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LEADING U.S. PROFESSIONAL
VALUE MAKEUP BRAND
• Palladio is the leading professional-exclusive value make-up
brand in the USA
• Founded in 1984
• Recognized by professional make-up artists for its performance,
depth of pigments, range of color and value
• Widely used on the Hollywood stages of films and television, and
on runways in the major fashion shows
• Sold exclusively in the U.S. professional beauty channel with
over 5000 points of sale
• Internationally, Palladio is available in perfumeries, department
stores and specialty beauty boutiques in over 50 countries
worldwide
• 100% EU compliant and registered
BEAUTIFUL & BENEFICIAL
Palladio features good for your skin herbal and vitamin-enriched formulas. Created for women of all skin types and tones who want to look beautiful while using products that are good for their skin.
Our consumer research indicates that 78% of women polled confirmed that Palladio’s beneficial ingredients are a key motivator to purchase.
Some of the ingredients found in Palladio products…
• Green Tea
• Gingko Biloaba
• Aloe
• Chamomile
• Ginseng
• Vitamins A, C, D and E
2015 BRAND STRATEGY
Palladio endeavors to achieve maximum growth potential
in 2015, focusing on key growth pillars:
• Aggressive New Product Development
• On-Trend Color Updates
• Propose additional planogram footage
• Initiate a more aggressive off-shelf ‘Business Builder’
Promotional Program
• Drive brand awareness for Palladio’s Beautiful &
Beneficial positioning at a value price point
• Partner with retailer on key marketing opportunities
Unique powder foundation formula can be applied dry for light
finishes and touch-ups, or wet for maximum coverage. Special
sponge applicator made of Yukilon foam resists moisture and
maintains its shape, ensuring a flawless application every
time.
HERBAL DUAL WET & DRY POWDER FOUNDATION
HERBAL OIL-FREE LIQUID FOUNDATION
Oil-free herbal formula contains light-reflecting pigments to
create smooth, flawless looking skin. Provides all day, sheer-to-
medium coverage.
HERBAL FOUNDATION PRIMER
Velvety and lightweight formula creates a smooth canvas and
instantly reduces the appearance of fine lines and pores. Can be
used alone or beneath foundation, the silky texture leaves the
face looking flawless and radiant. Helps foundation last all day.
Rice Powder has been used for generations and is known for its oil-absorbing properties. Also known for its ability to help makeup last longer, Rice Powder leaves a silky finish on the skin. Use alone or as a translucent powder to set makeup.
These unique tissues are made from natural rice and provide
the same oil-absorbing functions as our Rice Powder—in a
more compact form. Use the matte side to blot away shine
throughout the day and the powdered side for touch-ups.
RICE PAPER
RICE POWDER
Light, creamy liquid formula is excellent for covering spots and
imperfections. Use natural shades for everyday coverage, yellow
for camouflaging dark circles and bruises, and green to neutralize
redness.
HERBAL LIQUID CONCEALER
HERBAL STICK CONCEALER Packaged in an easy-to-use stick, the soft yet effective
formula does not pull or tug on the skin. Mask
imperfections by using natural shades for everyday
coverage, yellow for camouflaging dark circles and
bruises, and green to neutralize redness.
A bronzer, a blush, an eyeshadow and highlighter all-in-one. A fantastically
versatile product, each Mosaic comes in five complementing hues that can
be used individually or blended together to create one unique shade.
HERBAL BAKED BRONZER
HERBAL BAKED BLUSH
Highly pigmented and easy to blend, these shimmery blushers can be
used dry for a natural glow, or wet for a dramatic radiance that will last all
day long. Each vibrant shade has been baked on an Italian terra cotta
disk to ensure ultra-rich, luscious color.
Easy to blend, these sun-kissed bronzers can be used dry for a natural glow,
or wet for a dramatic radiance that will last all day long. Baked to perfection
on a terra cotta disk, the rich colors offer many options to add highlights to
the face.
