PACIFIC_MEDIA_KIT_2013

M A G A Z I N E

San Diego

SANDIEGO’SWHERE,

WHENANDWOW!

joanna krupaTHE SUPERMODEL, ANIMAL RIGHTS ACTIVIST AND REAL HOUSEWIFE OF MIAMI MAKES WAVES AT WINDANSEA BEACH

HOT SOUNDS OF SUMMER

91X, Z-90 & FM 94/9MUSIC FESTIVALS,

S.D. COUNTY FAIR,LMFAOSCRUNCHY,

SURFY, SEXY & STREET

SWIMWEAR TRENDS

WIN! PADRES, INTERVENTION SUNDAYS AND OYSTERFEST TICKETS

SAN DIEGO’SORIGINALVALLEY GUY

JUNÍPEROSERRA

WATER WORLD

SERVING UP SHELLFISH,

CEVICHE AND ALLIGATOR

facebook.com/pacificsd twitter @pacificsd • 619.296.6300 • pacificsandiego.com

SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

PacificSD is the hyper-effective, effiicent way to reach active San Diegans countywide.

(MONtHly RAtES SHOWN)

Ad Size 1x 3x 6x 12x Back Cover $7,400 $6,700 $6,100 $5,300

Two-Page Spread $5,900 $5,400 $4,900 $4,300

Inside Cover $5,700 $5,200 $4,700 $4,100

Full Page $3,200 $2,900 $2,600 $2,300

2/3-Page $2,400 $2,200 $2,000 $1,700

1/2-Page $2,000 $1,800 $1,600 $1,400

1/3-Page $1,400 $1,300 $1,200 $1,000

1/4-Page $1,100 $1,000 $900 $800

1/8-Page $800 $700 $600 $500

ADVERTISING RAtES

“Just like PacificSD, the Catamaran Spa appeals to an upscale clientele. I love this magazine!”—Mike StapleS, general Manager, CAtAMARAN RESORt HOtEl

Please call 619.296.6300 for advertising pricing andmultimedia campaign planning.

NATALIE PACKMISS CALIFORNIA USA

ARCHITECT

GRAHAM DOWNES CHANGES HISTORY

THE PRINCIPALS OF HOME LIFE—INSIDE & OUT

LATINO FILM FESTIVAL

PADRES PREVIEW

SDSU HOOPS VIDEO GOES VIRAL

HOMETOWN HOMEBREWERS CHEER, I-P-YAY!

CHAINSAW’S SWEET 16

(OF NOTORIOUSLUNATICS)

S A N D I E G O ’ S W H E R E , W H E N A N D W O W

facebook.com/pacificsd twitter@pacificsd • 619.296.6300 • pacificsandiego.com

SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

By reaching San Diego’s active consumers where they live, work, shop and play, PacificSD accomplishes our primary business objective: making our advertising partners successful.

READERShIP DEMOGRApHICS

“PacificSD delivers that core 25-34 year-old target audience. Through our partnership, MillerCoors has been able to leverage the relationships PacificSD has with other local business leaders. PacificSD has helped us grow our business and industry network throughout San Diego County. —Becky leon, FielD Marketing Manager MIllER COORS

Male 44%Female 56%

21-34 64% 35-44 22%(AGE)

45+13%(ANNUAl INCOME)

Less than $50,000 23%$50,000-$74,999 27%

$75,000-$99,999 16%

$100,000 34%Own home 36% Rent home 64%

Independent, third-party audience research conducted by


SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

Pacific San Diego Magazine (PacificSD) serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile professionals, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.

EDITORIAL CAlENDAR

“We continue to get a fantastic response to our ads in PacificSD and have just booked oursixth annual campaign. PacificSD truly reflects San Diego.”—MattHeW Spencer, oWner, FIREHOUSE AMERICAN EAtERy, VIN DE SyRAH, ANAlOG BAR

JULY 2013 BODy NouriSh, exerciSe, flexSpecial Advertising Section: Fitness (gyms/workouts, nutrition, spas) AUGUST 2013 ACtION + ADVENtURE Surf, exPlore, SurviveSpecial Advertising Section: hotels (where to stay and play)

SEPTEMBER 2013 AUtOMOtION + StylE rev, Strut, vrooM!Special Advertising Section: Style (dresses, shoes, bags, boutiques)

OCTOBER 2013 MUSIC liSteN, groove, jaM Special Advertising Section: Casinos (safest bets from San Diego to Palm Springs) NOVEMBER 2013 DINING DiNe, Sizzle, SavorSpecial Advertising Section: Fall Dining Guide

DECEMBER 2013 HOlIDAy 3…2…1…Special Advertising Section: Sea & Ski (winter escapes to hot and cold)

JANUARY 2013 REBIRtH NiP, tuck, reNewSpecial Advertising Section: Aesthetics (surgeons, med-spas, dentists)

FEBRUARY 2013SEX + lOVE kiSS, tell, rePeatSpecial Advertising Section: Spa La La (spas, massages, mud baths)

