PacificSD Media Kit 2015

M A G A Z I N E

San Diego

2 0 1 5 m e d i a k i t

san diego’swhere, when & wow!

Pacific’s December 2013 cover model, Audrina Patridge

Why We do What We do…Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer.

What We do…Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers.

hoW We do it…Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:

Print*internetsocial Mediae-Mail street teaMguerrilla Marketingevents

*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

m i s s i o n

facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • Pacificsandiego.coM

150,000magazine readers

29,000facebook fans

24,000twitter followers

20,000e-mail subscribers

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“We continue to get a fantastic response to our ads in Pacific — such a strong response, in fact, that we’ve just booked our ninth annual campaign. I’m excited to be

advertising with you through 2015, as I feel that Pacific truly reflects San Diego.”—Matthew Spencer, owner, SDCM (Analog, Firehouse, Vin de Syrah, Kettner Exchange)

DECEMBER 2014 PACIFICSANDIEGO.COM

San Diego

Catching some air while riding the Hyatt.When the Ice Age hits, you think you will try it?

Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.

d e m o g r a P h i c s


magazine readers

TOTAL AUDIENCE: 29,000 fansfacebook fans

13-17 18-24 25-34 35-44 45-54 65+

feMale 50%

Male 49%

0% 5% 22% 12% 6% 2%

.007% 6% 18% 13% 7% 2%

Under 21 21-34 35-44 21-44 45+

1% 64% 22% 86% 13%

Female Male

56% 44%

gender

age

Under $50,000 $50,000-$74,999 $75,000-$99,999 $100,000+

23% 27% 16% 34%

incoMe

Independent, third-party audience research

conducted by

55-64

3%

2%

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IRE

LES

residential mail: 14,000 copiesEvery month, 14,000 copies of Pacific are mailed to residences Pacific are mailed to residences Pacificin upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and Pacific campaigns are more effective and Pacific cost90 percent less than traditional direct-mail campaigns.

waiting rooms: 1,000 copiesEvery month, Pacific is mailed to high-traffic waiting rooms: Pacific is mailed to high-traffic waiting rooms: Pacificdoctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000.

retail Hotspots: 17,500 copiesEvery month, Pacific readers pick up their hometown Pacific readers pick up their hometown Pacificmagazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations.

grocery/drUg stores: 3,500 copiesEvery month, Pacific has high-visibility distribution racks at Pacific has high-visibility distribution racks at PacificRalph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.

Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.

d i s t r i b u t i o n


15,000coPies mailed

21,000coPies Picked uP

36,000total coPies Per month

475high-traffic distributionhotsPots

475high-traffic distributionhotsPots

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Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.

January NIGHTCLUB & BAR Behind the scenes and where to be seen.February SEX, LOVE & MARRIAGE And a little something on the side.March TRAVEL & STAYCATION Get out of town or stay and play.April ARTS & COOLTURE Look at that! Watch this!May MUSIC Local, indie, international, EDM… Let’s rock!June BEACHES & WATER On the sand and against the grain.July BODY Health, Sports, Fitness.August ENTREPRENEURS Top 30 Under 30. September FALL FASHION What to wear… and where.October TRANSPORTATION What moves you.November DINING You are where you eat.December HOLIDAY 3… 2… 1… Happy New Year!

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“Whether it’s for hairstyling, teeth whitening or Botox, my ads in Pacific generate new business for my Mission Valley med-spa and salon every month.”

