Ozooma Omania 2014 - Event Report

Ozooma Omania 2014 Event Report

Oman Tourism Development company

Oman Tourism Development CompanyOzooma Omania 2014 Event Report 2

omran.om

Event Overview

Supporting the development of Oman’s small and medium-sized enterprises (SMEs) in line with the Directives of His Majesty Sultan Qaboos bin Said has been one of the core emphasis areas for Omran.

The process of supporting and nurturing smes has been proven as not just a key method for boosting private sector employment levels but also positively impacting direct Omani involvement in the economy. Omran has been at the forefront of leading this change, by supporting a number of initiatives directed towards the sme sector – Ozooma Omania, is one such event organised in association with the public authority for small and medium enterprises Development (pasmeD).

Targeting a spectrum of small and medium enterprises (smes) in the food and beverage/hospitality sector, this event was held between 21 and 22 september, 2014 at muscat City Centre and focused towards reaching out to the Omani market and to upgrade the quality of products and services provided within the sultanate.

in addition to promoting small and medium size enterprises, Ozooma Omania is also a platform for the exchange and sharing of ideas, experiences and best practices between participants. hospitality is one of Omran’s main strengths, and by incorporating key customers’ views and suggestions, the event ensured a holistic approach towards creating awareness about the smes within the local market as well as encourage them to innovate further.


omran.om

fOur m

ain ObjeCTives

0

ne

sme O

rganizeD The seT-up Of The even

T

TwO Day evenT

4179

10

Key Facts

2Ten parTiCipanTs

seven mous signeD

nin

e ev

enT spOnsOrs


omran.om

Objectives

Oman has a thriving hospitality sector. however, there is significant room for improvement in both business practices and quality among local businesses, especially smes.

1as a result, this event was primarily aimed at enhancing the brand image and quality of Omani restaurants and Café among the corporate sector and raise their profile and appeal to local visitors. furthermore, this event was also aimed at encouraging and creating awareness on entrepreneurship amongst the local public; covering its various benefits as well as addressing any perceived shortfalls.

2The event was also aimed at further promoting Omani owned restaurants and Café based businesses, especially those based in malls and shopping Centers and provided them with an open forum through which new business partnerships could be forged.

3furthermore, Omran feels it is the moral duty of larger private sector corporates to provide these budding smes with the required business support to promote and facilitate their growth; and it is through such platforms that such constructive business practices can be openly encouraged and achieve positive results.


omran.om

Details of MoU


omran.om

Participants of MoU

Al Mandoos Restaurantwhich is supervised by Chef issa al Lamki managing & driving his passion to provide the best Omani cuisine and famous arab hospitality that is inherited from the past to the present, between the authenticity of the original taste and modern presentation.

chado Tea Loungebesides the rich menu, they offer unique tea accessories, illy coffee machines and coffee products for the home and office. Their two locations are both special: in shatti al Qurum the Ocean view is the perfect setting for teatime and coffee time; the second branch is located in the latest and nicest retail destination in town, The walk at The wave muscat.

gulf Rivergulf river Corporation is a Omani commercial specialized in restaurants. we have long experience in the field of food and beverages

Village Fooda Omani brand with new concept of simplicity in serving italian food and a diverse palate of tempting burgers, nevertheless fresh healthy and flavorful Drinks

PappaRotipapparoti Oman started selling its delicious snacks from march 2012 onwards. The brand’s success was sealed thanks to the authentic and memorable taste of the coffee caramelizedcoated buns and the top-notch quality of beverages. Currently, there are three operating outlets in muscat grand mall - muscat, safeer mall – sohar and salalah gardens mall - salalah.

from chef Issa Afshin Hassan Mohammed Hamood Mohammed Said Yaqoob YousufL to r Al Lamki Mohammadi Al Akhzami Al Zadjali Al Zadjali al mandoos restaurant Chado Tea Lounge gulf river village food papparoti


omran.om

Royal Event cateringOccasions property is a Omani founded company in the field of supply and supply, the company supplies in occasions for buffets and different dishes of high quality, and we are pleased to be chosen to cater to you in an excellence way, (Our motto is to work accurately and with high quality for a long term relationship)

Pizza cornerpizza Corner was founded in july 23, 2011 and the first branch is in amrat that spread to six branches which are amrat , ruwi, seeb (al bahja Centre) , bowsher , al mussanah, & salalah, where we offer all kinds of pizza , salads and pizza sandwiches and pizza burgers with Other appetizers . what sets us apart is that we are also tax-free and our prices are affordable and the pastries are made daily, unlike other brands which are frozen.

