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Nagarjuna Herbal Concentrate Ltd
INTRODUCTION
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
INTRODUCTION
Ayurveda is not science; it’s a copy of the records in ancient scriptures. It has been
utilized by human being since the Vedic period. Ayurveda has seen a resurgent today and
more and more people in the world over are accepting it as an alternate medical system. The
only organization of Ayurveda which has systematically maintained the traditional method of
production of Ayurvedic products without losing its quality is PANKAJA KASTHURI
HERBALS INDIA LTD.
The present organizational study is very significant because the Ayurvedic products
are assuming greater significance in the modern world. The study is significant as it provides
suggestion for improving the market performance, market potential, the findings and
suggestions would helps to increases the awareness and demand of PankajaKasthuri products.
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STATEMENT OF THE PROBLEM
Now days, the business faces a number of problems due to the technological
development. Rapid technological development made business highly complex and
competitive. The business organizations have to face stiff competition from within and
outside country.
The businessmen of a newly started business must be able to analyze how to run an
organization in a profitable manner and what are the techniques used to increase the sales
turnover of the products etc, and also must be able to analyze, how our strategies comprised?
How the responsibilities and activities cross out functions and departments? How does what,
where, when, how for what cost and with what required effect and result.
The organization study is intended to attain firsthand experience of the overall
functioning of the organization. It also provides a chance to see the practical constraints faced
by the manager while putting the theory in practice.
OBJECTIVES
To acquire knowledge about the functional as well as managerial aspects of the
organization.
To identify various departments and their functions.
To get a clear idea about products and production process.
To identify the strength, weakness, opportunities and threats of the organization
To know about the plans, procedures and policies of the organization.
To analyze the problem faced by the management.
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SCOPE OF THE STUDY
The scope of the study includes study of various functional applications in PKHIL
with specific emphasis on the use of general and proprietary applications. The study place
more emphasis on the process that takes place in various departments in PKHIL.
Organization structure and management of various departments of PKHIL are taken for the
purpose of study. In broad sense, the scope of this study is an attempt to know about the
functions and practices of the organization and duties and responsibilities of different staff.
Sufficient attempt has been taken to cover almost all the factors of the organization.
METHODOLOGY
The methodology describes the research process. It describes the methods of data
collection.
METHODS OF DATA COLLECTION:
The study is conducted by using two types of data. They are primary and secondary
data.
Primary data:
Primary data is obtained through observations and personal interview with the
manager and some employees. Interview was in the form of direct personal investigation.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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Secondary data:
The secondary data is sources are internal sources of Pankajakasthuri Herbals India
(P) Ltd, including books, periodicals, published reports and from the web site of
Pankajakasthuri.
LIMITATIONS OF STUDY
The study was descriptive in nature. So analysis was not conducted and depth study
was not done.
An elaborate study was not possible because of time constrained.
The conclusion and inference were drawn on the basis of the report received from
the interviews which may be subject to personal bias.
The management was not willing to allow more exposure for the study.
Many of the departments are not in a position to reveal the actual details of the
organizations.
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REVIEW OF LITERATURE
Robbins in his book “Organizational Behaviour” (2000) deals in details various
aspects of organizational behaviour, such as motivation, job satisfaction, organizational
conflict, etc .He concludes all these aspects are inevitable to the organization.
Aaku David & John G Mayer in their book “Advertising Management” (2003)
illustrates a scientific approach in the promotion of a product through various advertising
channels and how to management done efficiently.
Jacob John in his study, “An Organization Study at Midas Pre-Cured Traders(P)
Ltd ,Kottayam” (2008) explains that these study enables to gather practical knowledge ,
experience and implement that in actual practice. The training provided by the organization
helps in learning organization complication, understand market and production method.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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INDUSTRY PROFILE
INDUSTRY PROFILE
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
Ayurveda has been in use since our Vedic period. The name Ayurveda was evolved
from one the Veda called “Adarvavedham.” Being made from natural ingredients, ayurveda
is a very effective medicine for even incurable diseases. Strict adherence of specific dosages,
following the correct food regimen and the deep understanding of diseases etc make it
possible to find solutions s for many incurable diseases. It is possible to cure chronic diseases
irrespective of the climate conditions if the above conditions are strictly followed.
The term ‘Ayur’ means duration of span of life. Veda means unimpeachable
knowledge. The common translation of ayurveda is science of life. The earliest recorded
knowledge about ayurveda is founded in Rig-Veda and the Adharva Veda, both a second
millennium BC. The Adharva Veda lists eight divisions of ayurveda: internel medicine,
surgery of head and neck, ophthalmology, surgery, toxicology, psychiatry, gerontology or
science of recognition and the science of fertility.
Ayurveda assures treatment of any diseases without any side effect in the future. It is
a holistic medical system maintains good health through the harmonies coordination among
the mind, body, spirit and environment.
All the same time we would never neglect the technological advancement of our
modern medicine. The rapid life style of human has messes situated the involvement of lot
many advanced technologies. Here we must take the advantage of the best from both the
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
system of medicine. After a long hiatus many consumers would wide are now rediscovering
the value of these traditions and there I strong current from return to natural Products in food
Pharmaceutical and given cosmetic. The demand that the modern science and technologies be
applied to the manufacture of the nature products. Actually or daughter should select the
good ancient system and the utilities the modern technologies for the suiting present day fast
life requirements.
Today Ayurveda being the world wide because of the side effect of the modern drugs.
We Indian should be proud enough to be privileged to have our country as the motherland of
Ayurveda.
AYURVEDIC MEDECINE INDUSTRY IN INDIA
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
Ayurvedic medicines are produced by several thousands of companies in India,
but most of them are quite small, including numerous neighborhood pharmacies that
compound ingredients to make their own remedies. It is estimated that the total value of
products from the entire Ayurvedic production in India is an order of one billion dollars
(U.S). The industry has been dominated by less than a dozen major companies for decades,
joined recently by a few others that have followed their lead, so that there are today 30
companies doing a million dollars or more per year in business to meet the growing demand
for Ayurvedic medicine. The products of these companies are included within the broad
category of; fast moving consumer goods'. Most of the large Ayurvedic medicine suppliers
provide materials other than Ayurvedic internal medicines particularly in the areas of foods
and toiletries, where these may be some overlap with Ayurveda, such as having traditional
herbal ingredients in the composition of toiletries.
The key suppliers in Ayurveda are Dabur , Baidyanath and Zandu, which together
holds about 85% of India's domestic market.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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COMPANY PROFILE
COMPANY PROFILE
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PANKAJAKASTHURI HERBALS INDIA LTD
Pankajakasthuri Herbals India Ltd. Is an organization formed after the great dream of
managing director Dr. J. Hareendran Nair, has grown from local outfit to a company with a
reach outside India. Starting as a small- scale, but intensive at his clinic, Dr. Nair made a
breakthrough with his Ayurvedic Cure for asthma and launched a drug under the name
Pankajakasthuri, with the backing of the State-Government.
