Park Hill implementation strategy

Park Hill Industrial Corridor Implementation StrategyLouisville, Kentucky

Prepared forLouisville Jefferson County Metro GovernmentEconomic Development Department

October 2009

Cornerstone 2020 Vision StatementIn our vision of 2020, Louisville and Jefferson County is a community widely recognized for its high quality of life, sense of tradition and competitive spirit. Our children have inherited a livable, vibrant and economically diverse community. We have clearly recognized that the quality of life depends upon continued success in the economic marketplace and an ongoing commitment to the conservation of environmental resources which define our heritage and enhance the livability of our community.

Community residents share a sense of place and take great pride in their established and emerging neighborhoods which are culturally and economically diverse. Residents are proud of their differences in heritage and culture. Economic and educational opportunities are available to all residents, in every neighborhood. Every neighborhood is a safe place to live.

The community enjoys a rich fabric of urban and suburban areas, interwoven with environmental resources, accessible parks, open space and the Ohio River Corridor, all representing a heritage of natural beauty. A multi-modal transportation system serves and ties together the entire community. Unified government services enhance the ability of the community to speak with a single voice in matters related to the investment of human, environmental and capital resources.

The Cornerstone 2020 Vision for Louisville and Jefferson County is nothing less than the best of the past merged with the best of the future, creating a community where all residents can grow and prosper.

A Central Opportunity ........................................................................... 1-11.1 Context. ................................................................................ 1-21.2 Prior Studies. ....................................................................... 1-6

Neighborhood Dialogue ........................................................................ 2-12.1 AdvisoryCommittee. ......................................................... 2-22.2 Stakeholder Engagement. .................................................. 2-32.3 Key Takeaways. ................................................................... 2-5

Building an Understanding .................................................................. 3-13.1 Land Use and Community Form. .................................... 3-23.2 Transportation and Mobility . ........................................... 3-63.3 Environmental Concerns . ................................................. 3-93.4 Crime and Public Safety. ..........................................3-10

Recommendations ................................................................................... 4-14.1 Programs and Policies. ....................................................... 4-24.2 Land-use Enhancements. ................................................. 4-124.3 Transportation Enhancements. ....................................... 4-224.4 Public Realm Enhancements. .......................................... 4-284.5 Connecting with the Workforce. ..................................... 4-34

Implementation ....................................................................................... 5-15.1 SettingPriorities. ................................................................. 5-25.2 MutuallyBeneficialRelationships. ................................... 5-35.3 Tying Recommendations to Responsibilities. ................. 5-45.3.1 Programs and Policies. ....................................................... 5-55.3.2 Land Use Enhancements. .................................................. 5-65.3.3 Transportation Enhancements. ......................................... 5-75.3.4 Public Realm. ....................................................................... 5-85.3.5 Workforce Connections. ..................................................... 5-95.4 Policy Tools. ....................................................................... 5-105.4.1 Development Forecast. ..................................................... 5-115.4.2 Urban Design Guidelines. ............................................... 5-165.4.3 Rebranding Roadmap. ..................................................... 5-245.5 Next Steps. ......................................................................... 5-34

Acknowledgements .............................................................................. 5-35

Photograph Credits ............................................................................... 5-36

Contents

Map illustrating extent of the Park Hill Industrial Corridor.

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy /OPPOrtunity 1-1

The purpose of the Park Hill Industrial Corridor Implementation Strategy is to iden-tify and prioritize aesthetic improvements, circulation changes, land-use enhancements, and the policies and programs needed to make the industrial corridor a magnet for businesses and new jobs. If the implemen-tation of improvements is focused and coordinated properly, the result can be more than just a beautiful place to work or an easier place to do business. The cumulative effect can contribute to a healthier commu-nity and lay the foundation for Louisvilles new green economy.

