Palmer 2012 English

A timeline of smart innovations and trendsfrom palmersnowboards.com

Surfer magazine launched by John Severson

Beatles formed in Liverpool

Walk Don't Run by The Ventures

Ski Industries of America (SIA) founded.

First Human in Space, USSR

K2 Skis founded by Bill Kirschner

Duane Peters born

Val Surf becomes the first USA retailer to sellskateboards and remains the world's oldestsurf-skate-snow shop

First Wal-mart in Rogers, Arkansas

Vail Ski Resort founded by Earl Eaton andPete Seibert

First int’l satellite TV broadcast, Telstar

The Twist by Chubby Checker

First skateboard for snow, Tom Sims

Surfin’ USA by the Beach Boys and Ring ofFire by Johnny Cash

Makaha Skates, Larry Stevenson

Computer Mouse, Douglas Engelbart

First Disco, Whiskey-A-Go-Go, LA

First skateboard contest, Hermosa Beach, CA

First Obscene Lyrics: Louie, Louie, Kingsmen

Audio cassette tapes invented by Philips

Skateboarder Magazine

Beatles on Ed Sullivan Show, 74 mi viewers

Glen Plake is born (father of extreme sports)

Hobie Skateboards by Hobie Alter

G&S Fibreflex, first laminated skateboard

Let’s Rock!Be Smart and keep it simple. Rock with the Smart FLF Rockerfrom Palmer. Enjoy the combined advantages of the catch-freeplayfulness of Rocker and the proven performance of Camber

with the Smart FLF Rocker design from Palmer.

Satisfaction Guaranteed! Experience Feels Like Flying.

First Music Video, House of the Rising Sunby The Animals

Smiley Face Logo, Harvey Ball

Endless Summer, surf documentaryby Bruce Brown

Snurfer Snowboard, Sherman Poppen

Satisfaction by the Rolling Stones

First National Skateboard Championships,Anaheim, CA.

Jerry Garcia & the Grateful Dead appear

Kevlar invented, Stephanie Kwolek (Dupont)

Vans founded, Anaheim, CA

World’s First Skatepark in Anaheim, CA.

Paint it Black by the Rolling Stones, Hey Joeby Jimi Hendrix

8-Track tapes introduced for cars, RCA Victor

Craig Kelly is born

Light My Fire by the Doors, All Along theWatchtower by Bob Dylan, I’m a Believer bythe Monkees

Christian Hosoi is born

Rolling Stone Magazine (John Lennon Cover)

Shaun Palmer is born

Tony Hawk is born

Born to Be Wild by Steppenwolf, FortunateSon by CCR, A Little Less Conversation aLittle More Action by Elvis Presley

Jake Burton gets his first Snurfer

Zephr Shop and Z-Boys, Santa Monica, CA.

Just Built Better!For more than 17 years, Palmer has led the industry in the evolution of snow-board design and introduced the Smart FLF Rocker to the ski industry. Althoughmore expensive than others – we build the most durable and warranty-freeproducts on the market … guaranteed quality built in Europe! Check outour Tech-Icons on each board to learn what’s inside!

Think Smart and progress: the pros and cons of the latestin snowboard technology.

Camber or Rocker?Camber now comes in all shapes and sizes, from full rocker to regular camberand different variations in between. Each design has unique performance advan-tages targeted to a specific riding style. There are various rocker designs but ingeneral the larger the distance off the snow, the more soft snow focused a boardbecomes. Or, in other words, the more Rocker the less performance!

So which shape is right for you? Camber or Rocker? How much Rocker? Howmuch Camber? Confused?

Rocker Advantages:In a rockered board design, the negative camber lifts tip and tail off the snow tomake it easier to rotate the ski/board from left to right without the tip and tailcatching on the surface of the snow. This Catch-Free character makes the boardless aggressive, more forgiving, easier and effortless to control. The Rocker alsoenables the board to float effortlessly on top of softer snow due to the negativecamber naturally wanting to float. While going straight (sitting flat), the widestpart of tip and tail are out of the snow for a more stable straight riding. And whilejibbing allows for a loose, forgiving, catch-free feel.

Camber Advantages:The regular tip-to-tail Camber gives the board full edge contact for dynamic turninitiation, speed during the turn and powerful out-of-turn acceleration (rebounds)for maximal forward energy. Accuracy, stability and ice biting edge hold especiallyon hard snow conditions and crud. Provides that stable, secure, in control feel.And Camber takes away the fear of “Rocker Washouts”. Feel the added pop inollies and nollies, load it up and feel it kick back, slash with power in pow, stomplandings on the tail.

Smart FLF RockerAnother first from Palmer is the Smart FLF Rockerdesign that makes you Feel Like Flying. A patentpending design innovation with moving edge pressuredefining contact points to combine the proven perform-ance of Regular Camber and the Catch-Free ease ofRocker. Experience more control and easier turn initia-tion and the confidence and stability to rip any terrain.

Remarkably effortless! Forgiving and easy-to-controlwith playful, lively yet dynamic turning performance.Catch-free ease with great pop, kick back and landinglock. Builds your confidence and helps you to becomea better rider.

Why Smart Rocker?Smart because the Palmer FLF Rocker technologycombines the advantages of the proven performance ofRegular Camber and the Catch-Free ease of Rocker.Catch-Free ease without the fear of “RockerWashouts”!

Smart engineering:What’s smart and unique with the FLF Rocker is itsRocker in tip and tail in combination with a regulartip-to-tail Camber allowing the edge pressure definingcontact points to move along the edges during a turn:From Camber to Rocker to Camber!

Smart experience:Enjoy the confidence, effortless and worry-free ridingof Smart FLF Rocker that Feels Like Flying. Ease andversatility, catch-free, dynamic turns, increased flota-tion with no compromise on performance and speed inany condition or any ability level.

Experience confident riding that Feels Like Flying.

Full Camber performance at the beginning of aturn due to active tip and tail contact with thesnow allowing full edge contact for direct,dynamic turn initiations.

Full Catch-Free ease after turn initiation becauseof the moving contact points moving in while tipand tail go up releasing tip and tail pressure toprevent tip and tail to get pushed into the snow.Experience effortless, catch free and easy to con-trol turning with higher turn navigation precision,maximum edge grip and stability at any momentof the turn with higher turn speeds due to thereduced turn breaking forces. And while jibbingpresses well and allows for a loose, forgiving,catch-free feel.

Full Camber performance at the end of the turnbecause the contact points move back out whiletip and tail go down to actively contact the snow.Again full tip-to-tail edge contact for powerful outof turn acceleration and maximum forward energyand speed.Feel the added pop in ollies and nol-lies, load it up and feel it kick back, slash withpower in pow, stomp landings on the tail.Increased versatility in crud and hardpack andfloats effortlessly on top of softer snow due to thenegative camber naturally wanting to float. Whilegoing straight (sitting flat), the widest part of tipand tail are out of the snow for a more stablestraight riding.

Check out the FLF Rocker principle in action. See why the FLF Rocker Technology puts you in control of a ride that never felt easier.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Woodstock music festival, NY

Man on Moon: Neil Armstrong & Buzz Aldrin

Lay Lady Lay by Bob Dylan, Space Oddity byDavid Bowie

Digital Photography (CCD)

First Kicktail for SK8, Larry Stevenson

SNB with Metal Edges, Winterstick

Easy Rider starring Peter Fonda, DennisHopper, Jack Nicholson and Terry Southern

First Winter ISPO, Munich, Germany

A Boy Named Sue by Johnny Cash, ABC byJackson 5, This Time Tomorrow by the Kinks,Our House by Crosby Stills Nash and Young

Nike Swoosh logo

First Starbucks, Pike Place Market, Seattle

Baba O’Riley by The Who

Email, Ray Tomlinson

Urethane SK8 Wheels, Cadillac Wheels

Powder Magazine: Jake and Dave Moe, Idaho

First production SNB: Winterstick by Milovich

Rocket Man by Elton John, Nights in WhiteSatin by the Moody Blues, Schools Out byAlice Cooper, Old Man by Neil Young

Christian Hosoi starts skateboarding

Patent for Skiboard, Bob Weber

Dark Side of the Moon, #3 in Album Sales,Pink Floyd, 43 mi copies

First Skateboard Truck, Ron Bennett

Zephr Skateboards and Z-Boys team

Santa Cruz Skateboards by NHS, Inc.