Baking on knowledge based in Ayurveda, research projects undertaken by him have
led to the formulation of drugs for the treatment of diseases like asthma, diabetes and
Hepatitis B, on which the effect of allopathic medicine has been limited. The company has
also diversified and marked an entry into the competitive soap market with for herbals soaps,
apart from making inroads into foreign markets. A new found and surging interest in the
cures offered by Ayurvedic and awards won for pioneering work in this field has helped to
grow and strengthen Pankajakasthuri’s hold in the herbal drug sector.
Pankajakasthuri is an exclusively managed by the team of experts. The name
Pankajakasthuri itself is derived from name of his beloved mother Pankajam and daughter
Kasthuri. He was graduate in Ayurvedic medicine and Ayurveda treatment which impulse
him to start venture in the production of Ayurvedic projects. He has conducted research
works in aliment where modern drugs had failed to achieved the desired results in disease
like Diabetics, Asthma, and Hepatitis-B etc. After the support of Kerala Government, the
organization came out with it first product named Pankajakasthuri in 1988, the medicine for
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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Asthma and trating disorders. The company has production not only in Ayurvedic medicine
but also in Herbal soaps, oils and creams.
All the medicines are approved by Drug controller, State of Kerala Pankajakasthuri
was the first Ayurvedic medicine company in Kerala to get ISO 9002 Certification. Today
Pankajakasthuri has a well-diversified product range and good number of total turnover last
year was 25 crore at a 20% growth rate compared with the previous year. The company is
expecting 50% growth in the coming financial year.
Pankajakasthuri is a learning organization with R&D WING which was established in
1993 for conducting innovative research in the field of Ayurveda. Pancha Karma centers
were operated by Pankajakasturi which offers best blend of relaxing environment expertise in
the form of some of finest of Pancha Karma physicians .Pancha Karma therapy is an ideal
combination of five treatment procedure that include Virechanam or Purgation, Vamanam or
Emesin, Rathamoksham or blood letting,
KashyaVasti or Herbal Enema therapy. Pankajakasthuri is running an Ayurvedic
medical college named “Pankajakasturi Medical College” located in Thiruvananthapuram
offers best education ant where in Kerala.
The company has constantly concentrating on the research to develop drugs for
Diabetes, Blood Pressure, Hepatitis B, Piles, Peptic Ulcer etc. and manufacturing license
have been obtained for the following medicine .
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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Illogen excel – for diabetics.
Somatone capsules – for blood pressure.
Live – care plus tablets – peptic ulcer.
Femno care capsules – for leucorrhoea.
Orthonervin tablets – for arthritis.
Derma -O- tone tablets – for fissured foot.
Amrutha Kasthuri – a herbal rejuvenator for men.
Urotone capsule – for urine stone etc. All the above medicine has the approval from Drug
Controller, State of Kerala. In the year 1998 the company has launched their product in
Malaysia. The herbal soaps produced by the company are being marked in many of the Gulf
countries. The following are the herbal soaps produced by the company.
Kasthuri Herbal Soap
Kaveri Herbal Soap
Kasthuri Herbal Body Soap
Kasthuri Herbal Body Soap
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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MISSION
Pankajakasthuri Herbals India Ltd, identifies in its mission as to fully utilize the
potential of Ayurveda the traditional Indian System of medicine and to provide benefit to
common man. It also aims to eliminate all the difficulties involved in the traditional system
by using all the latest technologies, and facilities available and to produce medicine in par
with the international standard, without even one percent reduction in the quality and utility.
The company also aims to popularize Panchakarma system, by starting many more
Panchakarma centers within and outside country, which in turn would promote the health and
immunity to human.
MOTTO
“Help us to build human being a healthy future”
VISSION
To be the number one Ayurvedic medicine manufacturing company in India.
QUALITY POLICY
“To uphold legacy to time and Ayurveda by producing and developing quality
medicines using scientific methods and innovative”.
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QUALITY OBJECTS
To objectives of the quality system of are the following.
Work for the achievement of leadership in the field of Ayurvedic products by the
company.
Ensure preventive measures to avoid wastes and non conformance in the process of
production of medicines.
CORPORATE OBJECTIVES
To make Pankajakasthuri Herbals India Ltd’s name synonymous with superior quality
and reliability.
To provide medicines which has zero percentage side effects and hundred percentage
effectively.
To provide hundred percentage natural and effective products which have passed
through stringent test standard and quality and control measure to customers.
To diversity into all products and process which will generate the benefit of Ayurveda
to customers.
To bring out Ayurvedic medicines for those diseases which are not completely
curable by allopathic medicines.
To get export license under drug category from more and more countries abroad.
To ensure the preventive measures to avoid waste and non conformance in the
process of production of medicines.
To work for the achievement of leadership in the field of Ayurvedic products.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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AWARDS WON BY PANKAJAKASTHURI HERBAL LTD
Awards IssuedBest Rural Entrepreneur Award-
1994-95National Integration Society Of
India
Best Herbal Medicine Award-1996-97
Kerala State Consumer Protection Centre
Best Herbal Soap In Kerala-1997-1998
Kerala Upabhokthravedi
Best Natural Product (Pankajakasthuri) 1997
Kerala State Consumer Protection Center(Calicut)
Jeevan Raksha Award-1998 (Meritorious Services In Health
And Research ) 1997
Human Aids And Cancer Control Society Of India
Sri.Chellayan Nadar Award 1998 Dale ViewThe Yuva Prathibha Award Kerala State Government
Ayurveda Specialists Medical Officer Association
Ayurveda Ratnam Award (Total Development )-1998
M.G.Foundation
Best Entrepreneur Award-2002Dept.Of Intention Government Of
Kerala
Acharya Award 2003 Samskrithy, New Delhi
Chart No:1
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PANKAJAKASTHURI GROUP OF CONCERNS
PANCHAKARMA CENTRES
Panchakarma is a sacred mantra of rejuvenation. Panchakarma in ayurveda means five
type of therapic way of treatment to eliminate toxins from the body and to replenish the
issues of the patient.
The person who requires Ayurvedic treatment is assured for his/her physical and
mental requirements and treatment is prescribed for various purposes like curative treatments,
disease prevention, rejuvenation and revitalization.
RESEARCH FOUNDATION
The R&D wing is dedicated innovating and developing new products. Here, every
product undergoes stringent toxicology and pharmacology tests which are administrated by a
team of highly qualified medical practitioners.
SANTHAM
The Santham Retirement Villages are old age homes dedicated to enhancing the
quality of life of the elderly by providing a homely, peaceful, secure and healthy
environment. Nestled in picturesque, green and pollution free environment, these villages are
set to international standards and offer world class infrastructural facilities and services. The
Santham Retirement has been set up by Pankajakasthuri Herbals India Ltd in association with
Padmasree Mohanlal, Malayalam Cine Actor.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
AYURVEDA MEDICAL COLLEGE
The Pankajakasthuri group has always taken initiative to bring Ayurveda closer to
people. New initiative to help people learn this traditional cure, a treatment methodology that
has originated in this beautiful land of ours. The Pankajakasthuri Ayurvedic Medical College
opens its doors to all.
