Upload
webhostingguy
View
2.033
Download
0
Tags:
Embed Size (px)
Citation preview
May 19-20 l Washington, DC l Omni Shoreham
Serguei Beloussov
CEO
May 19th, 2008
Optimized Computing for Hosting and SaaS
2 Optimized Computing for Hosting and SaaS
Welcome to the 3rd Annual Parallels Summit
• Over 500 attendees this year from 20 countries• A little over 220 attendees last year, around 150 in 2006
• Over 80 ISVs are here. SaaS for Hosting is happening? • Last year – less than 10 ISVs attended
• 37 sessions on 3 tracks• Last year – 25 sessions on 1.5 tracks
• Next year summit – expect over 1000!• Special Welcome To Our Platinum Partners
3 Optimized Computing for Hosting and SaaS
Platinum Sponsor
GoldSponsors
Silver Sponsors
Media Sponsors
Exhibitors / Other sponsors
Special Thank You to Our Sponsors
• 30+ Sponsors and Exhibitors this year
4 Optimized Computing for Hosting and SaaS
Agenda
Service Provider Industry Update
Summary
Parallels Vision
5 Optimized Computing for Hosting and SaaS
Traditional Hosting: Mature, Growing but Slowing
• Hosting grew to $8.2B in 2006 (from $6.8B in 2005)*• US Market – represents only 50-60% of worldwide market
• By 2011, the market is predicted to grow to $16.4B*
Revenue By Service Type, 2006*
Complex Managed Hosting
58%
Dedicated5%
Shared & Virtual Private Server20%
Colocation17%
• Trend #1: Traditional hosting market is established and growing, but slowing down
• Trend #2: Managed hosting and SaaS are the growing segments*
• Key Point: Changes may be required to sustain revenues and continue growth
* source: IDC presentation at 2007 Parallels Hosting Summit
SaaS % of Business Software MarketOpportunity: $8B increasing to $40B
0%
5%
10%
15%
20%
25%
2006 2011
6 Optimized Computing for Hosting and SaaS
Traditional Hosting: Industry Update
• Industry matured- You've grown a lot too• It’s no longer some niche vertical market• But this could also mean – there is more to lose!
• Continued consolidating• Hostway->Affinity, Layered->FastServers 1and1 and Endurance ->multiple acquisitions,
Melbourne IT ->WebCentral
• Rackspace just filed for an IPO• Good for them, good for the industry, read the S1• Whom could they acquire?
• Virtualization continued to grow and replace physical infrastructure
• Enabler of SaaS and contributor to overall industry revenue/profit growth
• Managed Hosting becoming cheaper and accessible from more players
• Virtualization and Automation are enablers – Parallels is working on it
Get More Revenues with SaaSTomorrow: 10:45-11:30am
7 Optimized Computing for Hosting and SaaS
Applications
Google productivity tools for small and medium sized businesses.
Internet Giant – Google
• Google targeting SMBs with SaaS• Google Sites (collaboration) • Google Apps (productivity tools)
• Google historically was not too friendly with ISVs or hosting providers
Collaboration
Screen Images
Competitor to providers offering Hosted SharePoint services.
Apps Hosting
Note that Google’s service offering is starting to resemble website hosting.
8 Optimized Computing for Hosting and SaaS
Workspace
Online file sharing for office applications. “may include advertising”
Internet Giant – Microsoft • Microsoft targeting SMBs with SaaS
• Exchange Hosted Services (recent announcement)• Workspace (file sharing for office applications) • Small business (web site and domain tools)
• Microsoft is partnering with ISVs and hosting providers• Take advantage of the opportunity
Screen Images
New offer is targeted at SMBs as well as large providers.
Small Business
Template-based websites with branded email and shared workspace.
9 Optimized Computing for Hosting and SaaS
Targeting Developers
Complex usage-based fees which are not understood by typical SMBs.
Internet Giant – Amazon (and others SFDC)
• Amazon Web Services?• S3 – Amazon Simple Storage Service• EC2 – Amazon Elastic Computer Cloud
• WebStores targets merchants
Home Page
Screen Images
Found Web Services after scrolling down (not in the main departments).
