AAA Brand Touchpoints Design Systems

draftMembership cardAAA Branch Signage

AAA Branch Merchandising AAA.com AAA Employees

Advertising TV Radio Direct Mail

VIA Magazine Newsletters

Stationery Business Cards

Billing Statements and Forms

Billing Inserts

Local Ad Templates Product Collateral Maps, Tourbooks

Vehicles Tow Trucks Media Relations Community Events AAA Volunteers

Facilities, HQOperations Centers SYC&S Partners Promotional Items

Design System Description

Tiered System, front & back, tenure recognition

Exterior signage {Interior, Directional, Digital}

Posters, flyers, wall graphics, promotions

UI, banners, transactions, promotions, etc

Name badges, uniforms, scripts, contact centers

Graphic systems, tagline, type, messaging See marketing inventory

Graphic systems, tagline, type, messaging See marketing inventory

VIA ad system, cover wrap

30+ versions of business cards, letterhead, envelopes

Tone of voice, cross-sell, branded layout

Tone of voice, cross-sell, branded layout

Design and production, fulfillment by self-service

Product brochure system, sales tools

Map cover designs Fleet branding News, radio, TV and print stories

Banners, flyers, signage

T-shirts and promotional items

Signage, brand graphics, posters, displays

Branding systems AAA Promo store, shirts, calendars, gifts, etc

Member ExperienceStages

• Purchase • Use • Renew

• Shop • Purchase • Use • Renew

• Shop • Purchase • Renew

• Shop • Purchase • Use • Manage • Renew

• Shop • Purchase • Use • Manage • Renew

• Shop • Purchase • Renew

• Purchase • Manage • Renew

• Shop • Purchase • Use • Manage • Renew

• Purchase • Manage • Renew

• Purchase • Manage • Renew

• Manage • Renew

• Purchase • Manage • Renew• Use

• Shop • Purchase • Use

• Use • Use • Use • Shop • Purchase • Renew

Employees and public

Employees and Visitors

• Use • Shop • Purchase • Renew

Number of impressions 4.3M

{in every wallet}101retail locations, {20 signs per location}

101retail locations, {60 touchpoints in each branch}

21K unique visits daily

6Kemployees

See marketing inventory 10M

yearly {5M Insurance, 3M Travel, 2M Membership}

4.3MVIA bimonthly{350K Traveler bimonthly, Sojourns, Member Connection}

2,000branch staff, 15-20 transactions daily {1.2M business cards yearly}

80Kmailings to members per day {95% from FOC}

8Mmailings to members per year

150templates on PrintStore & QuickPath {approximately 100K impressions per month}

88product brochures and sales tools

4.5M distributed{2010 projection}

219Kcalls monthly{2059 tow trucks, 464 battery service vehicles}

7,289number of stories {equivalent ad value for 2009 5.2M dollars}

400community events{attended by 2.525M Members/public}

457unique volunteer events

6operations centers{HQ ext signage equals XX impressions}

652 partners {1,900 locations}

800Kdollars {2010 Geiger projection}

Brand Image Impact*{High, Medium, Low}

AAA National compliance considerations {Yes = accreditation item}

Yes Yes No Yes No No No Yes No No No No No Yes Yes Yes No No Yes Yes No

Business Owner Product Brand Brand E-Business Enterprise Marketing Marketing Marketing Brand Product/Ops/BFC BFC Sales/Brand Marketing Product Automotive Community Outreach

Sales/MBE Community outreach

Ops/Real Estate Product Enterprise

IT or non-IT managed support systems

Non-IT Non-IT Non-IT IT and Non-IT IT and Non-IT Non-IT Non-IT Non-IT Non-IT IT and Non-IT IT and Non-IT IT and Non-IT IT and Non-IT Non-IT Non-IT Non-IT Non-IT Non-IT IT and Non-IT Non-IT Non-IT

Find your shade of green Learn about tomorrow’s fuel choices today.

AAA.com/greenlight

Sheraton Universal Hotel This newly renovated hotel is just steps away from Universal CityWalk and Universal Studios Hollywood.sm

Enjoy studio tours, movie-inspired rides and more big-screen fun for less. Quick Getaway benefit: two complimentary 2-day tickets to the theme park and free self-parking on the first night.

