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P&G Alums
-Mexico-
P&G in Mexico
Established in 1948
Prestige School
High Turnover many employees
Groups gather socially
P&G
Mexico
November, 2003
First Step
February, 2004
Leadership Team 20 members
All GenerationsAll DisciplinesAll Ages
0 0 2 8
Members registered
Mission
Help former P&G employees to stay connected;
share ideas, talents, resources & fun.
Share the sense of pride and ownership
that having participated in P&G generates.
Strategy
Word of mouth (e-mail)
0 1 3 0
0 2 0 5
0 3 5 0
May
June
Aug
Members registered
2004
StrategyKeep on growing !!
2 80 3 01 0 52 5 03 2 27
Feb May Jun Aug Jun2004 - 2005
Consumer Understanding
Research
TOTAL BASE (215)
See Old Friends 99%
Have Fun 69%
Offer professional services 28%
Looking for Jobs 28%
Finding Suppliers 13%
Networking 8%
Update on P&G 3%
Others 8%
61% Response !!
PGAlum
ResearchTotal Male Female
TOTAL BASE (215) (151) (64)
Address Book
95% 95% 94%
Job Posting 81% 77% 91%
Conferences
70% 68% 75%
Social Events
48% 42% 63%
Sports Events
23% 22% 27%
Discounts 50% 48% 55%
Others 10% 9% 13%
Consumer Understanding
Events
Kick Off Event
October 14, 2004
Expected: 300Attended: 520
+ 75%
Events
Sponsors
Video
Insert Video Here
EventsGolf TournamentFebruary 9, 2005
EventsConference Ms Understood
March 8, 2005
Other ActionsWeb Page
E-mail communication.
Today
443 + 279 = 722Members Registered
Next Steps
Develop secure & useful directory
Develop effective job posting
Formalize legal entity
Develop a financial model to
fund following activities / events
Committee of social responsability
Upcoming events
Conference Sergio Zyman
Women roundtable discussion
Roundtable: Commercial / Trade
Changing enviroment
Issues
Limited time from volunteers
Solid financial strategy
Capitalize on Web Page
Thank you