WebStores
Compete with e-commerce offerings - $60/month plus 7%.
10 Optimized Computing for Hosting and SaaS
Conclusion: Giants are Fighting
• Google is “changing the world”• And is a true new monopoly – regulators shall watch it (!!!)
• Microsoft is addressing Google• Microsoft was always friendlier than Google to partners/3rd party• But it must address Google threat
• Every other giant IT company must react• Online: Amazon, eBay, FaceBook, Yahoo!• Application: SalesForce, Oracle, Intuit• Hardware: EMC Cloud Computing, IBM Global Services, HP acquires EDS• SI/VAR: entering managed hosting space, have huge assets to leverage
• “When forest is cut, woodchips will fly” • English: “You can’t make an omelette without breaking an egg”• Dangerous times are coming for all channel and smaller players • Every time paradigm shift happened – channel and ecosystem reshuffled
• IT is moving off the premise: Threat and Opportunity
11 Optimized Computing for Hosting and SaaS
Could Hosters Do The Same?
Stay Competitive – not lose customers • Pricing
• Be paranoid about efficiency
• Service Levels• Full Automation and Self Management
• Critical Service Offerings• Business Class email • Office applications• Channel Offerings • Business Line Applications• Online Marketing integration
• Host/own your customers and partners data• In the worst case own the customer: only white-label resell of
others services
12 Optimized Computing for Hosting and SaaS
Could Hosters Do Better?
Differentiate – new customers and revenues• Broader Set Service Plans
• Broader set of services• Many types and kinds of applications
• Example: Blackberry, Goodlink, Antivirus, Antispam for HE• Virtual & dedicated Servers (customer chooses)
• Better & flexible upgrade path• Variety of workloads• Variety of sizing options• Automatic upgrades
• Stay close with your customers and partners• Example: Share customer ownership with partners • Choose between coopetition and cooperation – for example
Microsoft is a good partner – but is Google?
13 Optimized Computing for Hosting and SaaS
Agenda
Service Provider Industry Update
Parallels Vision
Summary
14 Optimized Computing for Hosting and SaaS
Parallels Vision: How to Sustain, Improve and Grow?
Partnerto staycompetitive
Virtualizeor loseprofitability
Automatefully or not
survive
Standardizeor stop
growing
15 Optimized Computing for Hosting and SaaS
Partner: Why Parallels is a Solid Partner for You
Partnerto staycompetitive
16 Optimized Computing for Hosting and SaaS
Partner: Parallels Today
17 Optimized Computing for Hosting and SaaS
Partner: Parallels Organization Update
• Renewed focus on the Service Provider market • Two business units:
• Service Provider • Consumer & Business.
• Focused Service Provider Unit Management:
Mike RioloVP Sales, Americas
Michael GoldSVP, Telco & Strategic Channel
Jack ZubarevPresident, Service ProviderJack ZubarevPresident, Service Provider
Nils HuenekeManaging Director, EMEA
Jan-Jaap JagerManaging Director, Asia
Doug JohnsonDirector, WW Marketing
Soeren von VarchminVP SaaS
Rob LovellDirector, Alliance Program
18 Optimized Computing for Hosting and SaaS
Partner: Investing in Partnerships and Platform
• Parallels Alliance Program • NEW program for select Service Providers
• Rob Lovell, Director Alliance Program
• Parallels Technology Partner Eco-System Team• Focused on development of ISV/SaaS ecosystems for hosters
• Soeren Von Varchmin, VP SaaS• Babak Soltani, Business Development
• Patrick Correia, SaaS Marketing
• Ilya Baimetov, Director Program Management
• Parallels Open Platform Team (New!)• Best engineering & management resources
• Nick Dobrovolskiy, VP Parallels Open Platform• Development Network Team (8 engineers)
• External Platforms Team (13 engineers)
• Internal Systems Team (10 engineers)
Partnering with Parallels - What We Can Do For YouToday: 4:45-5:30pm
19 Optimized Computing for Hosting and SaaS
Partner: Parallels In The Past 12 Months
• Acquisitions• Helm, H-sphere, Sphera, Ensim Pro and ModernGigabyte
• Reasons: customers, channel, finance, expertise, engineering offices
• Complete integration with (former) Parallels Division• Accelerated delivery of Parallels Open Platform for Service Providers (600+
engineers and lots of IP to cross-leverage)
• Shipped over 1mln Parallels for Mac units• Are you using Mac with Parallels? Your customers are!