HERBAL MOSAICS
HERBAL MATTE BLUSH
A cheek-enhancing blush glides on easily and evenly, depositing a matte,
yet satin finish while helping to hide the appearance of pores, fine lines
and wrinkles other shimmery blushes may enhance. A silky-smooth
formula that provides a rich color pay-off and leaves a flattering finish with
day-to-night staying power.
Silky smooth eyeshadows easily blend for everyday, easy wear.
Each compact contains an array of matte and shimmery shades
to enhance and intensify the eyes. These highly-pigmented
eyeshadows suit all makeup lovers.
HERBAL EYESHADOW QUAD
Unique liquid-to-powder formula that wraps the eyes in a
rich, velvety blanket of illuminating crystals. Each compact is
specially designed to intensify eyes, with both day and night
color combinations. Apply dry or wet for a more intense
color.
HERBAL SILK FX EYESHADOW
HERBAL BAKED EYESHADOW Easy to blend, these baked eyeshadows can
be used dry for a natural glow, or wet for a
dramatic radiance. Available in single and trio
color combinations, each vibrant shade has
been baked on an Italian terra cotta disk to
ensure ultra-rich, luscious color.
Slim, pen-shaped felt-tip applicator provides precise lining in
one easy motion. Delicate formula is long-lasting and
waterproof.
HERBAL ULTRA FINE FELT-TIP EYELINER PEN
Highly pigmented, one stroke is all that’s needed to add dramatic
definition with this smear-proof, long-lasting formula. The easy-to-grip
wand and firm, felt-tip applicator make drawing thin or thick lines easy.
Petite design and felt-tip applicator provide an effortless
application. Fast-drying color won’t wear or smudge. Color lasts
all day.
HERBAL EYE INK
HERBAL LIQUID EYELINER
HERBAL ULTRA BOLD FELT-TIP EYELINER MARKER
Soft, bold, extra-wide felt-tip for a dramatic look or a smudged cat-
eye in one easy stroke. Quick drying, waterproof and smudge-
proof.
HERBAL PRECISION EYELINER PENCIL
HERBAL RETRACTABLE PENCIL
Long-lasting, waterproof, no-run formula in a slim, easy-to-
apply retractable pencil. No sharpening required; simply
twist when the product dulls and return it to its original
state. Very fine tip helps provide perfect definition.
HERBAL EYE PENCILS
Firm yet smooth formula for effortless, perfectly outlined eyes.
Contour and line eyes with ease or use as a base before applying
your favorite Palladio eye color.
Unique, silicone-based liner offers optimal levels of color
pigment with a gentle application. Creamy, smooth pay-
off is long-lasting, waterproof and non-transferable even
on the most sensitive of eyelids.
HERBAL GLAM INTENSE GEL LINER
Long-lasting, extreme pigment formula helps create the ultimate glam
look. This ultra-smooth gel liner is perfect for all looks – classic to cat-eye.
Candelilla Wax helps make for a smooth, creamy application while Vitamin E
and Green Tea Extract help protect the delicate eye area against free-radical
damage.
HERBAL MASCARA
Light and smooth formula provides a flawless base for eye shadow
application. Helps eliminate creasing and wear-time of eyeshadow.
HERBAL EYESHADOW PRIMER
Creamy formula delivers intense color. The shimmery, soft gel glides
on effortlessly and gives a refreshing, cooling sensation when
applied. Can be used as an eyeshadow or eyeliner; the thicker
pencil format provides a perfectly slim line for defining the eyes or a
thicker line for a smoky effect.
HERBAL SHADOW & LINER CRAYON
Long-lasting, creamy formula enhanced with glitter in a thin
pencil format creates dramatic, jewel-brushed eyes.