Smoke on the Water by Deep Purple

Honeycomb – Simply Does it All!Recognized for years, Palmer's Honeycomb “simply does it all with a design that floatseasily, rides fast, and turns like it can read your mind. The Honeycomb felt stable atspeeds that cause other boards to get shaky. ‘Carving feels effortless and faster,’ saidone tester. There's also an increase in stability through the turn. And coming out of theturn, this monster accelerates even more.” Outside Magazine

BurnPioneering the use of honeycomb in almost all of its boards, Palmer puts the light-weight material in the nose and tail for enhanced performance. Results: Turn initiationand exit are smoother and more predictable with the main portion of a turn being tightand responsive. In fact, turning and edging were the Burn’s highpoints with testers.“Solid” and “edges well” were all over the comment cards. “For board constructionand high-end details, Palmer is at the front of the pack”. Transworld Snowboarding

Flash Twin“Steady as a heartbeat, it was a solid board that held its line and was really fun to ride.The Flash shined during higher speed freeriding, situations where its extra stiffnessaided in stability. Also notable was its edge control in the pipe, perfect for blastinglofty airs and easing into smooth landings.” SierraSnowboard.com

Liberty – Liberating“GIVE ME LIBERTY, or give me death!” one tester exclaimed after banking 6000 vert onPalmer's women-specific all-mountain freestyle offering. Enhanced by a Nomex Honeycombcore (made of impregnated aramid fiber, 10 times lighter than wood) at the tip and tail, theLiberty is quick on the draw. “You'd think it'd be a bad idea to take a playful, butter-liciousboard into some steep, hairy chute, but it was really Liberating,” another tester said.Backcountry Magazine

Jade Twin“The Palmer Jade is the epitome of park confidence, and it was great fun to ride. I found itplayful and flexible, and it just wanted to bounce around the mountain. I think it’s a boardfor girls who are just discovering the park as it was easy to turn into switch andI was confidently in control when lining up to jumps.” Snowboard-Review.com

Rubik’s Cube by Erno Rubik

Tracker Trucks by Larry Balma

Waterloo by Abba

First Twin-Tip Ski: Olin Mark IV comp

Terje Haakonsen is born

Sims Skateboards & Dogtown Skateboards.

Skateboarder Magazine revived

First Vert Pool Skating, CA

Skateboard Magazine by James O’Mahoney

Road Rider Wheels, Rhode Island

SK8 Safety Gear: Mike Rector, Bob Wolfe

Rock and Roll All Nite by KISS, Slow Ride byFoghat

First freestyle skateboarding competitions, FL

First aerial in surfing, Kevin Reed

First SNB features in Newsweek, Playboy,Powder

First SK8 Precision Wheel Bearing

Gore-tex fabric by W.L. Gore

Apple Personal Computer, First PC featuringmouse and graphical interface

Gullwing Skateboard Trucks

First grabbed SK8 aerial: George Orton(Sims), Tony Alva (Dogtown)

Home Video Cassette Recorder, Sony Betamax

Tony Hawk starts skateboarding

First SK8 Park, Skateboard City, FL

Tom Sims wins World SkateboardingChampionships in CA

Great North Country Skates (Skull Skates)

Freewheelin’ Movie

Don't Fear the Reaper by Blue Oyster Cult

Burton Snowboards founded

First Production Webber/Sims Skiboard

First superlight skateboard: Sims Superlight

Outside Magazine debuts.

Cassette Tapes surpass Vinyl Record Sales

Vision Sports, one of the largest skateboardcompanies in history, by Brad Dorfman

Pepsi Skateboard Team

First Indoor concrete skatepark

Saturday Night Fever by Bee Gees

Mike Olson makes his first SNB in woodshop

SK8 Record for 360 Spins: 163, Russ Howell

Tony Alva wins his first World SkateboardingChampionship

Powell-Peralta, George Powell and StacyPeralta, Goleta, CA

The Ripper graphic for Powell Peralta

First Laminated Wood SNB: Burton

First Burton Ad in Powder

National Lampoon’s Animal House

Chuck Barfoot develops a fiberglass prototypeSNB for Sims

Tom Sims is first to ride Mammoth, Squaw,Mt. Waterman and Mt. High

Skateboards go from 8 inches to 10 incheswide

Skateboard starring Leif Garrett and skatersTony Alva and Ellen O’Neal

Independent Trucks by Fausto Vitello

I Don’t Want You by the Ramones, Surrenderby Cheap Trick

SK8 Ollie Invented, Alan Gelfand

Skateboarding banned in Norway (until 1989)

Poppen Snurfer championships at BlockhouseHill, Muskegon, MI

Portable Music: Sony Walkman

First snowboarding commercial on TV: PaulGraves Snurfing in Labatts beer spot

Summer SKI, Timberline, Mt. Hood, OR

Spanish Bombs by the Clash, Delight bySugar Hill Gang

Tahoe City Halfpipe discovery, Mark Anolik

Superlight, Smooth, Responsive

DESCRIPTION: Awarded Outside Magazine’s First Gear of the Year Award, the new Honeycomb is the lightest high-per-formance snowboard ever. The Smart FLF Rocker shape enhanced by its cap-sidewall prepreg construction gives backa playful, smooth, and responsive ride. Carbon fiber strips add energy and rebound, the 7200 graphite base addsspeed, and the smooth lacquered top reduces drag.

RIDER: Whether it's an epic dump, late day crud, or just cruising the groomed, the Honeycomb will put a smile onyour face every time you use it. Why pay more for anything less?

+ Smart FLF Rocker Shape

+ Nomex™ Honeycomb in Tip and Tail

+ 4 Tip-to-Tail Carbon Fiber Strips

+ Prepreg

+ Full Sidewall Construction

+ Poplar/Okume Woodcore

+ Stone Ground Inlaid 7200 Graphite Base

+ 5 x 2 Inserts and Directional CenteredStance

SMART FLF ROCKERWITH MOVING CONTACT POINTS

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

154 157 160 164

1540 1570 1600 1640

1190 1204 1219 1244

7.6 K 7.75 K 8.0 K 8.1 K

250 252 254 256

52-60 53-61 53-61 53-61

Tony Hawk wins his first contest

Production Burton Backhills and Backyards

Vision begins manufacturing skateboards

First World Snurfing Championship, PandoWinter Sports Park, Grand Rapids Michigan.

The first SNB specialty store in NorthAmerica, The Snoboard Shop, Canada

First Action Sports Magazine: Action Now

First P-Tex on Snowboards, Burton/Winterstick

CDs, Sony & Phillips

Call Me by Blondie, Holiday in Cambodia byDead Kennedys, Ace of Spades by Motörhead,Kids of the Black Hole by the Adolescents

Back-in-Black, #2 in album Sales by AC/DC

Chris Sanders buys a Snurfer

First Sims Skiboard and Barfoot Snoboardsads in Action Now magazine

Action Now “Snowboarding: Is this the Year?”

Hit Me with Your Best Shot by Pat Benatar,Whip It by Devo, Stepping Stone by MinorThreat

Andy Finch is born

MTV, USA: 24-hour-a-day music on TV

Thrasher Magazine by Fausto Vitello

First modern SNB contest, Ski Cooper, CO

Snowboarder magazine, NHS publishes oneissue with Stevie Cabellero on cover

Chuck Barfoot leaves Sims to form his ownSNB company.

#1 music album of all time: Thriller byMichael Jackson (over 100 million copies)

Shaun Palmer makes his first SNB in shop

Tony Hawk wins his first Delmar SK8 Contest

We Got the Beat by the Go-Go’s, Banned inDC by Bad Brains, All Hell Breaks Loose bythe Misfits, Run to the Hills by Iron Maiden

Very Fast, Powerful and Friendly

DESCRIPTION: Carbon-fiber energized accelerations plus our Smart FLF Rocker shape will hold an edge on anythingand has unreal float in powder. Tip to Tail woodcore and Carbon work together turning thoughts to effortless precisionwith exceptional riding response.

RIDER: Incredibly fun for an experienced freerider - very fast and powerful, yet very smooth and easy-handling ride.Takes you anywhere.

