Paper & Pen or Pencil Or A way to take notes€¦ · · 2017-03-02There is a way to make your content get traffic and drive ... Make it easy for them to share your content and link

House Cleaning

Paper & Pen or Pencil

Or

A way to take notes

AgendaWe are going to cover a four-step content hack

that will help you earn more traffic and convert more sales:

• Step 1 – Learn the powerful formula C + F = E

• Step 2 – Learn who you should be targeting

• Step 3 – Learn how to quickly discover the right keywords

• Step 4 – Learn how to create attention grabbing titles and how to structure your content

• Q&A

• Final Thoughts

Question:What are the most common things you’ve been told to do in order to increase traffic to your website and increase sales?

What if

The “experts” got it wrong?

If

You’re not getting traffic from Google and shares to

social media…

I don’t have to tell you that the traffic

isn’t coming.

What if

There is a way to make your content get traffic and drive higher sales for your business?

Let’s look at how in some detail…

RE-THINKING CONTENT MARKETING

What is the Formula?


The Formula


The Formula


The Formula

Clarity is the most neglected area of content marketing


The Formula

Your message must be more than your…


The Formula

Your message must be more than your…

• History as a business

• What you sell

• Who you sell to


The Formula

In other words…


The Formula

In other words…

It’s not about YOU… It’s about your audience


#1 Reason Content Marketing

isn’t working is because most

businesses have a

lack of message…

Which comes from a lack of clarity

In the 2015 B2B Web Usability Report, nearly 50% of respondents said the #1 reason they left a website immediately was because of a lack of a message.


#1 Reason Content Marketing isn’t working is because most businesses have a lack of message…

An IBM study came out a year ago and in it consumers said that businesses were in no way relevant to their needs, wants, or desires.


#1 Reason Content Marketing isn’t working is because most businesses have a lack of message…


Great Messages come from Great Clarity


If you get clear about what business your “really” in from the perspective of your consumers… they will have the:

“OMG, How did you know… ?”

Moment


If you get clear about what business your “really” in from the perspective of your consumers… they will have the:

“OMG, How did you know… ?”

Clarity means you know how to speak their language based on their problems, needs, wants or desires and that you can deliver.


The Formula

Focus = The process of creating content marketing and SEO strategies


Focus

Controversy Time…


Focus

Content Marketing isn’t working for most business for two primary reasons:


Focus


Focus

Every business has two audiences:


Focus


Identify who those are in #2 and focus on them!


Focus

Those who serve the same audience you do but in a different way and have strong influence.

Why Focus on Influencers in Your industry?


Focus

Why Focus on Influencers in Your industry?

• You’re “buying” audience rarely has the influence to share and link to you in a way that can bring a strong, consistent flow of SEO through links on their site or via social shares with a large audience.

• They send you free traffic from their audience that you don’t have access to.

• Because they have authoritative sites that Google values and it’s a smart link building strategy IF you create the right kind of content.


Focus

If the average person is exposed to over 5,000 marketing messages per day… and your influencers even more so…

How can you get your content to stand out, get remembered (and most importantly) generate backlinks and social shares?


Focus

1. Your message must be relevant, compelling, and influential in order to rise above the noise!


Focus

2. Read their blogs and consume their content… What topics do they consistently createcontent around?


Focus

2. Start to research them and learn what keywords are applicable on tools like SEMrush.


Focus

3. Create your content… Tell their story, relate to them, link to their articles in your content and share it with tags.

It MUST BE insanely useful and valuable to them!!!


Focus

4. Make it easy for them to share your content and link back to it.


Focus

5. Let them know what you did to benefit them… send them an email, tag them on social media… etc.


Focus

Create content through your message that is relevant and compelling (ietargeted to the influencers), and stands out through your message (stories, emotions and it must benefit them).

1. Read their blogs and consume their content… What topics do they consistently create content around?

2. Start to research them and learn what keywords are applicable on tools like SEMrush.

3. Create your content… Tell their story, relate to them, link to their articles in your content and share it with tags. It MUST BE insanely useful and valuable to them!!!

