Upload
mohd-danish-hasan
View
680
Download
3
Embed Size (px)
DESCRIPTION
Citation preview
A PROJECT REPORT ON
GUATAM SINGHANIA Chairman and Managing Director
The Raymond Group
MR. GAUTAM SINGHANIA(CHAI (CEO,CHAIRMAN AND MANAGING DIRECTOR)
• In 1986, Gautam joined his family’s “JK Group of companies” .
• Director in 1990 to the chairman of Raymond Group in 2000.
• He perfectly epitomizes his company’s tagline “The complete man”, as he is one of the iconic Indian entrepreneurs
Levels of management
TOP
MIDDLE
BOTTOM
MANAGEMENT TEAM
CEO
DIRECTORS
PRESIDENT
GAUTAM HARI SINGANIA
Akshay ChudasamaBoman IraniI D AgarwalNabankur GuptaShailesh V Haribhakti
Aniruddha DeshmukhHarshal JayavantS L PokharnaRakesh PandeyRobert LoboK A Narayan
Company ProfileName Raymond
Industry Textiles, Engineering and Aviation
Founded 1925 ( 89 years ago)
Headquarter Mumbai, India
Key people Gautam Singhania
Products fabrics, garments, designer wear, denim, cosmetics , engineering files & tools, and air charter services
Revenue 14.06 billion (US$240 million) (2013)
RAYMOND GROUP
INTRODUCTION
• It was Incorporated in 1925.
• It is one of India's largest branded fabric and fashion retailers.
• Raymond Group is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics.
• The Group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman,
ColorPlus & Parx.
WELL KNOWN BRANDSFormal wear brand
Stylish, fabric, formal,clothing,cosmetics and grooming
Casual wear brands
Casual lifestyle brand
Fabric brand
Brand for ties, handkerchiefs and socks
Raymond Group Companies
1) Raymond Ltd.Raymond Ltd. Is among the largest integrated manufactures of worsted fabrics in the world. 2) Raymond Apparel Ltd.Raymond Apparel Ltd. Has in its folio some of the most highly regarded apparel brands in India-Raymond Premium Apparel, Park Avenue, Parx and Notting Hill. 3) ColorPlus Fashion Ltd.Colorplus is among the largest smart casual brands in the premium category. The company was acquired by Raymond on the growing demand for a high end, casual wear brand in the country for men and Women.
Continued…
4) EverBlue Apparel Ltd.A state of the art denim garmenting facility. 5) Celebration Apparel Ltd.A facility set-up for the manufacture of formal shirts. 6) Raymond Zambaiti Ltd.A greenfield facility manufacturing high value cotton shirting. 7) J.K. Helene Curtis Ltd.A leading player in the grooming, accessories and toiletries category. 8) J.K. Investo Trade (India) Ltd.JKIT is an investment company registered with RBI as Non-Banking Financial Company.
Joint Ventures
• Raymond UCO Denim Pvt. Ltd. • Raymond Zambaiti Pvt. Ltd..• J.K. Ansell Ltd.
• J.K. Talabot Ltd.
J.K. Helene Curtis Ltd.
• J.K. Helene Curtis Ltd is a part of the Raymond group – A brand synonymous with Quality, Trust, Excellence and Leadership.It has been in the personal grooming and toiletries business since 1964.
OUR AIM• “We as a family aim to provide CONSUMER SURPLUS within
ARM’S LENGTH OF DESIRE”.
VISION• “We aim to be a team of Passionate Leaders with Winning Mindsets,
to create Consumer Surplus and Delight through continuous Innovation in order to deliver Physically Beautiful and Emotionally Compelling ‘Personal and Home Care Products’ which are BEST IN CLASS”
OUR VALUES
We at J.K. Helene Curtis Limited believe that every member of the family is entitled to experience products of the highest quality standards at extremely affordable prices.This commitment to ensuring CONSUMER DELIGHT has prompted us to explore in the near future more traditional markets and categories that directly impact the lives of our consumers.
Our dedication to lowering the entry barrier into QUALITY AND LIFESTYLE PRODUCTS making them more affordable, while maintaining highest quality standards is further reinforced through our new Brand Launches
Awards and Listings
JKHC Wins 3 Packaging Awards
1.Raymond Identity Perfume Spray 150ml: Consumer Package2.Raymond Aviator Perfume Spray 150ml: Consumer Package3.Park Avenue Good Morning Freshness Deo Talc 100g: Consumer packageThese packages also entered the AsiaStar award category & Raymond Identity Perfume Spray & Raymond Aviator Perfume Spray won the award.