—Vishal Verma, M.D., owner, Re:vive Salon & Spa


MagaZine advertising rates* (monthly rates shown)

Pacific provides hyper-effective, ultra-efficient ways to Pacific provides hyper-effective, ultra-efficient ways to Pacificreach 25-44 year-old San Diego consumers.

a d v e r t i s i n g


Ad Size 1x 3x 6x 12xFull-Page $3,200 $2,900 $2,600 $2,300

2/3-Page $2,400 $2,200 $2,000 $1,700

1/2-Page $2,000 $1,800 $1,600 $1,400

1/3-Page $1,400 $1,300 $1,200 $1,000

1/4-Page $1,100 $1,000 $900 $800

1/8-Page $800 $700 $600 $500

Premium Positions 1x 3x 6x 12xTwo-Page Cover $11,400 $9,900 $8,600 $7,500

Back Cover $10,400 $9,000 $7,900 $6,900

Inside Front Cover $7,000 $6,400 $5,800 $5,100

Two-Page SpreadTwo-Page SpreadT $5,900 $5,400 $4,900 $4,300

Inside Back Cover $5,700 $5,200 $4,700 $4,100

*Pacific print campaigns are bolstered by high-visibility Internet Pacific print campaigns are bolstered by high-visibility Internet Pacificand Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

digital advertising rates E-mail Campaigns 1x 3x 6x 12xDedicated E-mail $1,500 $1,300 $1,200 $1,000

Newsletter Skin $1,000 $900 $800 $700

Top Banner Top Banner T $600 $500 $400 $300

Newsletter Banner $300 $250 $200 $150

Website (monthly) 1x 3x 6x 12xHomepage Header $800 $700 $600 $500

Homepage Rotator $700 $600 $500 $400

Click-Thru Page $500 $400 $300 $200

Web Post/Story $500 $400 $300 $200

Columnar Ad $300 $250 $200 $150

For pricing information, please contact:Scott Fisk, Advertising Director619.296.6300, [email protected]

For pricing information, please contact:Scott Fisk, Advertising Director619.296.6300, [email protected]

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Pacific’s February 2012 cover model, Kendra Wilkinson

s P e c i f i c a t i o n s


MagaZine ad sPecs

TWO-PAGE SPREAD (18.25”w x 11.125”h) FULL PAGE (9.25”w x 11.125”h)

2/3 PAGE 1/2 PAGE 1/2 PAGE (HORIZ.)

1/3 PAGE (SQUARE) 1/3 PAGE (VERT.) 1/4 PAGE 1/8 PAGE

5”w x 9.875”h 3.875”wx

9.875”h

8”wx

4.75”h

3.875”w x

4.75”h

2.5”w x 9.875”h

5”w x

4.75”h3.875”w

x 2.25”h

tWo-Page sPreadTRIM: 18”w x 10.875”hBLEED: 18.25”w X 11.125”h

full PageTRIM: 9”w x 10.875”hBLEED: 9.25”w X 11.125”h

2/3 pageVERTICAL: 5”w x 9.875”h

1/2 pageVERTICAL: 3.875”w x 9.875”hHORIZONTAL: 8”w x 4.75”h

1/4 page3.875”w x 4.75”h

1/3 pageVERTICAL: 2.5”w x 9.875”hSQUARE: 5”w x 4.75”h

1/8 pageVERTICAL: 3.875”w x 2.25”h

gatefold covertWo-Page sPreadTRIM: 17.125”w x 10.875”hBLEED: 17.375”w x 11.125”h

full PageTRIM: 8.3125”w x 10.875”hBLEED: 8.4375”w x 11.125”h

triM9”w x 10.875”h

live area 8”w x 9.875”h

keep all live matter (including text) .5 inches from trim on all sides.

bleed9.25”w x 11.125”h

accePted files: Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100%include fonts and support files with indesign and illustrator files.

A P R I L 2 0 1 4 pacif icsandiego.com

artthe

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“Pacific has been an exceptional media partner for the Grant Grill and Lounge at The US Grant Hotel. The creative collaboration extends well beyond the print ad with opportunities for special

events, e-mail marketing and social media contests that reach San Diego’s young, upscale audience.”—Vanessa Randazzo, marketing manager, The US Grant Hotel

Pacific’s January 2011 cover model, San Diego Chargers star player Antonio Gates


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M A G A Z I N E

San Diego


Documents

PacificSD Media Kit 2015