+ Smart FLF Rocker Shape

+ 4 Tip-to-Tail Carbon Fiber Strips

+ Prepreg

+ Printed Full Sidewall

+ Full Length Poplar Woodcore

+ Stone Ground 4400 Isospeed Base

+ 5 X 2 Inserts and Directional

Centered Stance

+ Full Wrap Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

153 156 159 162

1530 1560 1590 1620

1180 1200 1220 1240

7.9 K 7.95 K 8.0 K 8.2 K

256 257 258 260

52-60 53-61 53-61 53-61


National Snowboarding Championships,Suicide Six, Woodstock, VT

Camcorder/VCR: Sony

First SK8 kick-flip, Rodney Mullen

CD Player, Sony

First Ban by MTV: Body Language by Queen

Avalanche Snowboards by Chris Sanders

First European SNB: Hooger Booger

First SNB instructor: Mike Chantry, Tahoe

First SNB specialty store in USA: Sessions,San Jose, CA by Joel Gomez

Every Breath You Take by the Police beats outBillie Jean by Michael Jackson, Hungry Likethe Wolf by Duran, Duran, Rock the Casbahby the Clash, Sink with California by YouthBrigade

Transworld Skateboarding Magazine

First documented road jump on a SNB: BobBoyle, South Lake Tahoe, CA

National Snowboarding Championships, SnowValley, VT

First SNB halfpipe contest: Sims WorldChampionships, Soda Springs, CA, EddieHargraves wins halfpipe.

Highbacks (Hybak) developed by Jeff Grell

First Cell Phone, AT&T

First Color LCD Television, Seiko

Warren Miller features first SNB footage

When Doves Cry by Prince, Jump by VanHalen, Girls Just Want to Have Fun by CyndiLauper, You Might Think by the Cars, Cum onFeel the Noise by Quiet Riot, Fade to Blackby Metallica, 99 Red Balloons by Nena

First Bones Brigade skate video

Nat’l SNB Championships Snow Valley, VT

Portable CD Player, Sony

James Bond, A View to a Kill features SNB

GNU by Mike Olsen and Peter Saari

2nd Sims World Championships, SodaSprings CA. Andy Coghlan wins overall.

Easy-to-turn All Mountain Powerhouse

DESCRIPTION: Original winner of Transworld’s Good Wood Top 10, the new Burn is great at everything. Stiff enoughfor carving and soft enough for freestyle, the Burn has the newest easy-to-turn Smart FLF Rocker shape plus a specialwoodgrain finish for good looks. Combining rock solid, poplar woodcore insides with lightweight Nomex™ Honeycombin tip and tail, this hybrid has the butter of rocker and the precision of camber. Forget those “rocker washouts!”

RIDER: The Burn has the pop to rip the park and the speed to smoke all of your buddies back to the lodge.

+ New! Smart FLF Rocker Shape

+ Nomex™ Honeycomb in Tip & Tail

+ Prepreg


+ Poplar Woodcore


+ 5 X 2 Inserts and Centered Stance

+ Full Wrap Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity


154 157 160 164

1540 1570 1600 1640

1190 1204 1219 1244

7.6 K 7.75 K 8.0 K 8.1 K

250 252 254 256

52-60 53-61 53-61 53-61

Sierra SNB Championships, Soda Springs

First Explicit Lyrics / Parental Advisory onPublished Music

3rd Sims World Championships, SodaSprings, CA. Terry Kidwell and Jenny Hahnwin halfpipe. Shaun Palmer wins boys overall.

North American SB Championships at Banff,Calgary, Canada

SNB Binding with folding highback: Sims

MTV launches VH1

Nintendo Video Game Console (NES)

Toms Sims wins First Mt. Baker LegendaryBanked Slalom (LBS)

First monthly SNB Magazine: AbsolutelyRadical by Tom Hsieh. Keith Kimmel on cover

Only 39 of the approximately 600 USA skiareas allowed snowboards

First US Open Snowboarding Championships,Stratton Mountain, VT

Metal edges on Sims 1500 FE and BurtonPerformer Elite

First Pro Model & First Freestyle board withKick-Tail: Sims Terry Kidwell

GNU boards marketed as carving boards byMike Olsen

Hot Snowboards, France

Master of Puppets by Metallica, Epidemic bySlayer

SNB World Championships, Breckenridge,CO. Halfpipe & GS won by Terry Kidwell

First Organized Snowboard Instruction,Stratton Mountain, VT

Shaun White is born

Shaun Palmer wins second annual Mt. BakerLBS and first downhill at Aspen Mountain

First Fakie Ollie on a SNB: Keith Kimmel

First Production Soft SNB Boots: Burton

First European SNB Movie, Apocalypse Snowstarring Regis Rolland

Swiss Championships, San Moritz

First asymmetrical SNB, Hooger Booger (JoseFernandes brings to USA)

First SNB Test by Int’l Snowboard Magazine,Tom Hsieh Jr.

First SNB instructor at Aspen: Bob Klein

Full Rocker for Playful, Hook-free Jibbing

DESCRIPTION: Effortless to ride thanks to its pure rocker design, the new Saga is loaded with catch-free feel to excelon jibs and jumps. Spins like a top with predictable flex and lightweight poplar core, and soft buttery feel for sidewaysaction in the park. The Saga floats through powder, absorbs the chop, and cruises in the backcountry with the utmostin ease.

RIDER: From park to powder and back again, legends and newbies alike will enjoy its fresh playful style andloud graphics.

+ New! Full Rocker Twin-Like Shape

+ Prepreg



+ Tri-Radial Sidecut


+ 5 X 2 Inserts with Centered Stance

+ Full Wrapped Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

149 154 159

1490 1540 1590

1150 1176 1205

7.2 7.4 7.7

243 247 252

52-60 53-61 53-61

Bert Lamar & Jennifer Dolecki win World SNBChampionships in halfpipe and Shaun Palmer& Amy Howat win third Mt. Baker LBS

First Rap act with #1 Album: Beastie Boys

MTV Europe

Skate or Die Home Video Game

First permanent halfpipe: Breckenridge

First Twin-Tip SNB, Barfoot

Wrigley’s SNB TV Commercial

First Transworld Snowboarding Magazine,Dave Achenbach on cover

K2 Skis make their first SNB: The Gyrator

First Snowboarder Magazine, Damien Sanderson cover

Sweet Child O’ Mine by Guns N’ Roses, DoWhat You Want by Bad Religion, Punk RockGirl by the Dead Milkmen

First Halfpipe at US Open of Snowboarding,Stratton Mtn, VT

Snowboarding is “Worst New Sport” byParade Magazine

First Digital Camera, Fuji

First summer SNB Camp: Sims SummerShred Sessions with Craig Kelly and TimWindell at Whistler-Blackcomb, Iceripper inTitlis, Switzerland, Chris Karol Gnu SNBCamp, Mt Hood & Blackcomb & USSTCsummer SNB Camp at Mt Hood and CanadianSNB Summer Camp at Blackcomb

SNB World Cup halfpipe, Zürs, Austria wonby Bert Lamar & Petra Mussig

First Text Message via Motorola beeper

Windell’s SNB Camp

High Cascade SNB Camp

Camp of Champions

Shaun Palmer & Ashild Lofthus win WorldCup SNB Halfpipe at Breckenridge

First SNB Film in USA, Western Front by FLFFilms, Jerry Dugan and Artie Krehbiel

Morrow Snowboards by Rob Morrow

Pure Confidence for Park and Slopestyle

DESCRIPTION: Comfortable and trustworthy, the new Flash has been redesigned with a True Twin Rocker shape andzero camber between the feet with insane amounts of pop. Extra smooth flex, with snappy catch-free response andstompability, the Flash is for bulletproof park and slopestyle riding. Engineered with durable Palmer prepreg, full side-wall construction, poplar woodcore, tri-radial sidecut with full wrapped edges, centered stance, and an easy-to-repairIsospeed 4400 base.

RIDER: For high speed crud busting to just goofing off, the Flash kills it on jibs for any level of rider.

+ New! Twin Rocker with Zero Camber(flat between the inserts)

+ New! True Twin Shape with Tri-RadialSidecut

+ Prepreg


+ Poplar Woodcore


+ 5 X 2 Inserts with Centered Stance

+ Full Wrapped Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

147 150 153 157

1466 1498 1528 1570

1150 1180 1200 1230

7.3 7.5 7.7 7.9

246 248 250 253

50-58 52-60 54-62 54-62

Santa Cruz Snowboards

Salomon Skis

First Terrain Park, Snowboard Park at Vail

Shaun Palmer and Nicole Angelrath winWorld Cup SNB halfpipe at Breckenridge, CO

Burton buys the SNB patent from Bob Weber

First boardercross: Whistler, Blackcomb withwinner Dan Donnelly

MTV Asia

World Wide Web invented by Tim Berners-Lee

Totally Board SNB movie by Standard Filmsand Mack Dawg Productions

First Pipe dragon, Doug Waugh, CO

Under the Bridge by Red Hot Chili Peppers,Smells Like Teen Spirit by Nirvana, BohemianRhapsody by Queen, Killing in the Name byRage Against the Machine

Terje Haakonson, 18, wins his first US OpenHalfpipe

Volcom Stone is born

Flow snowboard binding by Werner Jettmar

Snowboarder TV, Surfer Publications

Transworld Snowboarding Video Mag

Nuthin’ But A “G” Thang by Dr. Dre

Blunt Snowboarding Magazine

First Air & Style in Innsbruck, Austria won byReto Lamm, Switzerland

Snowboarding adopted by IOC as Olympicsport with Halfpipe and Giant Slalom asevents

Playstation by Sony Computer Entertainment

Rocker shapes from top to bottom, thewomen’s line for 2012 offers Smart FLF

Rocker and Twin Rocker. The result?Effortless control and edge-hold thatlets you get more while working less.

