Paginas Amarillas Media Kit 2011

PRODUCT OVERVIEW

For over 2 decades, Páginas Amarillas of MundoHispánico

has been Atlanta’s most trusted Spanish language yellow

page directory for businesses serving the Hispanic market.

With our wide distribution of 100,000 annual directories,

strategically placed throughout Metro Atlanta, and our

online directory www.PaginasAtlanta.com, we put your business in touch with customers that are ready

to make a purchase.

CIRCULATION AUDITED BY:

INSPECT WHAT YOU EXPECT

CHECK THE AUDIT

Hispanic Yellow Page Users

41% of Hispanics in Atlanta use any yellow pages 1+ times per month

are Your Market!

Young 90% are between 18 and 49 years old

Gender 57% men 43% women

Married 56% married

Income $52,700 Average Household Income

Children 57% have kids (17 or under)

Country of Birth 59% born outside the U.S.

Language 60% say Spanish is their dominant language

Household 68% have 4+ people in their household

Source: Release 1 2010 + 211 Combined, Atlanta DMA

CIRCULATION AUDITED BY:

INSPECT WHAT YOU EXPECT

CHECK THE AUDITMundoHispánico’s Páginas Amarillas is the ONLY Spanish Language directory currently audited in the Atlanta market. Check the Audit!

CATEGORIES—SPANISH CATEGORIES—SPANISHCATEGORIES—ENGLISH CATEGORIES—ENGLISH

Limpieza-Escombros Construcción Construction Celaning Limusina LimousinesMariachis MariachisMédicos DoctorsMedicina Alternativa Alternative MedicineMédicos Cirujanos Estéticos Aesthetic MedicineMédicos Cirujanos Plásticos Plastic SurgeonsMédicos Dermatólogos DermatologyMédicos Ginecólogos Obstetras Ob/GynMédicos Implantes de Cabello Hair ImplantsMédicos Medicina Familiar Family PracticeMédicos Medicina General General PracticeMédicos Oftalmólogos OphthalmologistsMédicos Optómetras OptometristsMédicos Pediatras PediatriciansMédicos Podólogos PodiatristsMédicos Psiquiatras PsychiatristsMúsica-Mariachis Music/MariachisÓpticas OpticsOptómetras OptometristsOro GoldPayasos ClownsPerfumes-Distribuidores Perfume DistributorsPeriódicos NewspapersPlomeros PlumbersPréstamos de Dinero Money LoansPréstamos Hipotecarios MortgagesPsicólogos PsychologistQuiroprácticos ChiropractorsRelojerías Clock and Watch ShopRestaurantes RestaurantsRestaurantes-Equipos Restaurant EquipmentRestaurantes-Uniformes Restaurant UniformsRopa-Tienda Niños Children’s Clothing StoresSalones para fiestas Banquet HallSatélites Satellites Seguros InsuranceSeguros-Automóviles Auto InsuranceSeguros Generales General InsuranceServicios Generales General ServicesServicios Legales Legal ServicesSupermercados SupermarketsTanques Sépticos Septic TanksTaquerías TacosTarjetas Telefónicas Phone CardsTaxis TaxisTermitas TermitesTiendas Grocery Stores

Abogados AttorneysAbogados-Accidentes de autos Attorneys-Car AccidentsAbogados-Accidentes de trabajo Attorneys-Worker’s CompensationAbogados-Defensa Civil Attorneys-Civil LawAbogados-Defensa Criminal Attorneys-Criminal LawAbogados-DUI Attorneys-DUIAbogados-Inmigración Attorneys-ImmigrationAbogados-Ley de familia Attorneys-Family LawAgencias de Viajes Travel AgenciesAire Acondicionado y Calefacción AC/HeatersAlfombras-Limpieza Carpet CleaningÁrboles-Servicios Tree ServicesArtículos promocionales Promotional ItemsAuditores AuditorsAutos-Partes y Accesorios Auto/Parts & AccessoriesAutos-Servicio y Reparación Auto/Repair & ServicesAutos-Ventas Auto/SalesAvisos Comerciales Commercial SignsBelleza Beauty SalonsBelleza-Corporal SpasBelleza-Productos Beauty ProductsBelleza- Salas de Belleza Hair SalonsBienes Raíces Real EstateBienes Raíces-Agentes Real Estate-AgentsBodas WeddingsCerrajerías LocksmithsClínicas ClinicsContadores AccountantsControl de plagas Pest ControlConstrucción ConstructionDentistas DentistsDiseños Arquitectónicos Architectural DesignsDistribuidores DistributorsDist. De perfumes Perfume Distributors Dist. de Productos Product DistributorsElectricistas Servicio y Reparación Electric Services & RepairsElectrodomésticos AppliancesEquipos de Sonido ElectrónicsEnvíos de Dinero Money TransfersEnvíos de Documentos-Paquetes Delivery Package/DocumentsEscuelas SchoolsEscuelas de Deportes Sport SchoolsEscuelas de DUI DUI SchoolsEscuelas de Inglés English SchoolsEscuelas de Tutoría Tutoring SchoolsFiestas PartiesFiestas-Castillos Inflables Inflatable Party JumpersFiestas-Fotografía Parties-PhotograpyFiestas-Payasos Parties-ClownsFunerarias Funeral HomesGrúas Towing ServicesIglesias ChurchesImpuestos TaxesImprentas PrintersInmigración ImmigrationJoyerías Jewelers

