CAPABILITIES PRESENTATION SPORTS MARKETING

WHO WE ARE•Owen Marketing personnel have decades of experience in the NASCAR activation

field and are well respected in the NASCAR community•Owen Marketing is able to provide full service support without the high overhead cost

of a large agency

• Leadership experience:• Led the Air Force Racing program for seven years, the Office Depot Racing program for eight

years, provide support to DRIVE4COPD, NASCAR Fuel For Hospitality, CSX Transportation, HP, 3M, and Microsoft.

• Partnerships with Roush Racing, Hass CNC Racing, Office Depot Racing, Stewart Haas Racing, Richard Childress Racing, Furniture Row Racing, and Wood Brothers Racing

• Public relations management for Yellow Transportation, Wunderman Agency Motorsports, Goodyear, Craftsman, BellSouth, Cellular One, Ruiz Foods Tornados Brand, Bully Hill Vineyards, Sav-A-Lot Grocers, and DRIVE4COPD

• Driver activation and support for Tony Stewart, Carl Edwards, Austin Dillon, David Reagan, Elliott Sadler, Ricky Rudd, Kenny Schrader, Joe Nemechek, Scott Riggs, Johnny Sauter, Ron Fellows, David Reutimann, and Ryan Newman

• Event management for Office Depot, NASCAR Fuel For Hospitality, DRIVE4COPD, Air Force, CSX Transportation, Bank of America, HP, Goodyear, Craftsman, Furniture Row, and Bluegreen Corporation

• Track relations and contract negotiations with all tracks on the NASCAR circuit

•Owen Marketing is on-site at the track every weekend providing activation support for multiple clients while cultivating business-to-business opportunities for our partners

WHAT WE DO

Race ActivationHospitality and Event Management

Driver AppearancesPublic RelationsMobile Marketing

Social Media ManagementCreative Services

RACE ACTIVATION

RACE ACTIVATION• Provide weekend itineraries upon request

• Coordinate client and VIP transportation and lodging

• Coordinate ticket allocation and credentialing

• Facilitate business-to-business introductions and partnership opportunities

• At-track transportation coordination

• VIP tours - pit, garage, inspection stations, driver’s meeting, driver introductions, pit row and pit box experience

• Coordinate and manage driver meet & greet

• Communication with VIP credentialed guests prior to and throughout the event

• Coordinate victory lane celebration when applicable

• Ensure guests receive a memento from the race weekend experience

• Develop post-race recap and analysis upon request

EVENT MANAGEMENT

•Manage hospitality events and promotional fulfillment weekends

• Coordinate all event details with guests, clients, and track

•Manage all track relationships and sponsorships - SMI, ISC, Pocono, Dover, Indianapolis

• Provide personnel to assist with decorating and management of hospitality events

• Develop post-event recap and analysis upon request

EVENT MANAGEMENT

DRIVER APPEARANCES

DRIVER APPEARANCES•Work with driver, team and client to schedule events

• Coordinate details with event location - ensuring all parties are aware of schedule, expectations, and timing

•Manage on-site event activities

• Coordinate media and photography needs

• Provide event transportation & security when required

• Schedule and manage production day activities:• Photography

• Video and B-roll

• Driver availability

• Provide PR & media support

• Schedule and manage trackside meet & greet and hospitality appearances

• Develop post-event recap and analysis upon request

PUBLIC RELATIONS

PUBLIC RELATIONS• Develop media plan targeting client objectives and activation goals

•Generate press releases, media kits, and social media content

• Pitch stories to trade, local and national media

• Coordinate and schedule media interviews for driver, team, and sponsors

•Manage driver media availability and facilitate media announcements and events with tracks, NASCAR and sponsors

• Provide pre-race Reports

• Provide in-race media support to maximize brand exposure

• Execute win plan and follow-up media plan

• Develop post-event recap and analysis

MOBILE MARKETING

MOBILE MARKETING• Develop a mobile marketing platform for sponsors to showcase their products and

services:

• Obtain vendors to provide the highest quality, least expensive developer for the mobile platform

• Provide the client with the top three quotes

• Advise the client of the best source

• Assign personnel to transport, build, and break down the unit

• Provide on-site management and staffing

• Coordinate with team and sponsor to provide a showcar program if desired:

• Scheduling for the event season

• Provide driver and set-up crew; manage temporary hires for run-of-show

• Develop post-event recap and analysis

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT• Develop and manage social media plan:

• Updating and maintaining posts and status updates

• Planning and creating exclusive social media content

• Uploading and monitoring photo and video

• Create and establish a unique presence and identity for our clients on Facebook, Twitter, Youtube, Vimeo, Instagram, Pinterest, Blogs, Tumblr, and other social media platforms.

• Build and maintain our clients’ existing and potential customers and fan base through social media utilizing Facebook, Twitter, Youtube, Vimeo, Instagram, Pinterest, Blogs, and Tumblr.

• Keep our clients updated on what’s new to social media, the platform that works best for them, and what’s the best way to connect to their target market.

CREATIVE SERVICES

CREATIVE SERVICES• Identity and branding

• Interactive and web

• Website design, banner ads, mobile and application design

• Print

• Brand collateral, brochures and reports, billboards, car wrap designs and covers

•Graphic design

• Event signage and graphics

TESTIMONIALS“Omg! What an amazing,

amazing day! Thanks to all of you for such a wonderful

experience!”

Mary Owen Executive Vice President for Strategic Planning

Buffalo Bills

“We couldn't have asked for a better experience or tour guide.”

Rich WaltersPresident & Co-Founder

ALL SPRTZ

“Thanks so much for the hospitality. We had the best time ever at any race we have been

too (about 50 or so now).”

Jeff SherrillPatient Administrator

Halifax Hospital

“I now have a new passion for a sport--NASCAR. You made the whole day come alive from the moment that we arrived. Thank you.”

Lynn RobinsonDepartment of Justice

CIA

• INITIATIVE: Manage and execute all aspects of the Office Depot Racing program in NASCAR

• APPROACH: Invite key guests to every race, including contract sales clients, key in-store users, local influencers, and other business-to-business clients to enjoy a once in a lifetime NASCAR experience

CASE STUDY: OFFICE DEPOT

• INTEGRATION: Utilize credentials to allow guests behind the scenes access to the sport and superstars of NASCAR

• Tours of pits, garage, transport (hauler), and access to the inspection stations

• Coordination of driver meet and greets

• Provide unique access for guests to driver’s meeting, driver’s introductions, and pit box access during the race

• Provide a hospitality or suite experience for larger groups of guests (40-175) to allow clients and agents the opportunity to interact in a social environment with food and beverage and a relaxing atmosphere

• Coordinate all food and beverage

• Provide a driver question and answer session

• Provide tickets to race or suite for viewing the race

• Provide Fan Scan units for an interactive experience to the race

CASE STUDY: OFFICE DEPOT

• MANAGEMENT: Owen Marketing personnel managed all aspects of both of these experiences including pre-race preparation, race activation, and post race follow-up

• Provided pre-race itineraries to all guests

• Shipped all tickets and coordinated credentials for all guests

• Assisted with any transportation and lodging needs

• Provided tours on-site

• Provided transportation at the race events (golf carts)

• Coordinated all driver interaction at event

• Followed up with emails and photos to commemorate event

CASE STUDY: OFFICE DEPOT

RESULTS: In an 18-month period from January 2011 - June 2012 Office Depot Racing was able to influence

$132M in new and expanded business for Office Depot utilizing the on-site activation and business-to-business introduction at the tracks. This new business included new clients, increased buys from existing clients, and

improved relationships with at risk clients.

CASE STUDY: OFFICE DEPOT