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PHASE 1 – THE NICHE

Forget What You Think You Know

In this crash course you learned how to find a niche market, validate it for its potential and

then properly research the market.

Without proper market research that is backed up by real data, accurate demographics and

purchasing behavior, any decision made in your business is just guesswork. With market

research you don’t have to guess any more.

Being brutally honest for a second…Market research is NOT fun, it is NOT sexy and it DOES

take time to do it right. But it is critical to your success, so please, stay the course, follow

along in order and give it all the time it takes to complete the research. It’s not a race. Do it

right and do it once.

You can’t focus on PRODUCT first and then MARKET second. That is setting you up for failure.

It will not create a sustainable business!

You’ll only get just little bits of money. Niche selection is an after thought. Market should

never be second. You need to establish product LAST!

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Reverse Niche Selection

This is the CRUCIAL way: 1) generate an idea, 2) select a market, 3) validate the niche, THEN 4)

select the niche.

There is a difference between market and niche!

PLUS, once you think you’ve found a niche, you have to go down TWO more levels to

get it right!!!

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Examples

The most important thought to take away is this…

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If the market is too broad, it won’t speak effectively to them, so you will lose money!

Obsure vs Mainstream Niches

The better is the MAINSTREAM.

If it is small you can not build a

sustainable, online business. You

don’t want to outgrow your niche.

Competition is good, and there

are so many sub niches you can

make an incredible amount of

money. It is not possible in the

obscure niche.

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All the money is in the big three!!! With hundreds of niches and thousands of sub niches. You

can BUY all the traffic you need to make a LOT of money.

Choose It For Love or The Money

Niche Idea Generation – Priming The Pump

This next section will help you come up with ideas for possible niche markets to build a

business in.

You will not be choosing a niche in this step, but rather collecting as big a list of “possible”

niches as you possibly can.

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Yes, you want to go through ALL of these venues when entering a NEW market. Don’t rely just

on one!

Asterisk (*) Searches

* is a wildcard. These will be different every time. Search as if YOU are the person looking for

what you want (not from your perspective as someone with something to offer.)

o Asterisk (*) Searches – a wildcard in Google search. Combine that with a leading

search phrase, surrounded by parentheses. It will display results of potential

niches. It is ALWAYS changing. “How do I *”

o Go through the first 10 or more PAGES until you stop finding anything new.

� “How to get rid of*”

� “How do I *”

� ”How to create*”

� “How to get*”

� “How to make*”

� Every time you add a word, you get more variations.

� “How to make more*”

� “How to get * fast” – insert asterisk anywhere in the phrase to get more

ideas

� ALSO, just start to type “how to” or “how do I” and see what Google

suggests as you type … in the drop down suggestion area.

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Magazines.com

The largest online and print magazines source. (Yes, you can also browse this section in a

major bookstore.)

� Magazine titles are specific. The site also rates who has the highest readership.

� Click on magazines table and look at the categories.

� Then click on the specifics and see the narrower niche eg. Horse dressage or barrel

racing. Example: vegan body builder niche.

� Look at the covers, to see what the titles of the articles (well researched topics

about what people want.) ‘Go to Barnes and Noble and see what the magazines

say or an airport.

Ezinearticles.com

You can create your own free account to drill down more deeply or use the directory that is

open to the public.

� In the public area:

• Explore categories and sub categories

• Search by keywords; click on author names to see # of article views

� If you have your own account, look up:

• Title suggestions

• Topic suggestions

Dummies & Idiot Guide Books

This is the biggest collection of traditionally published “how-to” information products

anywhere. If a book is out there, they have done the research. Only published in proven,

profitable niches.

� http://www.idiotsguides.com/category/

� http://www.dummies.com Scroll down to the bottom for list of categories.

Amazon.com

� Largest buyer search engine in the world.

� Bestseller lists and “most wished for” lists are a treasure trove of niche data.

� Look at the books lists and drill down in categories. See what is selling best. Read

reviews to see what people are saying; use that info in marketing to find the benefit

and or the pain point.

