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BUSINESS PLAN

Business Name PHRYL-OHWEN CARINDERIA

Proponent/Owner Agnes Tumarong Gabule

Residence Address Purok Alegre, Monte Alegre, Aurora, Zamboanga del sur

Business Address Purok Alegre, Monte Alegre, Aurora, Zamboanga del sur

Contact No. 09074044509

Business Status Start-up

Fund Requirement

Total Project Requirement = P 43,750.00Owners Equity/Counterpart = P 28,750.00Loan Amount Requested = P 15,000.00

Source of Funds: OWWA

Project Objectives

The requested amount will be used as additional capital to

establish a small Carinderia Business.

The Carinderia will provide affordable viands for target

customers.

The income of the Carinderia will be a means to meet the daily

financial need of the family of the deceased OFW.

Location Advantage

The proposed location is excellent for a Carinderia business.

It is along the road, visible and easily accessible to the target

customers: the drivers and passengers of tricycles, jeepneys,

habal-habals, hauling trucks, and other vehicles traversing the

road daily.

It has enough parking space.

Project Mechanics

Most Filipinos still prefer to eat at Carinderias. A Carinderia is a

local eatery selling and serving affordable viands for the masses.

Its also known as a turo-turo wherein customers literally point

what they want to eat.

The Carinderia will cater mainly to travelers along the Monte

Alegre Road to Aurora Road.

The concept is a homey small eatery that can seat 20 indoors

Affordable pricing scheme.

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A. MARKETING PLAN

Product Description

Seven (7) dishes to choose from.

There is always fish, beef, pork, chicken and vegetables with

specialty dishes.

Target Market/Clients

Target customers are the general public living near the Carinderia

and travelers using the Monte Alegre to Aurora Road: the drivers

and passengers of tricycles, jeepneys, habal-habals, hauling

trucks, and other vehicles traversing the road daily.

Major Materials andSkills Requirements

Major Materials:

Kitchen equipment

Small tables for customers

A stove with an LPG tank

Charcoal stove and charcoal supply

Cookware, plates, spoons and forks, and other utensils.

Skills Requirement:

Excellent People and Communication Skills

Proficient Math Skills

Cooking Ability

Ability to Multi-Task

Pricing Scheme/Strategy

A competitive pricing scheme in combination with cost-plus

pricing. Thus, prices of the products are mainly set based on

what the competition is charging - below the competition or at

competitors price.

B. PRODUCTION PLAN

Marketing will be done every other day to get the freshest produce from the local market.

Cooking will start promptly at 4:00 a.m

The Carinderia menu will offer Filipino favourites with a few specialty dishes.

Menu will include dishes that are easily reproduced in the kitchen during a busy dinner rush.

C. ORGANIZATIONAL PLAN

Form of Organization Single Proprietorship

Organizational Chart

General ManagerAgnes Tomarong Gabule

Purchasing/MarketingMrs. Arceli Sumbe

ServicingCook (1)

Dishwasher/Server (1)

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D. FINANCIAL PLAN

PHRYL-OHWEN CARINDERIA

ULAT NG PAGBEBENTA at GASTUSIN(sa loob ng isang buwan/month)

Total Sales (P4,130.00 x 30 days) P 123,900.00(see Schedule 1 Daily Sales)

Less: Cost of SalesDirect Materials (P2,950.00 x 30days)

88,500.00

Direct Labor (3,000/month x 1 cook) 3,000.00Total Cost of Sales 91,500.00

Gross Profit 32,400.00

Less: Selling and AdministrativeExpenseSpace Rental 600.00Utilities (Water and Electricity) 800.00Salaries and Wages (2,000/month x1 staff)

2,000.00

Administrative Salaries (Sahod ng

May-ari)

3,000.00

Supplies (plastic bags, etc.) 150.00Office Supplies 150.00Communication Expense 150.00Marketing Expense 500.00Permits and License 250.00Miscellaneous Expense 200.00

Total Selling and AdministrativeExpense

7,800.00

Net Profit 24,600.00

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Schedule 1: Daily Sales

Product Category Cost Price Daily Sales(40% Profit)

Dish 1 Php 500.00 Php 700.00

Dish 2 300.00 420.00Dish 3 500.00 700.00Dish 4 250.00 350.00Dish 5 350.00 490.00Dish 6 400.00 560.00Dish 7 150.00 210.00

Rice 500.00 700.00

TOTAL 2,950.00 4,130.00

Assumption:

1. 40% mark up2. 30-day operation

.

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