PortfolioSeth Craven

ContactSeth Craven1319 West 3775 NorthPleasant View, UT 84414385.626.5457cravenseth@gmail.com

Table of ContentsEvent AdLogoBrochureMontageFlierStationeryBusiness CardPhotodesignWeb Page

Event AdDescription:

A color event ad created to promote a fundraising activity using only Microsoft Word and a scanner.

Date:

10/10/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Microsoft Word

Scanner

Objectives:

Find, scan and import a high-quality image.

Insert and edit images in Word.

Write and edit all text in Word.

Create full-bleed color design.

Process:

I took the image right from the cover of a Halo video game and scanned it to my computer. I then sized and edited the image in Microsoft Word. I kept the title of ‘Halo’ from the image and used it for my design and used a rounded rectangle shape to block out the subtitle. I repeated the rectangle pattern and gradually decreased the opacity. Then I inserted all the text and modified it to make sure it was legible. I copied the image and cropped it around the word ‘Hunger’ to make it seem like the word was transparent.

LogoDescription:

Three logo variations for the same company.

Date:

10/29/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe Illustrator

Objectives:

Use the basic tools of Illustrator to create a logo for a company. Then make a black and white version as well as a color background logo.

Process:

First I found a font that I liked and typed out the title using contrasting fonts. I used the shape tool to create a simple rectangle as part of the clock. Then I used the rotate tool at a 45-degree angle to repeat the shape in an even circular pattern. The circle shape formed the center of the clock. I used the shape tool to create the hands of the clock as well as the tips. I created outlines around the text so I could modify it to blend in with the shape.

BrochureDescription:

A two-sided (trifold) folding brochure.

Date:

12/5/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Objectives:

Set up and align a two-sided brochure. We also had to wrap text around an image and use paragraph styles.

Process:

I set up a grid in InDesign and then created the curved flag design across the entire page, making sure everything lined up correctly. I didn’t want to use a cheesy color scheme so I found a good quality image of an Italian flag and used the pathfinder tool to get the desired shape I needed.

I used Illustrator to design the pizza logo. I used a hexagon shape for an outline and then used the pen tool to make ‘Z’ shapes in different colors. I changed the stroke shape and style to give it more variety. I used the logo in the title and then lowered the opacity for a watermark on the inside and back of the brochure.

I found a series of images that matched my color scheme and organized them throughout the layout. I edited the Chef image in Photoshop and used that to wrap the text around. I did the same thing with the bread with pesto image.

FlierDescription:

Create a black and white flier to promote a graduate leader conference.

Date:

10/02/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve the basic flier layout. Create a project folder with an image, logo, and InDesign document to keep the links in tact.

Process:

I used the shape tool to create the repeating circles throughout the flier. I chose an image and placed it behind the shape and text. I altered the fonts and organized the layout into a visually appealing design.

MontageDescription:

Create a spiritually themed montage by blending two or more images together and implementing good typography.

Date:

10/22/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe Photoshop

Objectives:

Use layers in Photoshop and blend images with masks. Also use filters and apply appropriate typography.

Process:

I started with the background image of the ocean and storm scenery, which also had a lighthouse. I didn’t like the style of the lighthouse that came with the image so I found a different image and blended it over the original lighthouse. I then took the image of the father holding the child’s hand and blended it in using a layer mask and the brush tool with varying levels of opacity. After the poster was organized the way I wanted, I went in and edited the saturation, levels, and color to get a higher quality and unified image. I used several effects to get the desired typography.

StationeryDescription:

Create a stationery and business card using a personally designed logo.

Date:

11/07/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe Illustrator

Adobe InDesign

Objectives:

Create a new logo for a company or personal image. Design layouts for stationery and business card that show unity between the two projects.

Process:

I designed the logo in Illustrator using contrasting fonts and creating outlines for them. I altered the text slightly to create more of a flow. I created the feather using the pen tool and the eyedropper tool to get the colors I wanted. Then I placed the logo into an InDesign document and used the shape tool to create repeating circles leading to the contact information. I found an image online and used it as a watermark for the stationery. Finally I used the pen tool to create a black margin on the left side to create unity between this and the business cards.

Business CardDescription:

Create a business card that matches the stationery using the same logo.

Date:

11/07/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe Illustrator

Adobe InDesign

Objectives:

Create a new logo for a company or personal image. Design layouts for business card and stationery that show unity between the two projects.

Process:

I designed the logo in Illustrator using contrasting fonts and creating outlines for them. I altered the text slightly to create more of a flow. I created the feather using the pen tool and the eyedropper tool to get the colors I wanted. Then in InDesign I created two boxes that represented the size of the card. I used the shape tool to get the curve to match up with the feather. I chose matching typography and colors.

PhotodesignDescription:

Edit a personally taken photograph in Photoshop and make a promotional or inspirational project.

Date:

10/17/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

Adobe Photoshop

Objectives:

Learn basic photography skills and use a digital camera to take a picture and download it. Size and crop the image and edit the image saturation, contrast, brightness, and hue. Use typography and other design elements to create an appealing project.

Process:

I started by taking a picture of my roommate wearing an Indiana Pacers hat. I downloaded the image and edited it in Photoshop using contrast, brightness, and saturation. I used the quick selection tool to cut out the face of my roommate and placed it on a purple background. I then used the shape tool to create the yellow rectangles. I chose basic typography that would be appealing and communicate the message appropriately.

Web PageDescription:

A webpage designed to showcase a personally created logo.

Date:

11/19/15

Course/Instructor:

Communication 130 Section 04

Ben Pingel

Program(s)/Tools:

TextWrangler

Adobe Illustrator

Objectives:

Use TextWrangler and CSS to create a web page. Place a logo created in Illustrater and explain the design process.

Process:

I coded the basics of the web page in TextWrangler so that all the content was correct. This is where I typed all the design process information. I used CSS to create boxes around the images, create appropriate padding, and create borders.