Buy it through our Partner TekServe here (special offer)
• Number of major releases• Parallels Server Beta4 (try it), Parallels Virtuozzo Containers v4, Parallels
Automation modules – MS CRM, Parallels Virtual Automation, etc; updates to all Parallels Plesk products
• Adopted common company brand across all products• Parallels is now recognized by millions of people across the world
20 Optimized Computing for Hosting and SaaS
Partner: New Company Logo, Tagline, Assertion
Optimized ComputingTM
• New Logo & Brand:
• Tagline:
• New Assertion:
A worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and service providers across all major hardware, operating system, and virtualization platforms
21 Optimized Computing for Hosting and SaaS
Partner: Parallels Vision – Optimized Computing
Consumer & Business (On Premise)
Service Provider(Hosted & SaaS)
Usage Model
SystemSupport IA64
Baremetal/HostedX86/x64
VMware XenWindowsHyper-V
Linux Mac OS
Desktop Workstation Server Containers
Virtualization
Solutions
Vir
tual
Au
tom
atio
n
Op
erat
ion
s A
uto
mat
ion
Bu
sin
ess
Au
tom
atio
n
Automation
Ple
sk C
on
tro
l P
anel
Ple
sk S
iteb
uil
der
Ple
sk B
illi
ng
Ple
sk E
xpan
d
Lic
ense
Au
tom
atio
n
EcosystemAPS Standard
APS Catalog &Marketplace
Virtual Templates & Appliances
AutomationDev Platform
Parallels Open Platform
22 Optimized Computing for Hosting and SaaS
Partner: Parallels Products – Focused Now!
AutomationComplete automation & management of
Service Provider Business
Parallels Operations Automation
Parallels Business Automation
Parallels Virtual Automation
Parallels Plesk Products
Virtualization
ParallelsDesktop
ParallelsWorkstation
Parallels Server
ParallelsVirtuozzo Containers
The best of both worlds with Hypervisor and OS Virtualization
Virtualization for Hosting and SaaS – Parallels Strategy: Tomorrow: 9:45:10:30
23 Optimized Computing for Hosting and SaaS
Automate: Parallels End-to-End Automation
Automatefully or not
survive
24 Optimized Computing for Hosting and SaaS
Automate: Complete and Integrated
Parallels Business Automation
• Powerful Ordering, Billing, Up-sell• Service Management• Back-end delivery of services• Communication• Program Management (coming)• Business Intelligence (coming)
Improving your Business using Parallels Business AutomationTomorrow: 3:00-3:30pm
Parallels Virtual Automation
• Large Scale Centralized Management• Delegated Management of Virtual
Infrastructure• Easy to Use• Complete Virtualization Lifecycle• Cross-Platform Management
Configuring Parallels Virtual Automation for Hosting and SaaSTomorrow: 2:15-2:45pm
Parallels Operations Automation
• Support for wide range of integrated services and applications
• Provisioning• Integrated control panels• Scalable, Distributed Architecture• Extendable and Customizable• Centralized management system
Scaling your infrastructure using Parallels System AutomationToday: 11:30-12:15pm (Visit Demo Station if missed)
Parallels Plesk Products
• Server Administration• Application Lifecycle Management• Parallels Plesk 9 SMB Edition• Integrated Parallels Plesk 9 and Parallels
Plesk Billing (formerly ModernBill)• Other Parallels Plesk 9 Features
Parallels Plesk Control Panel RoadmapToday: 9:45-10:30am (Visit Demo Station if missed)
25 Optimized Computing for Hosting and SaaS
Automate: Parallels Automation Momentum
• Over 100 hosters with over 500 automation modules• Total live sites: 2004 – 2 2005 – 7 2006 – 36 2007 – 80
26 Optimized Computing for Hosting and SaaS
Automate: Service and Value Creation with Parallels
• Automating full lifecycle of hosted service and software• Installation, provisioning, management, configuration, upgrades, backup,
monitoring, DR, license management• For you, your customers, your resellers, end-users, and affiliates• For single tenant, multi-tenant and service applications• For admin, support, finance, marketing and sales personnel
• Allowing to deliver full range of services• Sophisticated, integrated, broad and profitable service offerings• For consumers, SOHO, SMB, and enterprise• For variety of vertical industries• In multiple geographies• Under multiple brands
• With fully integrated back-office• Billing, ordering, invoicing, service management, business intelligence, help-
desk, customer communication, etc.
