Paraviononline travel agency

history | numbers | people | markets | awards

company profile

Beginnings & Acquisition

International Growth

contents

paravion started in 2005 as the online agency spinoff of a local romanian travel agency. in 2010, GED Capital, one of the leading private equity firms operating in South and Eastern Europe, acquired Paravion in view of its good results. Innovation, security and focus on fast and efficient customer support confirms Paravion as a leading Online Ticketing Agency.

paravion’s growth01 timeline

Paravion’s DNA is digital02 the team

People, security, innovation03 Brand Values

Recognized accomplishments04 Awards

tourism is at home online06 e-tourism & e-Commerce

Speed, price, promotional offers, security05 services & technologies

Focus on romania & turkey07 markets

The Bavul.com acquisition08 expansion in turkey

managers & Customer support09 whom you are talking to

Paravion has offices in 4 countries: Romania, Bulgaria, Turkey and Cyprus. 9 international sites are at Paravion clients’ disposal. In September 2014, Paravion acquired Bavul.com, an OTA launched by Turkcell, the leading mobile operator in Turkey. In addition to Romania, Paravion will focus in the near future on Turkey and its neighboring markets.

company profile

2011 20132005 2012 20142010

• Paravion was founded

• GED Capital splits the Paravion online business from the Happy Tour offline operations, Paravion is still a Happy Tour subsidiary• GED bets on Paravion by making a large investment in technology and human resources• SMS flight notification service launch• Paravion powered by Vodafone mobile app launch

• Takeover by Happy Tour, owned by GED Capital

• Paravion’s international expansion. 9 international sites• New Vacations and Hotel sections on Paravion• Paravion takes over Bavul.com.

• Launch of a brand new tech-nology platform: air, hotel, and holiday packages• Launch of Auctions Section and Planes Facebook app

• Paravion develops a new payment platform with PayU• Implementation of a single shopping cart for all services

01 timelineParavion started from scratch, as a local business, and became one of the innovators of the OTA market

Source: paravion press releases

02 our team in bucharest

Juan antonio Carrasco

Ceo

Financial department

local teamLiliana axenteonline support

Team Leader

raluca rotarNon-Air Product

manager

bulgaria team

Cyprus team

hungary team

romania team

Paul PetrişorOperations Manager

turkeyMazhar OzsoyLocal Executive

development team

Răzvan MilitaruCto Marketing

Amalia RăşcanuCFo

Remus Vişanmanaging director

Corporate Ticketing

[ organizationalchart ]

Our company’s DNA is digital. The organizational chart is natively built around the needs of an online business

03 Brand ValuesWe invest in people, security and innovation

People• High employee retention: Paravion employees are hired before graduation, trained on the job• Human touch, maximum responsiveness: clients are contacted on-request by Paravion operators.

Security• Paravion provides the most secure payment environment by implementing the latest security standards in partnership with PayU.

Innovation• The first 100% online air ticketing business in Romania• The first (and only one, until 2014) Romanian mobile travel booking app • The first online content marketing campaign involving travel bloggers.

04 AwardsParavion’s accomplishments were recognized in our home market

Paravion Awards List

2012• The Best Online Booking Website @ Gala of Hotel & Leisure Investment Conference.

2013• Best Online Travel Shop and Merchant of the Year in E-Commerce 2013 @ eCommerce Awards Gala• Web Reservation System & Mobile Solutions - 1st place, Facebook Fan Page & Newsletter – 2d Place, Facebook Applications & Other – 3rd Place @ e-Travel Romania Awards• Best Romanian Booking Website – 2nd Place, Young Leader in Tourism and Hospitality – 1st Place @ Hotel Tourism and Leisure Investment Conference Gala• Best Mobile Site @ the Start Mobile Competition• Corporate Silver @ top Corporate blogs 2013

2014• Brand Application - 1st Place @ Mobile Awards Romania Competition• Best Romanian Booking Website @ Hotel Tourism and Leisure Conference Awards Gala• Corporate Blogs – 2nd Place @ Webstock Awards.

The only Romanian mobile air ticketing app on the market. Better online ticketing, new vacations section. Speed, price, promotional offers, security

Online Ticketing• More information on flight search page: The new flight search results page allows users to see the duration of each flight segment as well as stops over time at the airport• Single shopping cart for all services: You can add a flight and a hotel, not necessarily the same destination, the same number of passengers or the same dates• Analyze flight results: The flight search results do not expire. The user is only notified if something changes in the selected flight• One-Way Combinable Fares: Combine two or more airlines for a two-way flight to get the smallest price.

Online Vacation Booking• Leisure & Travel Paravion section: Launched in 2014, with a portfolio of hundreds of offers, organized according to the package type, destination, date, including a personalized offer functionality• Hotels Paravion section: Launched in 2014, organized in categories such as City break, Family, Business, Romantic. Price Trends offers info about prices evolution at the chosen hotel for the next days.

Mobile Booking• Paravion Powered by Vodafone: A partnership with one of the two major mobile providers in Romania, pre-installed on terminals sold in Vodafone shops• volume: 21% of the total Paravion traffic, mobile devices bookings of more than 1M € between January and August 2014• Award: Best Brand Mobile Application, Mobile Awards Romania, 2014.• Platforms: iOS, Android.

Paravion advantages• Speed: 84/100 score on Tools.Pingdom.com, compared to 79/100 and 72/100 competitors score• Cost: price can be 40% lower than competition• Rich offer: over 10,000 airports around the world• Promotions: alerts for special offers from the 800 partner airlines• Security: Paravion transactions are secured by PayU, an international online secure payment solution.

online&mobile

solutions PROVIDED by ZITEC

05 services & technologies

Sources: paravion internal research, paravion press releases

06 e-tourism & e-CommerceE-commerce is thriving, tourism is at home online

68%

68%

42%

41%

47%

→ of the leisure travelers researched online before they decided where or how to travel

→ used their smartphone or tablet for travel or vacation-related information while on a trip

→ have planned to travel more than the previous year

→ of leisure travelers used OTA sites when researching and planning travels online

→ of the leisure travelers took into account several destinations, using OTA sites as an inspiration source.