City Zip code Circulation

DISTRIBUTED AT:

Also found at local businesses, community centers, grocery stores, plazas, and local chambers of commerce in Hispanic populated areas.

TOTAL CIRCULATION: 100,000County Coverage: Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Rockdale, Banks, Barrow, Clarke, Habersham, Hall, and Walton.

Alpharetta 30004 300Alpharetta 30005 166Marietta 30008 800Conyers 30012 1,750Conyers 30013 214Grayson 30017 55Dacula 30019 110Alpharetta 30022 310Suwanee 30024 950Decatur 30030 112Decatur 30031 60Decatur 30032 210Decatur 30033 118Decatur 30034 45Decatur 30035 83Decatur 30038 35Snellville 30039 100Cumming 30040 1,550Cumming 30041 206Lawrenceville 30043 335Lawrenceville 30044 1,950Lawrenceville 30045 2,350Lawrenceville 30046 310Lilburn 30047 1,900Loganville 30052 65Lithonia 30058 50Marietta 30060 2,050Marietta 30062 415Marietta 30064 205Marietta 30066 389Marietta 30067 1,000Marietta 30068 150Marietta 30069 110Norcross 30071 5,400Roswell 30075 1,900Roswell 30076 1,250Snellville 30078 225Smyrna 30080 1,950Stone Mountain 30083 80Tucker 30084 1,400Stone Mountain 30087 55Stone Mountain 30088 63Norcross 30092 1,400Norcross 30093 5,000Duluth 30096 3,000Duluth 30097 220

Acworth 30101 260Acworth 30102 395Austell 30106 85Canton 30114 1,500Canton 30115 200Lithia Springs 30122 111Cave Spring 30124 102Mableton 30126 1,600Powder Springs 30127 80Douglasville 30134 170Douglasville 30135 256Kennesaw 30144 802Kennesaw 30152 1,400Austell 30168 405Villa Rica 30180 230Woodstock 30188 1,000Woodstock 30189 60Fairburn 30213 244Fayetteville 30214 88Fayetteville 30215 35Jonesboro 30236 1,800Jonesboro 30238 300McDonough 30253 75Morrow 30260 1,000Newnan 30263 1,500Newnan 30265 305Peachtree City 30269 300Riverdale 30274 405Stockbridge 30281 196Tyrone 30290 150Union City 30291 120Ellenwood 30294 85Riverdale 30296 36Forest Park 30297 3,200Atlanta 30303 300Atlanta 30305 45Atlanta 30306 200Atlanta 30307 95Atlanta 30308 110Atlanta 30309 150Atlanta 30310 133Atlanta 30311 110Atlanta 30312 30Atlanta 30314 66Atlanta 30315 1,200Atlanta 30316 445

Atlanta 30317 85Atlanta 30318 662Atlanta 30319 600Atlanta 30324 2,800Atlanta 30326 70Atlanta 30327 50Atlanta 30328 2,250Atlanta 30329 4,650Atlanta 30331 20Atlanta 30336 225College Park 30337 222Dunwoody 30338 100Atlanta 30339 205Doraville 30340 2,350Chamblee 30341 4,900Atlanta 30342 1,400East Point 30344 550Atlanta 30345 1,950Atlanta 30349 240Dunwoody 30350 160Hapeville 30354 700Doraville 30360 1,050Gainesville 30501 3,000Gainesville 30503 20Gainesville 30504 644Gainesville 30506 180Gainesville 30507 310Baldwin 30511 145Buford 30518 2,150Buford 30519 1,265Clermont 30527 40Cornelia 30531 433Flowery Branch 30542 300Murrayville 30564 33Oakwood 30566 100Athens 30601 1,000Athens 30602 50Athens 30605 290Athens 30606 1,500Athens 30607 416Bogart 30622 30Elberton 30636 30Statham 30666 50Winder 30680 1,000