• Let our 350+ automation engineers help to build valuefor You and Your customers!
27 Optimized Computing for Hosting and SaaS
Virtualize: Parallels Complete Virtualization for Hosting
Virtualizeor loseprofitability
28 Optimized Computing for Hosting and SaaS
Virtualize: Parallels - Best of Both Worlds
Container1
Container2
Container3
Guest OSGuest OSGuest OS
VM 1 VM 2 VM 3
Virtual Hardware Virtual Hardware Virtual Hardware
Virtual Machine Monitor
Hypervisor or Standard Host OS
Hardware
Standard Host OS
Hardware
OS Virtualization Layer
Hypervisor OS Virtualization
Hypervisors• Virtualizes access to hardware
• Create many instances of virtual HW
• Host OS and each guest has full OS
• Parallels Server, VMware ESX, Microsoft Hyper-V
OS Containers• Virtualizes access to OS
• Create many instances of virtual OS
• Single, standard OS kernel per box
• Parallels Virtuozzo Containers,Sun Solaris Containers, OpenVZ
29 Optimized Computing for Hosting and SaaS
Virtualize: Introducing Parallels Server
Powerful HypervisorBare metal architecture w/ hardware accel. for optimal performance
Service Level ManagementGranular control of CPU, memory, disk, networking, I/O (w/ dedication)
Live Migration*Move virtual machines with no service interruptions
Data ProtectionBackups* and snapshots* ensure data and applications are protected
* Parallels Server 3.2
Same Tools and APIs as Parallels Virtuozzo ContainersManaged through Parallels Virtual Automation
Parallels Server DemonstrationToday: 4:45-5:30pm
30 Optimized Computing for Hosting and SaaS
• 100+ New Features & Enhancements including:
Virtualize: Parallels Virtuozzo Containers 4.0 – New!
Parallels Virtuozzo Containers Roadmap and Demonstration: Tomorrow: 10:45-12:15pm
31 Optimized Computing for Hosting and SaaS
Virtualize: Right Technology for the Job
ParallelsServer
ParallelsVirtuozzo
ContainersCombined
Hosting & SaaS
VPS, Dynamic Servers
SaaS
Niche Hosting Offerings
Kernel Development Environment
Applications Loading Kernel Drivers
Hosting Desktop OS (Vista, XP)
Hosting Legacy OS
IT Services
Server Consolidation
Disaster Recovery
32 Optimized Computing for Hosting and SaaS
Integrated Virtualization Offering
Guest OSGuest OSGuest OS
VM 1 VM 2 VM 3
Virtual Hardware Virtual Hardware Virtual Hardware
Virtual Machine Monitor
Hypervisor or Standard Host OS
Hardware
Hypervisor
Container1
Container2
Container3
Standard Host OS
Hardware
OS Virtualization Layer
OS Virtualization
Virtualize: Integrated Virtualization Offering
Zero Copy Migrations (Restart)UI Integration
Single APISingle Command Line
Single FormatUnified Templates/Appliances
Unified ManagementSide by side UpgradeUnified License Keys
33 Optimized Computing for Hosting and SaaS
Standardize: Parallels Open Platform & APS
Standardizeor stop
growing
34 Optimized Computing for Hosting and SaaS
Standardize: APS and Parallels Open Platform Overview
• Parallels is building an eco-system for SaaS• ISVs, developers, Service Providers, other industry players.• Standards, programs, support, collaboration, and certifications.
