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index

◄ methodology

◄ overview

◄ cast / characters

◄ pedigree

◄ most compelling “cinemagic” moments

◄ other important aspects / moments

◄ hold-backs / challenges

◄ in summary... do’s & don’ts

◄ meta-positioning

◄ story description

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overview

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cast / characters

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Penelope Cruz is well known and liked and creates positive expectations in her role as Angelica

Across groups, most say that she “adds” to theirinterest in the movie

“She’ll be hot” (teen male; with general teen male agreement)

“She’s a feminist so she’s also likable by girls” (teen female)

“You want to be like her” (teen female)

“She’s mischievous / Jack’s equal” (adult female)

cast / characters

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pedigree

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most compelling “cinemagic” moments

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Moments that assure a satisfying outcome

Jack gives Blackbeard’s life to Angelica

Jack chooses “a pirate’s life” in the end / his honorable soul shines through

Jack gets the Black Pearl at the end

most compelling “cinemagic” moments

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challenges

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do not…

▬ Tell too many stories or present a convoluted / confusing story

▬ Focus too heavily on the zombiesIn a way that could make the movie seem overly unrealistic / corny (especially adult)In a way that could make the movie seem too scary / intense for children (family)

▬ Focus too much on romance or make the relationship between Jack and Angelica seem more romantic than it is

Moviegoers like that she is his equal; that she can give back to him what he gives out

▬ Focus too much on Jack and Angelica’s past (he seduced her when she was living in a convent) in a way that could cause parents concern about appropriateness for children

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story description