PARK ONE PROPERTIES PARK ONE PROPERTIES SELLER’S SELLER’S

PRESENTATIONPRESENTATION

Mike Beck Toni BeckMike Beck Toni BeckLinda Boggs CeCe Barnard Linda Boggs CeCe Barnard Gerard Bell Tifany JonesGerard Bell Tifany Jones

Kim Beck Kim Beck Dan Robertson Sheri RobertsonDan Robertson Sheri Robertson

It takes TEAMWORK!!!It takes TEAMWORK!!!

Call 972-596-6095Call 972-596-6095www.PropertyManagementandLeasing.cwww.PropertyManagementandLeasing.c

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Did You Know Did You Know Approximately 50% of all Approximately 50% of all Houses Listed in the Houses Listed in the Multiple Listing Service Multiple Listing Service Never Sell?Never Sell?

Why Should You Partner with Why Should You Partner with Park One Properties to Market Park One Properties to Market and Sell Your House??and Sell Your House??

Because we are a full service residential Real Estate Company? YES

Because we are experts at marketing and selling residential properties? YES

Because our service is exceptional? YES

Because our goal is to make you money on the purchase and/or sale of your house and real estate investments? YES YES YES

MOST IMPORTANT…..BECAUSE WE KNOW HOW TO GREATLY INCREASE THE ODDS THAT YOUR HOUSE WILL BE IN THE 50% OF THE HOUSES THAT SELL.

WHY LIST YOUR HOUSE WHY LIST YOUR HOUSE WITH PARK ONE WITH PARK ONE

PROPERTIES?PROPERTIES?

WE KNOW THE MARKET AND CAN EXPLAIN IT TO YOU!!

Aggressive Marketing Experience

TEAMWORK

Strong Negotiating Skills Attentive to every detail ANDWE DO IT BETTER THAN THE BIG COMPANIES and WE DO IT WITH A PERSONAL TOUCH….

CUSTOMIZED SERVICESCUSTOMIZED SERVICES

Client Data BaseClient Data Base Negotiating SkillsNegotiating Skills

Special Marketing Home Staging Skills Special Marketing Home Staging Skills

Special Services Market Statistical AnalysisSpecial Services Market Statistical Analysis

EXCLUSIVE SERVICESEXCLUSIVE SERVICES

National & Int’l Relocation ServicesNational & Int’l Relocation Services

Web SitesWeb Sites One Stop ShoppingOne Stop ShoppingRReeferral Networksferral Networks

STANDARD SERVICESSTANDARD SERVICES

Multiple Listing ServiceMultiple Listing Service

GraphicsGraphics

Some AdvertisingSome AdvertisingYard SignYard SignOpen HouseOpen House

Office TourOffice Tour

REAL ESTATE SERVICESREAL ESTATE SERVICES

Comparative Market AnalysisComparative Market AnalysisProperty DisclosureProperty Disclosure

USUS

OUROURCOMPANYCOMPANY

ALLALLCOMPANIESCOMPANIES

OUR DATABASESOUR DATABASESSend email of your property one time a

month to 4,000 local Realtors.

Talk to, at a minimum, 15 to 20 people a day from our client data base of 2000 families.

We tell everyone about your property every chance we get.

Many people will see your property by e-mail at least two or three times over the life of the listing.

SPECIAL MARKETINGSPECIAL MARKETING

Our Client Data Base

Our People Data Base

Home BookData Base of Top

10% of REALTORS®Search EnginesOur Web SiteRealtor.com

EnhancedDallasNews.com1000’s of other

Web Sites

Virtual Tour (visualtour.com)

Pictures Galore Brochure/GraphicSuperior

Marketing & Layout

Social Networks

The HOME BOOKThe HOME BOOKPicture of the Property Community InformationUtility InformationProperty Condition ReportInterior/Exterior PicturesHome WarrantyFloor Plan with Dimensions of RoomsSchools and MapShoppingRecreationReligious Directory

SPECIAL SERVICESSPECIAL SERVICESRapid ResponseWeekly Phone Call or E-Mail to Sphere of

InfluenceFeedback on ShowingsAttractive Eye Catching Signage..Cleaned

RegularlyCollin County Association of Realtors

NetworkOne on One MarketingTransaction Management System

NEGOTATIONNEGOTATIONWe understand the Negotiation Process and how to

protect your best interest.

We understand our job is to get your home sold within a defined period of time.

We understand our job is to get you the most money possible.

We will never convey to anyone that you must sell.

No Price Reduced sign rider, no Bring all Offers, no Fire Sale mentality, etc.

STAGINGSTAGING

Houses that look and smell good sell much faster and for more $$$ than those that don’t

EXTERIOR…Mow, trim, water, paint, remove debris, plant flowers

INTERIOR….Clean, paint, carpet, admit to and work to remove odor, remove clutter, rearrange/remove furniture, start packing and organizing closets

Ask us to help you stage your house

PRICING YOUR HOUSEPRICING YOUR HOUSE

YOU MUST HAVE AN AGENT WHO PRACTICES: YOU MUST HAVE AN AGENT WHO PRACTICES:

ABSORPTION RATE PRICING ABSORPTION RATE PRICINGand and

RANGE PRICINGRANGE PRICINGand and

COMPETITION PRICING COMPETITION PRICING andand

BPO PricingBPO Pricingandand

CALCULATING THE ODDS OF SELLINGCALCULATING THE ODDS OF SELLING

ALL Five TOGETHER = PRICING ACCURACY!!!ALL Five TOGETHER = PRICING ACCURACY!!!