Just when you thought it couldn’t feelany better, we’ve ramped up ouraward-winning Liberty, Halo,

and Jade Twin for effortless controland total stability when jumping,

jibbing, or cruising.

Now you’re ready to take over themountain, one trick at a time!

Palmer Snowboards founded by ShaunPalmer

Rossignol Skis produces their first SNB

Ebay founded by Pierre Omidyar, San Jose

First Vans’ Warped Tour

First women’s SNB magazine, Fresh and Tastyby Melissa Longfellow and Bethany Stevens

First documented train jump on SNBs:Temple Cummins and Andy Hetzel

First online SNB magazine: Heckler,Sacramento, CA

First Consumer DVD

First 3D SNB constructions: Palmer

First Step-In Bindings for Soft Boots bySwitch, Device, T-Bone

First descent on Cordova Peak, near Valdez,Alaska: Tom Burt and Jim Zellers

There are less than 10 public skateparksremaining in the United State

1 Billion TV sets worldwide

Palmer factory opens in Austria, ECO-friendlyPrepreg Technology and Block Mold Presses

First consumer DVD player, Sony

Jake Burton Carpenter appears in anAmerican Express Card TV commercial

Quicksilver buys Mervin Manufacturing

Adidas buys Salomon

First Winter X Games, Big Bear, CA

First tip-to-tail honeycomb SNB: Palmer

Best selling single of all time: Candle in theWind by Elton John

Best selling movie of all time: Titanic 1.84B

First ECO inlaid bases, Palmer

First full-carbon fiber SNB: Sims

Rockered Skis invented by Shane McConkey

Easy, Effortless, Everywhere

DESCRIPTION: With a flex, shape, and feel specifically for female riders, the new Liberty has been redesigned withSmart FLF rocker for unmatched float and versatility from deep snow to groomers. As the first and only board forwomen with ultralight honeycomb in the tip and tail, the Liberty features easy control and edge-hold that lets you getmore while working less. Super light, smooth-flexing poplar woodcore plus prepreg construction guarantees catch-freecruising in all conditions.

RIDER: Built for intermediate to advanced women who want to ride hard and fast in all conditions.


+ Nomex™ Honeycomb in Tip & Tail

+ Prepreg


+ Poplar Woodcore


+ 5 X 2 Inserts and Centered Stance

+ Full Wrap Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

144 148 152 155

1440 1480 1520 1550

1095 1155 1185 1210

7.3K 7.7 K 7.9 K 8.2 K

238 242 246 252

47-55 48-56 49-57 49-57


Details Athlete of the Year: Shaun Palmer

First Olympic Gold medals for snowboarding:GS: Ross Rebagliati (CAN) and Karine Ruby(FRA), Halfpipe: Gian Simmen (SUI) andNicola Thost (GER)

First Cap Sidewall SNB Construction, Palmer

Google

K2 buys Morrow & all subsidiaries

World record season for most snow:Mt. Baker 1140 inches/29 meters

Californication by Red Hot Chili Peppers,Carry the Zero by Built to Spill

World record SNB speed: 201.97 km/h(125.459 mph) by Darren Powell (AU) atLes Arcs

Worlds Greatest Athlete by USA Today: ShaunPalmer

First SNB (Boarder-X) Parks: Palmer, Swatch,ASC & Laax

First Channel Titanium Snowboard: Palmer

Transworld Snowboarding’s premiere GoodWood test

K2 buys Ride Snowboards

Injunction against Napster to cease musictrade

First Power Link System: Palmer

Fastest-growing sport in the USA is snow-boarding (followed by skateboarding)

Snowboarder Shaun Palmer Wins Winter Xand Gravity Games Skiercross

Atomic SKI makes their first SNB

Dogtown and Z-Boys, SK8 documentary byStacy Peralta and Craig Stecyk

Female Snowboarder of the Year ESPY:Barrett Christy

Action Sports Athlete of the Year ESPY:Shaun Palmer

Stable, Stunning, All Mountain Performance

DESCRIPTION: The new Halo is like nothing you’ve ever experienced. Its secret? New Smart FLF Rocker which liftstip and tail while keeping some camber between the bindings. Being built with our most time-tested ingredients liketip-to-tail poplar woodcore, prepreg, and 4400 Isospeed base, the Halo is a freestyle master loaded with pop and per-formance. Whether learning new tricks or charging jumps, this year’s Halo brags catch-free confidence when buttering,jibbing, and landing.

RIDER: Great for the girl who is looking for a safe, dependable and smooth turning board for any part of the resort.


+ Prepreg




+ 5 X 2 Inserts and Directional CenteredStance

+ Full Wrap Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

146 149 153

1460 1490 1530

1150 1156 1180

7.6 K 7.75 K 7.9 K

243 246 249

47-55 48-56 49-57


The iPod by Tony Fadell and Apple

First see-through SNB: Palmer Honeyproand Honeycomb

Shaun Palmer Pro Snowboarder forPlaystation 2, Activision

Best selling video game in the USA, TonyHawks Pro Skater 2

First and only women-specific SNB withhoneycomb: Palmer Liberty

First American sweep of Winter Olympics(19th) since 1956: Ross Powers, Danny Kass,JJ Thomas in SNB halfpipe

Ticket to Ride (TTR) Society established byTerje Haakonsen in Zurich, SUI

Action Sports Athlete of the Year ESPY:Kelly Clark

Most X Games medals won by an woman:10, Barrett Christy (USA)

First and only women-specific honeycomband carbon SNB: Palmer Liberty Carbon

Friendster by Jonathan Abrams

Action Sports Athlete of the Year ESPY:Shaun White’s first of many

Linked In by Reid Hoffman

In Da Club by 50 Cent

iTunes Store, Apple Computer

#2 best selling movie of all time: Lord of theRings, 1.13B

First Burton T6 with aluminum honeycomb

First photopolymer hologram in SNB:Burton Custom

MySpace by Tom Anderson & Chris DeWolfe

2000+ skateparks in the USA

Internet usage surpasses TV viewing

Peak year for snowboarding with 6.6 millionparticipants

Pure Confidence for Park and Slopestyle

DESCRIPTION: Built to make progression fast and painless, the New Jade has combined the catch-free advantages ofour new True Twin Rocker with Zero Camber between the feet. With a tip-to-tail poplar woodcore, full wrapped edges,Isospeed 4400 base and a lifetime of consistent flex thanks to prepreg technology, this board remains true to Palmer’sroots in innovation.

RIDER: Loaded with pop and a skate-like feel, the Jade is a girls best friend, especially in the park or rails.

+ New! Twin Rocker with Zero Camber(flat between the inserts)

+ New! True Twin Shape with Tri-RadialSidecut

+ Prepreg




+ 5 x 2 Inserts and Centered Stance

+ Full Wrap Edges

Board [cm]

Length [mm]

Effective Edge [mm]

Sidecut Radius [m]

Waist Width [mm]

Stance Width [cm]

Quantity

142 146 150 152

1420 1460 1498 1528

1080 1120 1180 1200

6.7 6.9 7.5 7.7

239 243 248 250

48-56 49-57 49-57 50-58

World record for SK8 Jump: 79 feet byDanny Way

First Klothoid SNB shape design: Palmer

Facebook by Mark Zuckerberg at Harvard

Lords of Dogtown by Sony Pictures

Youtube by Steve Chen, Chad Hurley andJawed Karim

World record for SNB Jump: 187 feet byMads Jonsson

Adidas sells Salomon to Amer Sports

#3 best-selling movie of all time: Pirates ofthe Carribean: Dead Man Chest, 1.06B

First documentary about Shaun White: TheWhite Album by Dave Seoane

Shaun Palmer qualifies for US OlympicSnowboard team at age 38 but tears hisachilles tendon and is unable to compete

Female Action Sports Athlete of the YearESPY: Hannah Teter (SNB)

20th Olympic Winter Games in Torino, Italy:halfpipe, boardercross and parallel GS

Apple TV

Twitter

iPhone

Most expensive production SNB on market:Palmer Platinum

World Record quarterpipe highest Air: 37 feetat Arctic Challenge by Terje Haakonsen

Let It Ride, a documentary about Craig Kellyis released by Jacques Russo

Nintendo Wii

GNU and Lib Tech abandon camberedsnowboards for banana rocker

Power Link System (PLS)Simply put, the PLS is power steering forsnowboards. The perfect upgrade for any board.