The College has the support of a 150 bed hospital (to be increased to 300 beds) of
which 50 beds are reserved for the economical weak, which come for treatment and cure.
They would be offered free treatment. The college is being initiatives as a part of our
undeterred endeavour to spread the fame of Ayurveda, the traditional Indian system of
healing and healthy balanced living, in the country and abroad. The college provides
excellent standards in practical clinic training and research facilities, both at undergraduate
and postgraduate levels. The college aims to promote Ayurveda through trend- setting
education, intensive research and development programs, expert guidance on the basic
principles etc with a view to propagate this ancient branch of science at a global level.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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PRODUCT PROFILE
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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PRODUCT PROFILE
Pankajakasthuri today offers a wide variety of products developed to enhance the quality
of life. While some of the renowned remedies for aliments and life style disorders, some
others are favourite life enhancers. In spite of some similarities, these products are classifieds
into four categories. They are as following,
OTC PRODUCTS
CLASSICAL PRODUCTS
FMCG PRODUCTS
ETHICAL PRODUCTS
OTC PRODUCTS
PANKAJAKASTHURI BREATH EC GRANULES, TABLETS &
SYRUP
Due to the shrinking of bronchioles in lung, asthma causes difficulty in breathing.
Pankajakasthuri, the first product presented by PKHIL, is a combination of rare herbs used in
ancient remedies. It expands the shrunken bronchioles, clears phlegm and aids the uniform
circulation of air in the lungs.
The drug is available both as granules and tablets. Pankajakasthuri is proven effective
for bronchitis, eosinophilia, frequent sneezing and prolonged cough and for building
resistance against diseases.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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PANKAJAKASTHURI GRANULES
This is the nutritional supplement, which increases appetite and improve vital
functions of the body. It is also effective during convalescence, for general debility and
neurasthenia.
PANKAJAKASTHURI MIGRANE OIL
This is a sure remedy against migraine. Prepared using special ingredients like tribala,
juice of thumba and koovalathila, this oil provides permanent relief from even the oldest case
of migraine. Pankajakasthuri Migraine Oil offers effective cure for headache and chronic
migraine.
PANKAJAKASTHURI DANDRUFF OIL
Pankajakasthuri dandruff oil offers a sure remedy for even the toughest dandruff
problem. Use it to bring back the bounce into hair. Prepared in pure coconut oil using special
ingredients like neem leaves, turmeric, kodithuva and padathali, this unique oil provides
dandruff free healthy hair.
KASTHURI COUGH MIX
Pankajakasthuri brings the age-old, natural way of cough relief-Kasthuri Cough Mix.
A blend of 100% herbal ingredients, Kasthuri cough mix contains no sedatives or steroids
and is free from any side effects.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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CLEAR FOOT CREAM
Clear foot cream is an Ayurvedic remedy to preserve the feet, keeping it smooth and
beautiful. It will protect the feet from cracking. It acts as a protective covering.
BREATH EASY
Breath easy is an Ayurvedic supplement that is the result of 20 years of intensive
research. Breathe easy has sensational and traditional healing properties that are unique and
time tested. Its Ayurvedic formula harness concentrated phytoneutrines and xanthones from
herbal plants which posse’s potent antioxidant properties to maintain health. Breathe easy is
best protection against six common air pollutions.
NEET ANTIFUNGAL CREAM
Fungal infection is no more a persisting problem. Neet antifungal cream provides
lasting relief from all type of fungal infections.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
CLASSICAL PRODUCTS
The entire classical range contains,
1. GHRITHAMS
2. ARISHTAMS
3. KASHAYAMS
4. LEHYAMS
5. CHOORNAMS
Even when striving relentlessly to develop new Ayurvedic preparation to fight the
maladies resulting from the changing life style, Pankajakasthuri takes special care to protect
the age old traditions of ayurveda. A wide range of classical products that include Thailas,
Arishtas, Kashayams, Lehyams, Oils, Choornams, Tablets and traditional Gulikas are
recognized to be the best in the industry.
FAST MOVING CONSUMER GOODS PRODUCTS (FMCG
PRODUCTS)
KAVERI HAIR TONIC
Kaveri hair tonic is a highly effective remedy for falling hair and premature graying.
Use it and rejuvenate hair from the root up.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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KAVERI BABY FAIRNESS OIL
Kavery Baby Fairness Oil is 100% herbal based beauty care solutions for young one.
It preserves baby and makes it fairer and smooth. This Ayurvedic preparation is unique
combination of some of the rarest of the natural ingredients carefully blended to make baby’s
skin glow.
KAVERI NO PIMPLE CREAM
Kaveri No Pimple Cream protects face from the damages of pimples and gets the skin
smooth and shinning appearance. Kaveri No Pimple Cream is a rare Ayurvedic preparation
that includes turmeric, saffron and milk and is very effective in treating pimples and
blackheads. It found useful in all types of pimples, melarma, black heads, white heads etc
helps to protect the complexion from darkening rays of the sun.
KAVERI FAIRNESS CREAM (FOR NORMAL SKIN)
A unique combination of herbal ingredients which protects skin from all types of
black discoloration like periorbutal melanosis, melanosis, melasma, ageing spots, black heads
and white heads besides removing the black discoloration of the skin within six weeks. It also
protects human beings skin and ensures that skin remains fairer and healthy.
KAVERI FAIRNESS MILK CREAM (FOR DRY SKIN)
Enriched with natural ingredients like milk cream, turmeric and red sandalwood,
Kaveri lightens the complexion while protecting the skin from harmful ultraviolet rays.
Moreover it helps to reduce all types of skin pigmentation like periorbutal, melanois, ageing
spots, black heads, white heads and also black discoloration of the skin within six weeks.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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KAVERI HERBAL SOAP
Kaveri Herbal Soap provides the much needed protection to skin against all aliments
like dandruff, scabies, itching and fungal infections. It also reduces pimples.
KASTHURI HERBAL SOAP
Kasthuri Herbal Soap is strongly recommended remedy for many skin diseases like
itching, scabies, dandruff and all kinds of fungal infections. It is also effective in reducing
and resisting pimples. A mind variation of this product to suit and protect the skin of babies
against infections and nappy rashes, by the name Kasthuri Herbal Baby Soap is also
available.
ETHICAL PRODUCTS
LIVE-CARE PLUS TABLET
It restores the functional efficiency of the liver by protecting the biopathic
parenchyma and promoting hepto cellular regeneration. Effective for jaundice, all types
ofhepatitis and gall bladder stone and alcoholic liver diseases. As a daily health supplement,
Live-Care plus improves appetite, digestion and strengthens the liver.
PEPT –O-TONE CAPSULES
The anti ulceric effect of the constituents of Pept–O-Tone enhances neutralization of
gastric acid and helps to relieve hyper acidity. It helps to relieve the symptoms of dyspepsia.
It tones up digestion and improves appetite.
