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Crowd working workshop to launch a sustainable Rainforest Village
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RAIN FOREST VILLAGE INITIATIVE
PROSPECTUS WORKSHOP
What we are going to do today
• We believe it is better to work together in community so we are going to -----
• Present the main elements of the prospectus and thinking behind it
• Get your feedback via post it notes• Decide next steps• Have brunch and mingle afterwards
2
PROSPECTUS• Our view of the current situation• The vision• The stakeholders• The opportunities • Matching stakeholders and opportunities• The organisation• How to finance the initiative• Business cases for each stakeholder• Risks and opportunities• Next steps
3
The need for Transition
• Business models failing; neither making money nor providing a standard of living
• Climate Change• Fossil fuel supply facing price hikes and
disruption• People long for a lifestyle closer to nature• A longing for a way to be involved in positive
change
4
Open World Foundation
• Dialogue (meetings) AND Action on sustainable development
• Cafés and Lodges• Seminars, meetings…. places to develop as
human beings, leadership in action• About living and working in a community• About providing nutritious food sustainably• Cultural and business network
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The Village Concept
• Provides work, food and housing (and play!)• Maximum 80 houses for community cohesion• Size of tribe=200• Ownership, stakeholding, responsibility that
the place functions as mature eco-system• Place of learning, experimentation, cultural
experiences, green commerce• About doing, leading, making a difference
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Stakeholders
Eco village residents
Corporations Clean techSuppliers
ForestryMinistry,
Universities
PermacultureInterestedIndividuals
TouristsConferenceDelegates
Entreprenuers
IndividualSponsors
Doing good with my money
A donation with benefits(Subscribe to coffee?)
I
Partner in CSRSeen to be doing good
Part of CO2 solutionPlace to bring
employees and stakeholders
A place to live easy onConscienceEconomy
Whole being
Place that functions wellLearning by experiencing
LearningExperienceing
Being part of a positive change
Integrating equipmentTo solutionsMarketingCustomers
Doing green businessGetting more customers
Lifestyle of green entrepreneurship
LearningExperiencing
”Is this for me?”
Sapling developmentSkills, Knowledge
capability, Field centre
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I
I
I
8
9
10
Secondary Rain forest10ha
Agroforestry5 ha
Flood plain 10ha
Food Production
Opportunity – The Rainforest VillageOther5ha
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Secondary Rain forest10ha
Agroforestry5 ha
Flood plain 10ha
Nursery
Food Production
Saplings ConservationTeachingTourism
Land is owned by the Village company
Foundation is steward for forest
Farmers employed to supply food to
sell in village
Stage one
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BiocharProduction &sequestration
Corporations get carbon credits from
sequesteringChar operations
employ local
Sequestration
Secondary Rain forest10ha
Agroforestry5 ha
Flood plain 10ha
Farm Buildings
Nursery
Food Production
Open world Café
Raw materialsProduction,
Training
Saplings ConservationTeachingTourism
MarketingTourism
Land is owned by the Village company
Foundation is steward for forest
Farmers employed to supply food to
Conference center and to sell in village
BiocharProduction &sequestration
Corporations get carbon credits from
sequesteringChar operations
employ local
Stage two
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Sequestration
Secondary Rain forest10ha
Agroforestry5 ha
Flood plain 10haConference center
Accomodation
Technical installations
Farm Buildings
Entrepreneurs center
Nursery
Food Production
Open world Café
ShowcaseTechnology
Green JobsHandicraftsMarketing
CSA
Training,Marketing
Raw materialsProduction,
Training
Saplings
MarketingTourism
Land is owned by the Village company
Foundation is steward for forest
Clean tech firms show technology
Corporations rent or invest in center
as part of CSR, climate and Marketing
Farmers employed to supply food to
Conference center and to sell in village
Entrepreneurs association rents the offices and
workshops
Housing cooperative?