Sombreroa fusion restaurant with mexican Twist where you can enjoy colorful Latin home atmosphere, catchy music and have fun by smashing plates after having delicious & savory meal, if you liked the food! fresh made various dishes full of tasty stories are waiting for you in sombrero!

Shuwa ExpressOne of the first restaurant “fast food” that serves specialized Omani barbecue provided in an improved manner. Opened its first branch in the feb. 2013 at bareeq al shatti compound in the heart of muscat. The restaurant is designed in a way that combines the authenticity of the Omani and modernity in a pleasant atmosphere and wonderful, and it is easy for the customer to eat Omani shuwa the way that suits him, where the customer can choose the type of bread that is favored, meat, fillers, and the sauce in addition to a side dish, and even desserts, in addition to other innovative dishes.

S&H chocolate Lounges&h Chocolate Lounge serves all its precious guests in a fine, luxurious environment with all what a heart desire. special belgian Chocolates, truffles, rich Chocolate cakes and various mouth-watering Chocolate treats. freshly ground coffee beans are served to perfect the mood. if craving for some more, we exclusively create luscious dishes. as an s&h sign of ensuring the perfect taste before serving our guests we have long worked on each and every recipe and initiated them from scratch to become the s&h recipes.

Participants of MoU

from chef Issa Afshin Hassan Mohammed Hamood Mohammed Said Yaqoob YousufL to r Al Lamki Mohammadi Al Akhzami Al Zadjali Al Zadjali royal event Catering pizza Corner sombrero shuwa express s&h Chocolate Lounge


omran.om

h.e ahmed bin nasser al mihrizi at the inauguration Delegation takes a tour

The Event

Ozooma Omania kicked off after receiving a great response from the public and sme enthusiastsalike. post an exciting build-up to the interactivefood affair through traditional and social media channels, the ten restaurants participating had the opportunity to learn from the best – the head Chef at intercontinental hotel – one of Omran’s assets. The training participants got an opportunity to acquire

knowledge about improving hygiene and food safety standards within the entire food sector. The food industry is all about presentation, and for that, participants from the ten restaurants also received training on food display and buffet set up. in the duration of the three-hour workshop, chefs also had the opportunity to discuss commercial cooking and new, and innovating ideas.

Ms. Lamia Al AnsiDirector of procurement - Omran...

“This collaboration between Omran and PASMED is a part our local development policy that extends our support to Omani SME’s and companies. This event, is specified within the food and beverage sector as Omran’s assets fall mostly within the hospitality and tourism industry. We are very proud of the participants and the collaborations they made on this platform and also extend our appreciation to the team that made this event possible. We have successfully met the objectives of this initiative and contributed effectively towards the growing Omani SME sector.”

while companies approached to sign mOus with the pasmeD and over 2000 indulged in a spectacular food display, children had the opportunity to enjoy various activities at the venue.


omran.om

After Ozooma Omania

in line with our initial objectives of the event, each of the participants were assisted in signing various agreements with government as well as non-government entities for food catering services in the future; thereby ensuring the sustainability of their business. in total seven such agreements were signed, bringing the event to a successful end.

Ali Al Amri royal events Catering...

“I am very glad that I participated in this event. I definitely didn’texpect it to be this big. I am confident that I benefited with this event, having received a large number of contacts that will no doubt keep me busy for a long time to come. I will definitely participate once again next year if I am provided with the opportunity to do so.”

shortly after the event, each of the participants were also presented with a copy of a video of the event developed specifically for them.

h.e ahmed bin nasser al mahrizi handing a token of appreciation to the participants

eng. wael CeO of Omran addressing the media a group picture of the participants of Ozooma Omania


omran.om

Media FootprintDIgITAL & SOcIAL MEDIA

BROADcAST

Total reach of

8,878

497,889users reached

1776 views with a total of 2,224 minutes

Oman main news 10pm 2 days coverage

advertisements on hala fm for 2 days prior to the event


omran.om

Total print media value7,816 RO


omran.om

Thank you to the event sponsors

med

ia s

pons

er

media sponser

venue sponser

Documents

Ozooma Omania 2014 - Event Report