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FEMINO – CARE CAPSULES
Femino-care is a potent Ayurvedic remedy to be very effective against leucorrhoea
and menstrual disorder. A rich combination of natural ingredients like sathavari, usheera and
amalki, this medicine improves general health, stimulates appetite and relieves complication.
ORTHONERVIN TABLETS
Orthonervin tablet possess analgesic and anti arthritic properties. By regulating the
mediators of inflammation, Orthonervin tablets exists significant anti-inflammatory activity.
The anti-inflammatory effect of Orthonervin tablets reduces inflammation, swelling and
tiendness.
UROTONE CAPSULES
An urotone capsule is a potent remedy for urinary disorders and removes kidney and
bladder stone. They are also ideal for treating disease like burning maculation, cystitis,
habitual urinary tract infection etc.
PILE-O- TONE CAPSULES
Pile-O-Tone with its anti-inflammatory, anti-infective and anti-haemorrhoid
properties helps to shrink the pile mass, controls bleeding and fastens the healing process in
inflamed skin and mucous membrane.
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ILOGEN EXCEL TABLETS
Ilogen Excel Tablets is a combination of eight special herbs with known anti-diabetic
and anti-fatigue properties. Many of them are mentioned in some of the most ancient
Ayurvedic texts. It is seen in most cases that the patient can go back to lead normal life after a
continuous usage of three months.
MAJOR COMPETITORS OF PKHIL
Kottakkal Arya Vaidya Pharmacy
Oushadhi
S.D Pharmacy
Kandamkulathy
Dhanwanthari
Nagarjuna etc and the MNCs like; L-OREAL etc are also major competitors of the
company
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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BOARD OF DIRECTORS
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
BOARD OF DIRECTORS
Position Name
Chairman J.Narendran Nair
Managing Director Dr.J.Hareendran Nair
Directors
Mrs.Asha Hareendran Nair
Mr.K.C.Janardhan Nair
Mrs.K.P.Pankajam
Mrs.Kuttappan Pillai
Mr.K.Sreekumar
Chart No:2
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
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ORGANISATIONAL CHART
ORGANISATION CHART OF PANKAJAKASTHURI HARBALS
LIMITED
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101Managing Director
Nagarjuna Herbal Concentrate Ltd
Chart No:3
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
DirectorGeneral Mngr
Fin Officer Mngr Purchase
Mngr Stores Mngr Operations
Area Sales Mngr Mngr Exports
Asst Marketing
Mngr Works
Plant 5 (soap)
Mngr Prdctn
Qulty Inspector
Plant 1(mill) Plant 2(PKG)
Plant 6(KFC) Plant 3(Tablets)
Plant 4(Capsules)
Plant 7(KCM)
Nagarjuna Herbal Concentrate Ltd
ADMINISTRATIVE DEPARTMENT
ADMINISTRATIVE DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Administrative Officer
Nagarjuna Herbal Concentrate Ltd
AAA
Chart No: 4
Administrative department is considered to be the brain of every concern. It sets
the goals and objectives to be accomplished and formulate plans and decisions. The
Administrative Officer heads this department in PKHIL and is supported by assistant
administrative officer. There are other two office assistants working as subordinates under
assistant administrative officer. At PKHIL, the administrative department looks after the
personal management functions also. Around 200 workers are employed in the organization
including 150 workers and 50 office staff. The office hours in the starts at 10 am and finishes
at 5.30 pm. While factory hours are from 8.30 am to 5.30 pm. It is obvious that there exist
stronger industrial relations within the organization. The general meeting is conducted
weekly. The workers also have adequate participation in the decision making process. So
they are more loyal to the company and no trade unions are allowed to grow within the
concern.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Assistant Administrative Officer
Office Assistant Office Assistant
Nagarjuna Herbal Concentrate Ltd
The company is undertaking various welfare measures to ensure safety and security to
the workers. The facilities such as medical allowances, free canteen services, etc are enjoyed
by the employees.
The organization follows a time rate system of wage payment. They pay remuneration
to the workers on monthly basis. As production is carried out under strict supervision, it does
not give rise to the idle time.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
RESEARCH & DEVELOPMENT DEPARTMENT
RESEARCH AND DEVELOPMENT DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
Chart No: 5
Pankajakasturi Herbal Research Foundation was established by PKHIL for the
purpose of developing Ayurvedic medicines. The R & D department is well equipped to carry
out any type of research in the field of ayurveda. Research department is the core area of
PKHIL as all products are developed there under keen supervision of Dr.Hareendran.
The Managing Director of Dr. Hareendran Nair is the chief of R & D department.
Under R & D department, here are five departments-Dept of Pharmacology, Dept of Botany,
Dept. of Chemistry, Dept. of Quality and control, Dept. of Pharmaceutics. Dept. of
Pharmacology and Dept. of Botany has two immediate research assistants following by
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Managing Director
Dept of Pharmacology
Dept of Pharmaceutics
Lab Assistant Research Assistants
Dept of Chemistry Dept of Botany
Dept of Bio-Chemistry
Dept of Analytical
Research Assistants
Research Assistants
Research Assistants
Dept of Botany
Research Assistants
Nagarjuna Herbal Concentrate Ltd
attendors. Dept. of Chemistry has two divisions-Dept. of Biochemistry & Dept. of Analytical
Chemistry. Each these sub departments has two research assistants. Then Dept. of Quality
control and Dept. of Pharmaceutics, each followed by two lab assistants.
All products of PKHIL are the output of this department. Some of these products are
Pankajakasturi Granules, Peekay Tablets, Soma Tone Tablets, Herbal Soap, Kasturi cough
Mix, Ilogen Tablets , Urotone capsules, etc.
R & D department developed some medicine for diseases like breathing disorder
(Asthma),diabetes mellitus, blood pressure, arthritis, skin diseases, cough, urinary disorder,
liver disorder, fissured feet, fungal infection ,dandruff, hair falling ,premature graying, etc.
Pankajakasturi Decard is said to an exact solution for the symptoms exhibited by
SARS. All medicines so far developed by the Dept. have undergone rigorous tests.
Toxicological and clinical trial on par with symptoms adopted by modern medicine. All
products are 100% natural Ayurvedic formulation. Recently, they developed Tonsrub, which
can be used as throat balm.
The official declaration and recognition of Pankajakasturi Herbal research
Foundation is another noticeable achievement added to the crown of the company.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PURCHASE DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PURCHASE DEPARTMENT
Chart No: 6
All the purchase for the company is made by the purchase department. The
purchasing function has emerged as a specialized organizational activity. The success of
purchasing department depends upon the quality of the inputs and also upon the ability of the
purchasing department personnel to analyze the inputs to the fullest extent. The purchase
manager Mr. Jayasankar heads purchase department. He has an Assistant Manager followed
by two assistants.
