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June 28, 2022 Parker Hannifin New TS-SRTD Launch

Parker Hannifin New TS-SRTD Launch

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Parker Hannifin New TS-SRTD Launch. TS-SRTD Objectives. Allow our users to quickly and effectively sell nitrogen tire inflation to their customers. Distinguish us from the competition Add value to the generator sale Provide customer with an overview of our tire inflation accessories - PowerPoint PPT Presentation

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Page 1: Parker Hannifin New TS-SRTD Launch

April 25, 2023

Parker HannifinNew TS-SRTD Launch

Page 2: Parker Hannifin New TS-SRTD Launch

2

TS-SRTD Objectives

• Allow our users to quickly and effectively sell nitrogen tire inflation to their customers.

• Distinguish us from the competition• Add value to the generator sale• Provide customer with an overview of our

tire inflation accessories• Professional appearance builds on Parker’s

reputation for quality

Page 3: Parker Hannifin New TS-SRTD Launch

3

TS-SRTD Box

• New, professional design

• Pizza box style• Cutouts for all items

• No shifting in transit• Arrives in new

condition• Easily accessible

Page 4: Parker Hannifin New TS-SRTD Launch

4

TS-SRTD Letter

• From product manager, includes contact information

• Includes contact information

• Describes each piece of information and how to use them

• VALUE: $0

Parker Hannifin Corporation Filtration and Separation Division 242 Neck Road Haverhill, MA 01835 Office 978 556 7634 Fax 978 945 0491

Dear Customer: Thank you for choosing the Parker Hannifin Tiresaver Nitrogen Inflation System. You can be confident that you have purchased equipment from the market leader, with over 10,000 successful installations worldwide. This purchase comes complete with our retail marketing kit, part number TS-SRTD, and includes the following items:

Getnitrogen.org Registration: Please fill this out and return to Parker for a

complimentary listing in the dealer locator at www.getnitrogen.org. Marketing Flyer: Outlines some strategies for setting up a successful nitrogen inflation

business. Accessories Flyer: Details our marketing and accessories capabilities to distinguish your

nitrogen inflation business from the competition. Chrome ABS Caps: There are 100 packets of (4) chrome ABS caps, and (2) hanging

kits. These should help to get your nitrogen inflation business up and running. The hanging kits are a higher quality kit designed for offering nitrogen in PDI (new cars).

Trifolds w/ Display: These are designed to answer any questions your customers may have about nitrogen and stress the value of the service.

Save Fuel Cards w/ Display: These sit on a service writer’s desk to solicit questions about how to save fuel. When customers ask, nitrogen can be offered as a solution.

Buttons: Five buttons for your personnel to wear that tout the offering of nitrogen. Carlabels: This is a roll of static cling labels to place on the windshield after nitrogen

service. Informs customer the service has been completed. Nitrogen Poster: Can be hung in office to advertise the benefits of nitrogen. Nitrogen Banner: Create customer awareness of nitrogen inflation by hanging this

banner outside your facility. If you have any questions about this kit, this equipment, or nitrogen inflation in general, or require additional information, feel free to give me a call. I can be reached at the telephone numbers above. Parker Hannifin thanks you again for your purchase, and looks forward to a successful relationship for years to come. Best Regards,

John A. Lucidi Product Sales Manager – Nitrogen Inflation Email: [email protected] Blog: http://tirenitrogen.typepad.com/tirenitrogen/ Website: www.parkertiresaver.com

Page 5: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Mkgflyer

• Why market nitrogen inflation?

• Describes benefits of Nitrogen in both PDI and service

• Details our kit offerings for each

• VALUE: $0

Page 6: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Accessories

• Standard literature• Depicts our accessory

and POP offering• May be replaced with

price list/order form in future.

• VALUE: $0

Page 7: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Get Nitrogen Signup

• Customer completes to be listed on www.getnitrogen.org dealer locator

• Access to end user emails• Maintenance Kits• Accessories

• VALUE: $100

Parker Hannifin Corporation Filtration and Separation Division 242 Neck Road Haverhill, MA 01835 Office 978 556 7634 Fax 978 945 0491

Dear Customer: Please complete this form for a complimentary six month listing on the dealer locator at The Get Nitrogen Institute (www.getnitrogen.org). This allows potential customers to enter their zip code and find your nitrogen inflation service.

PLEASE RETURN THIS COMPLETED FORM TO:

John Lucidi, Product Manager – Nitrogen Inflation Fax: (978) 945-0491 Email: [email protected]

NAME: ADDRESS: CITY/STATE/ZIP: CONTACT (END USER): CONTACT PHONE CONTACT EMAIL: ` Best Regards,

John A. Lucidi Product Sales Manager – Nitrogen Inflation Email: [email protected] Blog: http://tirenitrogen.typepad.com/tirenitrogen/ Website: www.parkertiresaver.com

Page 8: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Trifolds

• High Quality GNI trifold• Ideal for placement at

the main service desk• Value statement• ROI: $130

savings/year• 250 trifolds included

• VALUE: $40

Page 9: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Displaycar

• Trifold holder• Cardboard

construction• Ideal for placement at

the main service desk

• VALUE: $31

Page 10: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Chrome Caps

• Plastic ABS caps with chrome appearance

• High quality• 100 sticker kits (400

caps)• (2) hanging kits

• VALUE: $175

Page 11: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Save Fuel Cards

• GNI supplier• Includes 200 cards and

holder• Ideal for individual

service writer desks• Promotes dialogue

between service writer and customer

• VALUE: $16

Page 12: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Buttons

• Includes 5 buttons• Ideal for service

personnel• Promotes dialogue

between service and customer

• VALUE: $8

Page 13: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Banner

• 8’ long x 2’ wide• Heavy duty

construction• Advertises nitrogen

service• Includes benefits

• VALUE: $103

Page 14: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Postcar

• 2.5’ long x 2’ wide• Indoors• Advertises nitrogen

service• In tube to prevent

damage• Includes benefits

• VALUE: $26

Page 15: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Carlabel

• 250 labels• Static cling• Details front & rear tire

pressure

• VALUE: $43

Page 16: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Value

• GNI: $100• Trifold & Display: $71• Caps: $175• Save Fuel Cards: $16• Buttons: $8• Banner: $103• Poster: $26• Carlabels: $43

$542 Value• Included in all R models

Page 17: Parker Hannifin New TS-SRTD Launch

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TS-SRTD Future

• Modified as customers needs change• What else should we be including?

• Update look of some items (button, poster, banner) to match our cutting edge equipment design

• Make requests if you have requirements not being met