HERBAL GLITTER PENCIL
Four new herbal-enriched mascaras each with a unique wand designed to deliver specific
results. Lash-enhancing formulas, containing bamboo and rice wax for protection, olive
and carnauba wax for conditioning and film- forming polymers provide lash building
results.
maXXLash Mascara: Wide-gap wand for incredible lengthening effect & dramatic volume
Curls Rule! Mascara: Belly-shaped whirl wand for outstanding curling and “eye-opening
effect”
4D Boost Mascara: Soft-bristle, jumbo-sized brush for volumizing without the clump
Aqua Force Defining Mascara: Delivers optimal application for all-day waterproof wear
Long-wearing formula created especially for the brows. Brush
applicator with a special angle design for the perfect application.
HERBAL BROW PENCIL Long-lasting formula creates tiny, hair-like lines wherever brows need to
be filled. Attached brush softens pencil strokes, giving brows a natural
appearance.
HERBAL BROW FIX PENCIL
A clear, thick wax that sets hard-to-tame brows for an
all-day hold.
HERBAL BROW POWDER
Award-winning conditioning formula grooms and sets brows. Used alone or
with any of the Palladio brow products, this multi-purpose formula also
doubles as a clear mascara to enhance eyelashes.
HERBAL BROW GEL
HERBAL LIP GLOSS
Comfortable to wear, not-too-sticky gloss provides a beautiful
shiny finish that won’t slip off the lips. Worn alone or over
Palladio Lipstick, lips are kept moist and hydrated.
HERBAL LIP LACQUER
A hybrid lip product that applies like a lustrous gloss with the rich
intensity of a lipstick. Deeply pigmented, full-coverage formula has
the staying power of a stain with the luster of a gloss. Contains
Vitamin E and Sunflower Oil to help moisturize the lips.
HIGH INTENSITY HERBAL LIP BALM
The ease of a pencil that applies like a balm and wears like a lipstick.
A high-pigment formula helps protect and helps prevent drying,
chapped lips while providing a rich shade pay-off. Shea Butter,
Jojoba Oil and Olive Oil helps create breathable barrier to keep lips
moist while intense pigment adds color and shine for a three-
dimensional effect.
Full of moisture and pigment, this electrifying formula comes in a
variety of shades. Creamy, full-coverage properties keep the color
in place for hours without drying the lips. Use alone or beneath
your favorite Palladio lip gloss for added shine.
Creamy, moisturizing LipColor with a rich matte finish wears like a dream.
Carnauba Wax, Aloe Leaf Extract and Safflower Oil allow for nourishing and
conditioning of the lips while Vitamin E and C help protect against free-radical
damage.
HERBAL LIPSTICK
DREAMY MATTES HERBAL LIP COLOR
HERBAL PLUMP ‘N’ SHINE Luscious, plumping formula provides the benefits of a doctor-
administered treatment in a safe, needle-free formula.
Ingredients are instantly absorbed into the lips. Plumping begins
on contact keeping the mouth looking sleek and sexy.
HERBAL LIP STAIN
Semi-permanent lip stain in a hydrating formula lasts all day
and does not dry out lips. Mix stains to create a beautiful
palette or wear under Palladio Lip Gloss for shiny, healthy-
looking lips.
HERBAL RETRACTABLE PENCIL
Unique, silicone-based liner offers optimal levels of color
pigment with a gentle application. Creamy, smooth pay-
off is long-lasting, waterproof and non-transferable for
kissable lips without the mess.
HERBAL PRECISION LIP LINER PENCIL
HERBAL LIP PENCILS
Firm yet smooth formula for effortless, perfectly outlined
lips. Long-lasting formula helps prevent lipstick and lip
gloss from bleeding. Contour and line lips with ease or
use as a base before applying your favorite Palladio lip
color.
Long-lasting, waterproof, no-run formula in a slim, easy-to-
apply, retractable pencil. No sharpening required; simply
twist when the product dulls and return it to its original
state. Very fine tip helps provide perfect definition.
Award-winning, unique emollient formula offers moisture and sheer color that
lasts longer than most. This stick balm offers finger-free and mess-free
application in a variety of beautiful shades. Contains natural UV filters to help
protect lips against the sun.
HERBAL TINTED LIP BALM
Professional brushes made with real hair. The complete set
includes powder and liquid foundation, blush, shadow, and liner
brushes.