Available through 2010

from $239 per night

Villa Portofino on Catalina IslandA classic and romantic escape, this elegant Mediterranean-style hotel lies at the ocean’s edge. Select two tours from a trio of options: Avalon Scenic tour, Casino tour, or Glass-Bottom Boat tour. Includes Continental breakfast, boat and taxi transfers. Quick Getaway benefit: free bottle of wine or nonalcoholic beverage, or a tote bag.

Available through 2010

from $154 per night

Sea Venture ResortImagine a hotel where the sound of the surf reaches your room. Treat yourself at this boutique-style, beachfront resort in Pismo Beach along the California central coast. The hotel stands at the base of a 25-mile sandy stretch that extends to the Pismo Beach Dunes. Quick Getaway benefit: free bottle of wine upon arrival and a $20 gift card to use at the full-ocean-view Sea Venture Restaurant.

Available through 2010

from $149 per night

Leave your worries behind Book an affordable, quick getaway from AAA Travel.

* Prices are per room based on double occupancy, are subject to availability at time of booking, and may change without notice. Offers valid for new bookings only. Member benefits are available only with advertised fare and are subject to change without notice. Your travel arrangements may be modified or cancelled subject to the travel providers’ policies. Blackout dates and other restrictions may apply. We make every effort for accuracy at time of printing, but reserve the right to correct errors. AAA Travel strongly recommends the purchase of trip protection insurance. Ask your AAA Vacation Specialist for details. CST # 1003968-80. Registration as seller of travel does not constitute approval by the State of California. © 2010 California State Automobile Association. All rights reserved. Promo code: AAA-V24

AAA makes vacation planning quick and easy. Book your getaway today and enjoy all the benefits of being a AAA Member. Call (877) 206-4187, click AAA.com /quickgetaways or visit your local AAA branch.

P1317-24 Travel_VIA Ad JulyAug_0510.indd 1 5/5/10 4:40 PM

Your $50 is waitingApply for the AAA Rewards Visa® Card and earn 5,000 bonus points after your first purchase.

Life Insurance through AAA is more affordable than you think.

Get a no-obligation quote today and get a free gift >>

Good news:

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

INSURANCE PRODUCT MARKETINGCSAAPO BOX 7153SAN FRANCISCO CA 94120-9944

© 2010 California State Automobile Association. All rights reserved.

“My AAA agent Patti takes care of business in a way that really works. She knows the family and has been around long enough to see my kids grow up. When I called her after a tree had fallen across my son’s car, she simply said, ‘We’ll take care of this.’ And sure enough, she did.”

Get the coverage you need and learn about how you can save with Good Student discount and teenSMART® driving program, Multipolicy discounts, and more. Talk with an agent today.

“My AAA Insurance Agent really has my back.” – Molly Venable, AAA Member

Get your free quote today. Call (877) 496-6AAA, click AAA.com, or visit your local AAA branch.

PROOF

Call or visit us for a free, no obligation insurance quote today.

Flood Insurance is offered through the National Flood Insurance Program (NFIP).

Flood Insurance: The ultimate protection when the waters rise.Flood damage costs property owners billions of dollars each year — costs that are not covered in your basic homeowners or renters policy. Flood Insurance from the National Flood Insurance Program will cover you against damages resulting from both rising water and fl ash fl ooding. Protect yourself and your property with a dependable Flood Insurance policy that offers:

� Affordable, fl exible policy options for many eligible zones � Reimbursement for certain expenses incurred to reduce or avoid fl ood damage � Prompt and convenient claims service — anytime, anywhere, 24 hours a day, 7 days a week

Sam SalesmanAAA Santa Rosa1500 Farmers Ln, Santa Rosa 95405(357) 951-6548sam@goAAA.comLicense No. Z95934

xxx_xxxx_xxx

California State Automobile Association (CSAA), a AAA Member Club, which does business in Nevada and Utah as AAA Nevada and AAA Utah, respectively, provides automobile, home and personal umbrella insurance through the Cal State Auto Group.

