P4D Corporate Identity System

Corporate Identity System (Basic)

04 November 2012

Designing & Developing the Concept and Materials for the “Partnering 4 Development” Forum

An initiative of the Minister of Tourism, Arts and Culture, Ministry of Economic Development, Ministry of Fisheries and Agriculture, and the United Nations Development Program, Maldives.

© 2012 The Government of the Republic of Maldives, and the United Nations Development Program. All rights reserved. This publication may be freely reviewed, quoted, reproduced or translated, in part or in full, provided the source is acknowledged.

Commissioned by the United Nations Development Program.

Prepared by:domus pvt. ltd. (reg. no. C-393/2009)1st Floor, No. 294,MajeedheeMagu, 20294,Maafanu, Malé,Rep. of Maldives

Nature of the Forum Corporate Identity System (Basic)Partnering for Development Forum04 November 2012

Business LinkagesAny Product/Service by Local Enterprises(with a market from the Private Sector)

Traditional Authentic Art-FormsSouvenirs – Mass produced Local DesignsLocal Produces

Guest AmenitiesCutleriesAluminium Kitchen UtensilsSpa Utensils, etc.

Utilities – Energy, Water, Solid WasteTransportationConstruction, Housing, etc.

Differentiated!

An established/functioning platform for everyone to communicate, contribute, network, advocate, spread awareness,

and foster business linkages

Potential Sectors for Partnership

EnvironmentCorporate Social ResponsibilityHuman ResourceGender, etc.

Corporate Identity System (Basic)Partnering for Development Forum04 November 2012

Fresh.Compliant.

Stale.Incompliant.

Immature.Pitying.

Professional.Organized.

Brand Positioning

Look and Feel for the Forum


Tagline

Business Linkages, Environment, Corporate Social Responsibility, Human Resource, Gender, etc.

Driving Sustainable Growth

“Driving Sustainable Growth” or variations of the copy, unless applied within preapproved forum branded artwork, should not be used as a standalone text unless preceded by the forum title and “A forum for...”

Partnering ƒor DevelopmentA forum for Driving Sustainable Growth

Example:-


The Four Values of P4D

Commitment

Interaction

Empowerment &Value Creation

Sustainability


Analogy

Möbius band


Analogy

Interaction

Empowerment & Value Creation

Commitment

Sustainability


Analogy

Interaction


Commitment

Sustainability


Corporate Identity Signature

Interaction


Commitment

Sustainability

Logo Symbol



Interaction


Commitment

Sustainability



Logo Arrangement 1 Logo Arrangement 2

P4DCentral Maldives 2012

Partnering ƒor DevelopmentA forum for Driving Sustainable Growth Central Maldives 2012

Partnering ƒor DevelopmentA forum for Driving Sustainable Growth




Of�cial ColoursPrimary Colour Palette

PANTONEPro. Black C

HTML000000

C 0M 0Y 0K 100

R 0G 0B 0

PANTONEGrey WhiteGRIS 1 C

HTMLffffff

C 0M 0Y 0K 0

R 255G 255B 255

Complementary Colour Palette

PANTONE213 C

HTMLE21776

C 0M 92Y 18K 0

R 226G 23B 118

PANTONE3115 C

HTML00B0CA

C 89M 0Y 20K 0

R 0G 176B 202

PANTONE2725 C

HTML6459C4

C 76M 70Y 0K 0

R 100G 89B 196

PANTONE339 C

HTML00B588

C 84M 0Y 54K 0

R 0G 181B 136


Visual Style

Interaction


Commitment

Sustainability


Visual Style

Visual Style applied to promotional collaterals – Banner


Visual Style

Visual Style applied to promotional collaterals – Banner


Visual Style

Visual Style applied to promotional collaterals – Folder


Visual Style

Visual Style applied to promotional collaterals – Bag


Visual Style

Visual Style applied to promotional collaterals – T-shirt


Visual Style

Visual Style applied to promotional collaterals – Display Platforms/ Showcases


Of�cial Typeface (English)

ITC Avant Garde Gothic Std Book ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*([{<,./?

ITC Avant Garde Gothic Std BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*([{<,./?

Font-Families for Body

ITC Avant Garde Gothic Std Book CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*([{<,./?

Font-Family for CaptionITC Avant Garde Gothic Std Extra LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*([{<,./?

Font-Family for Call-Out

ITC Avant Garde Gothic Std MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*([{<,./?

Font-Family for Headings Typography is another very important element of P4D’s brand. With consistent use of standard typefaces and controlled type-styles, we further strengthen the visual distinctiveness of the forum.

The Fonts or Font-family named “ITC Avant Garde Gothic Std” form the Of�cial (English) Typographic Standards of P4D Forum.

For web-based applications, “Arial” typeface can be used instead of “ITC Avant Garde Gothic Std”. The substitute typeface can form the HTML text, including body text, headers, captions, and links. However the Of�cial Typeface can be used in graphics.

Given here are the selected Font-Families from the Of�cial Typeface;

Documents

P4D Corporate Identity System