City Zip code CirculationCity Zip code Circulation

Rates & Specs• Small Box (180px x 150px)• Animation accepted. • 3 loops max. (overall 15 secs.)• Max file 30k

$300 per month

Deadlines• Space Reservation:• 2 weeks prior to first

impression

Artwork• Camera Ready: 1 week• Production Ads: 2 week

Digital Formats• Size done in pixels• Rich media accepted• 3 business days required

for testing• Backup GIF and URL

also required

WWW.PAGINASATLANTA.COM

Color Print1/2 Page Horizontal Size 7.5” x 4.82” . . . . $1,400

1/2 Page Vertical Size 3.7” x 9.75”. . . . . . . $1,400

Full Page Size: 7.5” x 9.75” . . . . . . . . . . . . . $2,300

Double Truck Size: 2 full pages. . . . . . . . . . . $4,500

GlossyFull Page Glossy Size: 7.5” x 9.75”. . . . . . $5,500

Inside Center Glossy Size: 7.5” x 9.75” . . . $6,000

Prime Positioning

Inside Back Cover Size: 8.3” x 10.6” . . . . . . $8,600

Inside Front Cover Size: 8.3” x 10.6” . . . . . $8,600

Spine Ad Cover . . . . . . . . . . . . . . . . . . . . $10,500

Back Cover Size: 8.3” x 10.6” . . . . . . . . . . . Ask AE

Cover Strip Ad Size: 8.3” x 2” . . . . . . . . . . Ask AE

Header Left or Right . . . . . . . . . . . . . . . . . . $12,500

Double Header Both Left & Right. . . . . . . . . $20,000

Magnet Size 4” x 4” On Front Cover. . . . . . . . $30,000

Black/White Print3” Displays Size: 1.8” x 3” . . . . . . . . . . . . . $300

1/8 Page Size: 3.7” x 2.35” . . . . . . . . . . . . . $450

1/4 Page Size: 3.7” x 4.82” . . . . . . . . . . . . . $725

Color Options

Spot Color (Magenta, Cyan, Yellow) . . . . . . . . $50

Full Color . . . . . . . . . . . . . . . . . . . . . . . . . $150

Online Listing Adswww.PaginasAtlanta.com

Hispanics say they

find internet advertising

useful 60% more than

non-Hispanics**Source: 2008 Scarborough Research Inc., Release 1

Bonus: Full Pages or larger get a

complim

entary online Premium

Listing Package.

Rates effective: Jan.–Dec. 20

11

Give your listing the look of a mini-website with our Showcase PackageMap (make it easier for your clients to find you)

Video (upload your commercial)

Showcase Premium Basic

$600/yr $250/yr $150/yr

Company Name

Address

Phone #

Fax #

Web Address

Email Address

Business Summary

Logo

Map

Video

Graphics• Save all files as a PDF file format

• Save all halftones at 300 dpi, 100-line screen. (Note: Higher resolution does not enhance quality for newspaper reproduction, it only makes files larger and wastes memory. If you are placing your ad online, it can slow down the transmission process).

• Scan images and crop them to their actual size. All images should be scanned as close to their final reproduction size as possible to avoid scaling problems that can compromise quality. Limit scaling to 25% or less.

Color• Use CMYK for all color. Never use RGB or pantone color unless converted to

CMYK. (These formats will not separate and will not print).

• Select bleeds, knockouts and overprints for color ads (if applicable).

• Maximum density: 210%

• If ad is to run in black and white but the original is in color, convert it to black and white.

DeadlinesProof Release/Final Changes November 2011Publishes First Quarter of 2012

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Maximize Your Reach In The Market Additional Advertising Options

With over 3 decades as Georgia’s oldest and largest Spanish-language newspaper, MundoHispánico’s complementary print and online products puts your business in touch with the Hispanic community.

Circulation: 71,500

Frequency: Weekly

County Coverage: Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Rockdale, Banks, Barrow, Clarke, Habersham, Hall, and Walton.

Online Advertising Available!

Atlanta’s first Spanish Language Parenting Magazine provides rich content on nutrition, education, psychology, pregnancy, and other topics to help guide parents on raising a healthy child through the various stages of development from pre-birth thru 11 years of age.

Circulation: 30,000

Frequency: Monthly

County Coverage: Cobb, DeKalb, Gwinnett, and North Fulton

Marketing ManagerMiguel Porto

(770) [email protected]

Sales ManagerFreira Rodriguez


Circulation ManagerJimmy Vega


PublisherAnibal Torres(770) 326.8801

[email protected]

Contact Us