MAR6805 Marketing Management

Academic Honesty Policy

Individual Assignment Cover Page

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CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words; either quoted directly or paraphrased I also certify that this paper was prepared by me specifically for this course.

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Overview

The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the week to your consumer experience or to your organization or the industry in which it operates.

At the completion of this assignment you will achieve the following module objective:

Describe and interpret an industry analysis.

Instructions

1. Each student will research the assignment and post his/her response individually by the due date on the corresponding group forum (always on Sunday before midnight). Read the syllabus for a list of important points to follow.

2. You will have three days to respond to other students’ contributions challenging others’ postings; helping others understand a concept through experiences, examples, and explanations; commenting on others’ postings and contributing value to the learning. The MINIMUM number of participation postings is TWO.

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Personal Application 2

MAR6805 Marketing Management

Rubric

The following rubric will be used to grade your work.

Tasks Expert Acceptable Unacceptable

Incorporation of Course Concepts

Adequate course concepts are highlighted and connected to the application, showing good understanding.(26-40 points)

Some course concepts are highlighted or connected to the application, showing some understanding.(11-25 points)

Course concepts are not highlighted nor connected to the application.

(0-10 points)

Quality of Analysis

Critical Thinking

Adequate analysis; shows real depth of understanding of main issue(s) and its implication, arguments well supported with details. (26-40 points)

Some analysis, main issue(s) understood but not analyzed adequately, some details.

(11-25 points)

Inadequate analysis, main issue(s) not understood, not much details

(0-10 points)

Interaction

Responded well within time so that others can benefit from posting.

(15-20 points)

Responded towards the end. Showed some interaction with others.

(7-15 points)

Posted original submission late. Showed no interaction with others.(0-7 points)

Industry Analysis

In this personal application you will refer to the industry in which the organization you work for operates. If this is not possible, select an industry in which you have worked before, or an industry you would like to work for in the future.

1) Refer to Chapter 6 (pg. 216) of your text book. Complete an Industry Analysis. Describe and analyze the following:

a. Barriers of Entryb. Barriers of Exitc. Customer Buyer Powerd. Supplier Selling Powere. Product Substitutesf. Competitive Rivalry

2) Connect the material in the course to your explanations. Do not ramble, or re-define the concepts, apply them and be precise. Make your points in approximately 6 paragraphs; each paragraph should have about 3-4 sentences at the most.

3) Post your analysis on the corresponding discussion forum (do not attach documents). Include the reference if you did your own research.

4) Comment on other student’s work.

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