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PharmacoEconomics & Outcomes News 398 - 8 Feb 2003 The US FDA has issued a written warning to Purdue Pharma requesting it to immediately cease distributing two misleading advertisements related to the opioid analgesic oxycodone [‘OxyContin’]. The advertisements, which appeared in JAMA, promote ‘OxyContin’ for uses that have not been proven effective and omit important safety information, minimising the serious potential risks associated with the drugs’ use, says the FDA. FDA warns over OxyContin ads. Pharma Times : [1 page], 27 Jan 2003. Available from: URL: http://www.ptwebcast.com 800925199 1 PharmacoEconomics & Outcomes News 8 Feb 2003 No. 398 1173-5503/10/0398-0001/$14.95 Adis © 2010 Springer International Publishing AG. All rights reserved

`OxyContin' advertisements banned by US FDA

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Page 1: `OxyContin' advertisements banned by US FDA

PharmacoEconomics & Outcomes News 398 - 8 Feb 2003

■ The US FDA has issued a written warning toPurdue Pharma requesting it to immediately ceasedistributing two misleading advertisements related tothe opioid analgesic oxycodone [‘OxyContin’]. Theadvertisements, which appeared in JAMA, promote‘OxyContin’ for uses that have not been proveneffective and omit important safety information,minimising the serious potential risks associated withthe drugs’ use, says the FDA.FDA warns over OxyContin ads. Pharma Times : [1 page], 27 Jan 2003.Available from: URL: http://www.ptwebcast.com 800925199

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PharmacoEconomics & Outcomes News 8 Feb 2003 No. 3981173-5503/10/0398-0001/$14.95 Adis © 2010 Springer International Publishing AG. All rights reserved