PAEAN Service TripEnterprise Team – Angel, Tiffany, Yale, Zoe, Jiajia

Post June-Trip Analysis

Activity

◦ visit with Mr. Chu

◦ Site visits at two targeted villages

◦ Workshops

Business

◦ chicken (wuji) much potential on exploring the niche markets

◦ tea leaves

◦ wild boars

Implication of June trip

Transferable agricultural expertise from

demonstration units to villagers in general

Recognize the importance of market influence

for production scheduling

Strengthen bonding among villagers to foster

sense of cooperation

Establish long term relationships with business

partners instead of contract agreement

Choose one product for focused target-for-help

for setting up a particular strategy from the

successful case

Proposed Model ( 3 year plan

model)

For the first year,

◦ To expand coop business, including internet sales

◦ To assist them to construct a transparent financial

statement

Expected outcome

◦ 1. Follow up co op running

◦ 2. Software skills transfer

◦ 3. Internet promotion and sales

◦ 4. Transparent accounting statement

Actual schedule

Time/Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

Arrival

Departure

9:30

Excel Software

training Financial &

accounting

workshop

Jeopardy

10:30Discussion

of coop11:30

12:30Website

workshop

Leaflets

distribution

day

13:30Establishing

Website for chicken

co-op14:30

Farming

activity15:30

16:30

17:30Welcoming

dinner18:30

Day by Day Program Breakdown

Content:

◦ Possible functions of coop

◦ Role distribution of executive committee

◦ Difficulties of coop

Outcome

◦ coop was still not in a right track and so the

role distribution were still not clear

◦ lacked of clients buy chicken through them

◦ long transportation time: chickens would be

rotted

Day 1&2: Discussion of Co-op and

Design Website

Excel Workshop

◦ Teach them how to record sales and

customers information in Excel by giving

demonstration based on a simulated chicken

selling case

◦ Elaborate more on the functions and help

them dealing with the steps

Farming Activity

◦ Learn more about farmers’ daily work and life

in countryside

◦ Understand farming requires high proficiency

to ensure a good productivity in time

Day 3: Excel Workshop + Farming Activity

Day by Day Program Breakdown

Accounting and Finance Training

Workshop

◦ training workshop focusing on double-entry

accounting and the formats on how to construct

ledger accounts, balance sheets and sales records

◦ Surprisingly, some farmers only required simple mental

math to be answered correctly

Official Website

◦ gathered at Mr. Xu’s house to collect important

information regarding the Co-operation’s licence

registration, videos, and pictures of their products to

be posted on the website to build a stronger profile of

their company

◦ accounts along with the website will be updated by

Mrs. Xu

Day 4: Accounting and Finance Training

Workshop, Official Website

Day by Day Program Breakdown

recap and summarize all the training

workshops conducted over the past 3 days

in a fun and interactive way so that areas of

weaknesses

farmer “students” into groups of 3 since

they were sitting in two rows of three

people conveniently

Due to time constraints, the game was cut

short and the answered questions, mainly

in the Excel and Website Design sections

were quickly gone through

Day 5: Who Wants To Be a Millionaire? A

Revision Game

Day by Day Program Breakdown

Original plan: designed poster for

setting up chicken selling booth

banned due to budget and hygienic

considerations

conduct promotional campaigns to

get more locals knowing about our

project, as well as to promote the

chicken co-op for long term

goodwill and reputation

spilt into 4 sub-teams to distribute

leaflets around city areas of XiuShui

Day 6: Marketing and Promotion (Leaflet

Distribution)

Day by Day Program Breakdown

Impact Evaluation

Raise the coop popularity

Increasing sales:

◦ Keep increasing publication works, including

citizens, hotels and government officers

◦ Monitor the official website and internet sales

◦ Consolidate client networks

Day 1&2: Discussion of Co-op and Design

Website

Impact Evaluation

We gave them motivations to keep on further study in

IT skills as long as there are such learning opportunities.

They can refer to the notes we gave out for future

needs.

We also provided some useful links for them to self-

study Excel in the notes.

