Palm Beach Tan Enters St. Louis Market; Converts 22 Pacific Beach Tanning Locations

ST. LOUIS, Missouri (September 21, 2016) – Palm Beach Tan, the nation’s largest indoor tanning provider, today announced that it has converted 22 St. Louis-area Pacific Beach Tanning salons. Palm Beach Tan operates more than 450 franchised and company-owned locations in 32 states, and has nearly doubled its footprint in the past five years through acquisitions, new construction and franchise growth. Founder and long-time Pacific Beach Tanning owners Dave and Laurie Johnson are joining Palm Beach Tan’s roster of more than 25 successful franchisees. In 2015, Entrepreneur Magazine named Palm Beach Tan as a top franchise, based on the company’s size, growth rate and financial strength and stability. “The addition of 22 salons in the St. Louis area signals another year of aggressive growth for the company and illustrates the industry’s resilience,” said Palm Beach Tan Vice President of Franchising Roy Sneed. “As the category leader, we’re excited to enter the St. Louis market and bring to our St. Louis members the latest spray tanning systems, most technologically-advanced sunbeds, a great line of skincare products and the most educated team members in the industry.” All packages and memberships previously purchased at Pacific Beach Tanning will be honored by Palm Beach Tan at existing rates. There will be no membership rate changes. Now celebrating its 26th anniversary, Palm Beach Tan has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. The cornerstone of the company’s growth has been a continued focus on innovation. In 1998, Palm Beach Tan introduced spray tanning, a UV-free way for customers to achieve a golden tan. The brand was also the first to roll out a large store model, offering up to 25 beds per salon at a variety of levels. For more information regarding Palm Beach Tan, including a listing of all salon locations, please visit http://palmbeachtan.com. About Palm Beach Tan, Inc. Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating more than 450 locations, both corporate and franchise owned under the brands Palm Beach Tan, Palm Beach Tan Sunless, and Planet Tan. The company offers convenience and a full range of services: multiple levels of tanning beds, sunless Mystic Tanning and Versa Spa tanning and skin

care, as well as premium skin care products. For more information about Palm Beach Tan, Inc., please visit www.palmbeachtan.com or www.facebook.com/PBTOfficial.

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