The company makes all purchase only after obtaining purchase requisition from the
stores department. Purchase department has appropriate store code for all its raw materials
and for packing materials like pet jar bottles, aluminium foils, empty capsules, duplex boards,
etc. cartons and wrappers are purchased on job order basis. Most of the raw materials are
purchased from outside Kerala, especially from the northern parts of India. Some are
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Purchase Manager
Assistant Manager
Assistants Assistants
Nagarjuna Herbal Concentrate Ltd
cultivated in the company’s own 13 acre herbal garden. Purchases are made both on cash and
credit from external sources. For every credit purchase, the suppliers usually give thirty or
more days to make the payment.
PROCEEDURE OF R & D REQUEST
Chart No: 7
FLOW OF MATERIAL FROM THE STORE
Chart No: 8
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Stores Purchase
Indent
Purchase Department
Purchase Order
Receive Raw Materials GIN
QCP accept / Reject
Production
Department as per
Request
Stores BIN
R & D Department
As per
Request
Nagarjuna Herbal Concentrate Ltd
The store department generate purchase indent when the stock level maintained at the
store reaches the re-order level. The purchase indent is handed over to the purchase
department, which in turn generates purchase order; with this purchase order materials are
ordered, Goods inward note is conducted in the incoming material. Quality check is
conducted in the incoming material to check whether the material stand up to the standard
stipulated under the acceptable norms. Then they will prepare store inward note. According
to the requirement of the production department the materials are issued.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PRODUCTION DEPARTMENT
PRODUTION DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Production Manager
Nagarjuna Herbal Concentrate Ltd
Chart No: 9
This department is headed by the production manager – Mr. Gopakumar and
immediately followed by the assistant manager. The production supervisor and packing
manager is subordinate to the assistant manager and they are assisted by production assistant
respectively. There are separate workers for both production and packing. The various
products manufactured are subject to inspection by the quality inspector to ensure that they
are up to stand.
There are nearly 50 workers, both male and female, working under the production and
packing section respectively. These workers are paid on monthly basis. For any overtime
works, extra charges are paid and transport facilities are also provided. Other facilities such
as canteen and crèche are also to the workers.
PROCESS FLOW CHART (PANKAJAKASTURI BREATH EC
GRANULES)
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Assistant Production Manager
Production Supervisor Packing Supervisor
Production Workers Packing Workers
Production Assistant Packing Assistant
Nagarjuna Herbal Concentrate Ltd
Chart No: 10
PANKAJAKASTURI PLANT FIRST FLOOR
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Raw Material Verification
Disintegration
Pulverization
Preparing Decoction
Preparing Granules
Sieving
Packing
Transferring to Godown
Nagarjuna Herbal Concentrate Ltd
Production Area
1
2
3
4
5
6
Consumable Store
Sugar Candy Storage Area
Chart No: 11
TABLET AND CAPSULE PLANT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Sieving Machine
Multi Mill
Nagarjuna Herbal Concentrate Ltd
Packing Area
Chart No:12
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Blister Packing Machine
Tablet Making Machine
Cad Mill
Drying Oven
Granulator
Mixer
Feeder Sorter
Capsule Filling Machine
Deduction of Polishing
Sorter Elevation
Blister Packing Machine
Nagarjuna Herbal Concentrate Ltd
CREAM PLANT
Chart No: 13
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Storage Area Storage Tray
Packing Area
Tube Filling Machine
Colloidal Mill
Planetary Mixer
Nagarjuna Herbal Concentrate Ltd
SOAP PLANT
Chart No: 14
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Packing Section Stumping Section
Cooling Area Cutting Area
Production Area
Nagarjuna Herbal Concentrate Ltd
MILL
Chart No: 15
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Sieving Area
Pulverizor 2
Pulverizor 1
Disintegrator
Juice Expelling Machine
Cutting Area
Washing and Drying Area
Raw Material Storage
Nagarjuna Herbal Concentrate Ltd
MAINTENANCE WING
Maintenance is very important to extend the useful life of an asset. Maintenance has
not only to reduce scheduled stoppages and breakdowns by frequent performance checking,
testing and providing inspections and skillful repair when required to ensure better service,
availability and reliability. The effectiveness of production is highly dependent on the quality
of maintenance service quality. For the proper maintenance and repair of plant and
machinery, a separate wing functions under the control of General Manager. The principal
objectives of the wing are:
1. To maximize the availability and reliability of assets.
2. To extend the useful life of assets by minimizing wear and tear and deterioration.
3. To ensure operational readiness of all equipment for emergency use at all times.
4. To ensure safety of personnel using facilities.
This wing includes fitter, electrician and plumber. This wing carries out both
preventive maintenance and breakdown maintenance. Preventive maintenance is done
weekly, monthly as well as half yearly and breakdown maintenance is done when required.
With the permission of General Manager, outside agencies are considered for special cases
and they are paid separately.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PACKING SECTION
Packing is defined as the general group of activities in product planning, which
involve designing and producing the containers or wrappers for product. There is a separate
section for the packing of the products. Certain products such as cosmetics and soaps are
packed in attractive wrappers in order to draw the attention of the consumers. Manufacturing
date, Expiry date, etc is printed on the wrappers. In India, Pankajakasturi uses tables of
different stages. Important decisions regarding packing and labeling is taken by top
management. The ultimately resulted in cost reduction.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
STORES DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
STORES DEPARTMENT
Chart No: 16
The success of the business depends to a large extend on the efficient storage and
material control. As all the activities in any organization can’t be carried out at one point of
time, storage is an inevitable process.
Stores department shall check the materials received and confirm that the materials
supplied meet all purchase order conditions.
Stores department is under the control of purchase manager followed by the store’s
manager, then store keeper. The store keeper looks after the various activities related to the
store keeping department. They are keeping minimum stock to every product. They are
keeping 300 cases of Pankajakasturi Breath EC as minimum and in the case of Kaveri
fairness milk cream; they are keeping 500 cases and 200 cases for soaps, moreover, Ilogen
Excel Tablets, Peekey Tablets, etc minimum stock.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Purchase Manager
Stores Manager
Store Keeper
Nagarjuna Herbal Concentrate Ltd
MARKETING DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
MARKETING DEPARTMENT
Chart No:17
The modern market is consumer oriented market and it deals with consumers. A
satisfied consumer is a good advertiser of that product. So ‘consumer satisfaction’ is very
important. Marketing department is the nerve system if PKHIL. Marketing manager Mr. V.
Gopakumar manages the function of this department with the assistance of area sales
manager and assistant marketing manager. Area sales manager is intended to control the
external functions of marketing. The sales officer follows the area sales manager and assistant
marketing manager and sales representative is the immediate subordinate of sales officer.