TO PRICE YOUR HOUSE CORRECTLY TO PRICE YOUR HOUSE CORRECTLY YOU MUST UNDERSTAND: YOU MUST UNDERSTAND:

THE ABSORPTION RATIO OF YOUR AREA AND HOW THIS AFFECTS THE SALE OF YOUR HOUSE.

HOW YOUR HOUSE FITS IN THE PRICE RANGE OF SIMILAR HOUSES SOLD IN YOUR AREA.

HOW YOUR HOUSE COMPARES WITH THE COMPETITION IN YOUR AREA.

THE TRUE MEANING AND PURPOSE OF THE APPRAISAL AND BROKER PRICE OPINIONS.

THE ACTUAL ODDS OF YOUR HOUSE SELLING.

ABSORPTION RATE ABSORPTION RATE PRICINGPRICING

Is a comparison of the number of houses to the Is a comparison of the number of houses to the number of buyers in a particular market area. number of buyers in a particular market area.

If the absorption ratio is 6 it means it is a If the absorption ratio is 6 it means it is a balanced market. There is an adequate number of balanced market. There is an adequate number of buyers to number of available houses.buyers to number of available houses.

If the absorption ratio is below 6 it means it is a If the absorption ratio is below 6 it means it is a seller’s market. There are more buyers than seller’s market. There are more buyers than available houses for sale. House Prices available houses for sale. House Prices Increase…..Increase…..BUYER PAYS MOREBUYER PAYS MORE

If the ratio is above 6 it means it is a buyer’s If the ratio is above 6 it means it is a buyer’s market. There are more houses for sale than there market. There are more houses for sale than there are buyers. House Prices Decrease…..are buyers. House Prices Decrease…..BUYER PAYS BUYER PAYS LESSLESS

FIND OUT HOW YOUR MARKET IS FIND OUT HOW YOUR MARKET IS TRENDING TRENDING

ABSORPTION RATE ABSORPTION RATE FormulaFormula

Find the # of houses that sold and closed in the last 12/6/3 months i.e. 12 mo. 156 closed.

Divide the # of houses that sold and closed by time period i.e. 156 divided by 12 mo = 13 per mo. sold in last 12 mo. This is the Absorption Rate.

Count # of houses currently listed i.e. 48. Divide 13 into 48 = 3.6 month supply of houses is the absorption ratio.

SELLER’S MARKET!!!!

RANGE PRICINGRANGE PRICING Recent Sales (SOLDS)

Expireds (HOUSES THAT DID NOT SELL) Pendings ( HOUSES UNDER CONTRACT, NOT CLOSED)

We select similar houses in square footage, age, construction and condition to determine a price range . We then determine where your house fits in this range based on condition and upgrades.

We also look closely at the competition as to how they are priced in comparison to your house and the houses that did not sell (Expireds) as to the reason they did not sell.

WE GO THE EXTRA MILE TO DO IT THOROUGHLY!!!

COMPETITION PRICINGCOMPETITION PRICING

ACTIVE comps…Houses on the Market ACTIVE comps…Houses on the Market

Select all similar houses on the market in Select all similar houses on the market in square footage, age, construction and square footage, age, construction and condition.condition.

Make adjustments to the active comps so Make adjustments to the active comps so they are equal to your house. It is they are equal to your house. It is important that we compare apples to important that we compare apples to apples.apples.

Compare the active comps asking price Compare the active comps asking price with your desired asking pricewith your desired asking price. .

Call 972-948-2860 Call 972-948-2860

ODDS OF SELLING CALCULATION (Example)ODDS OF SELLING CALCULATION (Example)

1. Search the MLS for all houses in the High 1. Search the MLS for all houses in the High School District between School District between $250,000-$275,000 in the last 6 months.$250,000-$275,000 in the last 6 months.

2. 53 were closed in the last 6 months.2. 53 were closed in the last 6 months.

3. 128 houses in the MLS were either sold, 3. 128 houses in the MLS were either sold, expired, withdrawn or still on the market.expired, withdrawn or still on the market.

4. 53 divided by 128 = 41% chance the house 4. 53 divided by 128 = 41% chance the house will sell will sell

WHAT ARE THE ODDS OF YOUR HOUSE SELLING?WHAT ARE THE ODDS OF YOUR HOUSE SELLING?

Extremely important information for you to know Extremely important information for you to know this when pricing your house!!! this when pricing your house!!! Call 972-Call 972-948-2860948-2860

BOTTOM LINEBOTTOM LINE

WE KNOW HOW TO GIVE YOUR HOUSE WE KNOW HOW TO GIVE YOUR HOUSE TOP EXPOSURE TO THE MARKET PLACE. TOP EXPOSURE TO THE MARKET PLACE.

WE KNOW HOW TO CORRECTLY PRICE WE KNOW HOW TO CORRECTLY PRICE YOUR HOUSE SO IT WILL SELL IN YOUR YOUR HOUSE SO IT WILL SELL IN YOUR TIMEFRAME FOR TOP DOLLAR.TIMEFRAME FOR TOP DOLLAR.

50% OF ALL HOUSES PUT IN THE MLS DO 50% OF ALL HOUSES PUT IN THE MLS DO NOT SELL PER THE NATIONAL NOT SELL PER THE NATIONAL ASSOCIATION OF REALTORS.ASSOCIATION OF REALTORS.

OUR JOB IS TO MAKE SURE YOUR HOUSE OUR JOB IS TO MAKE SURE YOUR HOUSE IS IN THE 50% THAT DOES SELL. IS IN THE 50% THAT DOES SELL.