The 1,400-acre study area for the Implementation Strategy is located between Louisvilles California and Old Louisville neighborhoods and has suffered from the closures of numerous manufacturing facilities and years of disinvestment. Those closures, their associated job losses, and the neighborhoods simultaneous population decline have resulted in an expansive district of vacant properties and under-utilized resources. Concurrently, new industrial development has largely taken place in suburban and even rural areas where building large facilities seemed easier in the near term. However, these remote locations are becoming scarce, and the long required commutes, the extension of public services,

A Central Opportunity1.0

and the distance to the central business district does not appeal to many businesses. These same businesses could thrive in a area like the Park Hill Industrial Corridor. Because of its unique proximity and characteristic attributes, Louisville Metro sees tremendous potential for the Industrial Corridor to retain and attract these busi-nesses. The areas scale and central location are unparalleled assets to the region. The legacy of established industries in the corridor is strong, and a new generation of innovative business is emerging.

A 2003 National Association of Industrial and Office Properties publication titled Exceptional Industrial Projects, Beyond the Box identified nine trends in American manufac-turing and distribution. Six of these trends indicate strong potential for the redevelop-ment of the Park Hill Industrial corridor.

Speed-to-market demands and the logis-tics of just-in-time shippingStrategic importance of proximity to inter-modal transportation and suppliersFlexibility to accomodate growth and changeAccess to a competitive labor marketA return to the urban core and adaptive reuse

An increased awareness of energy and environmental issues

The significant downturn in the United States economy and capital markets during the course of this study only reinforces the need for the planning effort. The goals of the implementation strategy aim to create a place where transportation and operation costs are reduced, where reuse of existing structures can lower initial costs of establishing a business and where the new green collar workforce can be recruited, trained, and employed. The Park Hill Industrial Corridor can be an economic engine driving Louisvilles economy.

The West Louisville economy is complex, and this study cannot address every concern. However, by integrating the recommendations of recent economic and transportation studies and the input of West Louisville stakeholders, the Park Hill Industrial Corridor Implementation Strategy provides a road map for repo-sitioning the corridor as a competitive business center in concert with adjacent neighborhoods and institutions.

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy/ OPPOrtunity1-2

1.1 Context

Study Area and Strategic ProximityThe Implementation Strategy study area has an area of 1,400 acres and is roughly defined by Broadway (US 150) to the north; 22nd Street (US 31W) on the west; Algonquin Parkway (KY 2054) to Winkler Avenue on the south; and 8th, 6th, and 4th Streets on the east. Interstate Highway 64 runs north of the site while I-264 and I-65 are in prox-imity to the site on its southern and eastern boundaries.

The study area lies directly southwest of downtown Louisville, less than one mile south of the Ohio River and is located less than two miles from the Louisville International Airport and UPS Worldport. Industrial development predominently comprises the urban site, along with occa-sional small and sporadic pockets of residen-tial development scattered throughout.

Site HistoryLouisvilles central location, nationally, and its proximity to the Ohio River established the strength of its manufacturing and distri-bution economy long before the construction of the interstate highways that currently cradle the site. The confluence of multiple national rail lines in Louisvilles Park Hill neighborhood provided tremendous ship-ping capabilities to that area and established it as the citys historic industrial center in the late 19th century, but as with manufacturing centers in many other U.S. cities, the area has witnessed rapid decline over the past 30

ThecorridorsprimelocationofferseasyaccesstoLouisvillescentralbusinessdistrict,numerous key transportation corridors, the University of Louisville, and a local work force.

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years. While numerous companies closed their operations in the corridor, legacy industries still remain and thrive, including Brown-Forman, Heaven Hill Distilleries, and Sud-Chemie. These and other area busi-nesses recruit highly-skilled talent and plan to stay and grow in the Industrial Corridor.

The number of plant closures in the study area over the past several decades contrib-uted to the Industrial Corridors numerous vacant and under-utilized sites. These locations now represent opportunities to reposition the area for future growth.

Development OpportunitiesThe Park Hill Corridor offers unique opportunities for economic development in the Louisville Metro area. The corridors size, strategic location, and available land are the primary contributors to its potential for redevelopment. The continued growth of the Louisville International Airport and UPS Worldports operations in conjunction with the areas existing rail and highway infrastructure offers an opportunity to incu-bate both new export-oriented business and global trade opportunities. Recent business-attraction efforts also spurred investment from companies such as Pro-Liquitech, Great Northern Manufacturing, Consumers Choice Coffee, and Hosting.com.