4. Make it easy for them to share your content and link back to it.

5. Let them know what you did to benefit them… send them an email, tag them on social media… etc.


The Formula

Execution= Structuring content marketing for SEO


Execution

How to structure your content for maximum social shares and links from your influencers.


Execution


Here is one example (there are dozens of formats)…

List Content Marketing posts (highly popular)


Execution


Remember your foundation (clarity) and publish content that helps solve people’s problems.

Here is one example (again, there are dozens of strategies)…

RE-THINKING CONTENT MARKETINGCreating Content Marketing Titles


Execution

Creating Content Marketing Titles

Example:


Let’s say your topic is “Starting a Business”


Topic = “Starting a Business”

In your research, is this a good topic?


Topic = “Starting a Business”Look at the types of phrases used for a search:



What are your influencers writing about as it relates this topic?

• The All-in-One Content Marketing Playbook for Startups (copyhackers.com)

• How 4 Startups Successfully Launched Their Business Through Content Marketing (NeilPatel.com)

• How 4 Startups Successfully Launched Their Business Through Content Marketing (Startupgrind.com)



What are your influencers writing about as it relates this topic?

• The All-in-One Content Marketing Playbook for Startups (copyhackers.com)

• How 4 Startups Successfully Launched Their Business Through Content Marketing (NeilPatel.com)

• How 4 Startups Successfully Launched Their Business Through Content Marketing (Startupgrind.com)

Notice the theme of what these blogs were writing on…

• Startups

• Content Marketing


Evolve your topic from “Starting a Business” to “Starting a Business with Content Marketing”

Remember… your goal is to appeal to those who have the ability to share your content with their audience and provide you with high authority backlinks to your content.


Topic = “Starting a Business with Content Marketing”

This got zero possibility as a good topic in SEMrush…


Evolve the Topic some more =

“Content Marketing for Startups”


Topic = “Content Marketing for Startups”

Instead of a boring title for your topic (i.e. the topic title above) you can now get creative with what you learned in your initial research on SEMrush (or other SEO tools) and of your applicable influencer blogs…

• Startups

• Content Marketing



“Content Marketing for Startups” is a good start,

but there is zero emotion and still no incentive.

This is where creativity is helpful…



Instead consider…

“X” Traffic Busting Content Marketing Tips for Startups

Content Marketing Success for Startups in 90 Days or Less


Article Structure

I like to identify with my audience as fast as possible… again, it’s about relevance to whom I am creating the content for…



Article StructureBe practical, helpful and provide social triggers


Article StructureBe practical, helpful and provide social triggers

If you use Wordpress, I highly recommend the Click To Tweet WordPress Plugin


Article Structure

For maximum shares and links, add an infographic that is designed to simplify and quickly communicate your article.

Add this code so that your influencers can put it in their website quickly, easily and conveniently:

<a href=”http://www.yoursite.com/” target=”_blank”><imgsrc=”http://www.yoursite.com/image.jpg” style=”max-width:100%” alt=”Your Target Keyword” /></a>


Article Structure

Conclusion of your article…

Tell them what you want them to do

In Summary:

to Double Traffic in 90 Days and Increase Conversions

• Step 1 – Learn the powerful formula C + F = E

• Step 2 – Learn who you should be targeting

• Step 3 – Learn how to quickly discover the right keywords

• Step 4 – Learn how to create attention grabbing titles and how to structure your content

On to the Massive Freebie!!!

I want offer you a free, personal analysis of your website with some actionable tips you can use immediately.

In the FREE report, we will share with you:

• Feedback on your message and relevance• On-Page SEO• Basic backlink profile• What keywords you’re currently ranking for and their

relationship to your audience as stated on your website

After the report is completed, we will schedule a call to go over the report with you and share what it means to your content marketing efforts.

Q&A

Documents

Paper & Pen or Pencil Or A way to take notes€¦ · · 2017-03-02There is a way to make your content get traffic and drive ... Make it easy for them to share your content and link