The main function of this department is to ensure uninterrupted distribution of
products to customers. It makes a market study with the help of outside agencies to know the
demand for their respective products and supply is made accordingly.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Marketing Manager
Manager
Area Sales Manager Assistant Manager
Sales Officer Sales Officer
Sales Representative Sales Representative
Nagarjuna Herbal Concentrate Ltd
Now they are ready to market a new product 'Pankajakasthuri'- smoking tablet. Their
main product Pankajakasthuri Breath EC is supplied to almost every states within India. The
company has successfully exported to Malaysia, Singapore and other Gulf countries and is
aiming to tap the market of USA. The company has four marketing branches in Kerala, Tamil
Nadu, Mumbai and Bangalore respectively. Separate marketing managers control these
branches.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PROCEDURES FOLLOWING FOR NEW PRODUCT
DEVELOPMENT
STEP- I MARKET ANALYSIS
Market analysis is a process including the evaluation of the existing market condition
in order to find out the nature and trend of the market. It is the best way to find out the
strength and weakness of the close competitors and it is very easy to identify the procedures
which are most powerful and useful to compete and to be one of the successful companies in
the industry. Market analysis is the best way to tackle with the consumers’ taste and
preference. It will help the firm in order to launch the production in a very conductive
environment, and it is very important for the better survival of the company. Market analysis
helps the company in order to find out whether there is any similar type of product or where
there is any product which exists in the market which can be of offer tight competition with
our product.
STEP-II FIXING OF AFFORDABLE PRICE (PRICING)
A firm whether it is a new firm or an already existing firm, the main target of the firm
is the objective that is the maximization of profit. It is possible only by boosting of sales
towards the maximum extent and which should be cash sales and with ultimately carefully
settled price with an intelligence analytical decision. Pricing is exactly the main sensible area
of business operation, because any decision whether it is favorable for the organization or not
favorable for the organization it having a very deep impact on the close survival of the
company. Whether the price settled is of lesser than anticipated price or the price of the
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
competitors the product will sometimes will be accepted but the ultimate result for the firm
will be of negative and a huge loss is the final result. If the price settled is considerable higher
than the price of the competitors the product will summarily rejected in the market, because
there is plenty of choice for the customers to go for considerably lesser cost product with
required quality.
Hence decision regarding the pricing of the product is very important and the price so
fixed should be very reasonable and affordable by consumers. This kind of decisions is only
possible by a close analysis of the market. The best way of analysis and composition of
prices, the product which of substitutable character with our product or having the product
with same quality or same character.
STEP -III AVAILABILITY OF POTENTIAL DISTRIBUTORS
The success of a particular product is lying on the clear cut distribution. There should
be potential distributed must be there in order to promote proper distribution and clearance of
goods from the godown of the firm. There should be prompt payment should ensure on the
part of the distributor.
In order for the better survival of the product in general market, the way to find out a
better distributor is on the shoulders of the potential marketing departments through efficient
marketing executives.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
STEP – IV REACHING OF THE FINAL CONSUMER THROUGH THE
RETAILER
The success of new product is that point at which it is received by the consumer and
when the product is accepted by the end user. Here the actual role is playing by the sales
executives and selling department. Retailer so selected must be of having the potentiality to
market the product with so care and ability. The sales and executive must paid clear attention
on the after distribution follow-up, because exhibiting the product on the vicinity of the
consumer is paying a crucial part of the movement of the goods in the highly competitive
industry.
ADVERTISMENT STRATEGY
Pankajakasturi is a very strict advertisement strategy in a potential and in a yearly
updating manner. It is mainly focusing on visual media. The advertisement, it is following is
having a common phenomenon of “kids add”. That is using a kid star for the advertisement
campaign on the visual and print media. The psychological behind is to attract the wider mass
of population. If the advertisement is with a common adult people or with an old fellow, it
will not have any freshness. Being it is an advertisement with a kid, there is a mass attraction
is the result. Mr. Mohanlal is the brand ambassador of the organization. There is no radio
advertisement, but is opposed to plan to launch a new radio advertisement on the FM in the
next year. Normally a mass of advertisement is released during the month of October to
February and hence this is the best season for the sale of Pankajakasthuri Breath EC granules.
As per the opinion from the marketing officials the impact of advertisement on the sale is
huge.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
SALES PROMOTION MEASURES
The following are the some of the sales promotion measures which are followed by the
Pankajakasthuri Herbals Limited.
Releasing of Pankajakasthuri Breath EC granules in 'Sachet' for one time use. But
they are now reducing the production of that because it is starting to overtake sales of
Pankajakasturi 400gm pack.
Fresh advertisements by using kids and by using ambassadors having high popularity
like Mohanlal.
Fresh rewards to retailers (Eg.Rs.40000 reward for more than sales of 700 cases)
Attractive incentive packages for the sales team.
DISTRIBUTION CHANNELS IN KERALA
The distribution channel within Kerala is indirect in nature. The products flow
directly from the distributors to retailers. From the retailers they reach the customers. There
exist no middlemen between the distributors and retailers.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Distributors Retailers Consumers
Nagarjuna Herbal Concentrate Ltd
DISTRIBUTION CHANNELS OUTSIDE KERALA
Distributors Super Stockist Retailers Consumers
The distribution channel outside India is indirect channel. Both stockist and retailers
act as middlemen between distributors and consumers. Hence the product doesn’t have a
direct flow.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
PRICE LIST OF PRODUCTS
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
TABLE SHOWING THE PRICE LIST OF PRODUCTS
Products Market Price (Rs)
Pankajakasthuri Breath EC 200 Pankajakasthuri Syrup 80
Peekay Tablets 120 Baby Fairness Oil 60
Dandruff Oil 55 Migraine Oil 100
Hair Tone 45 Kaveri Fairness Cream 35
Kaveri Fairness Milk Cream 45 Kaveri No Pimple Cream 45
Cough Mix 25 Kaveri Soap 10
Kasthuri Soap 10 Ilogen Excel Tablets 60
Ortho-nervin 60 Pile-o-tone 60 Somatone 120 Urotone 120
Derm Care 120 Pepto Tone 90 Liv Care Plus 90 Femino Care 90
Chart No: 18
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
FINANCE DEPARTMENT
FINANCE DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
Chart No: 19
Finance is the life blood of every business. Hence finance department has significant
importance in business organizations. In this organization, finance director Mr. Sreekumar
controls finance department. The accountant manager is immediately followed by three
assistants who help in carrying out the functioning of the department.
The main function of the department is to manage the available finance efficiently and
to keep the books of accounts up to date. It is evident from the records that the company has
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Finance Director
Accounts manager
Accountant
Assistant Assistant
Nagarjuna Herbal Concentrate Ltd
made an increasing tendency in profit percentage and the turnover for the year 2004-05 was
around Rs.20 core. The company uses both owned and borrowed fund.
Corporation bank provides the main source of borrowed fund. They also have a good
foreign exchange record by exposing their product. Both internal and external auditing is
done in the organization. The audit of the books of accounts is carried out once in every
month and their external auditors Biju associates
The size of the industry is converted from small medium by an additional investment
of Rs. 115 lakhs. The company has contributed substantial revenues to the Government by
way of Income tax, Excise duty, etc. the company has established close international
affiliation with foreign market from 1998 and have consigned export to the extent of Rs.150
lakhs. The department shall initiate action in January of every year to get the departmental
budget. The remittance of provident fund may be on as before 10 of every month.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
HUMAN RESOURCE DEPARTMENT
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
HUMAN RESOURCE DEPARTMENT
Human resources at the command of the organization are the paramount significance.