The PLS is all about leverage. The PLS enablesyou to transfer more body power to your edgesfor better grip, improved control, and quicker boardresponse.

The PLS also eliminates the dead spot that abinding creates on the board, allowing the board toflex the way it should. The PLS makes heel-sideturns feel like toe-side turns and toe-side turns feelbetter with less effort. Less effort meansriders stay on the mountain longer.

Energize your ride.The PLS come in 2 models for different riding stylesand is not gender specific:

PLS ShockOur highest end plate, the PLS Shock is the mack-daddy of the plates. With 13mm of lift, this dualdurometer plate has harder plasticon the outside pushing power to the edge and softerplastic on the inside that cushions the foot anddampens vibration. Silver only.

PLS FlexThe PLS Flex is the best-selling plate in the line.With 10mm of lift, this softer freestyle model goeswith any board on your wall.

iTunes becomes the #1 music vendor in theUnited States

Palmer Snowboards make Skis

Outside Magazine SNB Gear of Year Award:Palmer Honeycomb

Most X Games medals: 16 (10-Gold)by Shaun White (SNB & SK8)

Taos Ski Valley, NM allows snowboarding

08Female Action Sports Athlete of the YearESPY: Gretchen Bleiler (SNB)

Forbes richest action sports athletes (2008earnings): Tony Hawk @ 12 million, ShaunWhite @ 9 million

Shaun Palmer wins Jeep’s King of theMountain Snowboard Cross Series at age 39

First African American President of theUnited States, Barack Obama

Off the Chain, An Insider’s History ofSnowboarding by Ross Rebagliati

First Smart Rocker: FLF Mini Rockerby Palmer

Shaun White becomes the first snowboarderto win back-to-back gold medals in the WinterX-Games Superpipe

First Smart FLF Rocker with movingcontact points by Palmer

Fastest and most expensive car: BugattiVeyron, 1001 hp for 1.7M

21st Winter Olympic Games in Vancouver,BC, Canada

iPad by Apple

More than 500 million active userson Facebook

Special thanks to Lee Crane, Sean Corcoran,Thrasher Magazine, Transworld Snowboarding,Wikipedia. Apple and Google for making itall possible.

See the complete timeline: palmersnowboards.com.For corrections and suggestions: contact us [email protected]

Sports Car performance with the Cadillac ride! When the original honeycomb was builtin 1997, there was nothing else like it. And now with the new Smart FLF Rocker, it’sthe lightest high performance board on the market. Why pay more for anything less?

4400 ISOSPEEDScreen printed or ultrasonically cut inlaid bases with stoneground finish for high speed, easy repairs, and maximum waxabsorption. Fast, tough and fixable.

7200 HIGH SPEED BASESThe inlaid 7200 graphite bases have computer-controlledstone ground or structured finishes and are super fast.

CAP-SIDEWALLCap-sidewall sandwich construction is the most expensive toproduce but combines the advantages of both sidewall andcap construction to distribute maximum power to the edges.ID-2000 sidewalls overlap the steel edges completely andguarantee maximum durability, precise edge grip andvibration dampening.

CARBONCarbon fiber strips give a board additional liveliness, andmore pop, strength and edge grip. We place carbon fiber inspecial configurations to modify the board’s longitudinal flex,torsional stiffness, and to improve power distribution fromthe bindings to the edges of the board.

FLF SHAPEFLF (Feels Like Flying) is the optimized interaction betweenthe sidecut and the nose and tail surfaces. Klothoid repre-sents the numerous radii (circles) that define the sidecut,and FLF extends these radii into the nose and tail kick. Inpractical terms this means more control and effortlesshandling, thanks to an optimized edge grip. FLF pushesedge-hold, stability and acceleration to a new standardof handling and safety.

HONEYCOMBNomex™ Honeycomb core made of impregnated aramid fiberis ten times lighter than wood and has an excellent strength-to-weight ratio. Because Nomex™ is not affected by mois-ture, corrosion does not occur like it does with cores madeof aluminum or paper. Our Honeycomb is filled with 99% air.

HRC-48 EDGESSteel edges for a powerful and long lasting edge grip.

Photos: budfawcett.com, Hank deVre, Sheldon Sabbatini, Trevor Graves,Andrea Badrutt, Jeff Baker, Robert Bösch

For more information, please go to our website: palmerproject.com

KLOTHOID SIDECUTKlothoid technology allows Palmer engineers to control thecentrifugal forces riders experience as they turn.This unique multi-radii shape technology allows us to blendtogether as many different sidecut radii as neededto achieve an even easier, more forgiving and effortless boardthat delivers the highest riding performance ever.

PREPREG/NCF (NON-CRIMP-FABRIC) PREPREGPrepreg adds the perfect amount of glue exactly where it isneeded and not a drop more. It ensures durability, long life,and consistency in flex and ride. Where other manufacturersuse wet lamination to save money, Palmer maintains its com-mitment to quality by using prepreg in all boards. Prepregallows us to deliver a finer product, helps maintain a saferworkplace for our employees and minimizes our impact onthe environment.

WOODCORESVertically laminated beech/poplar or Okume woodcores for highstrength, low weight, and optimal flexural properties. Tailored toeach board’s exact specs. Every model has its own specialwoodcore – different in wood type, shape,and composition.

POWER LINK SYSTEM (PLS)PLS increases leverage over the edges and makes ridingeasier – a recommended upgrade for any board.

SIDEWALLFull sidewall that’s easy to fix.

TITANIUMTitanium offers the unique racing features of high power,dynamic rebound, incredible stability, and excellentdampening.

TRI-RADIAL SIDECUTThree radii are blended together for smooth turn initiation,stable ride on edge, and quick, powerful exit snapinto the next turn.

TWINTIPA snowboard or ski shape where the nose and tail are identi-cally shaped and designed to be ridden forward and back-wards. Most commonly used in freestyle riding.

UHMW PLASTIC BUMPERSLightweight tip and tail protectors for high impact dingresistance and lowest swing weight.

A timeline of smart innovations and trendsfrom palmerskis.com

Heel Strap SKI Binding, Sondre Norheim

First SKI and Invention of Camber by SondreNorheim, NOR

Gas Powered Engine by Gottlieb Daimler, GER

Automobile: Daimler & Karl Benz, GER

Father Alpine Skiing: Mathias Zdarsky, NOR

First Ski ascent over 3000m: RaurisSonnblick by father of Ski mountaineering:Wilhelm Ritter Von Arit, GER

First Ski Technique Book, Lillienfeld SkilauferTechnik by Mathias Zdarsky, AUS

The radio by Reginald Fessenden

Airplane by Orville and Wilbur Wright

First Slalom: Muckenkogel, Lilienfeld, AUS

National Ski Association, Ishpeming, MI

Rossignol Skis at Voiron, FRA (factory closedby Quiksilver in 2007)

First rope tow: Black Forest, GER

Alpine skiing by Georg Bilgeri

Stem Christie Turn: Johannes Schneider, AUT

First SKI Factory: Northland Ski Company byC.A. Lund, MN

First Downhill Classic in Switzerland withwinner: Cecil Hopkinson

Record 24-Hour Snowfall: 63 inches,Georgetown, CO

First ski instructor EU, Johannes Schneider

Kneissl SKI, Tyrol, AUT

First ski instructor in USA, Henrik Jacobsen,Lake Placid

Arlberg Technique by Hannes Schneider

First modern Slalom Race, Mürren, SUI

Think Smart and Progress.Be Smart and keep it simple. Enjoy the combined advantages of the

catch-free playfulness of Rocker and the proven performance ofCamber with the Smart FLF Rocker design from Palmer.

Satisfaction Guaranteed! Experience Feels Like Flying.