� Movers and shakers category – what is trending upward; becoming popular.

Biggest spike in last 24 hours

43things.com

43 Things has been shut down but you can still see the 100 most popular goals here:

https://dayzeroproject.com/feature/41/worlds-most-popular-goals-from-43-things

Alternate Websites That Are Similar to 43 Things:

� http://www.popclogs.com

� http://www.my50.com

� http://mylifelist.org

� http://www.mylifechanges.com

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Sub Niche Selection

Be sure to read your list OUT LOUD so that you can hear yourself and you can FEEL how

interested you are in that potential sub niche. Then sort and analayze. Use the FORM

provided for this module to rate your top choices. Then submit your findings to your coach.

Validating Your Niche Selection

Now it’s time to validate whether or not your potential sub niche meets the criteria for

a highly profitable area of business. There are seven points it must pass! Correction,

there is one area that does not HAVE to be a yes (“Is it one of the Big 3”), however, all

the other SIX MUST be a yes for the sub niche to be validated.

And it’s best if all 7 are a yes!

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The Seven Validation Questions. Answer these IN ORDER. When you reach a “no”

stop and find a new niche. (Except for the first question. It is possible to be viable and

not be one of the Big 3.)

1. Is it one of the Big 3?

a. Business and Money

b. Dating and Relationship

c. Health and Fitness

2. Is it “One and Done”?

Can you continue to sell information and products to this niche or is this one problem,

that once it is solved, the market is gone? E.g. Getting rid of a wart is not a sustanable

market.

3. Does it have long term potential?

Can this niche support multiple products? Do you have ideas of different services,

information, products that would be good for this niche?

4. Is there acceptable traffic to this niche?

You need to use Google’s Adwords Keyword Research tool. To do that you must have a

Google Adwords account (It’s free and if you have any Google account (e.g. gmail)

you’ll just add the Adwords feature.)

Go to: https://adwords.google.com/select/KeywordToolExternal

You will be asked to log into your Google account. (NOTE: Your user name and

password are the same for all Google apps.) Put your niche keywords into the tool that

gives you “Search Volume Data and Trends” to determine traffic per MONTH.

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5. Are people spending money in this niche?

Regular and repeated spending is required. Hyperactive spending is preferred. If all the

information is free, they won’t be spending money. E.g. the “make money” niche. The

“home business” niche are hyperactive spenders. They spend a ton of money.

Three easy ways to determine spending. The more competitive products you find the

BETTER!

a. Clickbank.com. Go to your niche and see how many products are out there.

Look for “high gravity” products. (The more people are making sales with that

product.) You can look at the cateories, but if you don’t have a Clickbank

account, you won’t be able to see the gravity ratings, etc. If this is the case,

skip this method. Clickbank is an Affiliate facilitator site.

b. Amazon.com. Look at their best sellers in your category. Look at the number

of reviews. The basic rule of thumb is that 1 in 8 will get a review. So if they

have reviews, there are about 800 times that number who have bought that

product. You can also look at Amazon items by popularity. By price point.

c. # of Competitor Products. Do a search on Google with your niche keywords

and see what pops up. No matter the niche, the more products out there the

more money to be made. Go see their reviews and that will tell you how really

popular it is.

6. Are competitors paying money in this niche?

Do a search for your keywords in a search in Google, Bing, Facebook. See if there are

people with PAID advertizing (across the top; along the right side.)! If there is none,

run from that niche. You want competition. It proves that it is a viable niche. Read

the ad copy. This may help you later. Click on a few to see what they are offering.

7. Does the niche target emotional “hot buttons”?

Marketing to an emotional hot button is much easier to sell and build a sustainable

business. Read competitor sales pages to find the hot buttons. There are seven:

a. Fear – Fear of losing job and supporting family

b. Anger – Anger management, “how to catch a cheater”

c. Greed – want to make more money

d. Guilt – addiction issues, money

e. Exclusivity – you want something no one else has

f. Vanity – six pack abs, wrinkle free, acne, fashion

g. Salvation – struggling to keep head above water, in debt, fighting with kids