• Application Packaging Standard• Unified delivery of applications in hosted environment • Enabling ISVs and Hosters work together
• APS Catalog and Marketplace• Collection of APS applications and collaboration effort with all partners• Integrated with all Parallels Automation Products
• Virtual Templates and Appliances• Ready to use applications for you.• Integration with Parallels Virtualization Products
• Automation Development Platform• SDK, Libraries, APIs, Specifications, PTN, dev resources• Allows to extend or integrate Parallels Automation products
EcosystemAPS Standard
APS Catalog &Marketplace
Virtual Templates & Appliances
AutomationDev Platform
Parallels Open Platform
Application Packaging Standard: Today: 10:45-11:30am(Visit Demo Station if missed)
35 Optimized Computing for Hosting and SaaS
Standardize: Application Packaging Standard (APS) Success
• Over 166 Applications and Growing• Web Apps, collaboration, personal productivity,
infrastructure, line-of-business, and more• Commercial, Open Source, Windows, Linux
• Hosting Providers Support
ARSIDIAN LLC
• ISV Support
36 Optimized Computing for Hosting and SaaS
Parallels: Complete Service Provider Vision
Partnerto staycompetitive
Virtualizeor loseprofitability
Automatefully or not
survive
Standardizeor stop
growing
37 Optimized Computing for Hosting and SaaS
Parallels: Optimized Computing for Hosting and SaaS
Parallels: Optimized Computingtm
Partnerto staycompetitive
Virtualizeor loseprofitability
Automatefully or not
survive
Standardizeor stop
growing
38 Optimized Computing for Hosting and SaaS
Agenda
Service Provider Industry Update
Parallels Vision
Summary
39 Optimized Computing for Hosting and SaaS
Cool Note: Parallels Desktop Virtualization
Special Offer from Our Partner Tekserve at the SummitDiscounts on MacBook, MacBook Pro The NEWMacBook AirAll bundles complete with Parallels Desktop for Mac and Microsoft Windows XP
Brought your Mac with you?Stop by the Tekserve Booth to get your free copy of Parallels Desktop for Mac!
• Parallels Workstation (Lin/Win)• Run different OSs on your desktop
• Parallels Desktop for Mac• Run Windows on Mac.
• Mac now represent 7% of US PC market. Up-to 20% among your customers
• Mac is Cool - good for promos • Ask us about special discount program for
your employees and customers
40 Optimized Computing for Hosting and SaaS
Summary• Hosting market has matured but continues to grow and could
accelerate with SaaS– Number of new (threatening) entrants as market becomes truly large
• Parallels is 100% focused on being the best partner helping hosters to compete with bigger entrants and benefit from the opportunity– Over 700 engineers focused on Virtualization and Automation. Close to 10
years in this market
• Automation is mandatory to survivie in this changing environment – Automation brings efficiency and is the only way to compete with bigger
entrants
• Virtualization is important enabler and driver behind the profits– Parallels provides complete virtualization stack with both hypervisor and
containers; on the server and desktop
• Parallels is building an Eco System to enable you take advantage of SaaS– Parallels Open Platform and most importantly APSstandard!
41 Optimized Computing for Hosting and SaaS
Call to Action• Learn about APS: www.apsstandard.com
• Do not forget our industry track: SaaS starts with software
• Visit Demo Stations for all our products• Parallels Automation (all products)• Clustered set-up of Parallels Virtuozzo Containers• Parallels Server Beta4 • Parallels Plesk Control Panel 9 Preview
• Take advantage of special Parallels for Mac Offers
• We do NEED your feedback • Please do submit suggestions www.parallels.com/feedback
on how we can improve and (maybe) win a prize • Next year summit is January 2009
• Over 50 of Parallels employees are here – will be happy to arrange meetings, answer questions and more!• Hope you could find red shirts in the crowd!
QUESTIONS ?