Panel on current VoD experiences:

Benchmark Business Models, obstacles and opportunities, licenses and

windows

Estoril 2010

PanelCurrent VoD Experiences

• Moderation: Pierre-Alexandre Labelle – Under The Milky Way

• Context of European VoD: Marijn Duijvestein – KEA European affairs

– Technological, social, economic, and political recent developments,

– Opportunities for distributors,

• VoD in the UK: Jonathon Perchal – Artificial Eye

– Acquiring VoD rights for UK distribution,

– Commercialisation of content in VoD and exploitation windows in the UK,

• VoD from a Sales Agent point of view: Michael Werner – Non-Stop Sales

• VoD platform: Efe Cakarel – Mubi.com

– Presentation of Mubi.com,

– Mubi’s business model, current numbers, and case study,

• VoD in Spain: Ricardo Torres – Vertice 360

– Acquiring VoD rights for distribution in Spain,

– Commercialisation of content in VoD and exploitation windows in Spain,

Estoril 2010 2

Panel

Notes and comments by Michael Werner Non-Stop Sales - Sweden

Non-Stop Sales is a world sales company representing 25 independent film producers – Part of Millenium Media Group (est.1998) Stockholm.

•Current experience in VoD is limited for two reasons,

– Rights are normally sold as part of all rights sales,

– Direct to VoD : The investment is deemed too important versus potential results,

•Rights must be clearly defined or else they are not part of an agreement,

– IFTA helped in clearing the standards (from “Internet rights” to clearly defined VoD rights),

•As sales agents we are always careful with limiting the license to either:

– A language limitation,

– IP address (territorial limitation,

•Main threats to domestic distributors:

– Piracy and weak legal frameworks to protect rights-holders,

•Main opportunities for domestic distributors:

– By always keeping your library in good shape, ease the access and delivery processes and you’ll be in a good position to benefit from new opportunities,

– Niche marketing and distribution,

Estoril 2010 3

Observations

Notes and comments by Michael Werner Non-Stop Sales – Sweden (2)

• We feel that local distributors are in a better position to manage VoD distribution as opposed to the sales agent (as part of all rights sales),

• As an all-rights sales company, we normally license VoD rights on an exclusive basis (on new content) to the local distributor. The local distributor normally gives non-exclusive agreements to local platforms.

• We as sales agent ask for a better reporting from local distributors; however VoD is not the only problem…

Estoril 2010 4

Conclusions

VoD in the French Media Chronology

The latest version of the Media Chronology was adopted on the 12th of July 2009 by the following signatories :

•Cinema organisations (exhibitors, distributors, and producers),

•Pay-TV and free television channels (France Télévision, Canal +, Arte, M6 and TF1),

•Video on demand editors (Orange, SFR, VoD union),

The objectives of the reform were to:

•Adapt the rules and regulation to new distribution channels,

•To maintain healthy and sustainable mechanisms for the financing of Cinema production,

•Create a favourable context to the emergence of legal VoD offers,

•Shorten the delay for television exploitation, thus consolidating their essential participation in Film funding.

Estoril 2010 5

Legal context

VoD in the French Media Chronology (2)

AFM 2010 6

Chronology

VoD in the French Media Chronology (3)

Estoril 2010 7

Chronology