An organization which has a highly talented, committed, dedicated and motivated staff is the
richest asset. Just like knowledge power, the human resources use the only assets not subject
to depreciation but appreciate over the period of time.
The company is having a full fledged human resource department. It is headed by
human resource manager. The Structure of Human Resource Department is as follows:
Chart No: 20
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Chairman & Managing Director
Production Manager
Human Resource Manager
Finance Manager
Marketing Manager
HRM, Hiring, Grievance Handling,
Compensation
Administration ManagerManager R & D
PR, Canteen, Medical, Transport, Legal
Nagarjuna Herbal Concentrate Ltd
RECRUITMENT PROCEDURES
One of the main drawbacks of the company is in the recruitment process. Because
there is no standard format or procedure in the recruitment process are following:
1. Media advertisement is released only for the managerial posts or for the executive
level posts.
2. Being the company is in a distant rural village, the rural unemployed mass is given
priority in recruitment for workmen.
3. Majority of the recruitment is from the locality or vicinity of the company.
TRAINING
Being majority of the people recruited are from the local area, the need for the
training is a must. On the job training and of the job training is given as per situation need.
On the job training is most common. Normally if a man is recruited from the local public he
should be in a back position in production and his contribution towards the company's profit
is must low. Here training place the actual role. In the normal situation, on the job training is
given to such person with the help of senior experienced person. Here actually the junior
employee is clearly from the mode of working which was adopting by the experienced
persons.
Other main on job training programs following in Pankajakasthuri are the following
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
SEMINARS
An expert is called for explaining about the various production technologies or
various marketing strategies or various innovative finance decisions, various new
quality control techniques.
Whenever there is a situation arises where there a need for implementation or whether
they have to obey with some government rules there must be sudden orientation
programs and there can be made effective by arranging seminar like this.
Interaction among the employee are allowed during the course of seminar and by
adopting this way it is very compatible for the employees for the clarifying the doubts
for the employees.
Seminar is an effective measure to make the employee familiar with the changed
environment of working condition.
With the help of audio visual aids it is very easy to convince the employees regarding
new developments. The audio visual aids normally using are LCD Projectors, Charts,
Graphs, Cartoons, Overhead Projectors etc.
GUEST LECTURES
Normally guest lectures are arranged for giving more familiarizing for certain
problem regarding the productivity of the firm.
Guest lectures are the most experienced persons in the field of similar industry.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
They are capable of giving orientation programs.
Guest lectures are taking classes for a group of people they are normally lagging in
productivity.
It is normally more economic for the firm because a wide group of employees are
benefiting from the lectureship
REFRESHER COURSES
Refresher courses is need whenever there is a lag in productivity arises on the part of
employees.
The first step involving in the refresher course is analyzing the actual reason for the
lag and finding out the alternate way to get back the actual return.
Refresher course is type of activity which is indented to refresh the activities and the
thinking of the employees who were so much dull in productivity.
Refresher courses is acting as a motivational tool for the employees because they are
getting a feeling that they are adequately considered by the firm other than they are
ignored whenever there is a situation arises and it affect their productivity.
PERFORMANCE APPRISAL SYSTEM
The company is having a full fledged performance appraisal system for annual
increment and for promotion. The method of performance appraisal following by the
company is named as “point -rating system”. Here the performances of employees are
rated according to the following criteria.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
Timing : The time taken by an employee to complete a particular work. It includes close
watching on the particular employee's work and noting the time taken by him complete a
particular work at different time. After comparing the time at various occasions and verifies
whether there is any improvement happened in his performance in the due course of time or
whether he is eligible for getting annual increment or promotion.
Nature of Work: The second criterion in evaluating the performance is the nature and
quality of work performing by the employees. The work allotted for the different grades of
employees in Pankajakasthuri can be differentiated into the following classifications.
a. Job which is needed some skill.
b. Unskilled jobs.
c. Dangerous job. i.e., job which need close contact with the running machines.
d. Not dangerous job like packaging, manual weighing, filling, etc.
Here the working capabilities and efficiencies of workmen are closely watched
and giving ranks according to their performance in various working situations. Here
the performance can be varying to some permissible extend according to the nature of
work they performs. Because some skilled and dangerous jobs need more time and
attention.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
SAFETY AND SECURITY MEASURES
Pankajakasthuri is well equipped with all sorts of safety and security measures and is
capable of competing with any multinational company in providing safety measures for their
employees. The company is working continuously and the majority of the process is
mechanized and there are a lot of chances for hazardous for the human beings who are very
close to the machine.
But the company is providing following measures for the betterment of its employees.
Machines using in the production process are needed to heat more than 200 degree
centigrade and which are provided with glass wool coating in order to prevent the
employee's from getting accidents.
Company is providing with three sets of gloves for their casual labor in order to
protect their hands from burning accidents and from rushes when they are working in
the will and in grinding of machine section.
The company is arranging a security officer and a team of inspectors which includes
engineers, etc, and they visit the company once in three week. They arrange classes
and lectures for the employee's about the security measures to be taken in order to
prevent the accidents while working closely with the moving machineries and the
general safety and security measures to men take working in mechanized factory.
The company giving awareness to the employees by placing some indication boards
and some graphs and some charts and raising some banners and by some video
clippings.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
LABOUR WELFARE FUND
Company is so much keen in the welfare of the employees. They are providing special
fund called “Labour Welfare Fund” for assisting the employees in their emergency need of
money. The contribution towards this fund is usually in the following way, 8 rupees is
contributing by the employees and 4 rupees is contributing by the employer
But the Pankajakasthuri is taking a step ahead and they are well ready to pay the whole
12 rupees by the company itself. The fund is released by the company normally when the
employee is retired. But they can withdraw partially or fully before the retirement on special
occasion or whenever urgency arises. They can even avail loan facility from the available
fund to certain extent by paying a mere amount of interest. This fund is helping the employee
in their medical treatment or in their daughter’s marriage or like situations. The main plus
point is there is no contribution from the employee side and it is unique feature of
Pankajakasturi.
EMPLOYEES PROVIDENT FUND
Employees provident fund act is applicable for the company and as per the provision
of EPF act contribution from the employee and employer is collected regularly and paying to
the officials before the due date and they are very keen to avoid penalty. The company is very
prompt in filling the annual return also within the due date.
AN OVERVIEW OF NAGARJUNA HERBAL CONCENTRATES LTD 101
Nagarjuna Herbal Concentrate Ltd
EMPLOYEES STATE FUND
The area in where Pankajakasthuri is situated is not coming under the regulations of
Employees State Insurance Scheme. Hence ESI act not applicable for the company.
RECREATION FACILITY
FREE CANTEEN FACILITY
Food was one of the primary needs of every human being. Normally human beings
are spending a large of their earnings for food. This particular firm is well aware of this
and they are taking into consideration of this and they are providing better quality food and
absolutely free of cost. There is a facility for non-vegetarian food for the first working day of
every month. Because of this facility, the employees are so happy because they can save their
part of the salary otherwise they have to spend for their food. It is activating as a motivational
tool for the whole employees.
