?
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Step2:ScheduleYourEvent
Thismightseemlikeano-brainer.Youjustpickadateonthecalendar,andyou’regood,right?
Well,maybenot.Therearemanythingsyoumustconsiderwhenschedulingyourevent,butageneralruleofthumbisthis:Themorepeoplewhowillbeinvolved,themoreleadtimeyouneed.
It’snearlyimpossibletoschedulea20-speakertelesummitfornextThursday,forexample.Togetthatmanybusycoachestogetheronthesameday,you’llneedtogivethemplentyofnotice.IfyourHangoutisjustyou,however,it’seasytodecidetodayyouwanttodoaHangouttomorrow.
Here’ssomethingelsetokeepinmind:promotion.Youmayneedtobuildintimeto:
• Notifyyourexistinglist• RunFacebookads• Haveafabulouslandingpagecreated
Finally,don’tforgetyourcontent.You’llwanttobesureyouhaveplentyoftimetoplanandcreateyourpresentation,including:
• Slides• Transcripts• Screenshots
Theeasiestwaytoplanforalong-term(orevenashort-term)promotionistoestimatehowmanydayseachtaskwilltake,thenmarkthemoffonyourcalendar.
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Task Days Required Assigned To Date Due
CreateContent
CreateSlides
NotifyPartners
WriteSalesCopy
CreateOpt-InPage
CreateandScheduleAds
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Step3:PlanYourContent
Byfarthemostimportantconsiderationforanyeventisthecontent.Ifyouhaveenoughreachandagreatreputation,you’llgetloadsofpeopletojoinyourHangoutregardlessofcontent,butifyouwanttoimproveyourbottomlineandkeepyourgoodstandinginyourcommunity,youhavetodeliverusefulinformation.
Thegoodnewsis,youprobablyalreadyhaveeverythingyouneed.Allittakesisalittlerepurposing.
Yourfirststepistodecidewhattopicyou’llbecovering.
InthisHangout,I’llbeteaching/sharing:
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IhavethefollowingcontentIcanrepurpose:
(Protip—haveyourVAscanyourblog/freedownloads/ebooksandotherinformationforuseablematerial,thencreateanoutline.Youcanquicklyeditthatandaddyourownvoice/thoughts.)
BlogPosts
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FreeDownloads/eBooks/Reports
OtherPresentations&Interviews
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Step4:InviteYourGuests(Optional)
Ifyourhangoutisatelesummit,orifyou’llbeinvitingspeakers,you’llwanttobesureyougivethemplentyofnotice.Ingeneral,it’sagoodideatosendouta“savethedate”emailatleast30daysinadvance(andbeforeyoumakeanannouncementtothepublic)sincetheremaybesomebackandforthaboutscheduling.
(Hint:ThisisagreattaskforyourVAtohandle!)
Inyourinvitation,you’llwanttobesuretoincludethebenefitsofbeingyourguestforthisevent.Benefitstospeakersinclude:
• Exposuretoanewcommunity• Listbuildingopportunity• SalesthroughJVoraffiliatelinks• Salesoftheirproducts(backendmonetization)
Ataminimum,youremailshouldinclude:
ThepurposeandformatofyourHangout:
Theproposeddateandtime:
Thebenefitstoyourguest:
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Youmayalsowanttoincludethenamesofotherguestswhohaveconfirmed,ifyou’rehostingatelesummittypeevent.
Youcanusethefollowingworksheettotrackthenamesandresponsesofyourpotentialguests.
Name InvitedOn FollowedUpOn Confirmed(Y/N)
IMPORTANT:AnyonecanviewapublicGoogleHangout,butinordertoparticipate,usersmusthaveagmailaddress.Besuretocollectthatwheninvitingguests.
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Step5:PromoteYourEvent
Whew!Nowthatyouhaveallthedetailsinplace,thetimeanddatescheduled,andtheguestsinvited,it’stimetogetthewordout.Dependingonyourformat,youmaywanttodomoreorlesspromotion.Forexample,asmallgroupcoachingprogramwillrequiremuchlesspromotionthanalargetelesummit.
SomeofthemostpopularwaystopromoteHangoutsinclude:
• Blogposts(includingguestposts)• EmailpromotionsonyourlistandthoseofJVpartners• Facebookandotherpaidadvertising• Socialmedia• Paidsolomailings
Yourformatandpromotionplanswillalsodeterminethetypesofcontentrequired.Forexample,youmayneed:
• Swipecopyforpartners• Graphicsforadsandsocialmedia• Blogposts• Socialposts• Shortpromovideos
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EmailSubject SendOn(Date)
FacebookAd Graphic StartDate EndDate Budget
BlogTitle PostOn(Date)
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SocialPosts
Pinterest(graphic)
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Step6:CashInByFollowingUpandRepurposing
Likeanygreatmarketingpiece,yourGoogleHangoutisonlyonepieceofyouroverallfunnel.Properfollow-upwithbothattendeesandparticipantscanadddollarstoyourbottomline,ascanmakinggooduse(orre-use)ofthecontentlater.
Follow-Up&FunnelWorksheet
SalesFunnel
Opt-InURL
ThankYouPage
Upsell
Downsell
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EmailSubject SendOn(Day) CalltoAction
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HangoutRepurposingChecklist
Addreplaytoexistingautoresponders
Transcribeandshareviafilesharingsites
ConverttranscriptiontofreeKindlebook
Extractaudiorecordinganduseinpodcast
Posttranscripttoyourblog
PostvideoreplaytoYouTube(HangoutsonAirwilldothisautomaticallyforyou)
Addreplayvideotopaidmembershipsites
Usereplayand/ortranscriptasanopt-ingift
Packagereplayandsellasastand-aloneproduct
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FinalNotesonGoogleHangouts
WithacompanythesizeofGooglebehindit,youknowHangoutsisarock-solidplatformthatwillbearoundandwell-supportedforyearstocome.Thefactthatit’sfreetouseisalsoahugebenefit.NoneedtoshelloutforwebinarsystemssuchasGoToWebinarorAdobeConnectwhenyoucansimplyjumponaHangoutforfree.
Withthatsaid,itdoeshavesomelimitations.
• Youcanonlyinvite10participantstoaHangout.Whilethenumberofviewersisunlimited,youcanonlyhave10peopleactivelyparticipatingatonetime.Formostuses,thiswon’tbeanissueatall,butyoudoneedtobeawareofitbeforeschedulingyourguests.
• RecordingishandledthroughYouTube.Ifyou’dliketorecord,youmustusethe“HangoutsonAir”feature,whichbroadcastsyoureventliveonYouTube.Thismaybeaconcernifyou’rehostingapaidevent,sinceanyonewiththeURLwillbeabletoaccessyourwebinar.ThislinkispostedtoyourGoogle+pagebydefault.
• Thereisnonativeopt-infeature.Ifyouwishtomakeregisteringeasyforattendees,you’llneedtouseathirdpartysystemsuchasWebinarJam.Alternately,youcansetupyouropt-inviaLeadPages,thenemailthelinktoyoureventinthefollowup.
• Videoqualityisnotalwaysstellar.Dependingonyourconnectionspeed,youmaynoticelagtimeandpixilationofthevideo.
Overall,though,GoogleHangoutsareafantastictoolforcoaches,whetheryou’relookingforasimplesolutionforlive,one-on-onecoaching,oryou’rehostingamulti-dayeventwithadozenspeakers.Notonlyisiteasytouse,buttheflexibilityeliminatestheneedformultiple,high-pricedwebinarsystems,andanytimeyoucansavesomecashinyourbusinesswhilemakingthingseasierforyourclients,that’sagoodthing!