MARCh 2013 HOME Dwell, DeSigN, DecorateSpecial Advertising Section: homefront (condos, houses, furniture)

APRIL 2013 ARt, MUltIMEDIA PaiNt, SculPt, watchSpecial Advertising Section: Vegas, Baby! (runs through September)

MAY 2013 tHE lAtINO ISSUE PerSoNaS, cultura, PaSióNSpecial Advertising Section: Summer Dining Guide

JUNE 2013 BEACHES + WAtER SwiM, Soak, SaNDSpecial Advertising Section: Beer from here (craft beers, breweries, wineries)

PAID

www.pacificsandiego.com | FEBRUARY 2010

San Diego

Dr. DrewSuperhero of Love

tOtAl COpIES DIStRIBUtED MONtHly

RESIDENtIAl: 14,000 copies MAiLeDEvery month, 14,000 copies of PacificSD are mailed to residences in upscale San Diego neighborhoods. PacificSD campaigns are more effective and cost about 90% less than traditional direct-mail campaigns.

WAItING ROOMS: 1,000 copies MAiLeDPacificSD is direct-mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, day spas and many other businesses. Imagine how many readers are exposed to the magazine at just one hair salon, then multiply that by 1,000!

REtAIl HOtSpOtS: 14,000 copies picKeD UpPacificSD readers pick up their hometown magazine from more than 420 retail hotspots: restaurants, bars, hotels, boutiques, salons, spas, coffee shops, you name it. The point: PacificSD advertisers reach San Diegans at home and when they’re out spending money.

BUSINESS HAND-OFFS: 3,500 copies HANDeD oFFCopies of PacificSD are hand-delivered to nearly every retail business from downtown to Carlsbad, empowering PacificSD’s advertising partners to reach not only the owners of these businesses, but also their managers, employees and customers.

RAlpH’S GROCERy: 2,500 copies picKeD UpPacificSD has prominent display racks at every Ralph’s grocery store in the county, enabling our advertising partners to reach San Diegans while they’re shopping for food, beverages, etc.


SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

PacificSD’s strategic distribution methodology was created to accomplish one goal: making our advertisers successful by putting the magazine in the hands of San Diegans, everywhere they live, work, shop, eat, play and exercise.

PRINT DIStRIBUtION

“PacificSD generates new business for my Mission Valley med-spa and salon every month.”—ViSHal VerMa, M.D., oWner, RE:VIVE SAlON & SpA

35,000

COpIES MAIlED15,000


SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

E-MAIL BLAST SpECS & RAtES

EMAIl SkINW: 200px h: 1000pxIncludes both sides$500

lEADERBOARDW: 576px h: 100px$250

FEAtURED CONtENtW: 210px h:153px Includes headline, 35 words and link$250

EMAIl BANNERSW: 576px h:100px $150


SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

MAGAzINE AD SpECS

TWO-PAGE SPREAD FULL PAGE

2/3 PAGE 1/2 PAGE (VERT.) 1/2 PAGE (hORIz.)

1/3 PAGE (SQUARE) 1/3 PAGE (VERT.) 1/4 PAGE 1/8 PAGE

18.25w x 11.125h 9.25w x 11.125h

5w x 9.875h 3.875wx

9.875h

8wx

4.75h

3.875w x

4.75h

2.5w x 9.875h5w

x 4.75h

3.875w x

2.5h

tWO-pAGE SpREADTRIM: 18 x 10.875BLEED: 18.25 X 11.125

FUll pAGETRIM: 9 x 10.875BLEED: 9.25 X 11.125

2/3 pAGE5 x 9.875

1/2 pAGEVERTICAL: 3.875 x 9.875 hORIzONTAL: 8 x 4.75

1/4 pAGE3.875 x 4.75

1/3 pAGEVERTICAL: 2.5 x 9.875 SQUARE: 5 x 4.75

1/8 pAGE3.875 x 2.5

ACCEptED FIlES: Illustrator, InDesign, PhotoShop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100%Include fonts and support files with InDesign and Illustrator files. Keep live matter .35 inches from trim on all sides.


SANDIEGO’SWHERE,

WHENANDWOW!

M A G A Z I N E

San Diego

WEB SpECS & RAtES

ROtAtING IMAGE + ClICk-tHRU pAGEW: 590px h:320px

$600 $500 $450 $400

PacificSD conducts hyper-effective multimedia campaigns for our advertising partners, helping them target San Diego via print, web and social media.

“PacificSD is the nation’s second-best magazine.”—ann SHoket, eDitor-in-cHieF SeVenteen MagaZine

MARQUISBANNER ADW: 120px h:370px

$600 $500 $450$400

ROtAtING BANNER ADW: 120px h:370px

$300 $250 $225 $200

WEB CONtESt + ClICk-tHRU pAGEW: 620px h:170px

$300 $250 $200 $150

1x 3x 6x

12x(Rates are monthly)

Documents

PACIFIC_MEDIA_KIT_2013