Park Avenue in Economic Times Brand Equity Most Trusted Brands SurveyThe consumer's growing trust in Park Avenue is reflected in the fact that the brand has entered the Economic Times Brand Equity Most Trusted Brands Survey. Park Avenue features in the top 50 Personal Care brands and this is a significant achievement for the brand
http://www.parkavenuegrooming.com/index.html
PARK AVENUE is one of the biggest brands in the world of Apparels, Cosmetics & Toiletries and is one of the ventures of the J.K. Helene Curtis Limited. Till date it has been generally successful with all the products and ranges offered.
Sl No Product Name Quantity Price (Rs.)
1 Beer Shampoo 200 ml 160
2 After Shave lotion
50 ml 135
3 Silver Face Wash Dry 50 ml 67
Oily 50 ml 67
Normal 50 ml 67
4 Room Freshener Jasmine 95
Lavender 105
Rose 105
PRODUCTS FROM PARK AVENUE
Rajinigandha 105
Sandal 105
5 Soap For Men Double Deo 125 g 40
Good Morning 125 g 40
Normal 125 g 40
Cool Blue 125 g 40
6 After Shave Normal 50 ml 105
Mercury 50 ml 105
Ace 50 ml 105
7 Hair Styling Gel Chrome Styling Gel
100 g 95
Neon Styling gel
100 g 95
Glacier Styling gel
100 g 95
8 Men Talc Double Deo 300 g 100 Classic Talc 300 g 1009 Perfume Spary Entice 50 g 126 Elevate 50 g 12610 Body
Deodrants Classic Range
ALPHA
150 ml
180
BELIEVE 150 ml 180 DELVE 150 ml 180 GOOD
MORNING150 ml 180
TERRA 150 ml 180 IMAGINE 150 ml 180
TRANQUIL 150 ml 180
COOL BLUE 150 ml 180
STROMIQ
150 ml150ML
180180
11 Signature RangeDeo’s
Jazz
150 ml 216
ZING 150 ml 210
VOYAGE 150 216
Alter Ego
150 ml 225
PARK AVENUE DEO’S TAGLINE
1. Storm (Tagline: energetic, suave, cool, the star’s fragrance)
2. Horizon (Tagline: airy, oceanic, profound, the traveler’s fragrance)
3. Alpha (Tagline: precise, strong, ahead, the director’s fragrance)
4. Cool Blue (Tagline: calm, smooth, breezy, the temperate fragrance)
5. Tranquil (Tagline: serene, august, relaxed, the sailor’s fragrance)
6. Cruise (Tagline: fresh, wavy, soothing, the explorer’s fragrance)
7. Good Morning (Tagline: rejuvenating, prim, composed, the enigmatic fragrance)
8. I.Q. (Tagline: vibrant, winsome, fast, the torchbearer’s fragrance)
Marketing Mix
Product: Hail to Freshness Deodorant section of PARK AVENUE (PA) range. Although new but has the potential to get to the top of mind and heart of the consumers.
Price: 172.00 INR for 93ml/100g bottle.
Place: Available at all ‘The Raymond Shop’ across India. Except I.Q. all other deodorants of PARK AVENUE brand could be purchased from established retailers viz. BIG BAZAAR (PANTALOONS RETAIL INDIA LIMITED).
Promotion: Till date no promotion has been done from the side of manufacturer (J.K. Helene Curtis Limited) for its new product. This time no PR activity has been done while launching the product (I.Q.) which is resulting into this product losing out to others.
Major deodorant brands in the Indian Market
• HUL - Dove, Axe, Sure, Lux • Cavinkare - Spinz • Mcnroe - Wildstone, Secret Temptation • Paras(Reckitt Benckiser)- Setwet Zatak• Adidas - Adidas• Nike - Nike• P&G - Old Spice, Mum, Secret • Garnier - Loreal • JK Helene curtis - Park Avenue • Godrej - Cinthol• Vini Healthcare - Fogg • Beisdorf - Nivea
Age groups Segment Trends Brands Targeting
the Segemnt
1 14-17 yrs • Influenced by parents• Curious & explorative• No Loyalty
Axe, SetWet, Rexona, Fa, Spinz
2 18-22 yrs • More of an experimenting group.
• Seek attention & want to be trendy
Axe, SetWet, Nike, Adidas, Cinthol
3 23 – 28 years • Tend to become loyal
towards a particular brand.• Try expensive variants. • Status seekers.
Axe, Park Avenue, Nivea, Playboy
4 28 + years • High brand loyalty.• Health conscious.• High expenditure
Old Spice, Tommy, Dove, Parkavenue
Segmentation & Targeting of Deodorants
COMPETITIVE ANALYSIS
Market LeaderFOGG
Market Niche
ADIDAS PLAYBOY