MAKEUP BRUSHES
This convertible 3-in-1
sharpener is all the
sharpener you will ever
need. Made with a
stainless steel blade, this
extremely strong
sharpener comes with a
protective cover to avoid
mess and a plastic stick to
help keep it clean. Made
in Germany.
3-IN-1PENCIL
SHARPENER
PROPOSED COLOR UPDATE
SWATCHES
Herbal Lip Gloss Shade Update (6 SKUs)
Herbal Plump ‘n’ Shine Shade Update (4 SKUs)
Silk FX Shade Update (2 SKUs)
DREAMY MATTES
HERBAL LIPCOLOR
GLAM INTENSE
HERBAL GEL LINER MATTE SHADOW DUOS
LASH OBSESSED
HERBAL MASCARA
Description:
Creamy,
moisturizing
LipColor with a rich
matte finish.
9 SKU
Description:
Ultra-smooth gel
liner;
long-lasting, bold
pigment formula.
5 SKU
Description:
Formulated
with rich color
with a velvety
matte finish.
10 SKUs
Description:
Ball point tips
coat each lash
for plush
volume and
extreme length.
1 SKUs
THE WAND KAJAL
L.O.L.
LINE OUT LOUD LIQUID
LINER
THE DEFINER
CONTOUR STICK
FIFTY FIFTY
CAT-EYE LINER & SMOKY
KAJAL
Description:
Cone shaped
liner for precise
definition.
4 SKUs
Description:
Vibrant shades
with a metallic
formula. Fine felt
tip applicator for
more precision.
6 SKUs
Description:
Smooth, easy to
blend formula
defines facial
features for a
flawless,
sculpted look.
1 SKU
Description:
Dual ended kajal
& felt tip liner for
a variety of
smoky or
defined looks.
1 SKU
2015 NEW PRODUCTS
CRUSHED!
METALLIC SHADOWS
I’M BLUSHING
2-IN-1 CHEEK AND LIP TINT
PASSION POTION
SUPER SHINE LIP CREAM
Description:
Pressed pigments
for a metallic foil
finish.
12 SKUs
Description:
Multi-purpose lip and
cheek color for a
natural, dewy finish.
4 SKUs
Description:
Super shine lip cream
that drenches lips
with hydration, high
shine, and super
saturated color.
8 SKUs
2015 NEW PRODUCTS CONTINUED…
POP SHINE
LIP BRILLIANCE SHIMMERING SUGAR TINTS
VELVET MATTES
CREAM LIP COLOR
Description:
Richly pigmented
lip color with
intense hydration
and high shine.
8 SKUs
Description:
A tinted lip treatment to
nourish and protect.
8 SKUs
Description:
Rich formula melts on
the lips creating a
velvety matte finish.
12 SKUs
Dreamy Mattes|Herbal Matte LipColor
A creamy, moisturizing lip color with a rich
matte finish.
• Smooth, moisturizing formula
• Rich, luxurious pigments
• Luxe matte finish
Botanical & Vitamin Infused
Available in 9 matte shades
Glam Intense|Herbal Gel Liner Long-lasting, extreme pigment gel eyeliner.
• Ultra-smooth formula allows for effortless application
• Deep, bold pigments create the ultimate glam look
• Long lasting, won’t run, smudge, or crease
Botanical & Vitamin Infused
Available in 5 shades
Matte Shadow Duos|Herbal Matte Eyeshadows Rich, deep shade combinations with an ultra-velvety
matte finish
Botanical & Vitamin Infused
Available in 10 duo combinations
• Highly pigmented, ultra-fine shadows
• Long-wearing, crease-resistant colors glide on
smoothly and evenly and blend effortlessly
• True color that can be applied sheer or layered
for a more dramatic effect.
• Can be applied dry or wet for maximum intensity
Lash Obsessed|Amped-Up Length & Volume Herbal
Mascara Brush with molded spheres to power
through and evenly coat lashes creating
lavish length and fullness for an eye-look
that’s obsessive!
