Pacific Trade International, Inc.

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Dear friends,

When we began Chesapeake Bay Candle, I knew my passion for fashion and people—and providing design solutions to the needs and desires they may have not yet realized—would defi ne my future work and new company. Realizing the products I wished for in my own home could not be found in stores, helped defi ne the fresh and contemporary feel of our developing brand.

Now, after years of experience in the home fragrance industry, I have learned that one of the most rewarding things about our candle creations is not the stylish designs and unique, nature-inspired fragrances Chesapeake Bay Candle is known for, but the connections our products provide in the lives of consumers. Involved in celebrations and events worth remembering, our candles and home décor help enhance the occasions that create the most joyous memories—the memories that defi ne our lives.

Naturally, we felt inspired by this heartwarming aspect and adapted our company’s mission statement accordingly: Enhancing life’s every occasion and creating beautiful memories with a passionate global team.

As our customers continue to experience our products during the most exciting moments of life, we are continually inspired and renewed by their happiness and take great pride-- that through our candles-- we have contributed to such times of joy. And, we live by our core values to ensure those opportunities continue.

Mei XuCreator & President

personality. Unique alliances

with the best fragrance vendors

in the U.S. and Europe allow us

to bring sophisticated, multi-

note scents to the market at

affordable pricing.

Creating Objects of DesireWith a keen understanding that

design has the power to turn products

into objects of desire, our packaging is fresh

and natural in look and feel, reflecting our brand

heritage. Global trend research including domestic

and international trade show and store visits, as

well as analyzing the latest trends in fashion, the

arts, and pop culture add a modern twist.

Our combined efforts in consumer and market

research and trend forecasting result in a consumer-

inspired, trend-forward, highly saleable product

portfolio designed to capture the hearts and minds

of today’s savvy consumer.

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Early on, Pacific Trade International found its niche

in the marketplace as a consumer-inspired company

focused on fragrance and driven by design. The

ability to provide fully integrated services in consumer

research, comparative market research, and product

design and development has played a critical role in

our success.

Known as a design and fragrance leader within the

industry, today we are trusted by brand partners for

our expertise in consumer trends, identified through

a unique global research process. Anchoring each of

our collections is a macro trend, which responds to

consumer attitudes and reflects trends in fragrance,

color, design, and texture relevant to our industry.

Fragrance First Our product design and development method focuses

foremost on a deep understanding of the magnificent

power of scent; a strategic process we call our

Fragrance First philosophy. With each collection

initiated by aromatics, every Chesapeake Bay Candle

line offers a well-balanced fragrance assortment

–providing a captivating scent for every taste and

The Power of Fragrance &Design

THE POWER OF FRAGRANCE AND DESIGN

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Mood Board Fragrance Board

Corporate Trends

High Fashion Inspiration

Final Product

Our combined efforts in consumer and market

research and trend forecasting result in a

consumer-inspired, trend-forward, highly saleable

product portfolio designed to capture the hearts

and minds of today’s savvy consumer.

Jar CandlesEasy to use, and a perfect option for decorating with

fragrance, jar candles are always a hit. Unlike pillar

candles which need to hold their shape, jar candles

can rely on the support of a vessel, meaning the wax

formulas used in jar candles can be enriched with a

higher fragrance load. Available in a variety of stylish

vessels, from clear and tinted glass to matte and

glossed ceramic, jar candles are a fundamental part

of any Chesapeake Bay Candle collection.

Boxed High Fragrance CandlesInspired by luxury candles available exclusively at

high-end boutiques, Chesapeake Bay Candle’s

boxed high fragrance candles are an affordable

indulgence. Designed to offer a rejuvenating escape

at home, every boxed high fragrance candle makes

an awe-inspiring gift that is sure to be well-received

and cherished by friends and family.

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Ceramic Jar Candle

Product Portfolio

Known as the home fragrance brand synonymous

with stylish design and unique, nature-inspired

fragrances, Chesapeake Bay Candle collections offer

the following product categories:

Pillar CandlesWhen it comes to decorating and entertaining, our

pillar candles are an excellent choice for any occasion

– whether you are looking to create a chic centerpiece

for an elegant dinner party or exquisite ambiance

for an outdoor gathering with friends. Available in

a broad spectrum of colors, shapes, sizes, finishes

and fragrances, the possibilities of Chesapeake Bay

Candle pillar combinations are endless.

Assorted Pillar Candles

Gift SetsCreated as a gifting solution for every occasion

and event, gift sets are a part of most Chesapeake

Bay Candle collections. Offered in several unique

fragrance and style options, a gift set allows its

recipient to sample anywhere from two to five

Chesapeake Bay Candle fragrances. Packaged in

captivating gift boxes, our gift sets often include

items such as candles, holders, accessories or home

fragrance items depending on the specific category

and price point.