A world of experience, taking you places.

For 60 years, Members have put their trust in AAA Travel

to explore the four corners of the earth. Whether you’re

exploring nearby or faraway lands you’ve been dreaming

about, our heritage of service opens the door to a one-of-

a-kind experience.

n Tours n Cruises n Worldwide Vacations

n Quick Getaways

Plan and book your vacations with AAA and you’ll see the world

with peace of mind. Whether it’s a family getaway or a romantic

cruise vacation, AAA Travel is your connection to expert knowledge,

great personal service, Member benefits and fresh ideas for making

the most of every trip. Come explore!

Find your nearest

AAA branch at AAA.com/offices.

©2007 California State Automobile Association. All rights reserved.

F584 (Rev. November 2007)

“I like working with AAA

agents because they make

such an effort to find the best

way for me to travel.”“When I was leaving for Kenya, I told my AAA agent I

was going to be out in the bush and wouldn’t be able

to confirm my return flights. He said, ‘Oh, I’ll do that for

you.’ No other travel agent has ever done that for me!”

Dorothy Albee, AAA Member

Discover >> Peace of mind

before, during and after

your travels.

AAA TravelFind a warm welcome

worldwide.

AAA Renters Insurance Protect your stuff for as little as 68¢ a day.

For California Members

Know what you stand to lose >>

California State Automobile Association (CSAA), a AAA Member Club, provides auto, home and personal umbrella insurance through the California State Auto Group. Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, MI.

This brochure highlights only certain provisions of the insurance described, and is not and will not become a part of the insurance policy. For a complete listing of all provisions, pick up a policy containing exclusions, definitions and limits. Policies are available from any AAA Insurance representative or office. You must be an active AAA Member to purchase or renew AAA Insurance.

California License #0175868 © 2009 AAA Northern California, Nevada & Utah. All rights reserved. F789 (rev. Nov 2009)

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Renters face the same risks as homeowners.

Did you know that your landlord's insurance does not cover

your personal property in case of theft or fire? Without the

protection of AAA Renters Insurance, you will be left with

replacing your furniture, computers, electronics, sports

equipment, clothing and valuable personal items.

What’s more, you may be liable if someone is injured in

your home or if you cause damage to the building, such

as accidentally causing a fire.

Take a look around your apartment and see what you stand to lose if:

1 an electrical surge zaps your laptop

2 someone steals your state-of-the-art audio equipment

3 a water leak destroys your book collection

4 your watch is stolen from a hotel room

5 fire and smoke ruin all your furniture

You invested a lot of money in your personal property —

and it’s worth protecting.

Because you care about your belongings and your financial stability.

Stop by your local AAA branch, or call us: (800) 274-0468

Member DiscountsSave enough to pay for your Membership.

Inside >> Start saving today.

“ Sure, the whales were great, but the savings were killer. All in all, we wound up saving over $100 on our trip down the coast — more than the cost of our AAA Membership.” –KATHLEEN FOUTZ, AAA MEMBER AT HOME WITH HER FAMILY.

How much will you save?

BARNES & NOBLE ONLINE Save 5% on online purchases of books, CDs, DVDs and videos. AAA.com/barnesandnobleCIRCUIT CITY ONLINE Save 10% on online purchases at AAA.com/circuitcity and request a promotion code.DELL Save 6% on all purchases (866) 609-1139 AAA.com/DelleBAGS Receive 15% off all eBags merchandise. AAA.com/eBagsFTD Save 20% (800) SEND-FTD (736-3383) (ask for dept. code 11000) AAA.com/ftd

LENSCRAFTERS Save up to 30% on glasses, frames, lenses or contact lenses. (800) 522-5367 lenscrafters.comNEW YORK & COMPANY Save 15% on in-store purchases. (877) 902-7525 newyorkandcompany.com

PAYLESS SHOESOURCE Save 10% (800) 444-SHOE (7463) payless.comPEARLE VISION Save up to 30% on glasses, frames, lenses or contact lenses. (877) 486-6486REEBOK OUTLET STORES (Including Reebok and Rockport) Save 20% at participating outlet stores. (800) 441-2220 reebokoutlet.com

SIRIUS SATELLITE RADIO Save 20% on radio equipment. AAA.com/siriusSUPERCUTS Save 10% on haircuts with shampoo, plus 10% on hair care products at participating locations. (800) 787-3728 supercuts.comTARGET ONLINE Save 10% on purchases made online. AAA.com/target

Shop Fact: Members who show their AAA Card save an average of $87 a year.