• Extreme definition
• Amplified volume and fullness
• Luscious length
Botanical & Vitamin Infused
Available in black
LineOutLoud|Liquid Liner Full-on color, shimmering liners.
• Intense pigments combined with micro pearls create bold color looks
• Special .000 brush tip enables application of a super thin wisp of color to a
thicker, dramatic ‘notice me!’ line
• Long lasting, won’t run or smudge
Botanical & Vitamin Infused
Available in 6 colors
The Definer|Contour Duo Stick A unique two-sided super-soft contouring jumbo crayon that is the perfect tool for defining and
refining facial features.
Helps…
• Contour any face shape to create a more defined appearance
• Thins a round face
• Softens a square jawline
• Narrows a wider nose
• Defines cheekbones
• Easy Pro Results, just 2 simple steps
One universal combination…
• A highlighting shade to illuminate and soften shadows
• A darker shade to accentuate and define features
• Graphic box with pro tips for contouring and defining
FIFTY-FIFTY|Cat-Eye Liquid Liner + Smoky Kajal
Dual-ended professional eye styling wonder with an ultra-soft
Kajal crayon on one end and a super-precise fiber-tip liner on the
other creates a variety of smoky and defined looks.
Creates...
• The ultimate Cat Eye look
• The sexy Smoky Eye
• Super defined eye line designs
The Kajal Wand Multi-use conical shaped liner designed to create soft, smoky
effects.
Use as…
• an ‘under liner’ on the lower lids (water line) to frame the eyes
• a smoky liner for the upper lid
• a soft blendable shadow
Available in black plus four fabulous fashion shades
Pop Shine Lip Brilliance|Mega Shiny Lip Butter
Mega shiny lip butters in vivid colors
• Soft, creamy saturated color
• Moisturizing and softening formula
• Long lasting
• With exotic natural fruit butters
Botanical & Vitamin Infused
Available in 8 shades
Shimmering Sugar Tints|Nourishing Lip Treatment A luscious tinted lip treatment that moisturizes, protects, and
smoothes lips with our exclusive blend of moisture-attracting brown
sugar micro-crystals and nourishing precious oils.
• Super-soft conditioning formula
• Weightless feel
• Sheer color
• Contains brown sugar micro crystals, natural humectants that
help keep lips moisturized and supple
Available in 8 sheer shades
I’m Blushing|2-in-1 Cheek & Lip Tint A multi tasking cream color stick that provides a subtle flush of
color to cheeks and lips.
• Soft, cushiony formula glides-on easily
• Blends naturally
• Natural, dewy finish with just a hint of color
Botanical & Vitamin Infused
Available in 4 tints
Velvet Matte|Cream LipColor A lush creamy lip color with a soft, rich matte finish.
• Moisturizing fluid cream formula
• Soft, flattering matte finish
• Applies with the specially designed applicator
Botanical & Vitamin Infused
Available in 12 matte shades
Crushed|Super Metallic Shadows
Pressed pigments provide an outrageous foil finish
• Highly reflective formula and finish
• Amazing color depth
• Non-creasing
Available in 12 shades*
Passion Potion|Super Shine Lip Cream
Luxurious full color infused with exotic fruit
butters
• Saturated color
• High shine
• Drenches lips with moisture
Botanical & Vitamin Infused
Available in 8 shades
INTERNATIONAL FREE STANDING SYSTEM
CUSTOM CREATED DISPLAYS
INTERNATIONAL PRESS
On-Trend Product & Color + Speed-to-Market + Accessible Price Point +
High Perceived Value
For the Consumer
• Professional Performance, On-trend Products and Colors
• Steady flow of innovation
• Beautiful & Beneficial Heritage and Positioning
• Accessible Value Price Points
For the Retailer
• Market Selected Trading Partners
• Point of difference from your competition
• High productivity
• Flexible merchandising and marketing programs
FORMULA FOR SUCCESS