First instructional SKI film, Wunder desSchneeschuhs by Arnold Fanck, GER

Volkl Skis, Straubing, GER

Fischer SKI by Josef Fischer, AUS

First Olympic Winter Games, Chamonix, FRA

FIS by Ivar Holmquist

First Lake Tahoe resort: Olympic Hill(renamed Granlibakken)

First SKI Book: The Wonders of Skiing

First USA SKI shop: Boston

First USA SKI downhill: Mt. Moosilauke, NH

First USA Arlberg SKI instructor: OttoSchniebs

First Int’l Alpine Event, Arlberg-Kandahar atSt. Anton, AUT won by Benno Leubner (AUT)

Second Winter Olympics at St. Moritz, SUI

First mass-produced sunglasses: Foster Grant

Parallel Turn by Toni Seelos

First Steel Edges: Rudolph Lettner, AUS

First FIS World Alpine Championships:Mürren, SUI, Downhill: Walter Prager (SUI),Esme Mackinnon (UK) and Slalom: DavidZogg (SUI), Esme Mackinnon (UK)

3rd Olympic Winter Games, Lake Placid

Canada’s first rope tow: Shawbridge, Quebec

First laminated SKI: Rudolph Lettner

First USA downhill: Henry Woods at Mt.Moosilauke, NH

First USA rope tow: Woodstock, VT

World’s first J-bar: Ernest Constam, Davos

First solid aluminum ski by M. Vicky, FRA

First USA National Downhill and Slalomchampionships: Mt. Rainier. Open division,Hannes Schroll of Salzburg, AUS & amateurdivision, Dick Durrance.

Think Smart and Progress: the pros and cons of thelatest in ski technology.

Camber or Rocker?Camber now comes in all shapes and sizes, from full rocker to regular camberand different variations in between. Each design has unique performanceadvantages targeted to a specific riding style. There are various rocker designsbut in general the larger the distance off the snow, the more soft snow focuseda ski becomes. Or in other words the more Rocker the less performance onharder snow conditions.

So which shape is right for you? Camber or Rocker? How much Rocker?How much Camber? Confused?

Rocker Advantages:In a rockered ski design, the negative camber lifts tip and tail off the snowto make it easier to rotate the ski from left to right without the tip and tailcatching on the surface of the snow. This Catch-Free character makes the skiless aggressive, more forgiving, easier and effortless to control. The Rocker alsoenables the ski to float effortlessly on top of softer snow due to the negativecamber naturally wanting to float. While going straight (sitting flat), the widestpart of tip and tail are out of the snow for a more stable straight riding. Andwhile jibbing allows for a loose, forgiving, catch-free feel.

Camber Advantages:The regular tip-to-tail Camber gives the ski full edge contact for dynamic turninitiation, speed during the turn and powerful out-of-turn acceleration (rebounds)for maximal forward energy. Accuracy, stability and ice biting edge hold especiallyon hard snow conditions and crud. Provides that stable, secure, in control feel.And Camber takes away the fear of “Rocker Washouts”. Feel the added pop inollies and nollies, load it up and feel it kick back, slash with power in pow,stomp landings on the tail.

Smart FLF RockerAnother first from Palmer is the Smart FLF Rockerdesign that makes you Feel Like Flying. A patentpending design innovation with moving edge pressuredefining contact points to combine the proven perform-ance features of Regular Camber and the Catch-Freeease of Rocker. Experience dynamic turn initiation,easy, effortless control, and powerful out-of-turnacceleration and speed.

Remarkably effortless! Forgiving and easy-to-controlwith lively, dynamic turning performance. Energysaving and knee friendly for a safer, less tiring and amore fun skiing experience. Builds your confidenceand helps you to become a better skier.

Why Smart Rocker?Smart because the Palmer FLF Rocker technologycombines the advantages of the proven performance ofRegular Camber and the Catch-Free ease of Rocker.

Smart engineering:What’s smart and unique with the FLF Rocker is itsRocker in tip and tail in combination with a regulartip-to-tail Camber allowing the edge pressure definingcontact points to move along the edges during a turn:From Camber to Rocker to Camber!

Smart experience:Enjoy the confidence, effortless and worry-free ridingof the Smart FLF Rocker that Feels Like Flying. Easeand versatility, catch-free, dynamic turns with no com-promise on performance and speed in any condition orany ability level.

The skier not only expends less energy controlling andnavigating a turn, but at the same time experiencesless fatigue in his body and less pressure points in hisknees. And while taking it easy, the Smart FLF Rockerreduces the risk of catching an edge and let’s youcarve at lower speeds.

Experience confident riding that Feels Like Flying.

Full Camber performance at the beginning of aturn due to active tip and tail contact with thesnow allowing full edge contact for direct,dynamic turn initiations.

Full Catch-Free ease after turn initiation becauseof the moving contact points moving in while tipand tail go up releasing tip and tail pressure toprevent tip and tail to get pushed into the snow.Experience effortless, catch free and easy to con-trol turning with higher turn navigation precision,maximum edge grip and stability at any momentof the turn with higher turn speeds due to thereduced turn breaking forces.

Full Camber performance at the end of the turnbecause the contact points move back out whiletip and tail go down to actively contact the snow.Again full tip-to-tail edge contact for powerful outof turn acceleration and maximum forward energyand speed.

Check out the FLF Rocker principle in action. See why the FLF Rocker Technology puts you in control of a ride that never felt easier.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

First Kandahar cable binding holding theskier’s heel to the ski

First USA overhead cable lift: Oak Hill,Hanover, NH

First US Winter Sports Show, Boston Garden

4th Winter Olympics, Garmisch-Partenkirchen, GER

First Alpine Combined medals: Franz Pfnuer(GER) and Christl Cranz (GER)

First European T-bar by Ernest Constam

First issue of Ski magazine by Alf Nydin, WA

Brighton Ski Area, UT

Polaroid Lens for sunglasses: Edwin H Land

First SKI overhead chairlifts, Sun Valley, ID

Aspen Ski Club formed

200 TV’s in use worldwide

First toe release binding, Hjalmar Hvam NOR

Rayban Aviator sunglasses

First Canada chairlift: Mt. Tremblant, Quebec

First certified USA ski instructor, SeppRuschp, Woodstock, VT

First aerial tramway in USA: CannonMountain, NH

First U.S. Ski Patrol at Stowe, VT

Mammoth Mtn installs their first rope tow

First USA groomed slope, Mt. Cranmore byHannes Schneider

Sugar Bowl in Norden, CA by John Wiley andHannes Schroll

First chairlift in Europe: Czech Republic

First T-bar in USA: Pico Peak, VT

First McDonalds: San Bernardino, CA.

Elan Skis by Rudi Finzgar, SLO

Aspen Skiing Corporation, CO

“Palmer's unique design has produced a ski that feels different fromany other we have tested and one which seems like it could etchperfect carves into a pane of hardened glass. And, the amazingpart, at the same time, the PO2 can be skied at low speeds withprogressively soft edges. All this adds up to a superb on-piste skicapable of almost anything at any speed.” RealSkiers.com

“Definitely a ski for carving aficionados looking to improvetheir game with a high performance tool. Realistically, anyonecan jump on the Palmers and instantly feel the sweet spotand the movements encouraged by the ski and begin layingdown very nice tracks. Addicting and smooth. Easy to rip on.I want to add these to my quiver.” ExoticSkis.com

“This is certainly a fun ski. Slow or fast, the Palmer inspiredcomfort and confidence. This is definitely a performance ski,but one that is easy to ski.” EpicSki.com

Color Television by Peter Goldmark, CBS

Espresso machine by Achilles Gaggia, Italy

First European Poma Lift by Jean Pomagalski

P-Tex base invented by Muller and Co. SUI

Cellulix base by Dynamic

Salomon, Francois Salomon, FRA (ski edges)

1 mi TV’s in USA

First Releasable Plate SKI Binding: Look byJean Beyl, France

Velcro by George de Mestral, SUI

Fifth Olympic Winter Games, San Moritz, SUI

First American to win Olympic medals:Gretchen Fraser in Slalom, Alpine combined

Mad River Glen, VT

Squaw Valley, CA by Alex Cushing

World's largest double chairlift, Squaw One

Warren Millers SKI movie: Deep and Light

Head by Howard Head, Baltimore, MD

Skateboarding invented in CA

First USA FIS World Championships: Aspen(alpine) and Lake Placid (jumping)

First multi-colored ski, Kneissl

First Duplex binding: Hannes Marker, GER

First artificial snow, Grossinger’s resort, NY

First Winter Olympics with GS: 6th at Oslo

First adjustable release binding: Simplex byHannes Marker, GER

Ski Hall of Fame, Ishpeming, MI

Atomic Skis by Alois Rohrmoser, AUS

Heavenly Valley, Lake Tahoe opens

Henke Speed Fit buckle boots

Hart Skis By Hartvig Holmberg, St. Paul, MN

7th Olympics at Cortina d’Ampezzo, Italy

First Artificial Satellite, Sputnik, USSR

First dog in space, Laika on Sputnik 2.