Day 3: Excel Workshop + Farming Activity

Impact Evaluation

Accounting & Finance Training Workshop

Rather than conducting a lecture-based learning

environment, a problem-based case study approach will be

more useful in helping them understand the materials. We

hope that the training workshops will be of a use for them

and make a small positive impact in their lives

Website launch

gathered lots of information from Mr. Xu’s wife, Mrs. Xu and

taught her the how to use the website and update the Weibo

account so that the information on the websites can be

updated after the service trip is completed

Day 4: Accounting & Finance Training Workshop,

Website Launch

Impact Evaluation

Game was not as interactive and fun as we had

originally planned it to be because not enough

enthusiasm and energy was shown by the farmer

participants

Provide more exercise questions for each training

workshop before the start of the game

Day 5- Who Wants To Be A Millionaire? A Revision

Game

Impact Evaluation

the elderly market could be explored if the

villagers place more emphasis on targeting the

elderly market, or the target group who would

place significant value on health food choices

potential business partner opportunity on

developing the chicken soup business

Day 6: Marketing and Promotion (Leaflet

Distribution)

Long Term Growth

Provide training and promotional activity

customer relationship management

experience of leaflet distribution and hope that

this will set a good example for them to follow

in the future

set up website as well as other social media

accounts for promoting Wangyuwuji online

considering the increasing rate of computer

usage

Sales channel

Long Term Growth

in line with our goal of sustainable development as we

hope the local farmers to leverage on benefits of co-op

and put resources together and increase their

bargaining power

hope to keep in touch with them about further

development of co-op and Mr. Ding to keep him abreast

of the latest news.

Co-op

Long Term Growth

focus on the small group of core people in

cooperation and teach them the relevant skills

teach them more operational skills that can

match their daily business, instead of focusing

on skills that are beneficial for the development

of co-op in long term

Transferrable/operational skills

ReflectionThrough this trip I learn the true meaning of “giving is better

than receiving” because I personally played a part in

contributing to alleviating poverty and exclusion in rural China.

I appreciate this mutually-benefiting relationship we built

between the enterprise team members and the farmers we

helped because knowledge experience exchange occurred when

we trained them the enterprise knowledge of financial skills and

they taught us how to harvest wheat grains in return. It was a fun

and memorable process and I look forward to seeing

improvements in Co-op through our efforts in online promotion

and distributing leaflets that I designed. –Tiffany Ng

At the very beginning of the trip, I thought I was there to give

and help as a volunteer concerning about the poor in rural China,

however in the end I found that I learned from local farmers as

much as, if not more than, what I taught them. Although we are

enterprise team, education for farmers is also a necessary

component to sustain local enterprises. It seems to be most

feasible for university students to do, but actually requires a lot

of patience, empathy and good communication skills. Hope the

future teams can take that challenge and enjoy the service!

- Jiajia Zhang

Xiushui, as its name suggests, the town was surrounded by beautiful rivers

and hilly mountain. Little did we know about this area before we took a

2-hour bus from Nanchang to Xiushui. Resources allocation had never been

perfect in this robust world and we, fully understand this after talking to the

local farmers. No matter how hard they work, their income is still at the

poverty line and can barely sustain their life. However, income does not

necessarily positively related to happiness. As seen from their smile on face

and how they are grateful for us to listen to their situation, we can feel their

joy from heart. I hope the next team can understand the farmers from heart

and the real difficulty they faced – sales channel and capital, instead of

stepping through the failure our team have experienced. – Zoe Chung

This service project was certainly memorable to me. From preparation to

actual service activities, our team has worked together well to help XiuShui

villagers getting out of poverty cycle from the enterprise perspective.

Though there were some frustrations along the whole project, our team made

it to the October service trip and to help them as much as we could from the

sustainability perspective. We knew that there might not be immediate

impact after our services conducted, but we believed that every little effort

counts. And we hope that the future PAEAN’ers could continue to contribute

to this project and someday the villagers could enjoy the living standard and

life quality every human deserve. – Angel Ip

Reflection

As an enterprise team member, there are three most important things I have

learnt. First, it is self-motivation. Despite as a business major student, I knew

nothing about the way to run a company, like the agreement, the role

distributions in executive committee and so on. But the most important thing

is how to present these theories to the audience. All these things would not be

taught in text books or lectures, but relied on our preparation. We had to

expect all accidents and prepare second plan, design a suitable format to

present our ideas. This process would not be motivated by others but us.

The second thing is to appreciate. To appreciate what we own, what we

experienced and the chances we can grab. Throughout June and October trip,

we noticed that there are so many intelligent people in mainland china, some

of them are still secondary students and some of them are farmers. They are facing different difficult situation,

such as tremendous pressure of public examination, suffering poverty. We realized that the peaceful life we

have is not a must, somebody wants them very much. Why don’t we appreciate the life we are having and feel

joyful towards it?

Last but not least, the key idea of service trip I got is inspiration. Such a short period, only 5 days, there are

only little things we can do. If we can inspire them to do something they have not imagined, they can copy it

apart from the short five days. Therefore, if there are any chances of other service trip in the future, we would

be better to focus on inspiration.

Finally I would like to thank my teammates and other teams. It is really a memorable period to stay, to work,

to serve with them. I have learnt a lot from the discussion time. I hope that we can last our friendship forever

- Yale Wong.

Reflection

Thank you for your support!