The corridor is the only large infill indus-trial area in Louisville, and its prime location offers easy access to Louisvilles central business district, numerous key transportation corridors, and a local work

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force. Additionally, the Park Hill Corridors proximity to the University of Louisville provides further opportunities for growth. Both the university and corridor businesses can benefit from strategic partnerships. Businesses can take advantage of the talent pool, creative research and development potential of students and faculty. The univer-sity in turn can benefit from the internship

Map illustrating boundaries of the study area.

possibilities, adjunct faculty opportunities, manufacturing potential, and available land within the Industrial Corridor.

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Adaptive ReuseThe existing building stock within the Industrial Corridor is one of its greatest assets. Reusing structures within the corridor is an attractive option for growing businesses looking to inexpensively expand or change their location to better serve their clients. These buildings can be creatively integrated with new development. For example, the historically significant American Standard building is proposed to be used as a parking garage for new housing. Closer to Broadway, existing buildings have been converted into office condominiums and community service enterprises. In many cases the utilities are in place, the structure is sound, and the invest-ment can be focused on altering the building systems or interior spaces to suit the needs of the specific tenant.

Either for sale or for lease, these existing facilities can support a wide range of potential interests. For example, properties like Vogt Industrial Commons include heavy lift cranes, efficient lighting systems, and internet-ready offices. In other areas, flex-ible space for manufacturing and modern warehousing is available.

Industrial districts in cities, like Baltimore, MD; Durham, NC; and Fredericksburg, VA, offer good examples of how competitive cost and a characteristic architecture can combine to attract new businesses and establish a new sense of place. In many cases, the existing buildings help reduce conflicts with surrounding residential areas as well. Each site has its unique opportunities and chal-lenges, but thinking creatively about existing resources has helped other cities as well as new-comers to the Industrial Corridor augment their business models.

ReusingstructureswithintheIndustrialCorridorisanattractiveoptionforgrowingbusinesseslookingtoinexpensivelyexpandorchangetheirlocationtobetterservetheirclients.


Examples of the adaptive re-use of industrial structures.Many characteristic structures and spaces exist within the corridor.


1.2 Prior Studies

A number of studies have laid the founda-tion for the Park Hill Industrial Corridor Implementation Strategy. Since 2001, these efforts have differed in scale and topic of focus, but each contributed to a cumulative technical understanding of the Industrial Corridor and the issues it faces. The Implementation Strategy synthesizes and coordinates the findings of these prior efforts into prioritized action items.

West Louisville Competitive Assessment and Strategy Project (ICIC) 2001The Strategy Project focuses on the industry clusters that offer the most promise for West Louisville and the business environment in which they operate. The Assessment Team and ICIC reviewed the top performing clusters in the region and the existing and potential links to the West Louisville busi-ness base. Industry cluster rankings were created based on a number of key variables: regional employment share, growth history, growth potential, West Louisville employ-ment share, ratio of growth rate to employ-ment share, and subjective analysis of inner-city skill sets, entrepreneurial oppor-tunities, and existing inner-city competitive advantages.

Planning for the Redevelopment and Marketing of the Rhodia Site (IEDC) 2004The International Economic Development Council (IEDC) plan devised a redevel-opment and marketing strategy for the 16.7-acre, city-owned Rhodia chemical plant. The report highlights an analysis of strengths, weaknesses, opportunities, and threats; a strategy of recommended actions for redeveloping and marketing the site; and selected best practices and case studies from other communities. IEDC utilized a peer evaluation panel to conduct an advisory services site visit to Louisville. Panel members were economic development professionals with experience in communi-ties that had faced similar issues and in areas such as industrial real estate, brownfields, and marketing. This effort recommended that the entire Industrial Corridor be studied as a whole.

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EPA Brownfields Grant (EPA) 2007, 2008The Environmental Protection Agencys (EPA) Brownfields Program provides direct funding for brownfields assessment, cleanup, revolving loans, and environmental job training. EPA selected Louisville-Jefferson County Metro Government for a brown-fields revolving loan fund grant in 2007. The assessment grant provides funding to inventory, characterize, and assess various sites within the Industrial Corridor that may have petroleum-related contamination. After an assessment is complete, the revolving loan fund is then available to clean up sites. In 2008, Louisville Metro received an additional assessment grant, for hazardous substances other than petroleum.

