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8 years in the advertising world go well beyond what time alone can tell. I've sparked consumer sales and system participation for clients such as The Home Depot, Miller Lite, Coca-Cola, Ram Chrysler, Bridgestone and others.
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ART DIRECTOR + GRAPHIC DESIGNER
Who would’ve thought daydreaming could be a
profession. Though calling me an Art Director makes
it sound more legitimate.
The desire to inspire is a value I’ve always wanted
to demonstrate in my work and daily life. With
eight years of experience in advertising and design,
I’ve been able to create work that has moved and
sparked consumer sales and system participation for
clients such as The Home Depot, Miller Lite,
Coca-Cola, Ram Chrysler, Bridgestone and others.
Through my career, I’ve had the opportunity to work
in many different areas of advertising.
I learned below-the-line, retail activations, and
shopper marketing in the Hispanic and total market.
Then I was invited to launch a Latino full service
agency with a revolutionary vision: to work alongside
the general market agency.
So my eight years in the advertising world go well
beyond what time alone can tell. My experience
has gone full circle and I’m still excited to grow and
create more.
CLIENTS
THE HOME DEPOT
PROJECT
The Mexican National Soccer
Team was on tour in the U.S.
during Gold Cup.
The Home Depot is one of the
few official sponsors.
PR
OJ
EC
T:
MN
T S
OC
CE
R P
RIN
T A
D
CONCEPT
To do great things, sometimes we have to get dirty.
BRIDGESTONE
PROJECT
Creative development for
Bridgestone Latin America to
promote their tire technology:
superior performance and grip.
PR
OJ
EC
T:
RE
TA
IL S
TA
ND
EE
S
METROPCS
PROJECT
MetroPCS wanted to move
away from its traditional funny
tone to communicate their
new 4GLTE network in a
more modern and
technological style.
PR
OJ
EC
T:
LA
TIN
GR
AM
MY
PR
INT
AD
PARTS MASTER
PROJECT
Parts Master has been in the
marketplace for years, but
needed a new direction to
excite customers who are pros.
PR
OJ
EC
T:
DO
NE
PR
INT
AD
COCA-COLA
PROJECT
Coca-Cola wanted to celebrate
Black History Month with
LeBron James, Kadir Nelson,
and Musiq Soulchild. This
campaign gained huge retail
participation and lived well
beyond it’s initial retail window.
CONCEPT
Be Driven. Be Heard. Be Giving.
PR
OJ
EC
T:
BH
M B
E C
AM
PA
IGN
: P
OS
TE
R S
ER
IES
ART DIRECTOR + GRAPHIC DESIGNER
210.896.8797
BEHANCE.NET/OZCHARLES