Stages 3-4
14
ConservationTeachingTourism
BiocharProduction &sequestration
Corporations get carbon credits from
sequesteringChar operations
employ local
THE FOUNDATION
RAIN FOREST VILLAGE AB
Organisations at stage one
FARMINGCO-OP /
COMPANY
ENTREPRENEURNETWORK
Supporter Plans
LARGERCORPORATIONS
WITH CSR OPEN WORLD CAFÉ AB
NURSERY
15
TOURISM/ TRAINING
THE FOUNDATION
RAIN FOREST VILLAGE LTD
Organisations at stage two-four
FARMINGCO-OP /
COMPANY
ENTREPRENEURNETWORK
HOUSINGCOOPERATIVE
ADMIN/ MARKETING
CONFERENCEAND CAFE
Supporter Plans
SMALLERCLEAN TECHSUPPLIERS
LARGERCORPORATIONS
WITH CSR OPEN WORLD CAFÉ
NURSERY
16
TOURISM/ TRAINING
TECHNICAL R&D CENTRE
What we will do and why (Stage 1)Land owned 51% by Foundation
All agreements with other organisations in framework set by foundation
Security that all operations are sustainble
Biochar operation Sequesters carbon and improves soilCreates revenue
Means sponsors, entrerepeneurs, villager come closer to carbon negative
Nursery Drives replanting in the areaCreates revenue
Quick yeild in line with Foundation’s aims
PermaCulture Farm Food forest, organic produce, training/tourism & creates revenue
Attracts, visitors, volunteers, universities, builds network
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Capital Investment EstimateLand purchase 150,000 (15,000 - 10%)
Equipment 100,000Nursery 50,000Outbuildings 100,000
400,000.-Conference/Visitor center 300,000Café 260,000
560,000.-Housing/Accomodation 350,000Tech centre/workshop 120,000
470,000.-Total Estimate: 1,430,000.-
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Methods of raising capital
• Crowd sourcing: many individual contributions in the form of loans, shares or donations
• Ethical risk capital: Share subscription in company that owns the village. Exit when assets, like houses, conference centers etc are sold off
• Long-term investment: share of income from rent of farm, nursery, etc
• Corporate sponsorship: connected to carbon sequestration
19
BUSINESS CASESTAKEHOLDER: Corporation
Invests• Sponsors foundation• Buys sequestration service
Receives• Compelling CSR programme• Rain forest coffee• Training
20
BUSINESS CASESTAKEHOLDER: Individual supporters
Invests• Annual donation
Receives• Rain forest coffee
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BUSINESS CASESTAKEHOLDER: Farmer /other entrepreneurs
Invests• Shares in company• Membership in
Entrepreneur center/co op /company
Receives• Marketing services• Ready made customers•
22
BUSINESS CASESTAKEHOLDER: Investor
Invests• Shares in company• Risk capital
Receives• Dividend from profits• Exit on sale of
– Center– Houses– Technical center
23
What we will do and whyLand owned 51% by Foundation
All agreements with other organisations in framework set by foundation
Security that all operations are sustainble
Biochar operation Sequesters carbon and improves soilCreates revenue
Means sponsors, entrerepeneurs, villager come closer to carbon negative
Nursery Drives replanting in the areaCreates revenue
Quick yeild in line with Foundation’s aims
Cafe, conference center Gives place to meet
Creates revenue
Effective way to market other activities
Marketing company Markets all suppliers, sponsors and entrepreneurs
Highly effective, common branding
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Steps
Activities
Organisations
Farm &Nursery
Café &Center
HousesTech center
OfficesWorkshops
• Project management• Food production• Saplings• Informal visits
• Courses• Cafe• Arranged visits
• Marketing clean tech• Housing
• Value added services• Entrepreneurs center
FOUNDATIONVILLAGE COMPANYFARMING COOP/Firm
CAFE OWNERCENTER OWNERS
HOUSING CO-OPMARKETING CO.
ENTREPRENEUR NETWORK
Crowd sourcingBusiness AngelsShare suscriptionOwn capital
Share subscriptionOwn capital
Share subscriptionHOUSING CO-OP
Sales of foodSales of saplingsSales sequestration
Course incomeCenter incomeCafe salesVisit sales
Service charge on housing
Marketing fee
Rent – entrepreneur center
Capital
Income
Share subscription
25
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50
1
2
3
4
5
6
MED14
MED13
MED12
HILO
LOHI
MED9
MED8
MED7
MED6
MED5
MED4
MED3
MED2MED1
LOLO
HI HI
Risk Analysis
LIKELIHOOD
IMP
AC
T
Mitigations and avoidance
26
Next steps
• Prospectus 1 produced after workshop• Consultation, feedback etc• Rainforest company formed• Private share subscription offering• Purchase of land
27
Other documents in feedback
• Open world member and sponsor plans• Organisation model• Conceptual model• More descriptions of land• Blank paper for list of things to consider
28
Extra slides to get more detailed feedback in workshop
Foundation
Corporations
Clean techSuppliers
Private donors Support
scheme
SequestrationRegistration
Rain forest coffee
Entre-preneurs
Center
Rain Forest
Ag. land
Real Estate
VILLAGECOMPANY
ConferenceCenter
Sponsor
Sequesters char
Allocates
Uses
Suppliesserivices
Manages
Housing
Tech center
Install and integrate
Cooling, heating, electricity etc
Built on
HousingCooperative
Owns and manages
Buys
Builds
Owns 51%
Supplies
Supplies
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ORGANISATIONAL MODEL
VILLAGERS
CLEAN TECH SUPPLIERS
TECHNICAL CENTER
MARKETING COMPANY(owned by rain forest
Company)
DEVELOPERS
CUSTOMERS
CONFERENCE CENTER/WORLD CAFE
RAINFOREST VILLAGE COMPANY
FOUNDATION
SHAREHOLDERS
VILLAGE HOUSES
HOUSING COOPERATIVE
FARMERS
SUPPORTERS
ENTREPRENEURS NETWORK
Goods and servicesMoneyInformation
Call for tender
ConstructionMaintenance
Cafe and conference services
Food
Rent/Service fee
Marketing
Equipment
Maintenance Services
31