MARKETANALYSIS

IEDCSTUDY

TRANSPORTATIONSTUDY

ICICSTUDY

IMPLEMENTATION STRATEGY

CREATE JOBS&

REPOSITION THE CORRIDOR

Louisville/Jefferson County Metro Retail Market Study (Strategy 5) 2008The study examines access to retail goods and services as necessary infrastructure on regional, community-wide, and neighbor-hood levels. The scope of work included the following tasks: stakeholder meetings and site reconnaissance; retail data collection and GIS mapping; consumer survey and anal-ysis; retail market potential analysis; area growth analysis; identification of potential retail nodes and supportable development opportunities; financial analysis of selected development concepts; review of land code in the context of findings, and recommenda-tions on updates; and an implementation strategy.

Louisville Drill Down (Social Compact) 2008Social Compact developed the Neighborhood Market Drill Down to address key barriers to private investment in and around inner-city neighborhoods. Their analyses provide alternative assessments of population, income, and housing that do not rely on outdated and potentially-inaccurate decennial census data. The 2008 Louisville Drill Down serves as an additional informa-tion source that can aid local government as well as community and business leaders to uncover market strengths and opportunities in the citys underserved neighborhoods. The study aims to complement the citys efforts to attract investment to these areas and inform the comprehensive economic development agenda.


The2008Micro-clusteranalysisidentifiespotentialfordevelopmentofdifferentclustersatthecitylevel.

Park Hill Corridor Micro-Cluster Analysis (ICIC) 2008The micro-cluster analysis uses the cluster framework to identify potential for develop-ment of different clusters at the city level. Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and support institutions in the region. Clusters arise because they increase the productivity with which companies can compete. With an emphasis on cluster possibilities, area characteristics are assessed and measured against characteristics that are known for their capacity to sustain and grow individual clusters.

Combining data analysis, on-the-ground information, and stakeholders observa-tions, the report defines a strategy that will promote economic growth and provide opportunity for Park Hill residents.

Short-Term Transportation Planning Study (ENTRAN) 2008As a precursor to this plan, Louisville Metro elected to initiate work to begin looking at the transportation needs, both existing and future, within the corridor. The primary objectives of the transportation study were to describe opportunities and constraints relative to the movement of goods and services including industrial freight traffic patterns in the corridor. The study also iden-tifies potential improvements to be evalu-ated and refined by the Implementation Strategy pertaining to transit mobility and roadway and rail infrastructure. Industrial corridor stakeholders participated in the planning process and their feedback was integrated into the report.

Park Hill Industrial Corridor Revitalization - Market Analysis (ERA) 2008This market analysis of the Park Hill Industrial Corridor examines the market potential for a variety of real estate uses, including new industrial, office, and retail development. Economics Research Associates (ERA), a leading economic anal-ysis firm, analyzed trends and developed projections for the local resident population, employment, and pipeline development projects. As part of the analysis, ERA also conducted an extensive stakeholder inter-view process in order to better understand the opportunities and constraints of the site. The goal of the analysis was to identify economic development opportunities for the Park Hill Industrial Corridor that are tied to projected trends for the regional economy and to create new job opportunities for West Louisville residents.

Business Clusters Targeted for Growth Potential

Business Services

Distribution

Construction

Clean Manufacturing and Research

Processed Foods

Craft Manufaturing


*Excerpts from the 2008 ERA Market Study. Since the completion of the market analysis in 2008, the forecasts above have been projected for 2015 rather than 2014 to account for the recent economic downturn.

How much new development can the corridors market support by 2015*?

Industrialandofficeflexspace: .................................... 550,00 850,000 SF

Retail space:..................................................................... 52,000 78,000 SF

How many jobs can the corridors market support by 2015*?