There is no distinction in this case for the non managerial staff and this make a feel in
the minds of the low level employees that they are equally considered with that of the
managerial staff. This will very much helpful for the firm in getting the maximum effort from
the staff without pressuring them, and because he is well ready to pay his whole effort in
getting the ultimate result of the firm.
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VISHUKAINEETAM
It is another method of motivational tool aiming towards the employees.
Vishukaineetam is arranged for every staff on the date of vishu and there the amount paying
is not relevant. Because even they are paying one rupee as kaineetam, it is activating as a
motivation and inspiration for them because they are feeling in such a way that the
management is considering the employees as equal to that their family.
Being it is a company traditionally based on Ayurvedic system it is more concerned
in such traditional believes, and always they are so dedicated to some divine believes and
normally there are clicking in the case of Pankajakasthuri and Vishukaineetam is one of the
best examples.
CELEBRATION OF ANNUAL DAY OF THE COMPANY
April 1 st is the birthday of the company. This day is celebrating by the company along
with the staff in a wonderful day. On that day from morning 8.30 to night 10.00 the company
is opened for the employees, family members and various fun games and matches in
shuttle ,tennis, volley ball, cricket, etc are arranged and various prizes are given on that day
and all these activities are on absolutely on company’s cost. On that day a full fledged food
for the whole day is arranged .There will be special programs will be available on the night.
ONAM CELEBRATION
Being the company is located in the territorial limit of Kerala and majority of the
workers are from the location, Onam is celebrated in a grand way in order to inspire the
employees .There will be four days whole leave announced for Onam. Before that an Onam
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Sadhya is arranged by the firm in company’s cost. Because Onam is one of the
distinguished celebration and it is the only exclusive celebration meant for Malayalees and
also it is one of the traditional celebration. It is considered with due importance by the
company.
LEAVE RULES AND WORKING TIME
There are twenty annual leaves available for the employees. Three late comings will
be considered with as one whole day leave and one employee is considered as late comer if
he/she is attend the office on or after 9.15 without permission. Leave surrender facility is
available for this twenty annual leave.
SUGGESTION BOXES
Suggestion boxes are provided for the employees for making their suggestion.
OPEN DOOR FACILITY
Any employee can meet the Managing Director if he is having the genuine reason for
solving. Managing Director is following an open door facility. At any time the Managing
Director is in office any one can approach him for any type of clarification regarding the
work. Because of this policy cause for any type of grievance is very less in the organization.
Not only the Managing Director, all managerial staff is well ready to come down the order
and is well ready to work according to the genuine need and wants of the low level
employees.
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SWOT ANALYSIS
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SWOT ANALYSIS
STRENGTHS:
The products of Pankajakasthuri have a good brand image.
Pankajakasthuri is an ISO 9002 certified organization.
The organization is more innovative in the Ayurvedic product industry.
R&D department plays an important role in the growth of organization.
Strong employer-employee relationship.
There is no trade union in this organization.
They adopt new marketing techniques.
The company has its own 13 acres of herbal garden.
WEAKNESS:
Even though PKHIL have 13 acre herbal garden, some of the raw materials are
brought from different parts of India.
The products of PKHIL are not affordable to the economically backward classes
because of high price.
Recruitment procedure is not carried out systematically.
Lack of technological up gradation in production process and in packing comparing
with competitors.
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OPPORTUNITIES:
In present scenario, Ayurveda is getting more prominence; therefore the company also
has a development opportunity.
Ayurvedic products have a wide acceptance through the world.
Now a day, Ayurveda and Ayurvedic medicines are globally accepted and it will
attracts lot of tourists.
THREATS:
The organization has to face great competition from rival firms.
In domestic market, Dabur, Kandamkulathy, Santhigiri, etc are its competitors.
Allopathic treatment gives a fast relief compared to Ayurveda.
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FINDINGS, SUGGESTIONS & RECOMMENDATIONS
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FINDINGS, SUGGESTIONS, AND RECOMMENDATIONS
MAJOR FINDINGS
The organization has great concern for the employees and workers.
The organization has developed a good employee-employer relationship.
Peaceful atmosphere is maintained in the company.
There are no trade unions in the organization.
The company is having enough public support.
A clearly defined organization structure is followed.
The workers are remunerated under time rule system.
The management is maintaining good discipline in the organization.
The company has its own 13 acres herbal garden. Some raw materials are available
from this herbal garden.
Most of the raw materials being imported.
The R&D department is striving to find out new products.
The organization has a number of institutions under its umbrella that provide
comprehensive support to its parent company.
The organization is producing medicines of good quality.
A unique organization culture is moulded in this organization.
The major part of the profit is earned from Pankajakasthuri Breathe EC.
Each and every matter of the concern is directly reported to the Managing Director.
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SUGGESTIONS AND RECOMMENDATIONS
Most of the people are unaware of the ethical products. So the company should take
necessary steps to create awareness among the public.
The organization should take sales promotion measures to increase the sales of the
products like scratch & win offer, free sample, giving extra quantity at same price,
etc.
The role of effective communication and the right information are important tools for
speeder dissipation of information on the latest market trends.
Re-examination of the effect of technological change on human creativity and the
internal dynamics of the organization need to be addressed rationally.
In view of the rapid nature of a technological change organization must ways to
identify, determine, adopt and implement the appropriate new techniques with the
help of the technology planners and managerial entrepreneurs.
The company can develop their business by exporting more of their products to more
countries.
The products of this company is in the followers category and so has effectively use
followers strategies. They have to adopt the succesful strategies followed by the
market leaders.
Effective promotions are to be organized. The promotions are vital in creating a brand
image. The brand image can increase the sales figures of even a baad product. As the
conditions are like that the importance of good and effective advertisements ate
implied.
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CONCLUTION
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CONCLUTION
Pankajakasthuri Herbals India Ltd has a unique position in Ayurvedic production
industry. Today PKHIL one of the profiteering private sector company in Ayurvedic industry,
the company will have good future. Now the company is really in the developing stage with
increasing turnover. The organisation study which was undertaken, threw light on various
departments and functions on the Pankajakasthuri Herbals India Pvt Ltd. This study helped to
gain practical experience in the business field and comprehend the problems to start a new
business and carry out without loss. Even though the company was suffering loss in the initial
stage, the earnest effort of the management and the willing co-operation of the workers put it
on the track of prosperity.
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BIBLIOGRAPHY
BOOKS:
STEPHEN P ROBINS “ORGANISATIONAL BEHAVIOR”, 2000
PHILIP KOTLER, “MARKETING MANAGEMENT”, WILLEY EASTERN LTD,
7th EDITION, 2007, MUMBAI
KOTHARI C R, “RESEARCH METHODOLOGY”, WISHVA PRAKASHAN PVT
LTD, 2nd EDITION, 2000, NEW DELHI
JOURNALS:
BROUCHERS AND JOURNALS OF NAGARJUNA
WEB SITES:
www.nagarjuna.com
www.ayurvedaindustry.com
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