Mention AAA, CAA or the name of your participating international motor club. You must provide

your valid membership number when calling for appointments and reservations and at time of

purchase to receive discount. Offers not valid with other discounts, promotions or coupons and are

subject to change and may expire without notice. Conditions and restrictions may apply to all offers.

Good at participating locations and in covered areas only.

©2007 California State Automobile AssociationF732 (Rev. Aug 2007)

For more AAA shopping discounts, visit AAA.com/savings.

AAA RoAd SeRvice APP foR youR iPhone

fRee request assistance without dialing. it pinpoints and sends your location info to aaa.

downloAd it todAy.

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AAA Members:for emergency road service in usa and canada, call (800) aaa-help (800-222-4357).

for AAA insurance, Membership, and travel, call (800) 922-8228, visit AAA.com or stop by your local branch.

Central California – Bay Area to Lake Tahoe and YosemiteSectional Series

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discover new value with AAA.

printed and published by california state automobile association. free to Members at AAA branches.cover © 2010 california state autombile association. all rights reserved.

>>

Santa Rosa – Sonoma County CitiesCity Series

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tree

tsIncluding:

Bodega Bay Cloverdale Cotati Geyserville

Guerneville Healdsburg Petaluma Rohnert Park

Santa Rosa Sebastopol Sonoma Windsor

Plus:

Jack London State Historic Park Sonoma Coast State Beach Sonoma County Fairgrounds Sonoma State Historic Park Wells Fargo Center for the Arts Wineries of the Sonoma Valley

Member Experience stages: • Shop • Purchase • Use • Manage • Renew

*Brand Image Impact: N + MES = High, Medium, or Low Impact N = Number of Impressions MES = Member Experience Stages

Free $10 gas cardwith a quote on AAA Auto Insurance Limited-time offer, while supplies last.

$10 free gas!

Free Emergency Flashlight

with a quote on AAA Auto Insurance

Limited-time offer, while supplies last.

Get More. Get AAA.

Molly Venable, AAA Member

“ My AAA Insurance agent really has my back.”

underwritten by Western United Insurance Company P.O. Box 5823 Irvine, CA 92616-5823 (800) 207-3618

underwritten by Western United Insurance Company P.O. Box 5823 Irvine, CA 92616-5823 (800) 207-3618

underwritten by Western United Insurance Company P.O. Box 5823 Irvine, CA 92616-5823 (800) 207-3618

Information Notice - Extraordinary Life Circumstance

Dear Valued Policyholder:

If your credit has been adversely affected by an extraordinary life circumstance within the last three years, you may qualify for our temporary rate relief program. To apply, send a written request to us with the following information:

1. The type of extraordinary life circumstance: a. catastrophic event as declared by the federal or any state government; b. serious illness or injury to you or an immediate family member; c. death of a spouse, child or parent; d. divorce or involuntary interruption of legally-owned alimony or support payments; e. identity theft; f. temporary loss of employment for more than three consecutive months resulting

from involuntary termination; or g. overseas military deployment;

2. The date or dates of the circumstance; and 3. Independently verifiable documentation of the circumstance that demonstrates effect of

the circumstance on your credit history.

Please send the above information to us at: AAA Insurance Attn: Underwriting PO Box 24524 Oakland, CA 94623-1524

We will advise you of the status of your application within 30 days of its receipt. Thank you for your business. We look forward to continuing to serve your insurance needs. Sincerely, Your AAA Insurance Team

AAELKS2 07 10

truth Discover the truth about auto insurance rates.

Now

PRSRT STDUS POSTAGE

P A I DAAA

Get the truth, and get a AAA Accident Kit.

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