Potential to support: ...................................................... 2,700 jobs

Potential to support: ...................................................... $336 million annual economic impact

Excerpts from 2008 Market Analysis (ERA):

Business sectors that will most likely thrive in the Industrial Corridor:

Target Business SectorsProjected Employment

Growth Cluster Analysis Stakeholder Interviews

Automotive Building Fixtures, Equipment & Services

Business Services Chemical Products Data centers Electronics Repair Entertainment High tech start-ups Metal Manufacturing

Motor Driven Products Plastics Prefabricated Enclosures Processed Foods Publishing and Printing

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy /neighbOrhOOd dialOgue 2-1

Neighborhood Dialogue2.0

LouisvilleMayorJerryAbramsonspeaksattheImplementationStrategyKick-offPublicMeetinginJune2008.

Since its inception, the Implementation Strategy was crafted by extensive interac-tion with Industrial Corridor stakeholders. Public engagement was developed through a comprehensive approach, incorporating and building upon the extensive stakeholder input that guided recommendations in previous studies.

While the most intensive stakeholder engagement took place throughout the summer of 2008, the planning team continued to interview individuals and conduct community meetings throughout the fall and winter. In this manner, local businesses, residents and institutions could remain informed, and additional opinions could be heard. The Implementation Strategy was informed by a constant dialogue between the planning team and the corridor stakeholders to ensure that the recommendations address the needs and concerns of a broad range of public and private parties.

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy/ neighbOrhOOd dialOgue2-2

Diagram illustrating lines of communication throughout the study.

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2.1 Advisory CommitteeA key component of stakeholder engage-ment was the active and invaluable guidance provided by the Implementation Strategy Advisory Committee. The committee included 12 Louisville citizens appointed by the Mayor, and each represented a stake-holder organization, business, institution, or neighborhood. Members of the committee were:

Neville Blakemore, Great Northern ManufacturingBruce Blue, Freedom MetalsMichael Brooks, California Neighborhood CoalitionRalph Fitzpatrick, University of Louisville Signature PartnershipCarla Hines, California Neighborhood CoalitionRev. James Hook, Mt. Hermon Baptist ChurchDorothy Miles, neighborhood residentRichard Power, Sud-Chemie Inc.Manfred Reid, Sr., Louisville Metro Housing Authority BoardTrevor Smith, Brown-FormanMarty Snyder, Pro-Liquitech

Leonard Watkins, former Louisville Metro Council member

The Advisory Committee served as a conduit between the public at large and both the EDAW planning team and Louisville Metro government. The Advisory Committee functions in a two-way manner, allowing for an open knowledge exchange between the project team and the projects primary stakeholders, including:

New businesses in the corridorLegacy corridor businessesResidentsNeighborhood associationsLocal churches

Community-based organizations including RedefiningBrownfieldsUniversity of LouisvilleLouisville Metro Government partners

Face-to-face discussions, phone interviews, Advisory Committee meetings, and public forums all contributed to the multi-faceted stakeholder involvement plan. The project team spoke with additional parties ranging from developers, freight operators, utility companies, private landowners, transit agen-cies, and former corridor tenants. Multiple modes of media including newspaper, television, and the internet were utilized to disseminate information about the Park Hill Industrial Corridor as well as to attract and encourage input from citizens, businesses, and other interested parties.


2.2 Stakeholder Engagement

The following meetings and interviews were conducted to gather input for the Implementation Strategy:

Advisory Committee MeetingJune 24, 2008The planning team held the first Advisory Committee meeting to introduce the Committee and discuss the Industrial Corridors greatest assets and liabilities.

Public Kick-Off MeetingJune 24, 2008Opened by Mayor Abramson, the first public meeting served as the Implementation Strategy kick-off. More than 40 members of the community attended, learning about the upcoming process and discussing their perceptions of the corridor.

Timeline illustrating stakeholder engagement since June 2008.

Property Owners Open HouseJuly 29, 2008In late July, local business and property owners came together to learn about the Implementation Strategy and weigh in on a number of transportation and workforce issues facing the Park Hill Corridor.

Stakeholder InterviewsJuly 29 - 31, 2008More than 15 face-to-face interviews were conducted with local property owners, busi-ness owners, real estate brokerage profes-sionals, and representatives from Louisville Metro agencies, the University of Louisville, St. Stephen Church and Simmons College.

Advisory Committee MeetingJuly 31, 2008The planning team held the second Advisory Committee meeting to review input from recent stakeholder interviews.

