PARLE-G

- Presented by:

Mohammad Farhan Ansari

Why PARLE –G is No. 1

Points:

IntroductionHistory & Product range Introduction Phase of PARLE-GResearch DesignData and AnalysisConclusion

Introduction Phase - Parle

Founded in 1929 as a Confectionary Comp Decade later Introduced BiscuitsImported Biscuits shipped by British Introduced better glucose biscuitsInitially sold only in Suburbs of MumbaiWax wrappers for packaging

Product Range

Biscuits Parle – G Milk Shakti Parle - Magix Krackjack Monaco Digestive Marie Hide & Sick Mayfair Cookies

ConfectionaryMelodyMango bitePoppinsKismi ToffeeOrange CandyMust BitesSixer

Inroduction –PARLE G

Largest Selling Brand in world.Identified with baby on pack,

affectionately called as Parle-G babyWinner of 8 gold and 11 silver monde

selection awards (Founded in 1961, Monde Selection’s mission is to test consumer products and grant them a bronze, silver, gold or grand gold quality award.)

Liked by all age and income groups40% share of biscuit market and a

15% share of confectionary

HIDUSTAN KI TAKAT - PARLE G

Largest manufacturer of biscuits since 80 years

Quality, nutrition and great taste.More than 1500 Wholesalers an 1.3

Million retail outlets Faith and trustExample of marketing brilliance for

Competitors65 % of Glucose Biscuit market.

Research Design

Research Goal – attributes which makes parle-G no 1 in

Glucose segments. Data Collection Method – The initial study of the

product was done online and the data collected for it was from the companies website “www.parle.com“. Some secondary data was collected from web site “www.mouthshut.com”. This site gave opinions from different people. The data collected from this source was passive and it just gave a small insight in to the products favoritism among the people. The primary data was collected by questionnaire method

Questionnaire – I have made a questionnaire and selected a sample size

of 30 people that is a sampling base technique for which we have set a questionnaire of 15 questions which is done on the basis of structured (closed ended) interview

Analysis of Data

Age Group: The there was no particular age group for consideration and the population studied contained individuals from all ages.

Children belong to age from 5 to 12 years, Teenagers belonged to age from 13 to 22 years, Young working Class included individuals from age 23 to 40 and 40 onwards were included in experienced working class. The pie chart above shows that the sample size was a good representative of the actual population which has almost the same demographics.

Hunger satisfaction: The question was intended to check whether the size of the packaging is according to the demand for it. It can be seen that majority of the people belong to the group who feel that Parle-G can take care of hunger of a person

Attribute: Three attributes were tested as to why the biscuit was liked by the individuals. The response from the survey shows that approximately equal amount of people belonged to each category and it could be suggested that different individuals liked it for different reasons.

Quality The survey conducted

shows that the respondents were happy with the current quality of the biscuits. The plot above shows that most of the population falls under the good and Ok category. The product meets the expectation of the customers

Conclusion

The three major attributes which influence the position of the biscuit in the

market were Quality, Price and Distribution of the biscuit.

The distribution channels takes into consideration and see to it that there is no lag in the supply of the biscuits in the market, there have been lag in supply of competitors biscuit.

The Quality of the competitor is not up to the mark as compared to Parle-G. The price is highly competitive in the market and it is the cheapest among all the biscuits in the glucose biscuit segment. The value for money that people get from Parle-G is much better as compared to any other biscuit.

Bibliography

www.parleproducts.com

www.indiainfoline.com

www.managementparadise.com

Wikipedia

Parle products-(Brand Manager-MrMayank. )

Marketing Management-Philip Kotler