First aluminum ski poles: Scott

First American to win European combined:Buddy Werner at the Lauberhorn

Sugarbush, VT opens. All-day ticket: $5.50

Buttermilk and Aspen Highlands open.

First synthetic ski with a wooden core:Kneissl “White Star”

First Olympic Games in the USA with Alpine:8th at Squaw Valley, CA

Ski Brakes by rivals Earl Miller (UT) andMitch Cubberley (NJ)

Ski Industries of America (SIA) founded.

First Human in Space, USSR

K2 Skis by Bill Kirschner, WA

First Wal-mart in Rogers, AR

Vail Ski Resort, Earl Eaton and Pete Seibert.

First int’l satellite TV broadcast, Telstar

First American to win a European classic gaterace: Chuck Ferries at the Hahnenkammslalom, Kitzbühel, AUS

The first modern ski binding: Look Nevada II,patented by Robert Lusser

First skateboard for snow, Tom Sims

Computer Mouse, Douglas Engelbart

First Disco, Whiskey-A-Go-Go, LA

Audio cassette tapes invented by Philips

National Ski Areas Association (NSAA)

Dynastar SKI, Sallanches, France

First all plastic buckle boots: Lange

First American men win medals in slalom:Billy Kid (Silver), Jimmy Heuga (Bronze) at9th Olympic Games, Innsbruck, Austria

Confident, Effortless, Worry-Free Carving

DESCRIPTION: The effortless, easy handling Smart FLF Mini-Rocker shape maneuvers with amazing ease and silkylinked turns at low speeds. Build up a little speed, same result … build up some more speed, same result. Simple,easy, smooth. Really fun and very addictive.

The core's titanium and Prepreg Sandwich construction give the P02 the strength of a high-end race ski that goes asfast and hard as you want to take it. Titanium is distinguished by its maximum torsional rigidity, optimal stability andunique precision. The result is tenacious edge grip on hard, icy slopes for carving smooth, precise turns.

RIDER: P02 hits a home-run with all expert skiers looking for ultimate agility and speed in any terrain. The FLF shapehelps the intermediate skier ride like an expert. Pure confident riding.

+ Smart FLF Mini-Rocker Shape Design

+ Titanium and Beech/Poplar SandwichConstruction

+ NCF Prepreg

+ Laminated Cyan Sidewalls

+ Speed Plate Plus 13

+ Race Structured 7200 Inlaid Graphite Base

155 163 172

1550 1630 1720

K 10.5 K 12.5 K 14.9

120 120 117

66 68 68

107 107 102

Ski Size [cm]

Length [mm]

Radius [m]

Tip Width [mm]

Waist Width [mm]

Tail Width [mm]

Quantity

SMART FLF MINI-ROCKERWITH MOVING CONTACT POINTS

Glen Plake born (father of extreme sports)

Smiley Face Logo, Harvey Ball

Snurfer SNB, Sherman Poppen

Kevlar invented, Stephanie Kwolek (Dupont)

8-Track tapes introduced for cars, RCA Victor

First self-release heelpiece binding: Salomon

First freestyle ski: Hart Javelin

Rolling Stone Magazine

First Ski World Cup: Berchtesgaden, WestGermany, Jean-Claude Killy of FRA andNancy Greene of CAN win overall 2 seasons.

10th Olympic Games at Grenoble, FRA

Woodstock Music festival, NY

Man on Moon: Neil Armstrong, Buzz Aldrin

SNB with Metal Edges, Winterstick

Easy Rider starring Peter Fonda, DennisHopper, Jack Nicholson and Terry Southern

First Winter ISPO in Munich

Nike Swoosh logo

First Starbucks, Seattle

Email, Ray Tomlinson

Atomic builds ski factory in Altenmarkt, AUS

First ski descent of Grand Tetons: Bill Briggs,father of big mountain skiing.

Powder Magazine: Jake and Dave Moe, ID

First production SNB: Winterstick by Milovich

Patent for Skiboard, Bob Weber

11th Olympic Winter Games at Sapporo, JAP

#1 binding manufacturer: Salomon

Powerful Rebounds, Race-like Feel

DESCRIPTION: The same effortless, easy handling as the regular P02 but with a carbon boost! Carbon gives the skiadditional liveliness, and more pop, strength and edge grip. Addictive and smooth. Easy to rip down the mountainwith no limits.

The core's titanium and prepreg sandwich construction give the P02 the strength of a high-end race ski that goes asfast and hard as you want to take it. Titanium is distinguished by its maximum torsional rigidity, optimal stability andunique precision. Plus carbon boost. The result is tenacious edge grip on hard, icy slopes for carving smooth,precise turns.

RIDER: This P02 is designed for more recreational-oriented ex or current racers and ski enthusiasts. Effortless,precise turns in the blink of an eye.

+ Smart FLF Mini-Rocker Shape Design


+ Carbon Fiber

+ NCF Prepreg


+ Speed Plate Plus 13


163 172

1630 1720

K 12.5 K 14.9

120 117

68 68

107 102

Ski Size [cm]

Length [mm]

Radius [m]

Tip Width [mm]

Waist Width [mm]

Tail Width [mm]

Quantity

SMART FLF MINI-ROCKERWITH MOVING CONTACT POINTS

Rubik’s Cube by Erno Rubik

First twin-tip SKI: Olin Mark IV comp

Salomon Ski Boots

First topsheet SK8 graphics: Dogtown

Gore-tex fabric by W.L. Gore

Apple Personal Computer

Home Video Cassette Recorder, Sony Betamax

12th Olympic Winter Games, Innsbruck, AUS

Outside Magazine debuts

Cassette tapes surpass vinyl record sales

Portable Music: Sony Walkman

13th Olympic Winter Games, Lake Placid

First action sports magazine: Action Now

CDs, Sony & Phillips

MTV, USA: 24-hour-a-day music

First Space Shuttle Launch (Columbia)

180cm Head Yahoo with 7.3mm sidecut

#1 album of all time: Thriller by MichaelJackson (over 100 million copies)

Camcorder/VCR: Sony

CD Player, Sony

First Cell Phone, AT&T

First Color LCD Television, Seiko

Portable CD Player, Sony

First American gold medal in downhill: BillJohnson at 14th Olympic Winter Games atSarajevo, Yugoslavia

Olin Albert, first proto of modern shaped-skiby Frank Meatto

MTV launches VH1

TYROLIA FREEFLEX PRO 17

The Freeflex Pro system allows the heelto glide freely so that the ski can bendthrough unhindered and retains its naturaldynamics. Additionally, all freeflexbindings come with the special ProHeel with reduced stand height.

Pro Heel

An increased contact area reduces frictionand provides constant forward pressure inall skiing situations.

Heel Track

The heel track made of micro alloyedsteel is now directly mounted on the ski.Moreover, we increased the height ofabout 1mm and the width of approximate-ly 8mm. The benefits are more stabilityand better force transmission.

Diagonal Toe

Due to its higher release force verticallyto horizontally, it holds up to the highbackward lean forces.

+ Height 19 mm

+ DIN 5 - 15

+ Aero Toe with TRP System

+ Race Diagonal

+ ABS - Anti Blocking System

+ Freeflex Pro

+ Pro Heel

+ Dura-Coating

TYROLIA FREEFLEX PRO 11

Same description as the Pro 15 except thethe Freeflex Pro 11 is the lighter model,with the Lite Heel and tallerstand height.

+ Height 21 mm

+ DIN 3 - 11

+ SL Toe with TRP System

+ Full Diagonal

+ ABS - Anti Blocking System

+ Freeflex Pro

+ Lite Heel

+ Dura-Coating

TYROLIA SPEED PLATE PLUS 13

The special method of construction of Tyrolia®plates provides torsional strength and allowsfree flexing dynamics for a stronger edge grip.Shock absorbing elements provide the ski withamazing stability.

The Shock Absorber takes quick consecutiveshocks easily. A base height of 13 mmensures perfect edge hold even in themost tilted positions.