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Additional Stakeholder InterviewsAugust 2008 - March 2009Throughout the development and refine-ment of the Implementation Strategy, the planning team met with and conducted 20+ conference calls with additional property owners, constituent groups, work force trainers, businesses, and public agencies to follow up and coordinate recommendations.

Developer Advisory PanelSeptember 2 - 3, 2008The planning team convened a panel of local and national developers to tour the Park Hill Corridor, discuss assets, and develop the best approach to encouraging future investment.

Neighborhood Association Meetings October 8, 2008 - Old Louisville Neighborhood AssociationOctober 13, 2008 - California Federation

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy/ neighbOrhOOd dialOgue2-4

Advisory Committee MeetingOctober 9, 2008The planning team held the third Advisory Committee meeting to review and comment on preliminary recommendations.

Business Focus GroupsOctober 13 - 14, 2008The planning team conducted a series of focus group discussions with existing corridor businesses who fit into the target growth clusters identified in previous studies. The intent of the focus groups was to learn more about the needs of those market sectors best suited for the corridor.

Public Input MeetingOctober 21, 2008Based upon input received to date, the planning team held a second public forum to present preliminary recommendations and obtain comment. The public divided into four groups and each took a turn helping to make decisions regarding four aspects of the strategy: truck routing; workforce ameni-ties; neighborhood transitions; and overall improvements.

Community MeetingDecember 2, 2008As a follow-up to the October Public Input Meeting, the planning team met with the residential community near the intersec-tion of 7th and Hill Streets. The goal of the meeting was to learn more about the specific issues facing this neighborhood.

Advisory Committee MeetingDecember 3, 2008The planning team held the fourth Advisory Committee meeting to report on how plans had progressed and discuss how community input had been incorporated into the draft recommendations.


2.3 Key TakeawaysThe following concepts, suggestions, and priorities are summarized from extensive public outreach.

BusinessesMany existing businesses have no desire to leave. They want to stay in the corridor and expand their operations.

Re-establish a network of easily-navigated streets.Establish an intuitive near-term truck route to I-65 S that minimizes impacts to neighborhoods and the university.Accommodate a variety of building sizes, shapes, and character.Repair or upgrade railroad crossings.

Neighborhoods and ResidentsCurrent residents desire change and improvements to the neighborhoods.

Create a win-win situation for both corridor businesses and surrounding communities.Establish an intuitive near-term truck route to I-65 S that minimizes impacts to neighborhoods and the university.Re-establish a network of easily-navigated streets.Increase accessibility to transit systems.Encourage retail commercial services.

InstitutionsChurches want to help train or prepare the workforce.

Look for strategic partnerships with the churches and schools.Engage the University of Louisville as a partner.

Development AdvisorsThe corridor has many strengths and much potential.Focusattentiononthemostvisibleandaccessibleareasfirst.Accommodate a variety of building sizes, shapes, and character.Streamline the zoning and site plan approval process for new development.

Public at LargeLack of awareness is as much of a problem as negative perceptions.

Increase accessibility to transit systems.Area feels neglected. Clean it up!Find a new name/identity for the Industrial CorridorPark Hill and Parkway Place have become interchange-able.

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy /building an understanding 3-1

A meaningful understanding of the Park Hill Industrial Corridor requires consideration of the myriad needs of the local residents, businesses, and workforce, while also maintaining a realistic perspective of the Louisville business market. The redevel-opment of the Industrial Corridor offers tremendous opportunities to capitalize on the areas competitive advantages and to make strategic improvements that build momentum for ongoing future development activity. The sites geographical features, the numerous prior studies, and the findings of this study serve as a lens by which to view the corridor, resulting in a set of recom-mended actions that stems directly from the analysis of site conditions and stakeholder interests. Additionally, recommendations put forth in prior studies were evaluated cumulatively and incorporated into the analysis to help provide logical and action-able solutions to the corridors redevelop-ment challenges.

Analysis of the site is outlined into the following four categories:

Land Use and Community FormTransportation and MobilityEnvironmental HazardsCrime and Public Safety

Building an Understanding3.0

Many user groups and viewpoints exist within the Industrial Corridor.