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Alternative Home FragranceAs home fragrance is becoming an essential part of

interior lifestyle, Chesapeake Bay Candle collections

also include flame-free home fragrance alternatives

for environments that may not be compatible with

candles. Including reed diffusers, room sprays,

scented oils, potpourri sets, scented stones, and

more, our alternative home fragrance menu is full of

safe alternatives to candles that are just as inviting.

Reed Diffuser Set

Votive Gift Set

Boxed High Fragrance Candle

Alternative Home FragranceAs home fragrance is becoming an essential part of

interior lifestyle, Chesapeake Bay Candle collections

also include flame-free home fragrance alternatives

for environments that may not be compatible with

candles. Including reed diffusers, room sprays,

PRODUCT PORTFOLIO

With the capability to produce an extensive range of

home fragrance products for various customers and

price points, we also offer a special custom design

and development program. In fact, Pacific Trade

International has a track-record of conceptualizing,

designing, developing and producing best-selling,

custom-made home fragrances for some of the most

recognized national retailers.

Partner DedicationOur promise is to make our customers’ needs top

priority at all times. We begin every new partnership by

achieving an intimate understanding of our customer’s

business and business goals. Next, dedicated account

managers work with our in-house marketing, product

design and development, sourcing, and logistics

departments to provide a tailored solution for every

customer’s objectives.

Whether you are looking for a fashion-forward lifestyle

collection or a basic wax candle and home fragrance line,

Pacific Trade International has the expertise, resources,

and partnerships to provide solutions that will inspire

your customers and accelerate business growth.

Fragrance MenuWe offer a well-balanced assortment of sophisticated

multi-note scents and best-selling customer favorites

representing all fragrance families and providing a

captivating scent for every taste and personality.

WaxesOur meticulously edited assortment of paraffin, soy

and vegetable blend formulas are all created and

tested for optimal function.

WicksWe only use 100% cotton, lead-free wicks.

Candle FinishesA wide variety of custom-designed finishes including

layered, mottled, satin and iced, amongst others,

help our products shine.

Candle Vessels We offer glass and ceramic vessels in a variety of

different styles, from organic and modern shapes to

classic and casual styles.

Candle AccessoriesOur value-adding attachments such as ribbons,

crystals and beads in a well-edited assortment of

styles match our vessels and finishes.

Labeling Capabilities Ranging from paper and film substrates with four

color printing to special effects such as metallic

printing and hot foil stamping, our labels can keep

up with great designs.

Packaging CapabilitiesWe offer acetate, paper, recycled paper and shrink-

wrap as packaging options for our products.

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Custom Design & Development Program

CUSTOM DESIGN

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Lab technician working on a

candle formula

Global Strategy

With operational headquarters based in Rockville,

Maryland and Asian headquarters in Hangzhou,

China, Pacific Trade International has a total of

six global locations and employs more than two

thousand people worldwide.

North American HeadquartersOverseeing all business strategy including product

design and development, sales and operations, and

marketing, our Rockville headquarters works hand in

hand with our Asian management in Hangzhou, China.

Asian HeadquartersOur Asian headquarters is a driving force behind

product innovation, research and development,

and also specializes in the production of

home fragrance alternatives and home

décor goods. Collaborating closely with

the PTI Sourcing Center in Shanghai, it

houses our regional Sales Office and

a Design Studio, as well.

GLOBAL STRATEGY

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Design meeting with Chesapeake Bay Candle creator Mei Xu

Quality control meeting Chesapeake Bay Candle CEO David Wang

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Global Enterpriseour locations and organizational structure

ASIAN CANDLE COMPANY (Haiphong, Vietnam)

Manufacturing, Research & Development.Manufacturing of Filled Vessels for European Countries, Gift Sets.

Manufacturing, Research & Development, Distribution Center, Warehousing.Manufacturing of Filled Vessels, Home Fragrance Alternatives.

Product Design & Development, Research & Development, Marketing, Sales, Sourcing, Operations

PACIFIC TRADE INTERNATIONALHEADQUARTERS (Rockville, MD, USA)

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CHESAPEAKE BAY CANDLE CO. (Glen Burnie, MD, USA)

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AROMA CONSUMER PRODUCTS (Hangzhou, China)

PTI DESIGN & SOURCING CENTER (Shanghai, China)

Sourcing and Design

Manufacturing, Research & Development.Manufacturing of Pillar Candles, Tea Lights, Votives

AROMA BAY CANDLE (Haiphong, Vietnam)

Design, Research & Development,Sourcing, Manufacturing.

