S

Social Media Platform ReviewLauren Wallis

S

When was the last time you fell in love with a new artist or

song?

At Pandora, they have a single mission:To play only music you’ll love!

https://www.youtube.com/watch?v=R2uk7bz6vAg

Overview and Description

Launched in 2005.

Connects bands, brands and fans through their passion for music.

Music streaming and automated music recommendation service.

Ability to provide positive or negative feedback for songs.

Option to purchase songs.

Two subscription plans: a free subscription and a fee based subscription.

What makes this platform unique?

Listeners can tune into pre-made genre stations, other users stations or even create their own.

Each track can be responded to with favorable (thumbs up) or unfavorable (thumbs down) buttons.

A buy button is located at the top of each song block.

Can listen on mobile devices.

Users can create up to 100 different stations.

Pandora One.

Music Genome Project.

Pandora One

No Ads

Higher Quality Audio

Desktop Application

Custom Skins

Fewer Interruptions

$3.99 a month vs. $4.99 a month

http://www.pandora.com/one

Music Genome Project

Began developing in 2000.

Each song is analyzed using up to 450 distinct musical characteristics.

Database is built using a methodology that includes the use of precisely defined terminology, a consistent frame of reference, analysis, and ongoing quality control.

Does not use machine listening.

Updated on a continual basis.

Recognizes and responds to each individual’s tastes.

Personalized radio experience – stations that play music you’ll love – and nothing else.

S

Fun Fact“The name Pandora means “all gifted” in Greek. In

ancient Greek mythology, Pandora received many gifts from the gods, including the gift of music, from Apollo.

She was also, as we all know, very curious. Unlike those gods of old, however, we celebrate that virtue and have

made it our mission to reward the musically curious among us with a never-ending experience of music

discovery.”-http://www.pandora.com/about

Key Performance Indicators

Fan/ Follower Growth- Following other users allows you to discover new music and keep up with your friends listening activity. Pandora gives users the option to follow other Pandora listeners or your Facebook friends that are also on Pandora.

Engagement Rate- Pandora gives users the option of clicking a “thumbs up” button to indicate a like or a “thumbs down” button to indicate that you do not like that song. You can even like a track without giving it a “thumbs up” by clicking on the name of the track and clicking on “Like this track”. Your likes are then displayed under your profile and music feed allowing followers to view your likes.

User Activity- As well as liking tracks, Pandora also gives users the option of commenting on artists or tracks. By clicking on the artist’s name or song title, you will see any comments left by other listeners or you are able to add your own comment to the field.

Share ability- Pandora allows users to share music to your Pandora profile by default and if your profile is public, Pandora will also share to your follower’s music feeds. Pandora has just added a new feature allowing users to publish their Pandora listening activity to your Facebook timeline.

Anytime. Anywhere.Over 1000 devices are connected to Pandora including smart TV’s, refrigerators and over 130 car models.

Enjoy Pandora on mobile, web, tablet, in-car, and with consumer electronics.

Sleep Timer and Alarm Clock features.

Advertising and Marketing Opportunities

Motel 6

Gatorade G Series

Showtime series Shameless

Nike

Honda Dealerships

Pandora Presents.

S

Pandora PresentsA natural extension of Pandora’s online experience of

personalization, discovery and connection, Pandora Presents connects bands, brands and fans in a live event. By using data to identify hot up-and-coming

artists trending in an area, Pandora Presents and Jeep brought fans in Atlanta, Los Angeles and Chicago a free

concert. From a Jeep pre-show tailgate, pre and post-event custom content and cross

platform media, Jeep tapped into the power of music to

reach their audience.

http://advertising.pandora.com/work/#

Marketing Impact for Businesses

Music defines your brand and creates personality for your business.

Businesses such as retailers, restaurants, hotels, and spas use Pandora.

Simple and affordable.

Businesses can purchase Pandora use through their partnership with DMX.

Statistics

#2 most downloaded iPhone app of all time.

January 2014: 73.4 million active listeners.

January 2013: 65.6 million active listeners.

Registered Pandora users in the U.S.: 175 million.

Number of U.S. users that have accessed Pandora via smartphone: 115 million.

Total listener hours in January 2014: 1.58 billion.

Total listener hours in 2013: 16.70 billion hours.

Number of tracks in the Pandora library: more than 1 million.

Number of artists represented in the Pandora library: more than 100,000.

S

Questions?

Sourceshttp://www.internetsafetyproject.org/wiki/how-filter-explicit-songs-pandora

http://advertising.pandora.com

http://www.dmx.com/pandora/why-pandora-for-business/

http://www.linkedin.com/company/pandora

http://help.pandora.com

http://expandedramblings.com/index.php/pandora-statistics/#.U0Qr816RMYU

http://blog.pandora.com/2014/03/18/6128/#more-6128