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy/ building an understanding3-2

3.1 Land Use and Community Form

The Park Hill Industrial Corridor is primarily composed of industrial and commercial land, much of which is vacant or underutilized. Several small pockets of residential dwellings as well as institutional, office, and government properties are scattered sporadically throughout the study area. The site includes or is proximate to 11 schools, 3 colleges/universities, 6 govern-ment centers, 12 health department clinics, 9 public parks, 3 fire stations, 1 police station, 1 public library, a post office, and numerous churches.

Residential development borders the Industrial Corridor on its western, southern, and eastern sides, and the relationship between the industrial development and

Existing single-family homes in the California neighborhood.

Industrial land-uses bordering residential areas.

Many buildings in the corridor are vacant or underutilized.

adjacent institutional and residential devel-opment is often incompatible. The majority of the residential development adjacent to the corridor is comprised of single-family dwelling units without driveways or dedi-cated parking. Street parking is common throughout the corridor to support the need of these neighborhoods.

The scale of the Industrial Corridor creates a combination of opportunities and constraints relating to business attraction. The vast acreage can seem overwhelming, and vacant or available parcels can be found often enough to diffuse a sense of progress. Investments on many properties would go unnoticed by the general public because they are not visible from highly-traveled streets. In many ways the Industrial Corridor lacks an identifiable center of gravity that could demonstrate the future character of the

corridor to the marketplace. Furthermore, the vast scale could be broken down into smaller pieces, each with their own identity and purpose.

Along with these constraints come a number of assets, the first being the momentum created by ongoing development at the edges of the Industrial Corridor. The 11-acre Phillip Morris site east of 18th and Broadway has recently gone on the market including a number of adaptive reuse and infill devel-opment opportunities. Across 18th Street, the New Bridge Crossing development is planned to include 300,000 square feet of retail commercial, office, and residential development. The LG&E property at 7th and dOrmsby Streets is considered for redevel-opment as well. On the former American Standard Site and adjoining properties, 900 new housing units are currently being built

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Source: LOJIC, PVA, Louisville EDD

for students of the University of Louisville. Areas near these investment areas can benefit from the adjacent improvements.

In addition, many properties south of Hill Street represent near- and long-term poten-tial for growth. The former Rhodia Chemical site, currently owned by Louisville Metro, is being prepared for future marketing and redevelopment. Immediately west of the Rhodia site is the Louisville Metro Housing Authoritys (LMHA) 35-acre Parkway Place Apartments public housing complex. LMHA has instituted a policy that all new public housing be transitioned to a scattered site model to address the social problems that have resulted from concentrated poverty in one place. This means that the 637 housing units at Parkway Place Apartments will one day be moved to other locations throughout the city. The eventual vision for the Parkway Place property is undetermined at this point but its size and location create a compelling opportunity for the Industrial Corridor. Simultaneously, the 8-acre property south-west of Hill and 13th Streets is available for sale and could complement the eventual redevelopment of the Parkway Place site.

New Bridge Crossing

The Healing Place

New housing associated with the University of Louisville

Map illustrating existing land uses in the study area.

Louisville Gas & Electric (LG&E) Site

Phillip Morris Property

Southern portion of the Rhodia site.

Rhodia site

Not to scale

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy/ building an understanding3-4

The Industrial Corridor is predominantly zoned EZ1, Enterprise Zone. This flexible zone allows for a variety of commercial and industrial uses, and development scenarios. Areas along the Eastern edge of the Corridor are zoned for industrial purposes and the frontage of Broadway is zoned Commercial. The only area within the Industrial Corridor zoned for residential purposes is Parkway Place Apartments.

The form district associated with the industrial area zoned EZ-1 is TW, Traditional Workplace. The corresponding form district to the commercial zoning is TMC, Traditional Marketplace Corridor. The area surrounding the corridor is largely residential and part of the Traditional Neighborhood form district., TN. The Land Development Code includes additional development and buffering criteria for busi-nesses adjacent to the residential areas.

Generalized zoning legend:Generalized zoning map (source: LOJIC, 2007) Not to scale

Park hiLL inDustriaL COrriDOr iMPLEMEntatiOn stratEGy /building an understanding 3-5

The 7th/9th Street corridor is

Documents

Park Hill implementation strategy