Manufacturing of Gift Sets,Home Fragrance Alternatives, Home Decor.

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Global Production

To fulfi ll our promise of delivering premium products

and services to retailers and consumers in the U.S.

and around the globe, we have established vertically

integrated operations and a unique network of global

vendor partners. Today, we own four factories, each of

which is ISO 9001 certifi ed and equipped with state-of-

the-art machinery, allowing every location to specialize

in the production of different product categories.

Our U.S. FactoryBased in Glen Burnie, Maryland, our fi rst domestic

manufacturing facility opened in June 2011, and

produces an extensive range of fi lled vessel goods

through standardized, automated production

processes. Equipped with a state-of-the art research

and development center, as well as burn testing and

fragrance evaluation labs, the Glen Burnie location

also houses an impressive warehouse and operates

a distribution center within its 117,200 square feet

of space.

Our Factories in China and VietnamOur fi rst factory was established in 1995 in Hangzhou,

China and continues to manufacture home fragrance

alternatives such as reed diffusers, room sprays and oil

warmers as well as gift sets and home décor items, today.

Meanwhile, our most artisanal candle products – pillar

candles in an impressive range of sizes and fi nishes,

votives, tea lights, and gift sets – are produced by our

two manufacturing facilities in Haiphong, Vietnam. A

broad range of the artisanal wax products manufactured

at Aroma Bay Candle and Asian Candle Company are

hand-made by skilled candle artisans.

“Our goal is to provide our clients with

what they want, when they want it.

Today’s consumers are smart shoppers

that demand instant gratifi cation.

They will not wait if a product is out

of stock. Candles are about passion,

and passion cannot wait.”

Co-Owner and President of Pacifi c Trade International, Mei Xu, discusses the increase in our speed to market and service capabilities through the establishment of our domestic factory.

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GLOBAL PRODUCTION

Candle artisan in our factory in Vietnam

Candle production at our U.S. factory

Quality control team at our U.S. factory

Social responsibility is one of Pacifi c Trade International’s

core values and an integral component of the company’s

philosophy, spirit and culture.

It was in the late 1980s-- long before Pacifi c Trade

International was established-- that Mei Xu took on an

internship-turned-job as a Project Coordinator at the

World Bank, working to implement water systems for

those less fortunate. Traveling to countries such as

Bangladesh, Mongolia, Sweden and Britain, she not

only discovered a love for travel and other cultures, but

a strong passion for social work, as well.

Today, we believe it is our obligation as a successful

company to give back to our community and

support charitable organizations. We have a history

of supporting groups with which we have a special

connection, including The Committee of 200,

Vital Voices Global Partnership, Meridian International

Center, National Gallery of Art, Children’s National

Medical Center, American Red Cross, American Cancer

Society and Muscular Dystrophy Association.

For 2010 and 2011, Chesapeake Bay Candle partnered

with Susan G. Komen for the Cure®, the world’s largest

breast cancer research movement. Through this

initiative, Chesapeake Bay Candle proudly introduced a

special collection of candles inspired by the thousands

of women that have heroically battled breast cancer,

as well as the loved ones that have held their hands

throughout the fi ght. As we inspire, imagine, and hope

for the cure, one dollar from every candle sold goes to

Susan G. Komen for the Cure®.

Social Responsibility

Today, social responsibility is one of

Pacifi c Trade International’s core values

and an integral component of the

company’s philosophy,

spirit and culture.

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SOCIAL RESPONSIBILITY

15The Chesapeake Bay Candle – Susan G. Komen for the Cure® Collection

in association with

Our Story

Established by husband-and-wife team Mei Xu and

David Wang, Pacific Trade International is a fully

integrated global marketer of candles, home fragrance,

and home décor products and the company behind

one of the most popular candle brands in the country

and around the world: Chesapeake Bay Candle.

In early 1994, Mei and David both resigned from their

jobs to follow their entrepreneurial spirits and establish

Pacific Trade International. To get started, friends and

family in China assisted them in importing a variety of

products for the home. After a successful exhibition at

the Charlotte Gift Fair in North Carolina, one product

stood out from everything else: candles.

With a long list of new customers and more than ninety

thousand dollars worth of orders in hand, their products

became available in about one hundred doors by the

end of 1994.

Finding Design Inspiration in FrankfurtA few months later at Europe’s largest gift fair -- the

Ambiente show in Frankfurt -- Mei noticed interior

lifestyle goods in refreshing contemporary styles

and modern pop colors like mango, lime green, and

lavender dancing before her eyes. Remembering the

dull home departments she had explored in Manhattan

stores, Mei realized she had truly discovered a void in

the American market.