E-Tourism Global Trends

→ of e-commerce sites experienced an increase in traffic vs. the previous year

→ of e-commerce sites increased their sales

→ of e-commerce businesses are forecasting an increase of the sales volume

→ of Romanians researched their travel destinations online

→ of Romanian mobile owners used their devices to research travel online.

E-Commerce & E-Tourism, Romania

Sources: DaedalusMillwardBrown, Google, Ourmobileplanet

57%

59%

88.1%

Source: Google

51% 35%

07 marketsParavion’s main markets in 2014 are Romania and Turkey

romania• Population: 20.1M inhabitants• Internet penetration: 46.2% of total households (fixed connection), 47.6% of mobile users (mobile broadband)• E-Commerce market: 600M €; 27.1% of the connected Romanians bought items via e-commerce; ca. 4,500 e-commerce shops• Paravion presence: Paravion.ro, Paravion Powered by Vodafone Mobile AppSources: ins, anCom, GpeC, paravion press releases

Turkey• Population: 76.7M inhabitants• Internet penetration: 60.2% of total households, 58% of mobile users• E-Commerce market: 30.8% of the connected Turks bought items via e-commerce, 6,6Bn € sales in 2012• Paravion presence: Bavul.com, Bavul Mobile App.

Sources: Turkish Statistical Institute, Digital Bosphorus, Bavul press releases

.ro.mo

.bg

.tr

.cy

.hu

.it

.es

.uk

paravion main markets paravion other markets Paravion Romanian communities

08 paravion’s expansion in turkeyIn 2014, Paravion acquired Bavul.com, an innovative online travel service launched by the Turkish leading mobile operator, Turkcell

Key Facts• Launched in October 2011• Acquired by Paravion in September 2014• 700 airlines• 120,000 hotels.

volume (2013)• Bavul.com: over 350,000 users• Mobile app downloads: over 250,000• 60M hotel & plane ticket searches.

Featured Services• Information: flight delay, timetable changes, weather, exchange rates, reminders – free SMS• City Guide: from shopping areas to attractions and transportation• assistant: searches for the cheapest prices and informs customers by SMS.

“We expect that the acquisition of Bavul.com, together with the fast growth of online business of Paravion, will result into the company doubling its current business volume by the end of 2015.”

Juan antonio Carrasco, Ceo paravion

“We are primarily interested in improving the platform and in diversifying the product lines of Bavul.com.”

Remus Vișan, Managing Director Paravion

09 whom you are talking to

JuAN ANTONIO CARRASCOCEO ParavionSenior Advisor Travel Industry at GED Capital Development20 years of experience in

the travel industry in Latin America and Europe

Senior Advisor Travel Industry at GED Capital development since 2012

Industrial engineer at universidad Pontificia Comillas, Madrid

Director at Amadeus IT Group, Markets: Central, Eastern & Southern Europe between 2004 and 2012

eMBa at Instituto de Empresa Business School, Madrid.

Various management posi-tions in Amadeus Argentina & Latin America between 2001 and 2004

Married, 2 children, enjoys practicing paddle, is a fan of Club Atlético de Madrid

REMuS VIșANFounder and Managing Director ParavionOver 18 years of experience

in travel industry

Over 9 years in the online travel market

Member of the global AIESEC non-profit organization Timișoara board & Project Team Manager, during University years

Member of the Board of Di-rectors of the romanian na-tional Association of Travel Agencies (ANAT), Online Coordinator and Information Technology Commission

International Air Transport Association (IATA) Management Studies.

Graduate of the University of Timișoara

Married, 2 children, goes on vacation in Cyprus every year

CUSTOMER SUPPORT

Raluca Bîzganu, 21 yo

Liliana axente (Team Leader), 30 yo

Emilia Tarbă, 25 yo

Mihaela Matei, 25 yo

Gabriela Sadoveanu, 23 yo

Adriana Popa, 28 yo

Alexandra Varlaam, 25 yo

SOME O

F US

Paravion Websiteswww.paravion.rowww.paravion.bgwww.paravion.com.cywww.paravion.eswww.paravion.huwww.paravion.itwww.paravion.mdwww.paravion.uk.comwww.bavul.com

romaniaWeb: www.paravion.roOffice: metropolis Center, 89-97 Grigore Alexandrescu, 4th floor, West Wing, sector 1, 010624, București, RomâniaPhone: +40372 727 374Fax: +4021 2019 440E-mail: callcenter@paravion.ro

bulGariaWeb: www.paravion.bgOffice: 115H Tsarigardsko Blvd., 3rd Floor, Office D, Sofia, 1795, BulgariaPhone: +35924 928 376E-mail: bileti@paravion.bg, kontakt@paravion.bg

CyprusWeb: www.paravion.com.cyOffice: larnaca Cyprus, 20 polygirou street, Offices 2 & 3, P.O. Box 42716, 6502,larnaca - CyprusPhone: + 3572 466 4880Fax: +3572 466 4882E-mail: knossos@paravion.com.cy

turkeyWeb: www.bavul.comOffice: Büyükdere Cad., Kırgülü sk. No:4 Metrocity AVM D Blok K:4 LEVENTPhone: +9085 03604 989Fax: +90212 3193 802E-mail: bilet@paravion.com.tr

contactsOur offices in 4 countries and 9 sites around the world are at your disposal

Bucharest

romania

bulGaria

turkey

Cyprus

Sofia

Istambul

Larnaca