South Africa

Parmalat

Parmalat SOUtH aFrICa

Innovation and quality helping Parmalat to lead the way in South Africa’s dairy industry

Parmalat SOUtH aFrICa

Parmalat South Africa has been a staple

of the dairy industry in the country

since 1998. Since then, the company

has enjoyed an outstanding reputation for

delivering innovative products with the highest

international standards.

The organisation operates eight state-of-the-

art production facilities which make a range

of products from UHT milk, flavoured milk, yoghurts, cheese, butter, ice cream, cream and

fruit juice.Through its recognised and trusted

brands such as Bonnita, Parmalat, Everfresh,

Purejoy, Simonsberg, Melrose and Steri Sumpie,

consumers are able to enjoy the finest tasting dairy produce.

Being part of a multi-national corporation

means Parmalat SA is able to benefit from its parent company’s worldwide reach and

expertise. It has also instilled a belief that the

company won’t just follow trends in the dairy

industry, it will set them by working hard to

explore new opportunities.

THE SOUTH AFRICAN DAIRY INDUSTRY The South African dairy industry provides healthy,

nutritious products to millions of people each

year. On average it produces 200 million litres of

milk per month, translating into 2.4 billion litres of

milk per year, while Namibia produces 22 million

litres per year.

In an industry which provides work to more

than 60,000 people, the dairy trade is vital to the

country’s economy and employment market.

The industry operates to free market principles

and Parmalat is one of the leaders in this highly

competitive environment.

South African dairy products comply with high

safety and quality standards, in accordance with

local legislation on issues ranging from safety to

packaging and ingredients.

FUNCTIONAL FOODS In today’s health conscious world, being able to

eat healthily and nutritionally is more important

than ever before. Parmalat’s multinational

strategy aligns with this perfectly as it aims to

play an integral part in the health and well-being

of consumers throughout the world.

A pillar of this strategy is the group’s aim to

establish itself as a top player in the emerging global

market for “functional foods”. These foods deliver

improved nutrition and wellness to consumers and

provide benefits beyond basic nutrition.

Value Added Solutionswww.hulettssugar.co.za

It’s more than an ingredient.It’s the whole solution.Huletts is SA’s No. 1 sugar brand with more than 120 years experience, offering sweetening solutionsfor every manufacturer in the food, catering, baking,confectionery, pharmaceutical and beverage industries.

Huletts is the only local manufacturer that offers awide range of:-

fl avours, textures and colours

National sales & distribution network

Backed by technical support

Tailor-made solutions

A variety of packaging solutions(25kg; bulk & semi-bulk)

Active Quality Assurance systems

Food Safety System Certifi cation -FSSC22000

18190

Value Added Solutionswww.hulettssugar.co.za

It’s more than an ingredient.It’s the whole solution.Huletts is SA’s No. 1 sugar brand with more than 120 years experience, offering sweetening solutionsfor every manufacturer in the food, catering, baking,confectionery, pharmaceutical and beverage industries.

Huletts is the only local manufacturer that offers awide range of:-

fl avours, textures and colours

National sales & distribution network

Backed by technical support

Tailor-made solutions

A variety of packaging solutions(25kg; bulk & semi-bulk)

Active Quality Assurance systems

Food Safety System Certifi cation -FSSC22000

18190

While some foods possess these naturally,

like fruit and vegetables, it is possible to add

nutrients to foods where they aren’t naturally

present. An example would be adding fish oils rich in omega-3 fatty acids to dairy products,

which have been linked to brain and heart health.

AWARD WINNING PRODUCTSParmalat SA doesn’t have to rely on just word

of mouth to prove its quality. The company’s

products have been consistent performers in the

prestigious SA Dairy Championships and other

hotly contested industry award categories.

The company emerged as one of the top

performers at the 2015 Qualité Awards in April,

claiming three prestigious Qualité awards,

while fifteen of its products were named as SA Champions in various classes.

A particularly high selling product in Africa has

been Parmalat’s individually-wrapped cheese

slices, which offer the highest amount of real

cheese in a processed slice.

The company is also a proud exporter of

20ml longlife Milk Pods, used for catering in

hotels and lodges. Parmalat milk pods are cost

effective single serve milk pods, unique in quality,

packaging and concept.

It’s not just the taste of Parmalat’s products

that impress. Most recently, the Melrose Cheese

team received the World Packaging Organisation

(WPO) Packaging Excellence award in Milan.

This was the proudly South African

Melrose Wedges tub’s second international

award, with the same Melrose packaging

design named as general winner of the

AfriStar Trophy for Best Overall Packaging

at the inaugural AfriStar Awards in 2014.

The 200g tub was also declared the

winner in three other AfriStar categories:

Best in Plastic, Best in Food and Best in

Sustainability. The Melrose Cheese Wedges

tub was developed by PSA in conjunction

with Dairypack Tubs.

SOUTH AFRICA AND BEYONDAlongside its South African operations, the

company also boasts manufacturing, sales

and marketing operations in Mozambique,

Botswana, Zambia and Swaziland.

Parmalat SA has appointed distributors in

certain other key countries on the continent

to exclusively trade on their behalf, which

has been crucial in expanding its reach

outside of the South Africa borders.

“In collaboration with trusted distributors

on the sub-Saharan continent, Parmalat

forms a strong network in Southern Africa,

allowing us to continuously expand and

export a wide range of quality products,”

the company boasts, as it looks forward to

delivering a strong performance in Q4 of

2015 and beyond.

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14 Jig Avenue Montague Gardens Cape Town

T 021 551 9390 F 021 551 9320 C 082 564 9773

mwatters@elitefibre.co.za

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African Business Coverage Issue 9

Oliver Moy Publisher

For enquiries email

okm@aubusinesscoverage.com