Discussing her findings back in the United States,

she was introduced to Peter French, owner of French

Color and Fragrance Company, who invited Mei, David,

and their first partner, Richard Zhu, to come learn the

basics of candle making at his offices in New Jersey.

Bubbling with anticipation, the small team returned to

Annapolis, Maryland and used Campbell’s soup cans

as molds in the basement of their home to create their

first candles.

A Brand is BornLeaving out the additive needed to create a seamless

satin finish, Mei, David and Richard coincidentally

created a mottled texture that would later become a

Chesapeake Bay Candle signature look.

With a striking, contemporary collection and an

established network of retailers, only one thing was

missing: a name for their soon-to-be successful brand.

Mesmerized and inspired by the beauty of the

Chesapeake Bay shoreline near their home, they

decided to pay tribute and named the collection

Chesapeake Bay Candle.

Forging Partnerships By the spring of 1995, Mei was scheduling

appointments with retailers such as Bed Bath &

Beyond, Bloomingdale’s and Nordstrom to show

off her first line of hand-made candles. Blessed with

success, it seemed no matter where the candles were

presented, buyers demanded them for their stores.

Over the course of the years, Chesapeake Bay Candle

went on to establish partnerships with America’s most

renowned retailers including Target, Kohl’s, Bed Bath &

Beyond and Hallmark.

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OUR STORY

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Our Journey The history of Chesapeake Bay Candle

1994 - A Brand Is BornHusband-and-wife team Mei Xu and David Wang establish Pacific Trade International and create signature home fragrance brand, Chesapeake Bay Candle, using Campbell soup cans as candle molds. The success story begins.

1995 - Global EnterpriseAfter working with external candle vendors for more than a year, Mei convinces her sister to open a manufacturing facility in Hangzhou, China -- the foundation for the company’s system of vertically integrated operations.

1996 - National PresenceDepartment stores such as Bloomingdale’s and Nordstrom, specialty stores like Bed, Bath & Beyond, and numerous independent retail stores now carry Chesapeake Bay Candle.

1997 - BullseyeChesapeake Bay Candle becomes available at Target. It is the beginning of a long-term strategic partnership resulting in significant business growth for both brand and retail partner.

2000 - Fast & FuriousExperiencing astonishing average annual growth, Inc. magazine recognizes Pacific Trade International in the years 2000 and 2001 as one of America’s fastest growing privately owned companies.

2001 - State Of The ArtResponding to tremendous growth, Pacific Trade International relocates the factory in Hangzhou, China to a new state-of-the-art facility also housing a design studio, sourcing center and showroom/sales office.

2000 – Fast & Furious

1997 – Bullseye

1994 – A Brand Is Born

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THE HISTORY OF CHESAPEAKE BAY CANDLE

2004 - VietnamAs the result of continuous and rapid business growth, Pacific Trade International opens a second manufacturing facility, Aroma Bay Candle, based in Haiphong, Vietnam.

2007 - ShanghaiExpanding the reach of our sourcing efforts, Pacific Trade International opens a sourcing center in Shanghai. The Center cultivates close relationships with vendor partners throughout Asia and works to diversify the sourced goods product menu.

2007 - Three’s CompanyPacific Trade International opens its third manufacturing facility, Asian Candle Company, also based in Haiphong, Vietnam.

2010 - National Branding At Kohl’sKohl’s introduces an impressive sixteen-foot, floor-to-ceiling branded Chesapeake Bay Candle hutch elevating their home department and increasing departmental business growth.

2010 - A Candle For The First LadyThe White House invites Mei to create a candle exclusively for First Lady Michelle Obama. Designed as a special gift for foreign dignitaries, the Chesapeake Bay Candle White House Candle is included in a gift basket presented to the guests of the First Lady’s farm-to-table event held on September 24, 2010.

2011 - U.S. FactoryPacific Trade International opens its first U.S. production and distribution facility in Glen Burnie, Maryland -- near the Chesapeake Bay, close to our roots.

Since 1994, Pacific Trade International has built the reputation of a consumer-inspired, design and fragrance

driven company. This timeline presents the milestones throughout our company history.

2011 – U.S. Factory

2010 – A Candle For The First Lady

2010 – National Presence at Kohl’s

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Our MissionEnhancing life’s every occasion and

creating beautiful memorieswith a passionate global team.

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Our Core ValuesWe are passionate.

We are determined. We are innovative.We deliver quality and service.

We invest in a talented team.We care about giving back to our community.

We celebrate success.

Pacific Trade International, Inc.5515 Security Lane, Suite 1100

Rockville, Maryland 20852Ph: 1.800.331.8339 | Fax: 301.816.4220

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