ThunderCats is an epic fantasy of swords and sorcery, science fiction and spectacle. The new ThunderCats animated series is a sweeping tale that combines swords and science and boasts ferocious battles with the highest of stakes. The grand story of Lion-O’s ascension to the throne – and of those who would Thwart his destiny at any cost – takes on epic dimensions in this sharp new telling.

MARKETING INFORMATION

TARGET AUDIENCE • Primary: Boys 4-11 • Secondary: Young Men, Collectors 25+

• ThunderCats reignites the energy of the 80s hit TV series – revamped for a new generation in a sophisticated anime art style

• This evolution of the classic series features more complex characters and stories, better weapons and vehicles and new villains and species

OVERVIEW

TELEVISION • 1.8 Million viewers per week. The highest rated program on Cartoon

Network with Boys 6-11 on Friday nights since its debut in July 2011

• Rated one of the Top 50 Animated Series of all time by IGN Entertainment

• The artists and writers behind the series will create two 3-minute bonus shorts for Fall 2012 to build brand awareness across target demographics.

MASTER TOY PARTNER – BANDAI Inc. • Bandai launched the iconic ThunderCats toy line back into action

in Fall 2011 with an all-new look

• Action-packed Toys inspired by both the new animated series and the classic 80s franchise feature: 4” Figures, 8” Collector Figures, Deluxe Playsets, Vehicles, Role Play and more!

• Bandai’s 2012 advertising includes television, print and online campaigns including homepage takeovers and game sponsorship

• DC Publishing is creating a ThunderCats Digital Comic Book as an added value for key SKUs from Bandai in 2012. Digital download information will be placed in-pack

PROMOTIONS

ONLINE • Over 1 Million Worldwide Fans on Facebook to date! We are expanding

our international fan base with the Global Fan Grab in 2012

• ThunderCats.com Third Earth Online, in development for 2012, is a digital experience that allows fans to explore the world of the ThunderCats

• WBTV and CN present The ThunderCats Hooo! Online Battle Cry Contest. The best battle cry wins a full line of Bandai ThunderCats toys!

• QR Code technology goes to work on ThunderCats products and POP in 2012 with exclusive interactive content for Android and iOS mobile platforms

• The Fan Boy Attack Plan is a year long trade show campaign targeting collectors and fan boys.