+ Height 13 mm

+ Sole length 261 – 351 mm

+ Shock Absorber

+ Two-piece Flexsystem supports Freeflex

+ Increased torsional stability, control,and edge grip

+ Oblong holes maintain ski flexibility

+ Super Light

First organized snowboard instruction,Stratton Mountain, VT

First women’s skis with forward mountedbindings: Blizzard Fame

MTV Europe

First Rap #1 Album: Licensed to Ill by theBeastie Boys

Freestyle SKI at 15th Olympics Calgary, CAN

#1 SKI movie: Blizzard of Aahhh’s byGreg Stump

First superfat powder SKI: Atomic PowderPlus 133-115-122 by Rupert Huber

Elan Sidecut Extreme SCX, GS Ski withradius of 15m

First steel ski USA: Volant by Bucky Kashiwa.

First midfat SKI: Volkl Explosiv 118-94-110

Salomon sells their first cap SKI, the S9000

First prototype shaped" skis: Elan and Kneissl

First parabolic cap SKI: Elan MBX Monoblock

First boardercross at Whistler, Blackcomb

MTV Asia

World Wide Web invented by Tim Berners-Lee

First Pipe dragon by Doug Waugh, CO

First alum. honeycomb SKI: Hart Comp SL

First shaped SKI: Kneissl Ergo

First Smartphone: IBM Simon

Mogul skiing introduced at 16th OlympicWinter Games at Albertville, FRA

Audio CDs surpass cassette tape sales

Faster, Harder, Rips the Groomers

DESCRIPTION: The Plus stands for Titanium. Titanium offers the unique performance features of high power, dynamicrebound, incredible stability, and excellent dampening, without adding weight. These P01s just take whatever isthrown at them and give you the confidence and trust to go faster and ride harder. Never nervous, never insecure ...just a quiet, in-control ride.

RIDER: The P01 Twin Plus is a high performance all mountain ski with great edge grip. Rips remarkably easy on thegroomed and skis well in the powder and trees. Great turn variety and effortless handling.

+ Twin-Like FLF Rocker Shape

+ NCF Prepreg



+ Race Structured 7200 Graphite Base

163 171 179

1630 1710 1790

K 15.9 K 17.5 K 19.4

120 121 125

84 85 89

112 113 117

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Aerial skiing introduced at 17th OlympicWinter Games at Lillehammer, NOR

K2 first shaped SKI: K2 Four

Ebay founded by Pierre Omidyar, San Jose

First Consumer DVD

Line Skis by Jason Levinthal

1 Billion TV sets worldwide

First consumer DVD player, Sony

Salomon Skis make their first SNB

First Winter X Games, Big Bear, CA

Best movie of all time: Titanic 1.84B

Winter X Games adds freesking

Google, Stanford University, CA

Freeskier Magazine, Boulder, CO

Rockered skis invented: Shane McConkey

First market twin tip ski: Salomon 1080

Details Athlete of the Year: Shaun Palmer

Full-length twintip: Line Dragon, Kris Ostness

Winter X Games adds women freeskiing

Record SKI: 248 kph Harry Egger, Les Arcs

Record season for snow: Mt. Baker 29m

Worlds Greatest Athlete by USA Today:Shaun Palmer

Newschoolers.com, largest online freeskiingcommunity

REVIEWS

“I skied the P01 both in the powder (where theypleasantly surprised me) and on the groomed(where they seemed to be truly at home). Thisis a high performing, damp, all mountain skiwith great edge grip which can be turnedquickly. I think these skis are seriouscontenders for a great all around ski.”ExoticSkis.com

“The P03 ski is more precise and carve-capable,and is probably easier to ski all day than manyother twintips. The famous Palmer sidecutdesign seems to allow this ski to make greatturns at various speeds, extending its range ofcapabilities outside the park andpipe to allkinds of terrain on the mountain. Very funand sporty.” ExoticSkis.com

“The P04 would be a great ski without the trickgeometry, but the mini-rocker makes it easierand more forgiving than any ski that’s capableof similar performance.” Powder

TYROLIA PEAK 12

Unlimited freedom for freeriding! Peak isthe specific Park & Powder binding ofTYROLIA. It features the TYROLIA ProHeel, reduced stand height and weight.The stylish design sums up the attributesof these bindings – adrenaline, action,and aesthetics. And, all of that combinedwith maximum safety.

All TYROLIA Peak bindings have theTYROLIA Wide brake by default. But theyare also available with the TYROLIA Fat(115mm) and XFat brake (130mm) foreven wider skis.

+ Height 21 mm

+ DIN 3.5 - 12

+ Light Diagonal (LD) Toe withTRP System

+ Full Diagonal

+ Light Diagonal (LD) Heel

+ Wide Brake (97 mm)

+ Dura-Coating

K2 buys Ride SNB

Snowboarder Shaun Palmer Wins Winter Xand Gravity Games Skiercross

Alternative Sportsperson of the Year at theLaureus World Sports Awards: Shaun Palmer

Atomic SKI makes their first SNB

Action Sports ESPY: Shaun Palmer

The iPod by Tony Fadell and Apple

First production rockered skis: Volant Spatula

4FRNT Skis, Matt Sterbenz

Winter X Games move to Aspen, CO

Armada Skis founded by team owner-riders

MySpace by Tom Anderson

iTunes Store, Apple Computer

Facebook by Mark Zuckerberg at Harvard

Internet usage surpasses TV viewing

World record SK8 Jump: 79 feet, Danny Way

First Klothoid SNB shape design: Palmer

Youtube by Steve Chen, Chad Hurley andJawed Karim

World record for SKI Jump: 239m/780 ft,Bjørn Einar Romøren, Norway

Highest detachable chairlift: Breckenridge

First womens-only SKI: Roxy

Hook-free Jibbing and Stunning Slopestyle

DESCRIPTION: Featuring the True Twin Tip Shape with limited edition art by Daniel Andersson, the new P03 is aspecialty ski created for superb park and pipe performance. The FLF Rocker Shape allows for more stability whentaking on any transition or kicker. Mellow enough for pressing battleship rails and solid enough for slayingbulletproof slopestyle courses. The graffiti style art makes its own statement as well.

RIDER: Unlike many ‘park and pipe’ skis, the P03 has a very wide range of performance and surface types it likes.Very fun and sporty. ExoticSkis.com

+ True Twin Tip FLF Rocker Shape

+ NCF Prepreg

+ Beech/Poplar Sandwich Construction


+ Screen-Printed, Race-Structured 7200Graphite Base

161 171 179

1610 1710 1790

K 16.6 K 17.7 K 18.2

112 117 122

83 85 87

112 117 122

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SMART FLF TWIN ROCKERWITH MOVING CONTACT POINTS

Shaun Palmer qualifies for US Olympic SNBteam at age 38

20th Olympic Winter Games in Torino, Italy

Apple TV

Twitter

iPhone by Apple

Female Action Sports Athlete of the YearESPY: Sarah Burke (SKI)

Nintendo Wii

Quicksilver sells Rossignol

Most X Games SKI Medals: Tanner Hall, 10

US Ski Hall of Fame: Bill Briggs, father ofbig mountain skiing.

iTunes becomes the #1 music vendor

Palmer SKIs featuring FLF Klothoid shape

Taos Ski Valley, NM allows snowboarding.

Largest flat-screen plasma: 150 in Panasonic

Smart FLF Mini-Rocker for Skis: Palmer

X-Games, Slopestyle: TJ Schiller, Anna Segal,Superpipe: Xavier Bertoni, Sarah Burke

US Ski Hall of Fame: Doug Coombs foradventure skiing plus others

First women’s ski jumping world champion:320 feet by Lindsey Van (USA)

First Smart FLF Rocker with moving contactpoints by Palmer

21st Winter Olympic Games in Vancouver,BC, Canada

Special thanks to Wikipedia, Google, Appleand skihistory.org for making it all possible.

Effortless on Powder and Stable on Crud and Groomers

DESCRIPTION: Featuring FLF Rocker shape, the new Palmer P04s represent what big mountain skiing is today.Designed for backcountry and deep powder conditions, the P04’s Twin-like FLF Rocker provides maximum flotationplus quick maneuverability in tighter situations. Coming in two lengths with at least 95 mm under foot, the runningsurface is plenty big for powder days and great for the rest of the mountain too.

RIDER: Powder, crud, groomers – the P04s feature effortless control and fun for all conditions for any riders wantingthe next level flying sensation.

+ Twin-Like FLF Rocker Shape

+ NCF Prepreg

+ Beech/Poplar Sandwich Construction



179 189

1790 1890

K 19.4 K 20.7

132 132

95 98

124 124

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Documents

Palmer 2012 English